India: Car Market Report. Bestselling 20 Brands and 50 Models.

Accordingly with data released by SIAM, the Indian Society of Automotive Manufacturers, in October car sold in India were 198.456, down 8.4% from last year, the 11th year-on-year losing month out of last eleven. Year to date sales were 2.292.897, down 7.3% from last year. As consequence of this ruinous string of performance, India was has lost one position World’s Car Market Ranking, outpaced by United Kingdom, now again the largest market inside the Commonwealth.

Sales of diesel-powered utility vehicles have been declining in the past six months as the differential between petrol and diesel prices narrowed, excise duties in most segments increased, and high interest rates choked consumer borrowing. Utility vehicle sales have fallen in spite of launches of popular new models in the last 12-15 months.

Future perspectives are negative, as anticipated by focus2move since last April. Now also main rating firms are highlighting the real scenario of Indian car market, while top automotive specialist, like JD Power, are dreaming a market boom at 9 million annual units in five years.

Focus2move Experts expect demand for passenger vehicles in India to remain weak at least through the first half of 2014 because of high interest rates and weak consumer sentiment. The tepid demand has been evident in the October-November 2013 festive season, which has so far bucked the trend of increased sales seen in previous years.

The passenger car segment continues to face challenges from the high cost of ownership and slowing economy, which has resulted in poor consumer sentiment, especially in urban centres. This is reflected in the flat sales registered by the top two car manufacturers that account for about 70% of the passenger car market – Maruti Suzuki Limited and Hyundai Motors India Limited – in the October festive season.

It is expected the challenging environment to continue to hurt sales in the near term, while rising competition and heavy discounting may erode manufacturers’ profitability.

Looking at the top brands performance in the last month:

Maruti sold 85.510 vehicles with a share of 43.1%, up 1.6 points from October. Year to date sales were 977.531 with a share of 42.7%, up 2.7 points from full year 2012. We confirm expectation that Maruti will further gain share in the next future, taking advantage from rupee depreciation and the price increase applied on all imported vehicles. However, Maruti will be penalized by market volume decline and tension on price, with reduced profit per unit sold.

Hyundai sold 33.501 cars with a share of 16.9%, up 1.4 points from the previous month. Year-to-date sales were 351.657 with a share of 15.4%, up 0.7 points from FY 2012. Recently launched i10 Grand was the bestselling model ranking in 5th.

Mahindra & Mahindra was stable in third with 16.771 units and a share fell at 8.5%, down 1.4 from the previous month. Year-to-date sales were 225.969 with a share of 9.9%, flat on last year. The top seller Bolero ranked sixth.

Tata was fourth with 10.736 sales and with share at 5.4%, one of the lowest levels ever. Year to date Tata was fifth with 132.773 sales and 5.8% of share, down 5.1 points from FY 2012. The best-selling model was the Vista in 12th position.

Toyota in fifth sold 10.208 cars with a share of 5.1%, down 0.6 points from October. Year-to-date Toyota was fourth with 134.484 sales and 5.9% of share, down 0.6 points from FY 2012. Innova was the best model ranked 13th.

Honda in 6th sold 9.332 vehicles with a share of 4.7%, down 0.1 points. Year-to-date sales were 102.165 with a share of 4.5%, up 1.8 from 2012. The top model Amaze was stable in seventh place.

Ford kept the momentum started at new Ecosport launch. Sales at 7.909 were 4.0% of market share, up 0.1 points from October. Year to date Ford was eight with 74.560 sales and 3.3% of share, flat on last year. The Top model was the Ecosport in 14th. Ford is missing a competitive product proposal in city car segment, so popular in India.

Chevrolet was 8th selling 6.214 units with share at 3.1%, down 0.2 points from October. Year-to-date sales Chevrolet was 7th with 81.120 sales and 3.5% of share, flat on 2012. Bestselling model was the Beat, ranked only 27th.

In the table below, the Top 20 Brands, ranked for the year-to-date position:

