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Hyundai May. China & Russia are supporting the 2018 recovery

Hyundai Global Performance Hyundai-Nexo-2019

Hyundai Global performance in the 2018 up 4.7%, recovering after the last year fall. Sales are driven up by strong scores in China, Russia, Mexico and in several European countries, while are falling down in US (-7%) and Canada (-20%).

Hyundai ranks as sixth larger car brand in the World.

Following the almost negative 2017, when the long run was suddenly stopped and sales fell down as never before, in the 2018 the brand is recovering its shape and Year to Date May 2018 registrations have been 1.78 million, up 4.7%.

Looking a brand sales mix by segment, the absence of a pick up is a clear weakness, in particular if considering the strong presence of this brand in Southern hemisphere (Africa, South Africa, Pacific) where the pick up share of market is quite relevant. The Koreans are working over this subject and since early this years many rumors come out talking on the Hyundai SUV project that should give birth to the first model ever in the 2020. Indeed, its seems they have not yet a clear strategy, as initially it was announced a large pick up, based on Santa Cruz large SUV, to be produced in the NAFTA area for local sales and export. Then, the focus was shifted on generate this pick up based on new Tucson platform (to be launched in the 2021) in order to generate a more compact pick up, a competitor of the Toyota Hilux. Meantime, Hyundai is losing a potential additional 10-15% of sales (over 0.4 million units per year) which would project the brand ahead of Honda and Nissan.

Looking at the sales country-wise, if last year drop was mainly correlated with China operations, this year growth is again based on China, this time with a performance up 21%. Other positive performing countries this year are Russia (+34%), Spain (+28%), Mexico (+19.9%), France (+23%), Czech Republic (+15%), Egypt (+26%) and Netherlands (+28%). The fastest growing country is Kazakstan (+167%).

Negative scores are arriving from USA (-7.2%), Canada (-20.1%), Saudi Arabia (-21%), Iran (-17%), Austria (-17.7%), Denmark (-28%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch61,3%61,4%58,5%56,3%52,1%50,1%
SUV22,0%21,7%23,8%28,7%30,4%32,7%
sedan11,7%12,4%12,4%9,9%11,6%11,4%
Van Small2,0%2,0%2,1%2,1%2,3%2,2%
Van Mid1,7%1,7%1,8%1,6%1,8%1,8%
Van Large0,3%0,1%0,5%0,7%1,0%1,0%
Bus Light0,5%0,2%0,6%0,4%0,4%0,4%
MPV0,5%0,5%0,4%0,3%0,4%0,4%
Pick up0,0%0,0%0,0%0,0%0,0%0,0%
coupe0,0%0,0%0,0%0,0%0,0%0,0%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
Hatch161.194157.672202.673177.074177.721876.334-5,5%
SUV108.520109.101144.676135.250132.326629.87327,7%
sedan35.94934.22735.93638.18942.456186.7551,3%
Van Small6.3217.2689.1559.5189.37841.640-7,0%
Van Mid6.4665.8457.2276.8825.93432.355-5,5%
Bus Light1.1288164.3501.0177628.073-12,3%
Van Large1.1346772.0711.4339116.226-11,7%
MPV1.2751.1921.2771.1641.2056.113-8,2%
Total321.987316.798407.365370.526370.6931.787.3694,7%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
12China184.79969.02355.369309.19121,0%
23South Korea153.66457.54154.277265.4824,0%
31USA144.24454.93764.980264.161-7,2%
44India138.02246.73545.008229.7656,4%
55Brazil46.45918.18516.79781.4418,1%
66Russia41.65216.93717.04575.63434,2%
79Germany27.86010.0099.12146.99010,2%
87Canada20.14110.87012.14543.156-20,1%
910UK28.0217.3847.29342.6981,3%
1011Australia24.0187.1328.80739.9576,5%
118Saudi Arabia
1213Spain
1312Italy
1414Israel
1516Mexico
1615Turkey
1718South Africa
1820France
1917Philippines
2019Chile
2125Czech Rep
2222Belgium
2321Iran
2427Poland
2528Egypt
2623Peru
2724Ireland
2829Netherlands
2926Austria
3030Switzerland
3132Morocco
3231Puerto Rico
3335Panama
3433Taiwan
3543Slovakia
3636Jordan
3739New Zealand
3847Finland
3940Oman
4038Vietnam
4134Denmark
4241Algeria
4344Sweden
4468Kazakhstan
4545Ecuador
4658Greece
4737UAE
4846Kuwait
4952Thailand
5059Portugal
5148Syria
5249Laos
5353Ukraine
5450Malaysia
5551Tunisia
5661Hungary
5754Lebanon
5864Romania
5957Slovenia
6042Colombia
6160Argentina
6255Norway
6356Iraq
6463Guatemala
6569Croatia
6665Dominican Republic
6762Qatar
6867Bahrain
6966Paraguay
7070Serbia
7171Reunion
7277Belarus
7373Bolivia
7472Nicaragua
7578Nigeria
7674Azerbaijan
7775El Salvador
7876Sri Lanka
7979Indonesia
8080ivory coast
8181Singapore
8283Martinique
8384Brunei
8384Fiji
8485Latvia
8586Estonia
8687Cambodia
8789New Caledonia
8888Mauritius
8990Honduras
9091Moldova
9182Cyprus
9292Tahiti
9292Madagascar
9393Cuba
9497Bosnia
9595Myanmar
9696Uruguay
9794Angola
9894Uzbekistan
9998Macedonia
10099Papua New Guinea
101100Iceland
102101Ghana
103102Sudan
104103Namibia
105105Senegal
106106Mozambique
107107Kirghistan
108109Japan
109110Zambia
110111Zimbawe
111104Georgia
112108Gabon
113112Hong Kong
114113Cameroon
115114Congo Rep
116115Montenegro
117116Ethiopia
118117Swaziland
119118Kenya
120119Botswana
121120Belize
122121Liechtenstein
123122Turkmenistan
124124Lesotho
125125Tonga
126123Malawi

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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