Germany. Seat shines (+25%) in market falling 9.1%

German cars

German cars market is registering one of the worst trends in Europe. Indeed, year-to-date figures in February have been 484.996, down 9.1%. Volkswagen leads with 19.2% while Seat is the star of the year so far, soaring 25% and reaching the 8th position.

Economic Environment

German economy flatlined in the final quarter of last year, ensuring growth fell to a six-year low in 2019. Private consumption stagnated in the quarter despite a still-tight labor market and robust wage growth, while the external sector weighed on the economy as exports fell and imports rose robustly.

Turning to this year, the narrative of a two-speed economy is likely to continue. Business conditions in the services sector continued to improve robustly through February; the manufacturing sector, however, remained stuck in contraction, suggesting industrial production is likely to have continued to fall in the first two months of the year.

Market Trend

German vehicles market is the largest and the most stable in Europe, with a medium term growth started in the 2010, when car passenger sales were 2.91 million, up to the 2018 with 3.42 million car passenger sales. Considering the LCVs segment with 2018 at 287.000 units, the German light vehicles market figures were 3.71 million, the fourth largest market after China, USA and Japan.

However in 2019 the market has further grown, despite all pessimistic views on the economic environment and the year ended above the 3.5 million units, new all time record and first time over this milestone.

In 2020, according to data released by local Association of Car Manufacturers, is registering one of the worst trends in Europe. Indeed, year-to-date figures in February have been 484.996, down 9.1%. However, electrified sales are surging 92.8%, with over 15% of share.

Volkswagen Group is holding 39% of the entire market, with Volkswagen dominating brand-wise at 19.2%, ahead of Mercedes and Audi. However, Volkswagen has lost over 2 points of share, during the last 6 years.

We must highlight the great performance scored by Seat, the star of the year so far, soaring 25% and reaching the 8th position.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Volkswagen93.149-7,6%44.405-11,1%19,2%18,6%
22Mercedes49.611-0,1%23.577-3,3%10,2%9,9%
33Audi41.238-10,1%19.172-20,3%8,5%8,0%
45BMW38.0672,8%17.613-1,2%7,8%7,4%
54Ford34.665-18,1%17.330-18,5%7,1%7,2%
67Skoda29.165-7,2%14870-11,3%6,0%6,2%
76Opel26.310-22,4%14031-20,6%5,4%5,9%
810Seat21.64125,0%1122523,4%4,5%4,7%
98Renault19.356-1,1%9420-2,2%4,0%3,9%
109Hyundai16.751-9,6%8534-7,7%3,5%3,6%
1111Toyota11.438-12,9%5.950-8,2%2,4%2,5%
1216Fiat10.7562,1%6.32813,1%2,2%2,6%
1315Kia10.234-3,8%5.6177,7%2,1%2,3%
1413Peugeot9.474-18,9%4.339-22,3%2,0%1,8%
1517Citroen9.307-0,7%4.409-3,9%1,9%1,8%
1618Mitsubishi8.47513,0%4.2470,8%1,7%1,8%
1719Volvo7.6155,5%4.30125,4%1,6%1,8%
1812Dacia7.518-39,6%3708-36,6%1,6%1,5%
1914Mazda7.041-35,9%3515-34,9%1,5%1,5%
2023Nissan6.3139,3%3.33014,9%1,3%1,4%
2120Mini5.887-16,4%2792-15,4%1,2%1,2%
2225Porsche3.74635,0%173419,1%0,8%0,7%
2322Suzuki3.386-45,0%2.082-34,7%0,7%0,9%
2424Land Rover2.459-16,5%868-22,1%0,5%0,4%
2526Jeep2.136-10,0%1.108-4,6%0,4%0,5%
2627Honda1.732-26,5%774-39,4%0,4%0,3%
2730Jaguar1.55431,1%6673,9%0,3%0,3%
2829Tesla1.052-14,4%685-37,3%0,2%0,3%
2928Subaru821-39,4%449-17,9%0,2%0,2%
3021Smart803-88,5%695-81,2%0,2%0,3%
3134Lexus65395,5%26271,2%0,1%0,1%
3232DS58840,0%22212,1%0,1%0,1%
3331Alfa Romeo509-12,4%255-6,3%0,1%0,1%
3433Lada350-4,4%181-10,8%0,1%0,1%
3535SsangYong250-21,9%119-25,2%0,1%0,0%
3642Ferrari18990,9%101102,0%0,0%0,0%
3740Bentley16353,8%5848,7%0,0%0,0%
3839Iveco119-11,9%69-25,0%0,0%0,0%
3941Lamborghini11512,7%5723,9%0,0%0,0%
4038Maserati99-30,8%38-32,1%0,0%0,0%
4150Man65370,0%0,0%
4245Infiniti51-15,0%26-3,7%0,0%0,0%
4347Aston Martin42-10,6%21-27,6%0,0%0,0%
4446Rolls-Royce38-30,9%18-5,3%0,0%0,0%
4544Alpine30-61,0%10-75,0%0,0%0,0%
4648Lotus147,7%1025,0%0,0%0,0%
4749Morgan100,0%716,7%0,0%0,0%
4750Polestar10100,0%0,0%
4836Chevrolet1-99,4%1-98,8%0,0%0,0%

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Volkswagen Group189.282-4,6%91.558-9,7%39,0%38,3%
22Mercedes Daimler50414-11,0%24272-13,6%10,4%10,1%
33P.S.A.45679-17,5%23001-18,0%9,4%9,6%
45BMW43992-0,5%20423-3,6%9,1%8,5%
54Renault Nissan Alliance42093-8,1%20922-8,5%8,7%8,7%
66Ford Group34665-18,1%17330-18,5%7,1%7,2%
77Hyundai-Kia26985-7,5%14151-2,1%5,6%5,9%
88F.C.A.13808-0,4%78999,3%2,8%3,3%
99Toyota Group12091-10,3%6212-6,4%2,5%2,6%
1011Geely Group76295,5%431125,4%1,6%1,8%

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Volkswagen Group189.282-4,6%91.558-9,7%39,0%38,3%
22Mercedes Daimler50414-11,0%24272-13,6%10,4%10,1%
33P.S.A.45679-17,5%23001-18,0%9,4%9,6%
45BMW43992-0,5%20423-3,6%9,1%8,5%
54Renault Nissan Alliance42093-8,1%20922-8,5%8,7%8,7%
66Ford Group34665-18,1%17330-18,5%7,1%7,2%
77Hyundai-Kia26985-7,5%14151-2,1%5,6%5,9%
88F.C.A.13808-0,4%78999,3%2,8%3,3%
99Toyota Group12091-10,3%6212-6,4%2,5%2,6%
1011Geely Group76295,5%431125,4%1,6%1,8%

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