Greece 2015. Market recovery shadowed by re-surging crisis

Greece car market in 2015

Greece car market in 2015 recovered a little 6% shadowed by re-surging economic crisis. Following a positive first half, in the second market was flat. Volkswagen was the best-selling brand ahead of Peugeot.

Economic Outlook

Greece’s economy contracted for the first time in over one year in the third quarter, falling 0.9% annually according to revised GDP data. The result was significantly worse than the modest 0.1% annual contraction reported in the preliminary estimate, but was still notably above initial market expectations.

Q3’s downturn was driven by plummeting fixed investment attributed to the backdrop of capital controls, “Grexit” fears and tense bailout negotiations. On the political front, the country signed its first major privatization deal on 14 December and the following day approved a package of economic reforms demanded by international creditors. The moves paved the way for a release of EUR 1.0 billion to shore up government accounts.

While the government has so far been largely proceeding along the path laid out in this summer’s bailout agreement, a number of key, and more controversial, reforms have been postponed to the new year. Overhauling the pension system, eliminating subsidies for farmers and additional privatizations are scheduled to be addressed in 2016 and will likely be challenging to enact given the government’s slim three-seat majority.

Market Outlook

Following the +15.1% posted by the cars market in the first half, the Greece entered in a new phase during the second half with many shadows inside. The rude application of further restrictive economic policy imposed by the international creditors in order to avoid the financial default started having effects on consumer’s demand.

According to data released by the Association of Motor Vehicle Importers Representatives, in the second half the consumer’s demand was weaker with sales growth limited at one point. Consequently the full year had been 58.183 (+8.1%), up only % from the previous year.

Volkswagen ended on top, as in the previous year, with 56.666 sales (+32.7%) and 12.6% of market share resisting to the Peugeot year-end assault. The French make ended with a huge December rush (+187%) arriving second in the year with 49.761 units (+34.7%) ahead of Renault with 35.287 (+15.7%), Opel with 25.474 (+8.7%) and Ford with 25.442 (+22.4%).

The best-selling model was the Toyota Yaris with 5.017 sales (+20.5%) followed by the Opel Corsa with 3.492 (-13.3%) and the Volkswagen Polo with 3.168 (+5.6%).

The ranking of the best-selling models in the year with the top 100 is features in the dedicated report here.

low, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2015BrandSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Toyota1.1058.86653,0%10,5%16,2%11,7%
22Volkswagen6786.78019,8%-1,8%9,9%8,9%
33Nissan5366.51055,8%10,5%7,9%8,6%
54Opel4756.036-15,6%-6,9%7,0%8,0%
145Peugeot1724.85541,0%146,6%2,5%6,4%
166Suzuki1534.04418,6%20,8%2,2%5,3%
117Citroen2593.866-8,8%13,2%3,8%5,1%
78Fiat4033.66045,5%-8,9%5,9%4,8%
99Mercedes3233.584-48,9%27,6%4,7%4,7%
810Ford3673.55315,0%-3,5%5,4%4,7%
1211Hyundai2073.070-33,2%-21,8%3,0%4,0%
412BMW4792.999-15,1%18,6%7,0%4,0%
613Renault4152.79053,7%10,8%6,1%3,7%
1314Audi2062.66815,7%9,7%3,0%3,5%
1715Skoda1192.238-39,9%-32,4%1,7%3,0%
1016Volvo2752.14840,3%17,2%4,0%2,8%
1817Seat961.6235,5%-20,4%1,4%2,1%
1918Kia911.402-13,3%13,7%1,3%1,8%
1519Mini1601.294-8,6%23,9%2,3%1,7%
2420Smart31739-50,8%200,4%0,5%1,0%
2121Jeep676271,0%0,8%
2222Honda395390,0%-9,0%0,6%0,7%
2023Alfa Romeo73477-18,0%-31,4%1,1%0,6%
2524Chevrolet22469-4,3%-34,3%0,3%0,6%
2325Dacia32318-23,8%-34,3%0,5%0,4%
2726Mitsubishi10279-54,5%-1,4%0,1%0,4%
2827Lancia4142-84,6%-72,5%0,1%0,2%
2628Lexus1181175,0%35,0%0,2%0,1%
2929Subaru241-50,0%-38,8%0,0%0,1%
3130Land Rover-36-100,0%50,0%0,0%0,0%
3031Abarth128-50,0%-6,7%0,0%0,0%
2832SsangYong4220,1%0,0%
3033Porsche120-66,7%53,8%0,0%0,0%
3134Chrysler-18-100,0%-61,7%0,0%0,0%
3135Jaguar-6200,0%0,0%0,0%
Rank DecRank 2015GroupSales DecSales 2015Dec Var2015 VarShare DecShare 2015
13Toyota1.1168.94753,7%10,7%16,4%11,8%
21Volkswagen1.10013.3296,2%-9,3%16,1%17,6%
32Renault-Nissan9839.61849,8%8,1%14,4%12,7%
49BMW6394.293-13,5%20,2%9,4%5,7%
56FCA5484.95235,0%-6,7%8,0%6,5%
65General Motors4976.505-15,2%-9,6%7,3%8,6%
74PSA4318.7216,2%61,9%6,3%11,5%
811Ford3673.55315,0%-3,5%5,4%4,7%
98Mercedes Daimler3544.323-49,1%41,6%5,2%5,7%
107Hyundai-Kia2984.472-28,2%-13,4%4,4%5,9%
Rank DecRank 2015ModelSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Toyota Yaris7085.017101,1%20,5%11,7%7,3%
26Renault Clio3312.01171,5%8,1%5,5%2,9%
33Volkswagen Polo3303.16831,5%5,6%5,5%4,6%
45Nissan Qashqai3062.562-28,7%22,9%5,1%3,7%
52Opel Corsa2923.492-45,7%-13,3%4,8%5,1%
613Toyota Auris1841.47552,1%-8,2%3,0%2,2%
79Fiat Panda1641.78117,1%-6,2%2,7%2,6%
810Ford Fiesta1621.769-22,1%-28,5%2,7%2,6%
917Ford Focus1531.20996,2%62,5%2,5%1,8%
1015Mercedes A Class1361.28430,8%35,4%2,3%1,9%
1112Toyota Aygo1261.556-33,3%37,9%2,1%2,3%
128Citroen C31151.909-58,3%8,2%1,9%2,8%
1311Opel Astra1111.596-15,3%19,6%1,8%2,3%
1423Mini97880-32,2%39,9%1,6%1,3%
1527Fiat 5009575158,3%-35,9%1,6%1,1%
1552BMW X195377120,9%-2,1%1,6%0,6%
1621Peugeot 10892947513,3%810,6%1,5%1,4%
1744BMW 2 Series8947378,0%476,8%1,5%0,7%
1825Volkswagen Up!8776864,2%-22,6%1,4%1,1%
1922Skoda Octavia79907-2,5%-24,5%1,3%1,3%
2037Toyota Corolla7056970,7%-27,9%1,2%0,8%
2116BMW 1 Series671.2114,7%11,3%1,1%1,8%
2235Jeep Renegade655781,1%0,8%
2324Mercedes GLA6486223,1%262,2%1,1%1,3%
2428Suzuki Vitara627481,0%1,1%
2540Audi A161553-12,9%32,0%1,0%0,8%
2645Citroen C4 Cactus59466353,8%429,5%1,0%0,7%
277Nissan Micra561.984124,0%-4,8%0,9%2,9%
2838Skoda Citigo54567100,0%-17,2%0,9%0,8%
284Peugeot 208542.563-19,4%124,4%0,9%3,7%
2929Seat Ibiza5270067,7%-5,9%0,9%1,0%
2948Renault Captur5243623,8%0,9%0,9%0,6%
2932Nissan Pulsar526250,9%0,9%
3033Opel Mokka5060451,5%0,0%0,8%0,9%
3158Alfa Romeo Giulietta49314-33,8%-36,4%0,8%0,5%
3214Suzuki Swift481.414-36,8%9,4%0,8%2,1%
3251BMW 3 Series48378-51,0%-20,9%0,8%0,6%
3389Audi Q54589800,0%-3,8%0,7%0,1%
3419Hyundai i10441.06891,3%137,3%0,7%1,6%
3461Fiat 500X442780,7%0,4%
3553Mini Countryman4236940,0%-2,1%0,7%0,5%
3683Volvo V6040109263,6%36,3%0,7%0,2%
3618Audi A3401.178-75,5%7,6%0,7%1,7%
3746Citroen C439459-26,4%-45,0%0,6%0,7%
3730Peugeot 30839653160,0%103,4%0,6%1,0%
3841Kia Rio38526-17,4%-4,2%0,6%0,8%
3972Alfa Romeo MiTo36161-12,2%-19,9%0,6%0,2%
4031Audi Q335650-14,6%5,9%0,6%1,0%

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