Rank Nov

Rank Oct

Rank YTD

Brand

Nov

YTD 2013

FY 2012

I Half 2013

Q3 2013

Oct 2013

Nov 2013

YTD 2013

1

1

1

Maruti

85.510

977.531

40,0%

43,1%

42,1%

41,4%

43,1%

42,7%

2

2

2

Hyundai

33.501

351.657

14,7%

15,3%

14,8%

15,5%

16,9%

15,4%

3

3

3

Mahindra

16.771

225.969

9,9%

10,6%

8,8%

9,9%

8,5%

9,9%

4

4

5

Tata

10.736

132.773

10,9%

5,7%

6,1%

6,1%

5,4%

5,8%

5

5

4

Toyota

10.208

134.484

6,5%

5,9%

6,2%

5,7%

5,1%

5,9%

6

6

6

Honda

9.332

102.165

2,7%

4,0%

5,3%

4,8%

4,7%

4,5%

7

7

8

Ford

7.909

74.560

3,3%

2,4%

4,6%

3,9%

4,0%

3,3%

8

8

7

Chevrolet

6.214

81.120

3,5%

3,7%

3,5%

3,3%

3,1%

3,5%

9

11

10

Volkswagen

4.206

57.371

2,5%

2,7%

2,4%

2,1%

2,1%

2,5%

10

10

11

Nissan

4.163

29.512

1,7%

1,1%

1,1%

2,1%

2,1%

1,3%

11

9

9

Renault

4.044

60.255

1,3%

3,0%

2,1%

2,3%

2,0%

2,6%

12

12

12

Skoda

1.544

19.635

1,3%

0,9%

0,8%

0,9%

0,8%

0,9%

13

13

15

Fiat

1.005

8.031

0,4%

0,2%

0,5%

0,5%

0,5%

0,4%

14

14

14

Mercedes

974

8.446

0,3%

0,3%

0,5%

0,4%

0,5%

0,4%

15

15

13

Audi

887

9.243

0,3%

0,4%

0,4%

0,4%

0,4%

0,4%

16

16

16

BMW

745

7.517

0,4%

0,3%

0,4%

0,3%

0,4%

0,3%

17

17

17

Land Rover

384

4.251

0,1%

0,2%

0,2%

0,2%

0,2%

0,2%

18

18

18

Mitsubishi

112

3.115

0,2%

0,2%

0,1%

0,1%

0,1%

0,1%

19

19

19

Volvo

108

1.236

0,0%

0,1%

0,1%

0,0%

0,1%

0,1%

20

20

21

Mini

55

526

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

Maruti Alto boomed sales at 23.024 units with 11.6% of share, up 1.9 points from October. Year to date sales were 241.954 with a share of 10.5%, flat from FY 2012.

Maruti Swift was second with 15.734 sales and a share of 7.9%, down 0.3 points from the previous month. Year to date sales were 182.469 and the share 7.9%.

Maruti DZire was third with 15.286 sales and a share of 7.7%, up 0.3 point from the previous month. Year to date sales were 182.890 with share at 8.0%.

Maruti Wagon R was 4th with 12.815 units and a share of 6.5%, up 0.4 points from the previous month, followed by Hyundai Grand i10 in 5th with 11.007 sales and a share of 5.5%, up 0.5 points and by Mahindra Bolero in 6th with 8.474 sales and a share of 4.3%.

Honda Amaze was 7th with 7.598 units and a share of 3.8%, down 0.3 points from the previous month, followed by Hyundai Eon in 8th with 6.340 sales and a share of 3.2%.

Maruti Ertiga was 9th with 5.840 sales and 2.9% of share, followed in 10th by Maruti Omni with 5.477 sales.

In the table below, the Top 50 models ranked for the last month position:

Rank Nov

Rank Oct

Rank 2013

Model

Nov

YTD Nov

I Half 2013

Q3 2013

Oct 2013

Nov 2013

YTD 2013

1

1

1

Maruti Alto

23.024

241.954

10,6%

10,3%

9,7%

11,6%

10,5%

2

2

3

Maruti Swift

15.734

182.469

8,2%

7,2%

8,2%

7,9%

7,9%

3

3

2

Maruti DZire

15.286

182.890

8,1%

8,0%

7,4%

7,7%

8,0%

4

4

4

Maruti Wagon R

12.815

147.079

6,1%

7,3%

6,1%

6,5%

6,4%

5

5

22

Hyundai i10 Grand

11.007

32.784

0,0%

1,8%

5,0%

5,5%

1,4%

6

6

5

Mahindra Bolero

8.474

102.005

4,6%

4,0%

4,6%

4,3%

4,4%

7

7

13

Honda Amaze

7.598

55.003

1,4%

3,4%

4,1%

3,8%

2,4%

8

9

6

Hyundai Eon

6.340

84.536

3,9%

3,7%

3,0%

3,2%

3,7%

9

8

10

Maruti Ertiga

5.840

57.295

2,5%

2,1%

3,1%

2,9%

2,5%

10

10

12

Maruti Omni

5.477

55.480

2,2%

2,5%

2,8%

2,8%

2,4%

11

12

8

Hyundai i20

4.643

68.297

3,2%

2,9%

2,6%

2,3%

3,0%

12

13

11

Tata Indica/Vista

4.510

56.482

2,6%

2,3%

2,3%

2,3%

2,5%

13

11

9

Toyota Innova

4.412

58.266

2,6%

2,5%

2,6%

2,2%

2,5%

14

15

24

Ford Ecosport

4.392

29.797

0,3%

2,8%

2,2%

2,2%

1,3%

15

18

7

Hyundai i10

4.094

73.938

3,9%

2,8%

1,5%

2,1%

3,2%

16

23

17

Hyundai Santro

3.842

38.803

1,9%

1,3%

1,3%

1,9%

1,7%

17

16

14

Renault Duster

3.624

50.249

2,5%

1,7%

2,0%

1,8%

2,2%

18

14

16

Mahindra Scorpio

3.594

46.037

2,0%

1,9%

2,3%

1,8%

2,0%

19

17

15

Hyundai Verna

3.219

47.212

2,2%

2,0%

2,0%

1,6%

2,1%

20

22

51

Nissan Terrano

2.865

5.934

0,0%

0,0%

1,3%

1,4%

0,3%

21

25

18

Ford Figo

2.775

36.757

1,8%

1,5%

1,2%

1,4%

1,6%

22

20

20

Maruti Eeco

2.544

35.307

1,5%

1,7%

1,4%

1,3%

1,5%

23

27

21

Volkswagen Polo

2.447

33.275

1,5%

1,4%

1,1%

1,2%

1,4%

24

19

27

Tata Indigo/Manza

2.345

26.889

1,1%

1,3%

1,5%

1,2%

1,2%

25

24

23

Toyota Etios

2.263

30.782

1,3%

1,5%

1,2%

1,1%

1,3%

26

21

25

Mahindra XUV500

2.262

28.041

1,2%

1,1%

1,4%

1,1%

1,2%

27

26

26

Chevrolet Beat

2.151

26.968

1,1%

1,4%

1,2%

1,1%

1,2%

28

29

28

Toyota Liva

1.945

24.880

1,1%

1,2%

0,9%

1,0%

1,1%

29

31

33

Maruti M800

1.754

18.712

0,8%

0,8%

0,9%

0,9%

0,8%

30

37

29

Honda Brio

1.712

23.928

1,2%

1,0%

0,6%

0,9%

1,0%

31

28

19

Maruti Ritz

1.688

35.379

1,8%

1,4%

1,1%

0,9%

1,5%

32

32

32

Volkswagen Vento

1.637

21.240

1,0%

0,9%

0,9%

0,8%

0,9%

33

35

35

Tata Sumo

1.394

17.142

0,7%

0,8%

0,7%

0,7%

0,7%

34

44

42

Chevrolet Tavera

1.347

11.506

0,7%

0,1%

0,3%

0,7%

0,5%

35

36

37

Toyota Fortuner

1.264

16.208

0,7%

0,8%

0,7%

0,6%

0,7%

36

33

38

Chevrolet Enjoy

1.206

14.591

0,4%

1,0%

0,8%

0,6%

0,6%

37

34

30

Chevrolet Sail

1.106

21.616

1,1%

0,7%

0,8%

0,6%

0,9%

38

30

34

Tata Nano

1.055

17.893

0,7%

1,1%

0,9%

0,5%

0,8%

39

38

36

Mahindra Xylo

1.014

16.404

0,8%

0,6%

0,6%

0,5%

0,7%

40

39

39

Skoda Rapid

991

13.431

0,6%

0,5%

0,5%

0,5%

0,6%

41

42

44

Tata Safari

839

10.694

0,5%

0,4%

0,5%

0,4%

0,5%

42

41

41

Nissan Micra

754

11.637

0,4%

0,7%

0,5%

0,4%

0,5%

43

47

46

Maruti Estilo

700

8.154

0,3%

0,5%

0,2%

0,4%

0,4%

44

45

52

Fiat Grande Punto

678

5.862

0,2%

0,4%

0,3%

0,3%

0,3%

45

40

48

Ford Fiesta

562

6.925

0,3%

0,2%

0,5%

0,3%

0,3%

46

43

47

Mahindra Thar

533

7.085

0,3%

0,4%

0,4%

0,3%

0,3%

47

46

43

Nissan Sunny

519

11.341

0,6%

0,3%

0,2%

0,3%

0,5%

48

50

49

Maruti A-Star

447

6.843

0,4%

0,2%

0,2%

0,2%

0,3%

49

60

61

Mercedes E Class

336

2.664

0,1%

0,1%

0,1%

0,2%

0,1%

50

50

66

Fiat Linea

327

2.169

0,0%

0,1%

0,2%

0,2%

0,1%

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