Iceland Vehicles Market in 2016 showed a roaring performance, hitting the best sales level since 2009. Fiat shined, while Chevrolet was the only one to decline in double digit.
Iceland’s economy performed strongly again in 2016, with GDP growth jumping over 10.0% in Q3. As part of a long-term plan to rein in public debt, the government will take measures to restrain public expenditure, increase productivity and privatize public properties, with a particular focus on state-owned commercial banks.
Iceland should grow at a slower—but still very robust—pace in 2017, as a strengthening currency starts to weigh on the economy’s traditional export industries.
Hitting the best performance since 2009, the domestic vehicles market increased in double digit for the third consecutive year. In the full year the registrations declined only in December, scoring a total of 20.254 units (+31.6%).
According to Best Selling Cars, out of this figure, 8.846 – or 48% of total sales – are sales to rental companies. Private sales account for less than half of total.
Toyota managed the market with 3.069 units (+29.6%) ahead of Kia with 1.721 (+28.9), which outpaced Volkswagen with 1.604 (+17.8%). Among the sharpest increases of the year were reported by Honda, BMW, Dacia, Hyundai, Land Rover and Lexus, while the best performer was Fiat, surging 219.4%.
Chevrolet recorded the highest slowdown losing 26.2%, followed by Suzuki, Opel and Porsche with less remarkable declines.
Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank 2016 | Rank 2015 | BRAND | Sales 2015 | Sales 2016 | Variation 2016 | Share 2016 | Share 2015 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Toyota | 2.368 | 3.069 | 29,6% | 16,9% | 17,0% |
| 2 | 3 | Kia | 1.335 | 1.721 | 28,9% | 9,5% | 9,6% |
| 3 | 2 | Volkswagen | 1.362 | 1.604 | 17,8% | 8,8% | 9,8% |
| 4 | 6 | Hyundai | 785 | 1.359 | 73,1% | 7,5% | 5,6% |
| 5 | 4 | Skoda | 996 | 1.095 | 9,9% | 6,0% | 7,1% |
| 6 | 7 | Nissan | 721 | 923 | 28,0% | 5,1% | 5,2% |
| 7 | 10 | Mazda | 547 | 877 | 60,3% | 4,8% | 3,9% |
| 8 | 8 | Ford | 652 | 811 | 24,4% | 4,5% | 4,7% |
| 8 | 9 | Renault | 587 | 811 | 38,2% | 4,5% | 4,2% |
| 9 | 5 | Suzuki | 826 | 751 | -9,1% | 4,1% | 5,9% |
| 10 | 14 | Honda | 310 | 703 | 126,8% | 3,9% | 2,2% |
| 11 | 16 | Dacia | 298 | 517 | 73,5% | 2,9% | 2,1% |
| 12 | 11 | Opel | 436 | 414 | -5,0% | 2,3% | 3,1% |
| 13 | 13 | Mercedes | 328 | 412 | 25,6% | 2,3% | 2,4% |
| 14 | 17 | Mitsubishi | 291 | 391 | 34,4% | 2,2% | 2,1% |
| 15 | 15 | Subaru | 303 | 372 | 22,8% | 2,1% | 2,2% |
| 16 | 20 | Peugeot | 210 | 340 | 61,9% | 1,9% | 1,5% |
| 17 | 18 | Volvo | 229 | 319 | 39,3% | 1,8% | 1,6% |
| 18 | 12 | Chevrolet | 416 | 307 | -26,2% | 1,7% | 3,0% |
| 19 | 22 | Land Rover | 171 | 286 | 67,3% | 1,6% | 1,2% |
| 20 | 23 | BMW | 115 | 251 | 118,3% | 1,4% | 0,8% |
| 21 | 19 | Citroen | 215 | 225 | 4,7% | 1,2% | 1,5% |
| 22 | 21 | Audi | 177 | 196 | 10,7% | 1,1% | 1,3% |
| 23 | 25 | Jeep | 70 | 103 | 47,1% | 0,6% | 0,5% |
| 24 | 27 | Fiat | 31 | 99 | 219,4% | 0,5% | 0,2% |
| 25 | 26 | Lexus | 48 | 80 | 66,7% | 0,4% | 0,3% |
| 26 | 24 | Porsche | 75 | 73 | -2,7% | 0,4% | 0,5% |
| 27 | 33 | Dodge | - | 14 | 0,1% | 0,0% | |
| 28 | 29 | Tesla | 19 | 6 | -68,4% | 0,0% | 0,1% |
| Rank 2016 | Rank 2015 | Group | Sales 2015 | Sales 2016 | Variation 2016 | Share 2016 | Share 2015 |
|---|---|---|---|---|---|---|---|
| 1 | 2 | Toyota | 2.416 | 3.149 | 30,3% | 17,4% | 17,3% |
| 2 | 3 | Hyundai-Kia | 2.120 | 3.080 | 45,3% | 17,0% | 15,2% |
| 3 | 1 | Volkswagen | 2.610 | 2.968 | 13,7% | 16,4% | 18,7% |
| 4 | 4 | Renault-Nissan | 1.606 | 2.251 | 40,2% | 12,4% | 11,5% |
| 5 | 8 | Mazda | 547 | 877 | 60,3% | 4,8% | 3,9% |
| 6 | 7 | Ford | 652 | 811 | 24,4% | 4,5% | 4,7% |
| 7 | 6 | Suzuki | 826 | 751 | -9,1% | 4,1% | 5,9% |
| 8 | 5 | General Motors | 852 | 722 | -15,3% | 4,0% | 6,1% |
| 9 | 11 | Honda | 310 | 703 | 126,8% | 3,9% | 2,2% |
| 10 | 9 | PSA | 425 | 565 | 32,9% | 3,1% | 3,0% |
