Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Flash Reports

Honda May. Global sales flat hit by falls in Indonesia & India

Honda Global Performance Honda-Insight-2019

Honda Global performance in 2018 is flat thanks dragged down by falls in Indonesia, India and Philippines. Positive data are reported for Australia (+35%), Taiwan (+31.9%) and Vietnam (+100%).

Honda ranks as fifth larger car brand in the World, having overtaken Hyundai during the 2017.

Following the milestone of 5 million global sales reached in the 2017 for the very first time, with 5.039 million units, over 50% better than in the 2010, the brand this year is growing slow with Year to Date May 2018 registrations 2.02 million, up 0.1%.

A key factor on the Honda global success is the strong SUV and Off-Road heritage, now that this segment is becoming more and more popular worldwide. In fact, SUV mix represents the 37% of the Honda global sales and from 2013 has been the only growing segment – up 15 points of share – while all others have lost weight.

Country-wise, 2018 sales are penalized by negaive trend in USA (-1.5%), Indonesia (-11.1%), India (-12.8%), Philippines (-22.8%) while is pulled ahead by Australia (+35%), Taiwan (+31.9%) and Vietnam (+100%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
SUV 22,5% 23,2% 30,6% 35,6% 37,0% 37,2%
Hatch 42,3% 41,7% 34,1% 33,6% 34,4% 35,0%
sedan 23,4% 21,9% 21,5% 19,3% 17,9% 16,8%
MPV 10,2% 12,0% 13,1% 10,4% 9,7% 10,1%
Pick up 0,5% 0,4% 0,0% 0,6% 0,8% 0,7%
Van Mid 0,0% 0,0% 0,0% 0,0% 0,2% 0,2%
coupe 0,2% 0,1% 0,1% 0,1% 0,1% 0,0%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
Hatch 139.097 127.618 181.953 139.635 145.606 733.909 4,2%
SUV 158.050 120.635 156.009 139.591 159.480 733.766 1,4%
sedan 69.399 54.892 72.323 56.362 69.993 322.969 -14,1%
MPV 38.823 38.506 56.717 36.780 41.724 212.550 10,4%
Pick up 2.423 2.468 3.064 2.831 3.366 14.152 -21,7%
Van Mid 644 577 906 820 783 3.730 15,5%
coupe 126 116 124 143 115 624 -58,2%
Total 408.562 344.812 471.096 376.162 421.068 2.021.700 0,1%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 USA 329.077 113.813 140.250 583.140 -1,5%
2 2 China 311.328 106.467 107.448 525.243 0,4%
3 3 Japan 224.367 48.626 49.988 322.981 1,5%
4 6 Canada 38.609 15.424 19.794 73.827 1,5%
5 4 Indonesia 44.175 10.856 14.337 69.368 -11,1%
6 5 India 40.062 9.143 15.864 65.069 -12,8%
7 7 Brazil 33.427 11.302 10.593 55.322 3,4%
8 8 Thailand 28.435 10.434 10.011 48.880 0,7%
9 9 Malaysia 27.283 7.283 9.153 43.719 0,0%
10 10 Mexico 22.973 6.283 7.126 36.382 -0,4%
11 11 UK
12 12 Pakistan
13 13 Australia
14 15 Taiwan
15 16 Turkey
16 17 Germany
17 14 Philippines
18 21 Vietnam
19 19 Saudi Arabia
20 18 Argentina
21 23 Israel
22 57 Russia
23 22 Italy
24 24 France
25 20 South Korea
26 25 Spain
27 26 South Africa
28 29 Poland
29 28 New Zealand
30 27 UAE
31 31 Puerto Rico
32 30 Finland
33 33 Switzerland
34 34 Belgium
35 32 Sweden
36 36 Kuwait
37 35 Chile
38 37 Austria
39 42 Czech Rep
40 39 Panama
41 40 Singapore
42 43 Ireland
43 41 Hong Kong
44 53 Portugal
45 38 Denmark
46 44 Iceland
47 49 Estonia
48 48 Hungary
49 46 Qatar
49 45 Oman
50 50 Colombia
51 47 Netherlands
52 51 Bahrain
53 54 Peru
54 55 Slovakia
55 52 Norway
56 56 Sri Lanka
57 58 Romania
58 59 Guatemala
59 60 Cyprus
60 62 Greece
61 65 Lebanon
62 61 Laos
63 63 Brunei
64 66 El Salvador
65 72 Ukraine
66 67 Dominican Republic
67 71 Morocco
68 64 Slovenia
69 70 Nigeria
70 68 Honduras
71 71 Bolivia
72 69 Tunisia
73 73 Jordan
74 74 Serbia
75 75 Mauritius
76 76 Latvia
77 77 Nicaragua
78 78 Ghana
79 79 Paraguay
80 80 Egypt
81 81 Bulgaria
82 82 Croatia
83 84 Botswana
84 85 Cambodia
85 97 Namibia
86 86 Myanmar
87 87 Costa Rica
88 88 Moldova
88 88 Zambia
89 89 Azerbaijan
90 91 Fiji
91 92 New Caledonia
91 92 Gabon
91 92 Martinique
92 94 Swaziland
92 94 Reunion
93 95 Mozambique
94 96 Liechtenstein
95 99 Iraq
96 98 Montenegro
97 90 Georgia
98 100 Yemen
98 100 ivory coast
98 83 Iran
98 100 Kazakhstan
98 100 Monaco
98 100 Syria
98 93 Belarus
98 100 Tanzania
98 100 Kenya

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.






 

(4804)