Germany July. Mercedes, Ford & BMW soaring over 20% in a market up 4.8%

german cars

German cars market in July immediately recovered from the previous month’s decline, with 331.688 (+4.8%) sales. While the leader Volkswagen lost 6.9%, impressive performances were scored by Mercedes, Ford and BMW. The Mercedes C Class gained the podium, with a stunning 38.3%.

 

Economic Environment

German economic growth is expected to have slowed markedly in the second quarter as the harsh external environment continues to leave its mark on the German economy. Industrial output fell in April–May, partly owing to a noticeable drop in manufacturing production, while manufacturing PMI data points to a deeper contraction in the sector in Q2 compared to Q1.

Moreover, business confidence soured in the quarter due to concerns about the future economic climate. This in part reflects troubles in the automotive sector, which is suffering from the global slowdown, especially in China, and lingering trade uncertainties.

 

Market Trend

German vehicles market volume record was established in the 2009 before than the market score a series of negative years ended only in the 2013. Finally, in the 2014 the market kept back a positive pathway, improving for the following four years up to a peak of 3.43 million in the 2017.

Accordingly with the data released by the V.D.A. and the V.D.I.K. , in the 2018, the car passenger’s market was moderately negative being largely affected by the September 1st WLTP  emission standard introduction, which moved the trend in negative pushing sales down losing all the gain of the previous three-quarters and ending the year flat from the previous at 3.43 million, down 0.2%.

The market did not show improvement in the start of the 2019, considering that January was reported down 1.3% with 265.138 sales. However, February has been positive as sales were up 2.7% with 268.867 units.

However, in March sales were slightly negative (-0.5%) with 345.523 units. The Q1 outcome is just above zero (+0.2%), with year-to-dare registrations 880.092.

In April the market follows the previous month’s negative trend, registering -1.1% with 310.715 sales. Eventually, in May, sales jump at 9.1% with 332.962 units sold. In June, registrations fell down 4.7%, with 324.385 units sold.

In July, the market immediately recovered from the previous month’s fall, gaining 4.8% with 331.688. Indeed, year-to-date figures are now at 2.176.029, up to a mere 1.2%.

 

Market Outlook

Despite the current trend is moderately negative, the basic industry trend remains positive in the period 2019-2025 will be further supported by a growing economy. Furthermore, the evolution in emission standard and the introduction of a bulk of electric and hybrid models, while deeply change the market structure while sustaining a moderate growth.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Volkswagen is of course widely on top of the list, despite losing 5.2% at 405.977 units.

In second place Mercedes with 192.250 (+2.3%) followed by Audi with 177.400 (-4.1%) and Ford with 169.758 (+8.5%).

In fifth place BMW with 163.917 (+10.6%) followed by Opel with 138.868 (+2.2%), Skoda with 127.783 (+2.4%), Seat with 84.084 units (+11.4%), Renault with 78.601 (-4.5%) and in 10th place Hyundai with 73.412 (+7.7%).

At model-wise, the top seller is Volkswagen Golf with 122.730 sales (-11.3%). In second place the Volkswagen Tiguan with 52.901 units (+3.4%) followed by the Mercedes C Class with 38.552  units (+7.8%).

