Germany 2024. Auto Market Starts Off Strong In January(+19.2%)

21131

German Cars Market fast start the 2024. January sales at 212.659 reported a huge +19.2% driven by excellent performance for Opel (+72%), Seat (+99%) and Skoda (+21%).

Market Trend and Outlook

The German auto market in January 2024 registered a total of 212,659 million new sales (+19.2%). This strong start puts an end to a 3 month negative string.

Looking at cumulative data from January 2024 brand-wise, Volkswagen sold the most cars at 41,548 (+12.1%), followed by Mercedes at 21,323 (-0.5%) in front of Skoda -up 1 spot- at 16,686 (+21.3%) and BMW -up 1 spot- with 16,087 sales (+44.2%).

Audi loses 2 spots and ranks in 5th position with 15,439 sales (+4.6%), followed by Opel -up 1 spot- at 12,631 sales (+72.4%), Seat -up 6 spots- at 7,673 (+99.9%) and Ford -down 2 spots- with 7,378 new registrations (-9.7%)

Toyota loses 1 spot and rank in 9th position with 6,703 sales (+2.5%), followed by Dacia closing the top 10 with 6,631 new registrations (+16.9%).

Looking at specific models the Volkswagen Golf is the best seller while growing 64.6% in year-on-year sales, followed by the Volkswagen Tiguan up 7.6% from the previous year.

Medium-Term Market Trend

The German car market is the largest in Europe and has had many ups and downs in the past decade. Starting from 2010 to 2013 the German market remained between 2.6 million ant 2.8 million, with year-on-year variations not exceeding 7% in both directions. In 2014 started a 4 year uptrend that brought all-time highs for 3 years in a row, reaching a maximum in 2017 at 3.51 million. Between 2018 and 2019 the market grew even higher reaching the 3.6 million mark in 2019.

The arrival of the pandemic in 2020 caused big problems in European economies and the German car market felt the consequences, falling 19% back under the 3 million level.

After the pandemic the downtrend continued, with the market falling 10% in 2021 and staying relatively flat in 2022 (+1.0%). A combination of factors were behind the industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers. This unfavorable economic environment continued throughout 2023 even though in 2023 sales increased at 2.83 million (+7.4%),

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

This content is for members only.
Login Join Now