Hungary March. Suzuki boomed 72% in a market up 26%

Hungarian Vehicles Market Suzuki-Swift_Sport-2018

Hungarian Vehicles Market kept the momentum in the first quarter of the 2018 with sales up an amazing 26% driven by strong consumer and business confidence. Suzuki boomed 72% excavating a huge gap over all followers.

Hungarian’s economy shifted into a higher gear in the fourth quarter, expanding at the fastest pace since 2014. While a breakdown by components is not yet available, the acceleration was likely driven by buoyant domestic demand, as the resumption of inflows of EU investment funds and favorable financial conditions lifted business confidence and spurred strong growth in key sectors such as construction. Unemployment that was at a multi-year low, coupled with high consumer confidence and wage hikes, boosted retail sales in Q4, which expanded at the fastest pace in six quarters. A solid domestic economy and a pick-up in external demand should support robust growth this year.

Hungarian vehicles market was heavily hit by the 2008 crisis losing 75% of volumes. However, in the recent years a strong recovery allowed the light vehicles market to double sales from the 63.931 in the 2012 to 136.208 in the 2017, albeit light commercial vehicles declined last year for the end of fiscal stimulus.

 Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017 eSales 2018 e
Car53.05856.11967.47677.17296.527116.267123.234
LCV10.87311.39315.93418.84621.31819.94121.297
Total63.93167.51283.41096.018117.845136.208144.531

 2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var e.2018 var e
Car-6,1%5,8%20,2%14,4%25,1%20,5%6,0%
LCV-4,2%4,8%39,9%18,3%13,1%-6,5%6,8%
Total-5,8%5,6%23,5%15,1%22,7%15,6%6,1%

Approaching the new year, all indicators are still quite positive, with domestic demand sustained by a strong economic expansion and the 2018 figures are foreseen between 144.000 and 150.000 units. Indeed, according to data released by the MGSZ, the Hungarian Associations of Car Manufacturers, year to date March figures have been 31.346, up 28.8%.

At brand-wise, Suzuki reinforced the leadership selling 4.876 cars (+71.9%) gaining market share at 15.6%.

In second place Ford with 3.307 sales (+27.0%) followed by Skoda with 3.120 (+36.5%), Opel with 2.730 (+24.7%), Toyota with 2.336 (+34.6%) and Volkswagen with 2.109 (+28.3%).

At model wise, the leader was again the local made Suzuki Vitara with 2.992 sales  (+67.7%) and a wide gap over the second, the Skoda Octavia with 1.781 (+42.5%) and Suzuki SX4 Cross with 1.143 (+130%).

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Rank 2018Rank 2017BrandSales 2018Sales MarchVariation 2018Variation MarchShare 2018Share March
11Suzuki4.8762.11471,9%53,5%15,6%16,6%
22Ford3.3071.46827,0%27,2%10,5%11,5%
33Skoda3.1201.21036,5%34,7%10,0%9,5%
44Opel2.7301.10124,7%32,5%8,7%8,6%
56Toyota2.33683534,6%27,1%7,5%6,6%
65Volkswagen2.10962928,3%16,7%6,7%4,9%
77Dacia1.516595-1,4%28,5%4,8%4,7%
89Kia1.32247036,1%20,5%4,2%3,7%
98Renault1.26470139,1%82,1%4,0%5,5%
1010Nissan1.23455826,4%7,1%3,9%4,4%

Rank 2018Rank 2017MODELSales 2018Sales MarchVariation 2018Var. March
11Suzuki Vitara2.9921.46767,7%90,0%
22Skoda Octavia1.78172442,5%51,5%
34Suzuki SX4 S-Cross1.143424130,9%60,6%
45Ford Focus1.07852465,6%183,2%
57Ford Kuga83733848,4%13,4%
626Dacia Sandero808325150,9%160,0%
719Kia Cee’d789392158,7%161,3%
845Toyota Auris692267244,3%298,5%
910Nissan Qashqai68625955,6%11,6%
1017Opel Astra J62436767,3%171,9%

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