Germany April. Market down 1.1% together with a double-digit fall of Volkswagen

german cars

German cars market remains negative even in April with 310.715 sales (-1.1%). The leader Volkswagen is falling faster than the market (-11.2%), while Mercedes slightly grew 1.6%. BMW marked a double-digit growth (+17.6%) as well as Fiat (+26%). 

 

Economic Environment

German economy remains entangled in a tale of two narratives: robust domestic fundamentals and a challenging external environment. Domestically, a healthy labor market supported by a strong services sector likely buttressed private consumption in the first quarter of the year. Employment continued to grow steadily through February while the unemployment rate reached a new post-unification low in March. Combined with elevated consumer confidence, this buoyed retail sales growth in both January and February after a contraction in the fourth quarter of last year.

On the other hand, the challenging external environment and struggling car industry have affected the manufacturing sector, which entered a downturn in the first quarter. Moreover, trade data for January and February showed that exports fell in both months. Looking at Q2, April’s PMI data suggests the dichotomy continued.

 

Market Trend

German vehicles market volume record was established in the 2009 before than the market score a series of negative years ended only in the 2013. Finally, in the 2014 the market kept back a positive pathway, improving for the following four years up to a peak of 3.43 million in the 2017.

Accordingly with the data released by the V.D.A. and the V.D.I.K. , in the 2018, the car passenger’s market was moderately negative being largely affected by the September 1st WLTP  emission standard introduction, which moved the trend in negative pushing sales down losing all the gain of the previous three-quarters and ending the year flat from the previous at 3.43 million, down 0.2%.

The market did not show improvement in the start of the 2019, considering that January was reported down 1.3% with 265.138 sales. However, February has been positive as sales were up 2.7% with 268.867 units.

However, in March sales were slightly negative (-0.5%) with 345.523 units. The Q1 outcome is just above zero (+0.2%), with year-to-dare registrations 880.092.

In April the market follows the previous month’s negative trend, registering -1.1% with 310.715 sales. The year-to-date registrations are at 1.190.807 (-0.2%).

 

Market Outlook

Despite the current trend is moderately negative, the basic industry trend remains positive in the period 2019-2025 will be further supported by a growing economy. Furthermore, the evolution in emission standard and the introduction of a bulk of electric and hybrid models, while deeply change the market structure while sustaining a moderate growth.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Volkswagen is of course widely on top of the list, despite losing 4.5% at 220.941 units.

In second place Mercedes with 107.316 (+0.3%) followed by Audi with 98.622 (+2.1%) and Ford with 92.283 (+3.6%).

In fifth place BMW with 87.229 (+1.8%) followed by Opel with 75.342 (-3%), Skoda with 68.651 (+0.8%), Renault with 43.675 units (+0.9%), Hyundai with 40.245 (+6.1%) and in 10th place Seat with 39.917 (+5%).

At model-wise, the top seller is Volkswagen Golf with 69.409 sales (-12.9%). In second place the Volkswagen Tiguan with 28.022 units (+1.8%) followed by the Volkswagen Polo with 23.588 units (+7.6%).

As Annual Member you could see the German Best selling cars ranking for this and previous years, available here.

