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Flash Reports

Georgia September. Market recovers in Q3 with sales up 38.7%

Georgian vehicles market Toyota-Yaris_Sedan-2019

Georgian vehicles market fully recovered with a sharp increase by 38.7% in the third quarter, ending the negative tone of the first half. Year to date figures were at 2.721 (+4.3%). Toyota dominates the market, followed by Hyundai and Ford.

Economic Environment

Georgia’s economy lost some steam in the third quarter, on the heels of the strongest expansion in nearly four years in Q2. The external sector continued to show strength in September, as exports picked up pace driven by booming demand from CIS countries.

On the political front, Salome Zurabishvili, the former French ambassador to Georgia, and Grigol Vashadze, prior foreign minister, have emerged as the two front-runners in the presidential election following the first round of voting on 28 October. The vote marks the last time the head of state is elected though direct ballot as the country moves to a fully fledged parliamentary system. The second round of voting will take place before 2 December.

Market Trend

Georgian vehicles market in recent years have been quite stable with total vehicles sales in the 2017 at 3.506, down 1.3% from the previous year. However, despite all positive news from the economic and political side, the development of new vehicles market is still limited by the import of second hands vehicles from others CIS countries.

The start of 2018 was very bad with first quarter sales down 55.9%, before to show a robust recovery in the second, ending the first half with 1.668 sales, down 9.8%%. Sales sharply increased in the Q3 with sales at 1.053 (+38.7%). Year to date figures are at 2.721 (+4.3%).

The market leader is Toyota with 1.050 sales (+1.8%), followed by Hyundai with 261 sales (+37.4%) and Ford with 213  sales (+45.9%).

Rank 2018 Rank 2017 Brand Sales 2018 Sales September Variation 2018 Variation September Share 2018 Share September
1 1 Toyota 1.050 171 1,8% 51,3% 38,6% 35,0%
2 2 Hyundai 261 17 37,4% -15,0% 9,6% 3,5%
3 5 Skoda 213 93 45,9% 481,3% 7,8% 19,1%
4 3 Ford 187 30 21,4% 100,0% 6,9% 6,1%
5 13 Kia 132 30 175,0% 650,0% 4,9% 6,1%
6 4 Mercedes 106 -27,4% -100,0% 3,9% 0,0%
7 7 Renault 100 28 35,1% 250,0% 3,7% 5,7%
8 6 Lada 94 34 -16,8% 325,0% 3,5% 7,0%
9 9 Fiat 89 10 8,5% 25,0% 3,3% 2,0%
10 10 Suzuki 60 12 -4,8% 71,4% 2,2% 2,5%

Rank 2018 Rank 2017 MODEL Sales 2018 Sales September Variation 2018 Variation September
1 5 Toyota Prado 268 60 129,1% 361,5%
2 2 Toyota RAV4 159 25 3,9% 47,1%
2 6 Skoda Octavia 159 54 60,6% 390,9%
3 12 Toyota Camry 139 1 157,4% -83,3%
4 4 Toyota C-HR 112 12 -11,1% -14,3%
5 1 Toyota Land Cruiser 105 15 -47,0% -31,8%
6 3 Toyota Corolla 100 16 -30,6% 0,0%
7 11 Lada Niva 88 30 39,7% 328,6%
8 9 Toyota Prius 83 18 15,3% 125,0%
9 50 Ford Transit Courier 66 2 1550,0%
10 8 Hyundai Tucson 64 -11,1% -100,0%

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