Hyundai Global Performance. 2017 sales dropped 7.7%

Hyundai Global Performance

Hyundai Global Sales fell in double-digit after the first eleven months of the 2017. Seven out of the top 10 models reported decline and regional sales are struggling in Asia and in North America. The moderate gain in Europe and LatAm are not enough.

Hyundai is really in difficulties this year, following the already hard 2016, when sales declined 0.5% after years of continue and robust growth and the brand was outpaced by Nissan. However, the 2017 is worse than any expectations with year to date November global sales at 4.0 million, down a sharp 7.7%.

At regional level the brand is losing in all continents and just in the C.I.S. region is growing 8.8%, thanks to the recovery of Russian market. In latin America and Europe the score is marginally positive but the lost is deep in the Gulf Cooperation Council region (-27.1%), in Asia (including China, Japan, India and Korea (-9.9%) and in North America (-12.5%).

At model-wise, seven out of the top 10 models are losing volume, with the top-selling model is, the SUV Tucson at 557.000 sales followed by the Elantra with 535.000 and the Sonata and Santa Fe, bith with 259.000 units.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Hyundai Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian achieving a 2016 mix of 54.7% (vs. 51.7% in the 2010). The second region is American (North, Center and South) with 26.1% of total (vs. 25.7% in the 2010) while the European counts 14.8% in the 2016 vs 16.1% in the 2010.

The study reports annual sales for each country in the World and we track Hyundai‘s sales in 140 countries.

On top of all countries in the 2016 there was China with 23.2% of global sales share (from 20.1% in the 2010), ahead of USA with 15.8% (from 14.3%), South Korea with 13.5% (from 17.9%), India with 10.3% and Brazil with 4.1%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
12 12 Africa 11.901 9.207 11.534 4.281 4.098 41.022
11 9 Africa North 9.083 11.441 12.741 3.538 4.287 41.089
2 2 America North 187.765 215.555 196.655 61.382 64.587 725.944
8 10 Asean 14.870 16.378 17.908 6.222 6.380 61.759
1 1 Asia 484.345 423.890 521.926 173.943 235.999 1.840.103
5 6 CIS 34.374 43.618 44.761 17.045 16.331 156.129
10 11 Europe East 10.811 15.092 12.590 4.992 5.467 48.953
6 5 GCC 44.029 28.520 25.451 16.874 19.286 134.160
4 4 LatAm 83.357 91.409 97.092 32.853 33.734 338.445
9 8 Levant 19.995 12.565 15.326 3.575 3.103 54.565
7 7 Pacific 24.704 29.743 25.083 9.590 9.466 98.586
3 3 UE 136.353 136.444 129.092 43.203 43.333 488.425
Total 1.061.589 1.033.863 1.110.160 377.498 446.071 4.029.180
Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 2 Hyundai Tucson 140.408 145.546 161.548 52.562 57.439 557.503
2 1 Hyundai Elantra 153.382 122.010 143.882 52.012 63.954 535.241
3 4 Hyundai Santa fe 66.460 71.803 72.910 25.847 22.916 259.936
4 3 Hyundai Sonata 69.932 78.753 69.157 20.204 21.285 259.330
5 6 Hyundai i20 69.108 73.644 69.140 21.811 20.973 254.676
6 12 Hyundai Creta 52.486 53.518 61.790 23.332 21.432 212.558
7 5 Hyundai Accent 54.640 48.658 49.736 19.649 18.741 191.425
8 8 Hyundai Grand i10 47.018 46.074 46.118 16.777 16.623 172.610
9 21 Hyundai Grandeur 34.870 37.828 31.596 8.588 10.184 123.066
10 7 Hyundai Verna 26.396 19.886 51.146 11.277 12.136 120.841

 

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