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Honda May. Global sales flat hit by falls in Indonesia & India

Honda Global PerformanceHonda-Insight-2019

Honda Global performance in 2018 is flat thanks dragged down by falls in Indonesia, India and Philippines. Positive data are reported for Australia (+35%), Taiwan (+31.9%) and Vietnam (+100%).

Honda ranks as fifth larger car brand in the World, having overtaken Hyundai during the 2017.

Following the milestone of 5 million global sales reached in the 2017 for the very first time, with 5.039 million units, over 50% better than in the 2010, the brand this year is growing slow with Year to Date May 2018 registrations 2.02 million, up 0.1%.

A key factor on the Honda global success is the strong SUV and Off-Road heritage, now that this segment is becoming more and more popular worldwide. In fact, SUV mix represents the 37% of the Honda global sales and from 2013 has been the only growing segment – up 15 points of share – while all others have lost weight.

Country-wise, 2018 sales are penalized by negaive trend in USA (-1.5%), Indonesia (-11.1%), India (-12.8%), Philippines (-22.8%) while is pulled ahead by Australia (+35%), Taiwan (+31.9%) and Vietnam (+100%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
SUV22,5%23,2%30,6%35,6%37,0%37,2%
Hatch42,3%41,7%34,1%33,6%34,4%35,0%
sedan23,4%21,9%21,5%19,3%17,9%16,8%
MPV10,2%12,0%13,1%10,4%9,7%10,1%
Pick up0,5%0,4%0,0%0,6%0,8%0,7%
Van Mid0,0%0,0%0,0%0,0%0,2%0,2%
coupe0,2%0,1%0,1%0,1%0,1%0,0%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
Hatch139.097127.618181.953139.635145.606733.9094,2%
SUV158.050120.635156.009139.591159.480733.7661,4%
sedan69.39954.89272.32356.36269.993322.969-14,1%
MPV38.82338.50656.71736.78041.724212.55010,4%
Pick up2.4232.4683.0642.8313.36614.152-21,7%
Van Mid6445779068207833.73015,5%
coupe126116124143115624-58,2%
Total408.562344.812471.096376.162421.0682.021.7000,1%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11USA329.077113.813140.250583.140-1,5%
22China311.328106.467107.448525.2430,4%
33Japan224.36748.62649.988322.9811,5%
46Canada38.60915.42419.79473.8271,5%
54Indonesia44.17510.85614.33769.368-11,1%
65India40.0629.14315.86465.069-12,8%
77Brazil33.42711.30210.59355.3223,4%
88Thailand28.43510.43410.01148.8800,7%
99Malaysia27.2837.2839.15343.7190,0%
1010Mexico22.9736.2837.12636.382-0,4%
1111UK
1212Pakistan
1313Australia
1415Taiwan
1516Turkey
1617Germany
1714Philippines
1821Vietnam
1919Saudi Arabia
2018Argentina
2123Israel
2257Russia
2322Italy
2424France
2520South Korea
2625Spain
2726South Africa
2829Poland
2928New Zealand
3027UAE
3131Puerto Rico
3230Finland
3333Switzerland
3434Belgium
3532Sweden
3636Kuwait
3735Chile
3837Austria
3942Czech Rep
4039Panama
4140Singapore
4243Ireland
4341Hong Kong
4453Portugal
4538Denmark
4644Iceland
4749Estonia
4848Hungary
4946Qatar
4945Oman
5050Colombia
5147Netherlands
5251Bahrain
5354Peru
5455Slovakia
5552Norway
5656Sri Lanka
5758Romania
5859Guatemala
5960Cyprus
6062Greece
6165Lebanon
6261Laos
6363Brunei
6466El Salvador
6572Ukraine
6667Dominican Republic
6771Morocco
6864Slovenia
6970Nigeria
7068Honduras
7171Bolivia
7269Tunisia
7373Jordan
7474Serbia
7575Mauritius
7676Latvia
7777Nicaragua
7878Ghana
7979Paraguay
8080Egypt
8181Bulgaria
8282Croatia
8384Botswana
8485Cambodia
8597Namibia
8686Myanmar
8787Costa Rica
8888Moldova
8888Zambia
8989Azerbaijan
9091Fiji
9192New Caledonia
9192Gabon
9192Martinique
9294Swaziland
9294Reunion
9395Mozambique
9496Liechtenstein
9599Iraq
9698Montenegro
9790Georgia
98100Yemen
98100ivory coast
9883Iran
98100Kazakhstan
98100Monaco
98100Syria
9893Belarus
98100Tanzania
98100Kenya

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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