Rank
2019
Rank
2018
BrandSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11Volkswagen220.94157.526-4,5%-11,2%18,6%18,5%
22Mercedes107.31629.5900,3%1,6%9,0%9,5%
34Audi98.62223.0072,1%-12,8%8,3%7,4%
45Ford92.28324.3423,6%-0,9%7,7%7,8%
53BMW87.22924.7481,8%17,6%7,3%8,0%
66Opel75.34218.935-3,0%-5,2%6,3%6,1%
77Skoda68.65116.8510,8%-1,3%5,8%5,4%
88Renault43.67511.3790,9%4,0%3,7%3,7%
910Hyundai40.24510.5396,1%5,2%3,4%3,4%
109Seat39.91710.1485,0%-8,9%3,4%3,3%
1112Fiat30.52210.0366,3%26,0%2,6%3,2%
1211Toyota28.2167.889-5,5%-0,2%2,4%2,5%
1313Dacia25.9316.9929,3%5,0%2,2%2,3%
1414Peugeot25.1906.4190,2%4,1%2,1%2,1%
1515Mazda23.5215.4450,2%7,0%2,0%1,8%
1616Kia22.0025.711-1,5%-11,8%1,8%1,8%
1717Citroen21.1255.6067,4%15,6%1,8%1,8%
1818Mitsubishi19.0124.74813,2%37,7%1,6%1,5%
1921Volvo16.2824.16031,7%20,6%1,4%1,3%
2022Smart15.6114.51417,6%25,0%1,3%1,5%
2119Mini15.4323.697-0,6%-13,8%1,3%1,2%
2220Nissan13.9163.366-34,8%-10,1%1,2%1,1%
2323Suzuki13.1772.5913,0%-11,0%1,1%0,8%
2424Porsche8.5903.093-24,9%0,6%0,7%1,0%
2526Land Rover6.8321.665-12,4%17,9%0,6%0,5%
2625Honda5.6231.408-36,1%-28,8%0,5%0,5%
2727Jeep5.4461.2935,6%-1,7%0,5%0,4%
2836Tesla4.171575440,3%442,5%0,4%0,2%
2929Jaguar3.023851-8,3%11,1%0,3%0,3%
3028Other2.995885-30,3%-3,8%0,3%0,3%
3130Subaru2.3654970,3%-25,7%0,2%0,2%
3231Alfa Romeo1.368377-29,2%-16,4%0,1%0,1%
3333Lexus9513339,4%52,1%0,1%0,1%
3432DS915205-35,3%-32,6%0,1%0,1%
3534Lada766183-8,6%-17,6%0,1%0,1%
3635SsangYong698206-20,7%0,0%0,1%0,1%
3738Chevrolet45017836,4%67,9%0,1%
3840Iveco364131-5,7%47,2%
3939Ferrari330131-0,9%18,0%
4037Maserati31992-39,0%-39,5%
4141Bentley26583-11,4%33,9%
4244Lamborghini2527873,8%90,2%
4343Cadillac202259,8%-30,6%
4446Alpina1744081,3%17,6%
4447Alpine17440109,6%90,5%
4542Infiniti11020-59,0%-70,6%
4645Aston Martin101335,2%32,0%
4749Rolls-Royce852023,2%-25,9%
4848Lotus5325-25,4%-3,8%
4950Morgan279-12,9%-47,1%

Rank
2019
Rank
2018
GroupSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11Volkswagen Group437.238110.786-2,0%-9,6%36,8%35,8%
22Mercedes Daimler122.92734.1042,2%4,2%10,3%11,0%
33P.S.A.122.57231.165-1,1%-0,4%10,3%10,1%
45Renault Nissan Alliance103.58426.728-2,6%6,5%8,7%8,6%
54BMW102.92028.5051,5%12,3%8,7%9,2%
66Ford Group92.28324.3423,6%-0,9%7,8%7,9%
77Hyundai-Kia62.24716.2503,3%-1,5%5,2%5,2%
88F.C.A.38.34912.0603,6%19,6%3,2%3,9%
99Toyota Group29.1678.222-5,1%1,2%2,5%2,7%
1010Mazda23.5215.4450,2%7,0%2,0%1,8%

Rank
2019
Rank
2018
ModelsSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
11Volkswagen Golf69.40918.514-12,9%-9,6%
22Volkswagen Tiguan28.0227.3131,8%2,9%
33Volkswagen Polo23.5885.0327,6%-11,6%
45Mercedes C Class21.5955.662-0,2%-4,9%
510Ford Focus21.3565.208-8,6%-18,3%
625volkswagen T-Roc20.0314.531111,1%28,8%
76Skoda Octavia19.9665.202-6,5%-5,1%
84Volkswagen Passat18.2105.522-25,3%-10,5%
914Audi A318.0324.0556,4%-15,9%
107Audi A417.9054.756-16,9%-22,5%
1111Opel Corsa15.7373.7873,9%-17,2%
128Mercedes E Class15.6683.866-16,5%-30,8%
139Mini15.4323.697-0,6%-13,8%
1423Audi A615.3153.0598,3%-18,9%
1512Ford Fiesta14.9904.057-7,8%-21,3%
1618Volkswagen Touran14.8103.540-24,9%-30,2%
1713Opel Astra14.1722.808-15,7%-33,4%
1815Skoda Fabia13.8342.899-12,5%-23,5%
1926Mercedes A Class13.7493.95567,2%200,1%
2021Mercedes GLC12.6992.988-5,6%-10,0%
2120Ford Kuga12.5543.308-18,0%-18,9%
2227BMW 3 Series12.0533.4044,1%1,7%
2316BMW 1 Series11.4732.814-17,0%16,6%
2428BMW X111.3493.5400,4%63,5%
2519BMW 5 Series11.1972.963-25,8%-32,3%
2640Opel Adam10.9643.31082,3%92,9%
2722BMW 2 Series10.5143.249-20,6%32,9%
2824Volkswagen Up!10.3782.669-19,1%-18,3%
2917Seat Leon10.1732.910-23,9%-31,8%
3029Smart Fortwo9.9313.01111,5%25,8%

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