Hyundai 2017. The worst performance in 20 years

Hyundai Global Performance

Hyundai Global Sales fell down heavily in the 2017. Seven out of the top 10 models reported decline and regional sales are struggling in Asia and in North America. The moderate gain in Europe and LatAm have not balanced the Asian fall.

During the 2017 Hyundai was in difficulties, following the already hard 2016, when sales declined 0.5% after years of continue and robust growth losing a position in the global ranking in favor of Nissan.

The 2017 was worse than any expectations with Global Sales sales at 4.4 million, down a sharp 8.7%.

At regional level the brand is losing in many continents. Positive score were reported in the C.I.S. region (+9.2%), thanks to the recovery of Russian market, in ASEAN (+7.7%), in latin America (+6.2%) and in Europe (+3.2%).

Lost were reported in the Gulf Cooperation Council region (-33.7%), in Asia (including China, Japan, India and Korea) (-11.9%) and in North America (-12.3%).

At model-wise, seven out of the top 10 models have lost volume. The top-selling model was the Elantra with 623.000 sales ahead of the SUV Tucson with 619.000 sales and the Sonata with 282.000 units.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Hyundai Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian achieving a 2017 mix of 54.7% (vs. 51.7% in the 2010). The second region is American (North, Center and South) with 26.1% of total (vs. 25.7% in the 2010) while the European counts 14.8% in the 2017 vs 16.1% in the 2010.

The study reports annual sales for each country in the World and we track Hyundai‘s sales in 140 countries.

On top of all countries in the 2017 there was China with 23.2% of global sales share (from 20.1% in the 2010), ahead of USA with 15.8% (from 14.3%), South Korea with 13.5% (from 17.9%), India with 10.3% and Brazil with 4.1%.

In the study all models sales are analyzed from 2010 to 2017.

Please click on the product figure to see the Contents details.

Rank 2017Rank 2016 Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
56CIS158.782173.4619,2%3,9%200.476
911Asean53.68257.7967,7%1,3%66.809
44LatAm354.741376.8456,2%8,5%393.360
33UE507.660523.9513,2%11,9%482.549
1010Europe East55.65255.8590,4%1,3%58.427
77Pacific111.120106.448-4,2%2,4%103.852
88Levant64.42961.489-4,6%1,4%60.857
1212Africa45.87243.611-4,9%1,0%45.500
11Asia2.313.7722.039.376-11,9%46,1%2.128.657
22America North906.126794.744-12,3%18,0%808.945
119Africa North61.76547.979-22,3%1,1%54.683
65GCC209.361138.806-33,7%3,1%114.592
Total4.842.9624.420.364-8,7%100,0%4.518.706

Rank 2017Rank 2016 Sales 2017Sales 2016Variation 2017
11Hyundai Elantra623.158789.024-21,0%
22Hyundai Tucson619.842646.989-4,2%
33Hyundai Sonata282.975376.406-24,8%
46Hyundai i20276.093260.1696,1%
54Hyundai Santa fe257.844304.449-15,3%
611Hyundai Creta233.621136.71370,9%
75Hyundai Accent208.498262.266-20,5%
87Hyundai Grand i10187.021172.1548,6%
98Hyundai Verna163.318166.410-1,9%
109Hyundai Mistra134.437148.254-9,3%

 

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