Germany Car Market down 10% in February 2013. Merkel recipe is a boomerang.

Mrs Merkel recipe for Euro zone is now having a boomerang effects over Germany, unfortunately, right in the year of political elections. In the last two years, German banks system was helped by the rest of Euro Zone to minimise the lost in bad investments, like sovereign debts in Portugal or Greece, while the German companies kept the extremely low cost of credit as an absolute competitive advantage in trading inside the region. Now that all countries had been put in recession by the “Merkel recipe”, exporting in Europe is hard and German economy struggles, as confirmed by IV Quarter 2012 GDP 0.6% decline.

In the automotive sector, while German producers are doing amazing financial performances booming sales outside of Europe and gaining share inside, the German domestic market is shrinking and could heavy collapse in the next half.

Indeed, in February, domestic car sales were 200.683 sales, down 10.5% from last year with a year-to-date sales at 392.773, down 9.6%. In addition, we suggest to not reading this data as negative, as next months could deserve worst and more spectacular drops, as first quarter 2013 economic data will officially report Germany in recession. The doctor is sick, as the patient.

Looking at the best brands performance:

Volkswagen sold 42.875 units with a share of 21.4%, down 1.2 points of share from the previous month. Year-to-date sales were 86.233 with a share of 22.0%. Volkswagen held 8 models in the top 50, with the Golf/Plus/Jetta as market leader.

Mercedes was 2nd, selling 17.581 units with a share of 8.8%, down 1.4 points of share from the previous month. Year-to-date sales were 37.222 with a share of 9.5%. Mercedes held 5 models in the top 50, with the A Class in 8th position.

Audi gained the podium, selling 16.926 units with a share of 8.4%, up 0.6 points of share from the previous month. Year-to-date sales were 31.873 with a share of 8.1%. Audi held 7 models in the top 50, with the A4 in 7th position.

BMW fell to the 4th position, down 2 spots from the previous month, selling 15.339 units with a share of 7.6%, down 0.9 points from the previous month. Year-to-date sales were 31.707 with a share of 8.1%. The 3 Series was 3rd.

Opel was 5th selling 13.536 units with a share of 6.7%, stable from the previous month. Year-to-date sales were 26.332 with a share of 6.7%. The best-selling model was the Astra in 6th position.

Ford was 6th selling 12.637 units with a share of 6.3%, up 1.0 points of share from the previous month. Year-to-date sales were 22.909 with a share of 5.8%. The best-selling model was the Focus, climbed in 9th position.

Skoda was 7th with 10.318 units and a share of 5.1%, up 0.4 points of share from the previous month. Year-to-date sales were 19.414 with a share of 4.9%. The Octavia was 16th.

Renault in 8th sold 7.820 units with a share of 3.9%, up 0.5 points of share from the previous month. Year-to-date sales were 14.363 with a share of 3.7%. The best-selling model was the Twingo, climbed in 26th position.

Hyundai was 9th with 7.776 units and a share of 3.9%, up 0.6 points of share from the previous month. Year-to-date sales were 14.197 with a share of 3.6%. The i30 was 19th.

Toyota climbed in 10th position, selling 5.810 units with a share of 2.9%, up 0.8 points from the previous month. Year-to-date sales were 9.844 with a share of 2.5%. The best-selling model was the Auris in 38th position.

In the table below the Top 25 Brands ranked for the year to date position:

Rank

Brand

Feb

Ytd Feb

Q3

Q4

2012

Jan

Feb

Ytd Feb

1

Volkswagen

42.875

86.233

21,8%

21,8%

21,8%

22,6%

21,4%

22,0%

2

Mercedes

17.581

37.222

9,2%

9,8%

9,2%

10,2%

8,8%

9,5%

3

Audi

16.926

31.873

9,1%

9,0%

8,6%

7,8%

8,4%

8,1%

4

BMW

15.339

31.707

8,7%

10,0%

9,2%

8,5%

7,6%

8,1%

5

Opel

13.536

26.322

6,8%

6,3%

6,9%

6,7%

6,7%

6,7%

6

Ford

12.637

22.909

6,4%

6,6%

6,7%

5,3%

6,3%

5,8%

7

Skoda

10.318

19.414

4,9%

4,6%

4,8%

4,7%

5,1%

4,9%

8

Renault

7.820

14.363

3,5%

3,6%

3,4%

3,4%

3,9%

3,7%

9

Hyundai

7.776

14.197

3,2%

3,4%

3,3%

3,3%

3,9%

3,6%

10

Seat

5.151

10.284

2,5%

2,6%

2,2%

2,7%

2,6%

2,6%

11

Toyota

5.810

9.844

2,8%

2,7%

2,7%

2,1%

2,9%

2,5%

12

Fiat

4.758

9.156

2,2%

2,2%

2,4%

2,3%

2,4%

2,3%

13

Citroen

3.779

8.253

1,9%

1,7%

2,0%

2,3%

1,9%

2,1%

14

Kia

3.850

7.770

1,9%

1,8%

1,8%

2,0%

1,9%

2,0%

15

Nissan

4.050

7.175

2,0%

1,8%

2,0%

1,6%

2,0%

1,8%

16

Mazda

3.836

6.735

1,3%

1,2%

1,3%

1,5%

1,9%

1,7%

17

Peugeot

3.124

6.671

2,3%

2,0%

2,3%

1,8%

1,6%

1,7%

18

Dacia

2.920

6.119

1,5%

1,5%

1,5%

1,7%

1,5%

1,6%

19

Mini

2.642

4.971

1,2%

1,2%

1,2%

1,2%

1,3%

1,3%

20

Smart

2.350

4.714

0,9%

0,8%

0,9%

1,2%

1,2%

1,2%

21

Volvo

1.878

3.946

1,0%

1,0%

1,1%

1,1%

0,9%

1,0%

22

Suzuki

1.513

3.413

1,0%

0,9%

1,0%

1,0%

0,8%

0,9%

23

Chevrolet

1.892

3.284

0,9%

0,9%

0,9%

0,7%

0,9%

0,8%

24

Honda

1.927

3.006

1,1%

0,8%

0,9%

0,6%

1,0%

0,8%

25

Porsche

1.364

2.990

0,7%

0,6%

0,7%

0,8%

0,7%

0,8%

Looking at the best-selling models, the Golf/Plus/Jetta was 1st, selling 14.943 units with a share of 7.4%, down 0.2 points from the previous month. Year-to-date sales were 29.527 with a share of 7.5%.

The Passat was 2nd selling 5.402 units with a share of 2.7%, stable from the previous month, followed by the 3 Series in 3rd with 4.810 sales and a share of 2.4%.

The Polo was 4th selling 4.564 units with a share of 2.3%, down 0.1 points from the previous month, followed by the Tiguan in 5th with 4.278 sales and a share of 2.1%, down 0.2 points from the previous month.

The Astra was 6th (9th in January) selling 4.034 units with a share of 2.0%, up 0.1 points from the previous month, followed by the Audi A4 in 7th (8th in January) with 3.774 sales and a share of 1.9%, down 0.1 points from the previous month.

The Mercedes A Class was 8th (6th in January) selling 3.751 units with a share of 1.9%, down 0.3 points from the previous month, followed by the Focus in 9th (14th in December) with 3.672 sales and a share of 1.8%, up 1.2 points from the previous month, and by the BMW 5 Series in 10th (15th in January) with 3.653 sales and a share of 1.8%, up 0.3 points from the previous month.

Behind it was a positive month for the Renault Twingo in 26th, up 19 spots from the previous month, for the Ford C-Max in 33rd, up 70 spots, and for the Toyota Auris in 39th, up 21 spots from the previous month.

It was a negative month for the Mercedes B Class in 17th, down 10 spots from the previous month, for the Volkswagen Up! in 24th, down 13 spots, and for the BMW X1 in 40th, down 17 spots from the previous month.

In the table below the Top 50 best-selling models, ordered by last month position:

Rank Feb

Rank Jan

Rank 2012

Model

Feb

Ytd Feb

I Half

Q3

Q4

2012

Jan

Feb

Ytd Feb

1

1

1

VW Golf/Plus/Jetta

14.943

29.527

7,8%

8,1%

7,4%

7,8%

7,6%

7,4%

7,5%

2

2

2

Volkswagen Passat

5.402

10.604

2,9%

2,8%

3,1%

2,9%

2,7%

2,7%

2,7%

3

3

6

BMW 3 series

4.810

9.473

2,1%

1,6%

2,3%

2,0%

2,4%

2,4%

2,4%

4

4

3

Volkswagen Polo

4.564

9.187

2,6%

2,2%

2,4%

2,5%

2,4%

2,3%

2,3%

5

5

11

Volkswagen Tiguan

4.278

8.767

1,8%

1,8%

1,9%

1,8%

2,3%

2,1%

2,2%

6

9

5

Opel Astra

4.034

7.676

2,3%

2,0%

2,0%

2,2%

1,9%

2,0%

2,0%

7

8

9

Audi A4

3.774

7.614

1,5%

2,4%

2,2%

1,9%

2,0%

1,9%

1,9%

8

6

24

Mercedes A Class

3.751

7.984

0,9%

0,6%

1,8%

1,0%

2,2%

1,9%

2,0%

9

14

16

Ford Focus

3.672

6.663

1,6%

1,4%

1,5%

1,6%

1,6%

1,8%

1,7%

10

15

15

BMW 5 series

3.652

6.604

1,5%

1,7%

1,7%

1,6%

1,5%

1,8%

1,7%

11

13

4

Mercedes C Class

3.547

6.602

2,3%

2,3%

2,0%

2,2%

1,6%

1,8%

1,7%

12

18

10

Opel Corsa

3.545

6.356

1,8%

1,9%

1,8%

1,8%

1,5%

1,8%

1,6%

13

28

18

Audi A3

3.427

5.357

1,5%

1,4%

1,6%

1,5%

1,0%

1,7%

1,4%

14

10

12

Volkswagen Touran

3.347

6.794

1,7%

1,7%

1,9%

1,7%

1,8%

1,7%

1,7%

15

12

8

BMW 1 series

3.334

6.579

1,8%

1,7%

2,3%

1,9%

1,7%

1,7%

1,7%

16

17

17

Skoda Octavia

3.328

6.186

1,6%

1,5%

1,3%

1,5%

1,5%

1,7%

1,6%

17

7

7

Mercedes B Class

3.287

7.335

1,8%

2,3%

1,8%

1,9%

2,1%

1,6%

1,9%

18

25

13

Audi A6, A7

2.906

5.029

1,8%

1,8%

1,3%

1,7%

1,1%

1,4%

1,3%

19

33

28

Hyundai i30

2.848

4.477

1,0%

0,8%

0,9%

0,9%

0,8%

1,4%

1,1%

20

22

22

Mini

2.642

4.971

1,2%

1,2%

1,1%

1,2%

1,2%

1,3%

1,3%

21

21

21

Skoda Fabia

2.599

4.949

1,4%

1,2%

1,2%

1,3%

1,2%

1,3%

1,3%

22

19

23

VW Transporter

2.568

5.052

1,2%

1,0%

1,1%

1,1%

1,3%

1,3%

1,3%

23

16

14

Ford Fiesta

2.485

5.376

1,6%

1,4%

2,0%

1,7%

1,5%

1,2%

1,4%

24

11

20

Volkswagen Up!

2.412

5.707

1,2%

1,5%

1,6%

1,4%

1,7%

1,2%

1,5%

25

20

30

Smart Fortwo

2.350

4.714

1,0%

0,9%

0,8%

0,9%

1,2%

1,2%

1,2%

26

45

41

Renault Twingo

2.303

3.607

0,7%

0,6%

0,8%

0,7%

0,7%

1,1%

0,9%

27

24

19

Mercedes E Class

2.291

4.419

1,6%

1,3%

1,5%

1,5%

1,1%

1,1%

1,1%

28

27

29

Audi A1

1.987

3.938

0,9%

1,0%

0,9%

0,9%

1,0%

1,0%

1,0%

29

35

39

Renault Clio

1.930

3.478

0,7%

0,7%

0,8%

0,7%

0,8%

1,0%

0,9%

30

32

45

Fiat 500

1.913

3.569

0,6%

0,6%

0,8%

0,6%

0,9%

1,0%

0,9%

31

36

27

Nissan Qashqai

1.913

3.413

1,0%

0,9%

0,9%

0,9%

0,8%

1,0%

0,9%

32

26

26

Seat Ibiza

1.811

3.883

0,9%

1,0%

1,1%

1,0%

1,1%

0,9%

1,0%

33

103

32

Ford C-Max

1.699

2.858

0,9%

0,9%

0,8%

0,9%

0,6%

0,8%

0,7%

34

42

47

Hyundai ix35

1.598

2.934

0,6%

0,6%

0,7%

0,6%

0,7%

0,8%

0,7%

35

44

48

Seat Leon/Altea

1.568

2.882

0,6%

0,8%

0,6%

0,6%

0,7%

0,8%

0,7%

36

31

43

Audi Q5

1.440

3.245

0,6%

0,5%

1,0%

0,7%

0,9%

0,7%

0,8%

37

37

36

Renault Megane

1.431

2.896

0,7%

0,8%

0,8%

0,8%

0,8%

0,7%

0,7%

38

59

101

Toyota Auris

1.431

2.383

0,0%

0,0%

0,0%

0,1%

0,5%

0,7%

0,6%

39

30

33

Audi Q3

1.424

3.229

0,7%

0,9%

1,0%

0,8%

0,9%

0,7%

0,8%

40

23

31

BMW X1

1.403

3.531

0,8%

0,8%

1,0%

0,9%

1,1%

0,7%

0,9%

41

48

81

VW Beetle

1.387

2.587

0,0%

0,0%

0,0%

0,3%

0,6%

0,7%

0,7%

42

38

58

Kia Cee’d

1.371

2.818

0,0%

0,5%

0,0%

0,5%

0,8%

0,7%

0,7%

43

54

38

Skoda Yeti

1.337

2.406

0,7%

0,8%

0,7%

0,7%

0,6%

0,7%

0,6%

44

47

37

Toyota Yaris

1.312

2.555

0,8%

0,8%

0,7%

0,8%

0,6%

0,7%

0,7%

45

51

42

Opel Insignia

1.280

2.426

0,7%

0,7%

0,5%

0,7%

0,6%

0,6%

0,6%

46

57

 

Opel Mokka

1.269

2.302

0,0%

0,0%

0,0%

0,0%

0,5%

0,6%

0,6%

47

34

50

Mercedes GLK

1.240

2.804

0,4%

0,9%

0,8%

0,6%

0,8%

0,6%

0,7%

48

41

25

Opel Zafira

1.213

2.563

1,1%

0,9%

0,7%

1,0%

0,7%

0,6%

0,7%

49

 

 

Ford B-Max

1.185

2.072

0,0%

0,0%

0,0%

0,0%

0,5%

0,6%

0,5%

50

61

40

Audi A5

1.119

1.974

0,8%

0,7%

0,5%

0,7%

0,4%

0,6%

0,5%

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This report was written by Camilla.

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