Germany: May 2013 market dropped 10%. Ford the “Winner of the Month”.

Following the previous month break due to positive calendar effect on statistics, the German car market in May 2013 started again the series of declining year-on-year months, with a consumer’s demand hit by uncertain on EU economy recovery and political elections due in October.

May sales were 261.326 performing a loss of 9.9% from last year. Cumulated sales were 1.219.719, down 8.8%, confirming the loss of one position, from 4th to 5th, in the World’s car market ranking.

Ford of Germany has signed a co-operation agreement with the German Ford dealers association FHD GmbH, and DB Rent – the company behind Flinkster car sharing – for a new car sharing platform. The program calls for participating Ford dealers across Germany to offer cars and service to customers in their town, allowing easy access to shared cars and offering the chance for potential customers to experience Ford vehicles. DB Rent has developed a Web-based booking system along with iOS and Android smartphone apps for private and commercial customers participating in the Ford car sharing program.

Let’s take a look at the best brands performance:

Volkswagen‘s sales were 56.589, slightly reducing share at 21.7% from the outstanding April performance at 22.4%. Year-to-date sales were 263.701 with a share of 21.6%. Golf, Passat, Jetta, Polo are the top selling models in the German market.

Mercedes confirmed the 2nd place, selling 24.445 units and a share of 9.4%, down 0.2 points of share from the previous month. Year-to-date sales were 114.616 with a share of 9.4%. The top model was the C Class, stable in 8th place.

Audi kept the 3rd place selling 22.987 units with a share of 8.8%, down 0.4 points from the previous. Year-to-date sales were 104.588 with a share of 8.6%. The best model was the A3, slipped in 5th from 3rd.

BMW was 4th with 21.266 units, recovering share after April drop, at 8.1%, up 0.8 points. Year-to-date sales were 97.524 with a share of 8.0%. The best model was the Series 3, third, while the Series 1 was 7th.

Ford, the winner of the month, outpaced the rival Opel and was 5th with 19.559 sales and a share of 7.5%, up 0.7 points of share from the previous month. Year-to-date Ford was 6th with 78.250 sales and 6.4% of share. This month share was the best in a year.

Opel fell in 6th with 19.201 units sold and a share of 7.4%, up 0.3 points from April. Year-to-date it was 5th with 85.628 units and a robust advantage on Ford. The share was 7.0%. Astra and Corsa were in the top ten and the new Adam was 31st.

Skoda in 7th sold 12.960 cars with a share of 5.0%, up 0.5 points of share from the previous month. Year-to-date sales were 61.157 with a share of 5.0%. The top model was the Fabia in 20th.

Hyundai advanced in 8th, up 1 spot, with 8.066 units and a share of 3.1%, up 0.1 points of share from the previous month. Year-to-date sales it was 9th with 40.407 sales and a share of 3.3%. The Best Selling model was the i30 in 28th.

Seat soared in 9th, up 1 spot, with 7.864 sales and a share of 3.0%, up 0.3 points from the previous month. Year-to-date May it was 10th with 33.659 sales and a share of 2.8%. The best-selling model was the Ibiza in 26th position.

Fiat was 10th with 7.118 sales and 2.7% of share. Year-to-date sales were 31.403 with 2.6% of share. The top model was the 500 in 34th.

Renault dropped in 11th and was the loser of the month, with 6.702 sales and a share of 2.6%, down 0.6 point of share from the previous month and 1.2 points from Q1. Year-to-date sales were 41.966 with a share of 3.4%.

In the table below the Top 25 Brands ranked for the year to date position:

Rank YTD

Brand

May

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Volkswagen

56.589

263.701

21,4%

21,8%

21,8%

21,3%

22,4%

21,7%

21,6%

2

Mercedes

24.445

114.616

9,4%

9,2%

9,8%

9,3%

9,6%

9,4%

9,4%

3

Audi

22.987

104.588

8,9%

9,1%

9,0%

8,2%

9,2%

8,8%

8,6%

4

BMW

21.266

97.524

9,6%

8,7%

10,0%

8,2%

7,3%

8,1%

8,0%

5

Opel

19.291

85.628

7,5%

6,8%

6,3%

6,8%

7,1%

7,4%

7,0%

6

Ford

19.559

78.250

6,6%

6,4%

6,6%

5,8%

6,8%

7,5%

6,4%

7

Skoda

12.960

61.157

4,9%

4,9%

4,6%

5,3%

4,5%

5,0%

5,0%

8

Renault

6.702

41.966

3,2%

3,3%

3,6%

3,8%

3,4%

2,6%

3,4%

9

Hyundai

8.066

40.407

3,1%

3,2%

3,4%

3,5%

3,0%

3,1%

3,3%

10

Seat

7.864

33.659

1,9%

2,5%

2,6%

2,7%

2,7%

3,0%

2,8%

11

Fiat

7.118

31.403

2,7%

2,2%

2,2%

2,5%

2,7%

2,7%

2,6%

12

Toyota

5.613

29.288

2,5%

2,8%

2,7%

2,5%

2,3%

2,1%

2,4%

13

Kia

5.042

23.716

1,7%

1,9%

1,8%

2,0%

1,9%

1,9%

1,9%

14

Peugeot

5.381

22.554

2,6%

2,3%

2,0%

1,7%

2,0%

2,1%

1,8%

15

Citroen

4.172

21.319

2,1%

1,9%

1,7%

1,9%

1,6%

1,6%

1,7%

16

Nissan

3.428

21.053

1,8%

2,0%

1,8%

2,0%

1,4%

1,3%

1,7%

17

Dacia

4.193

18.802

1,3%

1,7%

1,5%

1,5%

1,6%

1,6%

1,5%

18

Mazda

3.569

18.667

1,1%

1,3%

1,2%

1,8%

1,0%

1,4%

1,5%

19

Mini

3.070

14.057

0,0%

0,0%

0,0%

1,2%

1,1%

1,2%

1,2%

20

Smart

2.268

12.713

1,0%

0,9%

0,8%

1,1%

1,1%

0,9%

1,0%

21

Volvo

2.364

11.550

1,1%

1,0%

1,0%

1,0%

1,0%

0,9%

0,9%

22

Chevrolet

2.303

10.647

1,0%

0,9%

0,9%

0,8%

1,0%

0,9%

0,9%

23

Suzuki

2.400

10.325

1,0%

1,0%

0,9%

0,8%

1,0%

0,9%

0,8%

24

Honda

2.121

10.158

0,8%

1,1%

0,8%

0,8%

0,9%

0,8%

0,8%

25

Porsche

2.215

9.772

0,7%

0,7%

0,6%

0,8%

0,8%

0,8%

0,8%

Golf family was market leader by far with 20.881 sales and 8.0% of share. Year-to-date sales were 95.405 with 7.8% of share.

Volkswagen Passat was 2nd with 6.424 units and a share of 2.5%, up 0.1 points from the previous month. Year-to-date sales were 30.205 with 2.5% of share.

BMW series 3 was back on the podium with 6.203 sales and 2.4% of share and with cumulated sales of 28.958 units.

Volkswagen Polo fell in 4th, down 2 spots with 5.179 sales and 2.0% of share.

Audi A3 was 5th with 4.991 sales and 1.9% of share, followed by Volkswagen Tiguan with 4.978 units and BMW Series 1 with 4.979.

Mercedes C class was 8th with 4.471 units and 1.7% of share, ahead of Opel Astra and Corsa respectively with 4.467 and 4.433 units.

In the table below the Top 50 best-selling models, ordered by last month position:

Rank May

Rank Apr

Rank 2012

Model

May

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD 2013

1

1

1

Volkswagen Golf/Plus/Jetta

20.881

   95.405

8,1%

7,4%

7,6%

8,1%

8,0%

7,8%

2

3

2

Volkswagen Passat

6.424

   30.205

2,8%

3,1%

2,5%

2,4%

2,5%

2,5%

3

5

6

BMW 3 Series

6.203

   28.958

1,6%

2,3%

2,4%

2,3%

2,4%

2,4%

4

2

3

Volkswagen Polo

5.179

   28.621

2,2%

2,4%

2,3%

2,7%

2,0%

2,3%

5

4

18

Audi A3

4.991

   22.166

1,4%

1,6%

1,6%

2,3%

1,9%

1,8%

6

6

11

Volkswagen Tiguan

4.978

   24.936

1,8%

1,9%

2,2%

1,9%

1,9%

2,0%

7

7

8

BMW 1 Series

4.949

   22.744

1,7%

2,3%

1,9%

1,8%

1,9%

1,9%

8

10

4

Mercedes C Class

4.471

   20.902

2,3%

2,0%

1,7%

1,7%

1,7%

1,7%

9

11

5

Opel Astra

4.467

   21.166

2,0%

2,0%

1,8%

1,7%

1,7%

1,7%

10

16

10

Opel Corsa

4.433

   19.834

1,9%

1,8%

1,6%

1,5%

1,7%

1,6%

11

17

12

Volkswagen Touran

4.381

   19.559

1,7%

1,9%

1,6%

1,5%

1,7%

1,6%

12

20

15

BMW 5 Series

4.350

   19.275

1,7%

1,7%

1,6%

1,4%

1,7%

1,6%

13

9

19

Mercedes E Class

4.248

   17.572

1,3%

1,5%

1,2%

1,8%

1,6%

1,4%

14

8

9

Audi A4

4.221

   21.487

2,4%

2,2%

1,8%

1,8%

1,6%

1,8%

15

18

16

Ford Focus

4.153

   19.212

1,4%

1,5%

1,6%

1,5%

1,6%

1,6%

16

15

24

Mercedes A Class

3.972

   21.969

0,6%

1,8%

2,0%

1,6%

1,5%

1,8%

17

13

7

Mercedes B Class

3.955

   20.630

2,3%

1,8%

1,8%

1,7%

1,5%

1,7%

18

14

14

Ford Fiesta

3.910

   18.962

1,4%

2,0%

1,5%

1,6%

1,5%

1,6%

19

19

13

Audi A6

3.796

   16.990

1,8%

1,3%

1,4%

1,4%

1,5%

1,4%

20

23

21

Skoda Fabia

3.581

   15.568

1,2%

1,2%

1,3%

1,2%

1,4%

1,3%

21

12

20

Volkswagen Up!

3.367

   16.999

1,5%

1,6%

1,3%

1,7%

1,3%

1,4%

22

22

23

Volkswagen Transporter

3.358

   15.049

1,0%

1,1%

1,2%

1,2%

1,3%

1,2%

23

21

17

Skoda Octavia

3.272

   18.240

1,5%

1,3%

1,7%

1,3%

1,3%

1,5%

24

24

22

Mini

3.070

   14.057

1,2%

1,1%

1,2%

1,1%

1,2%

1,2%

25

51

32

Ford C-Max

2.834

     8.965

0,9%

0,8%

0,7%

0,6%

1,1%

0,7%

26

26

26

Seat Ibiza

2.827

   12.866

1,0%

1,1%

1,0%

1,0%

1,1%

1,1%

27

28

48

Seat Leon/Altea/Toledo

2.785

   11.452

0,8%

0,6%

0,9%

1,0%

1,1%

0,9%

28

32

28

Hyundai i30

2.579

   12.358

0,8%

0,9%

1,1%

0,8%

1,0%

1,0%

29

33

33

Audi Q3

2.558

   10.171

0,9%

1,0%

0,8%

0,8%

1,0%

0,8%

30

47

38

Skoda Yeti

2.439

     8.794

0,8%

0,7%

0,7%

0,6%

0,9%

0,7%

31

35

103

Opel Adam

2.280

     7.629

0,0%

0,0%

0,5%

0,8%

0,9%

0,6%

32

25

30

Smart Fortwo

2.268

   12.713

0,9%

0,8%

1,1%

1,1%

0,9%

1,0%

33

31

29

Audi A1

2.258

   11.406

1,0%

0,9%

1,0%

0,9%

0,9%

0,9%

34

30

45

Fiat 500

2.123

   10.918

0,6%

0,8%

0,9%

0,9%

0,8%

0,9%

35

45

34

BMW X3

2.096

     8.825

0,8%

0,8%

0,7%

0,6%

0,8%

0,7%

36

42

25

Opel Zafira

2.061

     8.755

0,9%

0,7%

0,7%

0,7%

0,8%

0,7%

37

38

43

Audi Q5

1.985

     9.077

0,5%

1,0%

0,7%

0,7%

0,8%

0,7%

38

43

31

BMW X1

1.908

     9.612

0,8%

1,0%

0,9%

0,7%

0,7%

0,8%

39

44

80

Volkswagen Beetle

1.906

     7.606

0,2%

0,3%

0,6%

0,7%

0,7%

0,6%

40

50

37

Toyota Yaris

1.827

     7.726

0,8%

0,7%

0,6%

0,6%

0,7%

0,6%

41

40

40

Audi A5

1.804

     7.693

0,7%

0,5%

0,6%

0,7%

0,7%

0,6%

42

27

103

Opel Mokka

1.803

     9.269

0,0%

0,0%

0,7%

1,0%

0,7%

0,8%

43

54

49

Ford Mondeo

1.768

     5.046

0,7%

0,5%

0,3%

0,5%

0,7%

0,4%

44

37

59

Dacia Sandero

1.656

     6.998

0,4%

0,4%

0,5%

0,8%

0,6%

0,6%

45

34

102

Ford B-Max

1.572

     7.420

0,1%

0,3%

0,5%

0,8%

0,6%

0,6%

46

60

42

Opel Insignia

1.550

     6.983

0,7%

0,5%

0,6%

0,5%

0,6%

0,6%

47

29

39

Renault Clio

1.547

     9.815

0,7%

0,8%

0,8%

0,9%

0,6%

0,8%

48

41

65

Peugeot 208

1.540

     7.241

0,6%

0,6%

0,6%

0,7%

0,6%

0,6%

49

48

27

Nissan Qashqai

1.522

   10.325

0,9%

0,9%

1,1%

0,6%

0,6%

0,8%

50

49

58

Kia Cee’d

1.518

     8.244

0,4%

0,5%

0,7%

0,6%

0,6%

0,7%

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