As Annual Member you could see the German Best selling cars ranking for this and previous years, available here.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen405.97761.783-5,2%-6,9%18,7%18,6%
22Mercedes192.25031.0722,3%22,4%8,8%9,4%
34Audi177.40028.862-4,1%-14,0%8,2%8,7%
45Ford169.75826.4048,5%26,8%7,8%8,0%
53BMW163.91724.09110,6%32,2%7,5%7,3%
66Opel138.86821.4432,2%23,2%6,4%6,5%
77Skoda127.78320.3972,4%13,2%5,9%6,1%
89Seat84.08415.88211,4%13,3%3,9%4,8%
98Renault78.6019.887-4,5%-27,3%3,6%3,0%
1010Hyundai73.41211.3177,7%23,4%3,4%3,4%
1112Fiat57.1367.7106,2%5,8%2,6%2,3%
1211Toyota51.8357.4190,3%6,1%2,4%2,2%
1313Dacia49.0278.1894,7%7,1%2,3%2,5%
1414Peugeot44.4406.2434,7%10,3%2,0%1,9%
1516Kia41.3746.4823,1%1,7%1,9%2,0%
1615Mazda40.5595.1545,0%10,9%1,9%1,6%
1717Citroen38.2635.7138,6%-11,1%1,8%1,7%
1818Mitsubishi32.0283.7099,1%-8,6%1,5%1,1%
1921Volvo31.3624.84128,0%6,4%1,4%1,5%
2019Mini27.8084.343-4,6%18,1%1,3%1,3%
2122Smart27.3023.7358,9%-18,1%1,3%1,1%
2220Nissan23.1532.870-31,7%-21,6%1,1%0,9%
2323Suzuki22.6652.8834,3%0,1%1,0%0,9%
2424Porsche17.1813.070-21,6%-21,9%0,8%0,9%
2526Land Rover10.7841.411-6,8%43,7%0,5%0,4%
2627Jeep9.6291.304-0,8%-7,1%0,4%0,4%
2725Honda9.3321.417-30,7%14,6%0,4%0,4%
2835Tesla6.816607405,3%538,9%0,3%0,2%
2928Jaguar5.377769-6,2%14,4%0,2%0,2%
3029Subaru3.593457-18,9%-36,1%0,2%0,1%
3130Alfa Romeo2.377354-37,1%-27,0%0,1%0,1%
3232Lexus2.11925032,8%38,9%0,1%0,1%
3331DS1.729252-33,1%-33,2%0,1%0,1%
3434SsangYong1.436212-12,2%-26,4%0,1%0,1%
3533Lada1.395241-9,2%-2,0%0,1%0,1%
3637Chevrolet1.07324748,2%81,6%0,0%0,1%
3739Iveco6781244,5%61,0%0,0%0,0%
3838Ferrari6421170,6%-2,5%0,0%0,0%
3936Maserati572109-34,2%-7,6%0,0%0,0%
4040Bentley49092-7,5%-15,6%0,0%0,0%
4143Lamborghini4447654,2%16,9%0,0%0,0%
4242Cadillac31442-1,9%-33,3%0,0%0,0%
4346Alpine2612680,0%8,3%0,0%0,0%
4444Aston Martin204259,1%-49,0%0,0%0,0%
4541Infiniti17217-63,7%-81,7%0,0%0,0%
4648Rolls-Royce1342034,0%100,0%0,0%0,0%
4645Alpina134-22,1%-100,0%0,0%0,0%
4747Lotus10014-23,1%-33,3%0,0%0,0%
4849Morgan416-35,9%-33,3%0,0%0,0%

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen Group813.359130.162-2,7%-4,3%37,4%39,2%
23P.S.A.223.30033.6513,3%12,7%10,3%10,1%
32Mercedes Daimler219.55234.8073,1%16,3%10,1%10,5%
44BMW191.99328.4548,1%29,7%8,8%8,6%
55Renault Nissan Alliance184.63724.939-5,1%-15,0%8,5%7,5%
66Ford Group169.75826.4048,5%26,8%7,8%8,0%
77Hyundai-Kia114.78617.7996,0%14,5%5,3%5,4%
88F.C.A.71.0349.7182,3%2,4%3,3%2,9%
99Toyota Group53.9547.6691,2%6,9%2,5%2,3%
1010Mazda40.5595.1545,0%10,9%1,9%1,6%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Volkswagen Golf122.73016.364-11,3%-17,0%
22Volkswagen Tiguan52.9019.5183,4%17,1%
35Mercedes C Class38.5526.4207,8%38,3%
43Volkswagen Polo38.4904.960-13,3%-35,8%
510Ford Focus37.2505.3739,2%146,4%
625volkswagen T-Roc36.9835.68173,6%28,4%
74Volkswagen Passat36.8436.421-20,4%-22,2%
86Skoda Octavia35.9495.004-5,2%2,4%
97Audi A434.0355.341-18,3%-29,8%
1011Opel Corsa30.2245.63113,4%82,1%
1114Audi A329.9064.698-9,0%-13,9%
1223Audi A628.9955.02916,2%2,5%
139Mini27.8084.343-4,6%18,1%
1412Ford Fiesta27.0323.830-7,1%-17,5%
1515Skoda Fabia26.5014.893-7,8%16,4%
1618Volkswagen Touran26.4063.924-17,9%-0,1%
178Mercedes E Class26.4033.821-14,5%-4,3%
1813Opel Astra26.2923.928-8,7%-2,8%
1926Mercedes A Class25.3663.70046,1%19,2%
2020Ford Kuga23.6424.069-11,8%15,2%
2127BMW 3 Series23.1954.01717,8%71,8%
2217Seat Leon23.1584.609-13,3%-7,1%
2328BMW X122.9252.64418,0%31,9%
2416BMW 1 Series20.0482.980-12,8%8,5%
2519BMW 5 Series20.0212.561-17,7%-7,1%
2622BMW 2 Series19.8732.883-14,9%2,6%
2721Mercedes GLC19.5552.537-17,4%-25,4%
2831Mercedes B Class19.1803.49316,3%94,5%
2947Skoda Karoq19.0883.42952,6%45,4%
3024Volkswagen Up!18.3822.296-20,8%-30,1%

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