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Flash Reports

Hyundai May. China & Russia are supporting the 2018 recovery

Hyundai Global Performance Hyundai-Nexo-2019

Hyundai Global performance in the 2018 up 4.7%, recovering after the last year fall. Sales are driven up by strong scores in China, Russia, Mexico and in several European countries, while are falling down in US (-7%) and Canada (-20%).

Hyundai ranks as sixth larger car brand in the World.

Following the almost negative 2017, when the long run was suddenly stopped and sales fell down as never before, in the 2018 the brand is recovering its shape and Year to Date May 2018 registrations have been 1.78 million, up 4.7%.

Looking a brand sales mix by segment, the absence of a pick up is a clear weakness, in particular if considering the strong presence of this brand in Southern hemisphere (Africa, South Africa, Pacific) where the pick up share of market is quite relevant. The Koreans are working over this subject and since early this years many rumors come out talking on the Hyundai SUV project that should give birth to the first model ever in the 2020. Indeed, its seems they have not yet a clear strategy, as initially it was announced a large pick up, based on Santa Cruz large SUV, to be produced in the NAFTA area for local sales and export. Then, the focus was shifted on generate this pick up based on new Tucson platform (to be launched in the 2021) in order to generate a more compact pick up, a competitor of the Toyota Hilux. Meantime, Hyundai is losing a potential additional 10-15% of sales (over 0.4 million units per year) which would project the brand ahead of Honda and Nissan.

Looking at the sales country-wise, if last year drop was mainly correlated with China operations, this year growth is again based on China, this time with a performance up 21%. Other positive performing countries this year are Russia (+34%), Spain (+28%), Mexico (+19.9%), France (+23%), Czech Republic (+15%), Egypt (+26%) and Netherlands (+28%). The fastest growing country is Kazakstan (+167%).

Negative scores are arriving from USA (-7.2%), Canada (-20.1%), Saudi Arabia (-21%), Iran (-17%), Austria (-17.7%), Denmark (-28%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 61,3% 61,4% 58,5% 56,3% 52,1% 50,1%
SUV 22,0% 21,7% 23,8% 28,7% 30,4% 32,7%
sedan 11,7% 12,4% 12,4% 9,9% 11,6% 11,4%
Van Small 2,0% 2,0% 2,1% 2,1% 2,3% 2,2%
Van Mid 1,7% 1,7% 1,8% 1,6% 1,8% 1,8%
Van Large 0,3% 0,1% 0,5% 0,7% 1,0% 1,0%
Bus Light 0,5% 0,2% 0,6% 0,4% 0,4% 0,4%
MPV 0,5% 0,5% 0,4% 0,3% 0,4% 0,4%
Pick up 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
coupe 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
Hatch 161.194 157.672 202.673 177.074 177.721 876.334 -5,5%
SUV 108.520 109.101 144.676 135.250 132.326 629.873 27,7%
sedan 35.949 34.227 35.936 38.189 42.456 186.755 1,3%
Van Small 6.321 7.268 9.155 9.518 9.378 41.640 -7,0%
Van Mid 6.466 5.845 7.227 6.882 5.934 32.355 -5,5%
Bus Light 1.128 816 4.350 1.017 762 8.073 -12,3%
Van Large 1.134 677 2.071 1.433 911 6.226 -11,7%
MPV 1.275 1.192 1.277 1.164 1.205 6.113 -8,2%
Total 321.987 316.798 407.365 370.526 370.693 1.787.369 4,7%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 2 China 184.799 69.023 55.369 309.191 21,0%
2 3 South Korea 153.664 57.541 54.277 265.482 4,0%
3 1 USA 144.244 54.937 64.980 264.161 -7,2%
4 4 India 138.022 46.735 45.008 229.765 6,4%
5 5 Brazil 46.459 18.185 16.797 81.441 8,1%
6 6 Russia 41.652 16.937 17.045 75.634 34,2%
7 9 Germany 27.860 10.009 9.121 46.990 10,2%
8 7 Canada 20.141 10.870 12.145 43.156 -20,1%
9 10 UK 28.021 7.384 7.293 42.698 1,3%
10 11 Australia 24.018 7.132 8.807 39.957 6,5%
11 8 Saudi Arabia
12 13 Spain
13 12 Italy
14 14 Israel
15 16 Mexico
16 15 Turkey
17 18 South Africa
18 20 France
19 17 Philippines
20 19 Chile
21 25 Czech Rep
22 22 Belgium
23 21 Iran
24 27 Poland
25 28 Egypt
26 23 Peru
27 24 Ireland
28 29 Netherlands
29 26 Austria
30 30 Switzerland
31 32 Morocco
32 31 Puerto Rico
33 35 Panama
34 33 Taiwan
35 43 Slovakia
36 36 Jordan
37 39 New Zealand
38 47 Finland
39 40 Oman
40 38 Vietnam
41 34 Denmark
42 41 Algeria
43 44 Sweden
44 68 Kazakhstan
45 45 Ecuador
46 58 Greece
47 37 UAE
48 46 Kuwait
49 52 Thailand
50 59 Portugal
51 48 Syria
52 49 Laos
53 53 Ukraine
54 50 Malaysia
55 51 Tunisia
56 61 Hungary
57 54 Lebanon
58 64 Romania
59 57 Slovenia
60 42 Colombia
61 60 Argentina
62 55 Norway
63 56 Iraq
64 63 Guatemala
65 69 Croatia
66 65 Dominican Republic
67 62 Qatar
68 67 Bahrain
69 66 Paraguay
70 70 Serbia
71 71 Reunion
72 77 Belarus
73 73 Bolivia
74 72 Nicaragua
75 78 Nigeria
76 74 Azerbaijan
77 75 El Salvador
78 76 Sri Lanka
79 79 Indonesia
80 80 ivory coast
81 81 Singapore
82 83 Martinique
83 84 Brunei
83 84 Fiji
84 85 Latvia
85 86 Estonia
86 87 Cambodia
87 89 New Caledonia
88 88 Mauritius
89 90 Honduras
90 91 Moldova
91 82 Cyprus
92 92 Tahiti
92 92 Madagascar
93 93 Cuba
94 97 Bosnia
95 95 Myanmar
96 96 Uruguay
97 94 Angola
98 94 Uzbekistan
99 98 Macedonia
100 99 Papua New Guinea
101 100 Iceland
102 101 Ghana
103 102 Sudan
104 103 Namibia
105 105 Senegal
106 106 Mozambique
107 107 Kirghistan
108 109 Japan
109 110 Zambia
110 111 Zimbawe
111 104 Georgia
112 108 Gabon
113 112 Hong Kong
114 113 Cameroon
115 114 Congo Rep
116 115 Montenegro
117 116 Ethiopia
118 117 Swaziland
119 118 Kenya
120 119 Botswana
121 120 Belize
122 121 Liechtenstein
123 122 Turkmenistan
124 124 Lesotho
125 125 Tonga
126 123 Malawi

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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