India: car market fell 8% in July 2013. Ford at record share.

Posting the 7th year-on-year declining in a row, Indian car market in July maintained the negative trend with 179.61 sales, down 8.2% from last year. Year to date sales were 1.468.000 down 9.9% from last year.

Next month’s perspectives are negative, as the country is suffering high interest rate and strong currency depreciation in a surging inflationary climate. Full year volume is projected at 2.41 million units, down 9.5% from last year. As far as 2014, the market is expected to recovery only after April.

Looking at the top brands performance in the last month:

Maruti‘s performance was sustained by WagonR and Dzire demand, while penalized by Swift debacle. Total Maruti sales were 75.145 with a share of 41.8%, up 1.3 points from the previous month. Year to date sales were 6293542 with a share of 42.9%. This year Maruti is placed 20th in the World’s top car brands ranking.

Hyundai in 2nd kept suffered and had lost the strong share taken so far this year. Sales were 25.965 and share at 14.5% was down 1.6 points from the previous month. Year-to-date sales were 223.242 with a share of 15.2%. Hyundai kept 6 models in the top 50, with the i10 was 7th.

Mahindra & Mahindra was 3rd selling 15.530 units with the share further declined at 8.6%, down 0.5 points from the previous month. Year-to-date sales were 151.537 with a share of 10.3%. Mahindra kept 7 models in the top 50, with the Bolero in 5th position.

Toyota recovered the 4th place with 11.515 sales and a share of 6.4%, up 0.6 points from the previous month. Year-to-date sales were 87.092 units with a share of 5.9%. The top model was the Innova stable in 11th place.

Honda was the Winner of the Month, advancing in 5th place with 11.222 sales and 6.2% of share, up 1.3 points from the previous month. Year-to-date sales were 62.352 with a share of 4.3%. The top model was the New Amaze, grown in 8th place.

Tata was 6th, down 1 spot, selling 10.824 units with a share of 6.0%, down 0.2 points from the previous month. Year to date sales were 83.501 units with a share of 5.7%. The best-selling model was the Indica/Vista in 13th position.

Ford kept the 7th place conquered in the previous month, selling 7.867 units for a share of 4.4%, the best in years. Year-to-date Ford was 10th with 38.840 sales and 2.6% of share. Behind the recent boom there is the launch of new SUV Ecosport, which entered in top ten this month.

Chevrolet was 8th selling 6.503 units with a share of 3.6%, down 0.1 points from the previous month. Year-to-date sales were 53.470 with a share of 3.6%. The top selling model was the Beat in 24th.

Volkswagen was 9th, up 1 spot, selling 4.739 units with 2.6% of share, down 0.2 points. Year-to-date sales were 39.013 with share at 2.7%.

Renault was the Loser of the Month, penalized by Duster short supply and falling in 10th place with only 3.763 sales and with a share dropped at 2.1%. Year-to-date sales were 42.253 with a share of 2.9%. The best-selling model was the Duster in 18th.

In the table below, the Top 15 Brands, ranked for the year-to-date position:

Rank Ytd

Brand

Jul

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Jun 2013

Jul 2013

Ytd   2013

1

Maruti

75.145

629.542

41,4%

35,8%

41,7%

44,3%

41,6%

40,5%

41,8%

42,9%

2

Hyundai

25.965

223.242

15,3%

14,8%

15,1%

14,7%

16,1%

16,1%

14,5%

15,2%

3

Mahindra

15.530

151.537

9,4%

11,2%

11,5%

10,9%

10,2%

9,1%

8,6%

10,3%

4

Toyota

11.515

87.092

7,0%

6,9%

5,4%

6,5%

5,1%

5,8%

6,4%

5,9%

5

Tata

10.824

83.501

9,5%

12,0%

8,3%

5,5%

5,9%

6,2%

6,0%

5,7%

6

Honda

11.222

62.352

3,2%

2,6%

2,5%

3,2%

4,9%

4,9%

6,2%

4,3%

7

Chevrolet

6.503

53.470

3,4%

3,8%

3,3%

3,4%

3,9%

3,5%

3,6%

3,6%

8

Renault

3.763

42.253

0,3%

1,9%

3,0%

2,9%

3,2%

3,2%

2,1%

2,9%

9

Volkswagen

4.739

39.013

2,4%

2,5%

2,4%

2,8%

2,5%

2,8%

2,6%

2,7%

10

Ford

7.867

38.840

3,1%

3,7%

3,1%

2,3%

2,6%

3,8%

4,4%

2,6%

11

Nissan

1.225

15.626

1,7%

1,9%

1,1%

1,2%

1,1%

1,6%

0,7%

1,1%

12

Skoda

1.560

13.072

1,7%

1,0%

0,9%

0,9%

0,9%

0,8%

0,9%

0,9%

13

Audi

701

5.203

0,3%

0,4%

0,4%

0,3%

0,4%

0,4%

0,4%

0,4%

14

BMW

710

4.944

0,3%

0,4%

0,5%

0,3%

0,3%

0,4%

0,4%

0,3%

15

Mercedes

684

4.581

0,3%

0,3%

0,3%

0,3%

0,3%

0,4%

0,4%

0,3%

Maruti Alto confirmed it market leadership with 18.206 sales in the month and 155.612 year to date.

Maruti Dzire advanced in 2nd with 15.249 sales and a share of 8.5%, up 1.9 points from the previous month, followed by Maruti WagonR in 3rd with 13.409 sales and a share of 7.5%, up 2.6 points from the previous month.

Maruti Swift dropped in 4th with 10.461 units and a share of 5.8%, down 3.3 points from the previous month, followed by Mahindra Bolero in 5th with 6.955 sales and a share of 3.9% and by Hyundai Eon in 6th with 6.946 sales and a share of 3.9%, down 0.2 points from the previous month.

Hyundai i10 was 7th with 6.735 units and a share of 3.7%, down 0.6 points from the previous month, followed by the Honda Amaze in 8th with 6.515 sales and a share of 3.6%.

In the table below, the Top 25 models ranked for the last month position:

Rank Jul

Rank 2013

Model

Jul

YTD 2013

Q4 2012

Q1 2013

Jun 2013

Jul 2013

YTD 2013

1

1

Maruti Alto

18.206

155.612

11,8%

11,6%

10,6%

10,1%

10,6%

2

2

Maruti DZire

15.249

119.962

6,3%

7,9%

6,6%

8,5%

8,2%

3

4

Maruti Wagon R

13.409

91.798

5,2%

6,2%

4,9%

7,5%

6,2%

4

3

Maruti Swift

10.461

116.697

7,7%

8,3%

9,1%

5,8%

7,9%

5

5

Mahindra Bolero

6.955

66.871

4,5%

4,6%

4,2%

3,9%

4,6%

6

6

Hyundai Eon

6.946

57.054

3,4%

3,7%

4,1%

3,9%

3,9%

7

7

Hyundai i10

6.735

56.992

4,0%

3,6%

4,3%

3,7%

3,9%

8

19

Honda Amaze

6.515

24.920

0,0%

0,4%

2,6%

3,6%

1,7%

9

8

Hyundai i20

5.366

46.173

3,4%

3,3%

3,0%

3,0%

3,1%

10

39

Ford Ecosport

4.715

8.717

0,0%

0,0%

2,1%

2,6%

0,6%

11

9

Toyota Innova

4.677

38.030

2,3%

3,0%

2,6%

2,6%

2,6%

12

11

Maruti Ertiga

4.562

37.011

2,8%

2,6%

2,6%

2,5%

2,5%

13

10

Tata Indica/Vista

4.276

37.482

3,1%

2,4%

2,7%

2,4%

2,6%

14

13

Maruti Omni

4.214

33.221

2,2%

2,3%

2,1%

2,3%

2,3%

15

14

Hyundai Verna

3.479

31.403

1,9%

2,1%

2,0%

1,9%

2,1%

16

20

Maruti Eeco

3.329

23.036

1,6%

1,4%

1,5%

1,9%

1,6%

17

15

Mahindra Scorpio

3.256

29.512

1,9%

1,9%

1,9%

1,8%

2,0%

18

12

Renault Duster

3.089

35.028

1,9%

2,3%

2,4%

1,7%

2,4%

19

16

Hyundai Santro

2.961

27.169

1,7%

1,6%

2,5%

1,6%

1,8%

20

22

Toyota Etios

2.680

19.854

1,0%

1,5%

1,1%

1,5%

1,4%

21

18

Ford Figo

2.679

25.413

2,3%

1,9%

1,3%

1,5%

1,7%

22

25

Honda Brio

2.602

17.784

1,2%

1,3%

1,2%

1,4%

1,2%

23

17

Maruti Ritz

2.525

25.753

2,4%

1,9%

1,7%

1,4%

1,8%

24

26

Chevrolet Beat

2.479

16.386

1,4%

1,2%

1,1%

1,4%

1,1%

25

21

Volkswagen Polo

2.433

22.396

1,4%

1,6%

1,7%

1,4%

1,5%

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