Global car market rose 7% in April 2013. Ford the winner, Nissan the loser.

Although March sales were flat from last year, first quarter 2013, passenger vehicle’s market was slightly growing with total sales of 20.6 million, up 3.2% from Q1 2012. In April, sales were 7.0 million, with a robust 7.9% increase from April 2012.

April was somehow an exception, considering that the European market broke the negative series, after 19th year-on-year declines in a row, only for increased selling days and in May Europe was back negative. Cumulated light passenger vehicles sales in April were 27.6 million, up 4.4%.

Looking at the Top 25 World’s Brand performance:

Toyota sold 593.908 units losing share from 10.0% in Q1 to 9.4% in April. The market leader was penalized by strong sales in Brazil and recovery in Europe, where it is relatively weaker, only partially balanced by positive trend in domestic market.

Volkswagen sold 508.593 units with a share of 8.0%, up 0.1 points from the previous quarter. In reality the month was less positive that we could expect and indeed Volkswagen had lost share in Europe and Brazil.

Ford consolidated its third global position, with 449.488 sales and 7.1% of share, being the “Winner of the Month”. April share was the best in years and was driven by strong performance in North America, China and UK.

Chevrolet was 4th with 394.022 units improving share at 6.2%, up 0.3 from Q1, which was the weakest quarter in a year. Coming from its all-time record volume achieved in 2012, the American brand is almost stable.

Hyundai in 5th sod 356.146 vehicles, pushed by strong sales in South America, while was stable in Europe, North America and China.

Honda was 6th, up 1 spot, with 322.426 units and a share of 5.1%, up 0.2 points from the previous quarter. Honda is recovering share in Middle East, North America, while confirm to be weak in Europe.

Nissan in 7th was the “Loser of the Month”, probably as consequence of strong efforts to maximize March sales and improve last fiscal year outlook. April sales were 295.000 with a share of 4.6%, down 1.0 points from the previous quarter.

Behind, the LCV specialist, the Chinese Wuling was 9th with a share of 2.3% followed by the Italian Fiat, positive in April at 2.3% of share, up 0.2 points from Q1, and the French Renault, 10th with a share of 2.2%.

Audi confirmed the leadership among premium brands, improving the gap on the second, BMW, thanks to a share of 2.1%, up 0.2 points from the previous quarter.

Pushed by outstanding sales in the domestic market, the Chinese ChangAn advanced in 13th position, its best ever place, with a share of 1.8%.

From this month, we have split sales of Suzuki and Maruti and they ranked respectively 17th and 18th both losing share. Behind, Mazda dropped from 1.7% to 1.3%, confirming the awful months for almost all Japanese producers.

In the table below, the World’s Top 25 Brands ranking:

Rank Apr

Brand

Apr

YTD 2013

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

Ytd 2013

1

Toyota

593.908

   2.518.003

10,7%

10,4%

10,8%

9,6%

10,0%

9,4%

9,9%

2

Volkswagen

508.593

   2.020.302

7,6%

7,9%

8,3%

7,9%

7,9%

8,0%

7,9%

3

Ford

449.488

   1.704.190

6,3%

6,8%

6,6%

6,6%

6,5%

7,1%

6,7%

4

Chevrolet

394.022

   1.526.260

6,0%

6,5%

6,6%

6,2%

5,9%

6,2%

6,0%

5

Hyundai

356.146

   1.388.999

5,2%

5,5%

5,5%

5,6%

5,4%

5,6%

5,4%

6

Honda

322.426

   1.263.785

4,5%

4,9%

5,1%

4,4%

4,9%

5,1%

4,9%

7

Nissan

295.054

   1.376.586

6,4%

5,3%

5,6%

4,8%

5,6%

4,6%

5,4%

8

Kia

204.318

       787.340

3,2%

3,3%

3,4%

3,3%

3,0%

3,2%

3,1%

9

Wuling

149.265

       582.553

1,9%

1,7%

1,7%

1,8%

2,3%

2,3%

2,3%

10

Fiat

146.925

       544.226

2,1%

2,2%

2,4%

2,2%

2,1%

2,3%

2,1%

11

Renault

139.579

       539.082

2,3%

2,4%

2,2%

2,2%

2,1%

2,2%

2,1%

12

Audi

131.040

       492.168

1,9%

2,0%

1,9%

1,8%

1,9%

2,1%

1,9%

13

ChangAn

116.069

       419.131

1,3%

1,0%

0,9%

1,2%

1,6%

1,8%

1,6%

14

BMW

115.773

       494.196

1,9%

2,0%

1,9%

2,1%

2,0%

1,8%

1,9%

15

Mercedes

111.974

       443.761

1,8%

1,9%

1,7%

1,8%

1,7%

1,8%

1,7%

16

Peugeot

109.862

       454.828

1,9%

1,9%

1,7%

1,7%

1,8%

1,7%

1,8%

17

Suzuki

102.284

       494.374

2,1%

1,9%

1,9%

1,7%

2,0%

1,6%

1,9%

18

Maruti

90.523

       399.574

1,7%

1,4%

1,2%

1,4%

1,6%

1,4%

1,6%

19

Citroen

88.184

       358.868

1,5%

1,5%

1,4%

1,4%

1,4%

1,4%

1,4%

20

Dongfeng

86.573

       311.076

1,1%

0,9%

0,8%

1,0%

1,2%

1,4%

1,2%

21

Buick

85.426

       345.315

1,2%

1,1%

1,2%

1,2%

1,4%

1,3%

1,4%

22

Mazda

85.189

       409.021

1,8%

1,5%

1,6%

1,4%

1,7%

1,3%

1,6%

23

Opel

79.372

       318.010

1,4%

1,4%

1,3%

1,2%

1,2%

1,2%

1,2%

24

Mitsubishi

72.277

       334.333

1,3%

1,2%

1,3%

1,3%

1,4%

1,1%

1,3%

25

Skoda

70.271

       278.516

1,2%

1,3%

1,1%

1,1%

1,1%

1,1%

1,1%

This report was provided aggregating official registrations data from these countries: USA, Canada, Mexico, Venezuela, Colombia, Brazil, Argentina, Chile, Peru, Uruguay, Paraguay, South Africa, Egypt, Morocco, All European Community and Efta (30 countries), Croatia, Serbia, Bulgaria, Russia, Belarus, Ukraine, Turkey, Israel, Saudi Arab, UAE, Bahrain, Qatar, Oman, Kuwait, Kazakhstan, India, China, Taiwan, Malaysia, Indonesia, Thailand, Philippines, Singapore, Japan, South Korea, Australia and New Zealand. They are 70 countries representing 94% of global car sales.

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