Germany. Germany. In the 2019 the market will hit the 3.5 million cars milestone

German cars

German cars market is booming in these last month of the 2019 with October +12.8% and November +9% and it’s projected to a new all-time record, probably for the first time over the milestone of 3.5 million cars sold in a single year. While Volkswagen is reporting the lowest market share in 50 years, Skoda & Seat are hitting their all time record.

Economic Environment

The economy defied expectations and avoided a technical recession in the third quarter, although growth was lackluster according to preliminary data. Private and public consumption chiefly drove growth in the quarter, while the external sector also likely buttressed the economy.

Although a detailed breakdown of national accounts is to be released at the end of November, the latest outturn does not mean that the economy is out of the woods just yet.

The industrial sector remained deeply entrenched in recessionary territory according to the sector’s PMI amid external headwinds and structural changes. On the other hand, private consumption should still be robust thanks to low inflation, cheap credit conditions and a tight labor market.

Market Trend

German vehicles market is the largest and the most stable in Europe, with a medium term growth started in the 2010, when car passenger sales were 2.91 million, up to the 2018 with 3.42 million car passenger sales. Considering the LCVs segment with 2018 at 287.000 units, the German light vehicles market figures were 3.71 million, the fourth largest market after China, USA and Japan.

However in the 2019 the market is further growing, despite all pessimistic views on the economic environment and the year is projected above the 3.5 million units, new all time record and first time over this milestone.

Indeed, according to data released by local Association of Car Manufacturers, Year to date November sales have been 3.314.347, up 4% with an impressive speed in September (+22%), October (+12.8%) and November (+9%).

Over 50% of the market is controlled by the powerful domestic manufacturers, with Volkswagen market leader since “ever” . However in the recent years it is progressively losing share and the 2019 will report the lowest share in the last 50 years at 18.6%, having lost 3 points in the last 5 years.

Among the growing brands there are both Skoda and Seat which will hit their all-time record share respectively at 5.8% and 3.9%.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales YTD 2019Sales November'+/- YTD 2019Share YTD 2019Share November
11Volkswagen618.00062.6422,7%18,6%21,0%
22Mercedes314.38932.6906,1%9,5%11,0%
45Ford257.05523.3669,6%7,8%7,8%
33BMW251.69924.8744,9%7,6%8,3%
54Audi249.60518.5764,6%7,5%6,2%
66Opel204.64515.665-3,6%6,2%5,3%
77Skoda193.91516.6025,0%5,9%5,6%
89Seat130.81211.85213,8%3,9%4,0%
98Renault120.12810.663-0,8%3,6%3,6%
1010Hyundai118.1099.66611,0%3,6%3,2%
1112Fiat82.6755.3097,4%2,5%1,8%
1211Toyota78.8956.3840,0%2,4%2,1%
1313Dacia71.8915.3437,5%2,2%1,8%
1414Peugeot66.6316.2514,5%2,0%2,1%
1515Mazda64.4976.6013,2%1,9%2,2%
1616Kia64.0115.2074,2%1,9%1,7%
1717Citroen55.0583.4906,0%1,7%1,2%
1918Mitsubishi48.9343.9881,7%1,5%1,3%
1821Volvo47.8304.97720,7%1,4%1,7%
2019Mini44.9743.954-2,2%1,4%1,3%
2122Smart44.5945.93915,1%1,3%2,0%
2220Nissan34.2922.692-28,3%1,0%0,9%
2323Suzuki32.8652.089-4,6%1,0%0,7%
2424Porsche29.2972.8667,6%0,9%1,0%
2526Land Rover16.2421.267-4,2%0,5%0,4%
2627Jeep15.1071.285-4,1%0,5%0,4%
2725Honda13.708919-22,3%0,4%0,3%
2835Tesla9.581280432,3%0,3%0,1%
2928Jaguar8.148741-10,2%0,2%0,2%
3029Subaru5.234418-24,2%0,2%0,1%
3130Alfa Romeo3.865415-25,6%0,1%0,1%
3232Lexus3.25130828,7%0,1%0,1%
3331DS2.587233-27,7%0,1%0,1%
3434SsangYong2.3392231,3%0,1%0,1%
3533Lada2.162145-10,0%0,1%0,0%
3637Chevrolet1.373-32,8%0,0%0,0%
3838Ferrari960390,2%0,0%0,0%
3939Iveco9045910,6%0,0%0,0%
3736Maserati88541-37,0%0,0%0,0%
4040Bentley68748-12,1%0,0%0,0%
4143Lamborghini6482346,3%0,0%0,0%
4242Cadillac3971-16,2%0,0%0,0%
4444Aston Martin329198,9%0,0%0,0%
4346Alpine3201262,4%0,0%0,0%
4541Infiniti25113-66,5%0,0%0,0%
4648Rolls-Royce2164763,6%0,0%0,0%
4747Lotus1454-24,1%0,0%0,0%
4845Alpina134--37,1%0,0%0,0%
4949Morgan736-33,6%0,0%0,0%

Rank 2019Rank 2018GroupSales YTD 2019Sales November'+/- YTD 2019Share YTD 2019Share November
11Volkswagen Group1.222.964112.6094,6%36,9%37,8%
22Mercedes Daimler358.98338.6297,1%10,8%13,0%
33P.S.A.328.92125.639-0,8%9,9%8,6%
44BMW297.02328.8753,7%9,0%9,7%
55Renault Nissan Alliance277.97822.856-3,2%8,4%7,7%
66Ford Group257.05523.3669,6%7,8%7,8%
77Hyundai-Kia182.12014.8738,5%5,5%5,0%
88F.C.A.104.3967.1483,2%3,1%2,4%
99Toyota Group82.1466.6920,9%2,5%2,2%
1010Mazda64.4976.6013,2%1,9%2,2%

Rank 2019Rank 2018ModelSales YTD 2019Sales November'+/- YTD 2019'+/- November
11Volkswagen Golf189.19020.053-4,2%16,2%
22Volkswagen Tiguan81.7068.68615,2%78,2%
35Mercedes C Class60.7175.8446,0%5,7%
44Volkswagen Polo57.1735.937-11,8%-2,8%
525volkswagen T-Roc55.4224.42565,6%110,6%
610Ford Focus54.2692.98719,5%-28,4%
73Volkswagen Passat53.5526.150-19,0%3,4%
86Skoda Octavia51.6884.048-5,9%-11,8%
911Opel Corsa49.4105.06511,7%26,3%
107Audi A447.7243.220-4,5%136,2%

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