India: in February 2014 Car Passenger’s Market experienced the 15th loss in a row.

Accordingly with data released by SIAM, the Indian Society of Automotive Manufacturers, in February 2014 total light vehicles sold in India have been 259.488, down 1.6% from last year, the 4th year-on-year decline in a row. Year to date sales were 520.077, down4.3%.

The Car Passengers sold have been 216.699, down only 0.4% from last year, with cumulated sales at February of 433.547 units, down 4.0%. The last was the 15th consecutive year-on-year fall.

The Light Commercial Vehicles sold have been 42.789, down 7.1% with cumulated figures at 86.530, down 5.7%, the fourth year-on-year fail in a row.

In certain times a little loss represents a great performance and this is the case of Indian car market, penalized by many economic and structural factors, like high inflation, currency depreciation, recent strong vehicle price increase, expectations for new elections, still poor roadways structure in the country and others.

So when the market posts a 1.6% loss the performance must be accepted as positive, looking forward the in incumbent month of March, usually the most significant of the year due to the end of local fiscal year.

Maruti has actually gained market share points in this scenario. The giant has 6 cars in the top 10 list, while its cumulative sales are more than the next 6 OEMs (Hyundai through Ford) combined.

A fresh product line-up helps Hyundai to keep overall numbers from last year and a share above 15%. In the last twelve month, the Korean launched in India an impressive sequel of new models: Eon, Grand i10, i20 facelift, Verna, Elantra, Sonata, and Santa Fe that would have a better sales performance, also considering the advantage of being a domestic producer with no effect from currency depreciation.

In February there was the India 2014 Auto Show with 70 unveilings, of which 26 were global models. Official declarations were full of optimism but Indian Top Executives faces have not hidden their stress due to an almost uncertain and perilous future.

In the table below, the Top 15 Car Passengers Brands ranking:

Rank Feb

Rank 2014

Rank 2013

Brand

Sales Feb

YTD Feb

Q3 2013

Q4 2013

Jan

Feb

Ytd Feb

1

1

1

Maruti

99.758

   196.327

42,0%

43,0%

44,5%

46,0%

45,3%

2

2

2

Hyundai

34.005

     67.410

14,8%

16,2%

15,4%

15,7%

15,5%

3

3

3

Mahindra

18.520

     36.527

8,7%

9,0%

8,3%

8,5%

8,4%

4

4

6

Honda

14.543

     30.257

5,3%

4,3%

7,2%

6,7%

7,0%

5

5

5

Tata

11.325

     22.299

6,1%

5,6%

5,1%

5,2%

5,1%

6

6

4

Toyota

10.100

     21.010

6,2%

5,6%

5,0%

4,7%

4,8%

7

7

8

Ford

6.799

     13.505

4,6%

3,8%

3,1%

3,1%

3,1%

8

8

7

Chevrolet

5.607

     11.164

3,5%

3,3%

2,6%

2,6%

2,6%

9

10

9

Renault

4.101

       7.405

2,1%

2,2%

1,5%

1,9%

1,7%

10

9

10

Volkswagen

3.512

       7.618

2,4%

2,0%

1,9%

1,6%

1,8%

11

11

11

Nissan

2.011

       7.194

1,1%

1,9%

2,4%

0,9%

1,7%

12

12

12

Skoda

1.315

       2.727

0,8%

0,9%

0,7%

0,6%

0,6%

13

13

15

Fiat

1.302

       2.687

0,5%

0,5%

0,6%

0,6%

0,6%

14

15

13

Audi

876

       1.759

0,5%

0,4%

0,4%

0,4%

0,4%

15

14

14

Mercedes

875

       1.765

0,4%

0,5%

0,4%

0,4%

0,4%

In the table below, the Top 40 models ranking:

Rank Feb

Rank Jan

Rank 2014

Brand

Sales Feb

YTD Feb

Q3 2013

Q4 2013

Jan

Feb

Ytd Feb

1

1

1

Maruti Alto

24.623

     47.985

10,3%

11,3%

10,8%

11,4%

11,1%

2

3

2

Maruti Swift

19.099

     38.126

7,2%

8,4%

8,8%

8,8%

8,8%

3

2

3

Maruti DZire

18.353

     37.585

8,0%

7,8%

8,9%

8,5%

8,7%

4

4

4

Maruti Wagon R

12.674

     25.889

7,2%

6,4%

6,1%

5,8%

6,0%

5

5

5

Hyundai i10 Grand

10.576

     20.314

1,8%

5,1%

4,5%

4,9%

4,7%

6

6

6

Mahindra Bolero

9.137

     17.801

4,0%

4,5%

4,0%

4,2%

4,1%

7

25

11

Maruti Celerio

7.323

     10.083

0,0%

0,0%

1,3%

3,4%

2,3%

8

8

7

Hyundai Eon

7.312

     14.619

3,7%

3,0%

3,4%

3,4%

3,4%

9

9

8

Honda City

7.213

     14.397

0,9%

0,0%

3,3%

3,3%

3,3%

10

10

10

Maruti Omni

6.733

     12.826

2,5%

2,9%

2,8%

3,1%

3,0%

11

7

9

Honda Amaze

6.030

     13.428

3,4%

3,5%

3,4%

2,8%

3,1%

12

13

13

Maruti Ertiga

4.981

       9.418

2,1%

2,9%

2,0%

2,3%

2,2%

13

11

12

Toyota Innova

4.890

       9.877

2,5%

2,5%

2,3%

2,3%

2,3%

14

14

15

Mahindra Scorpio

4.503

       8.916

1,9%

2,0%

2,0%

2,1%

2,1%

15

12

14

Hyundai i20

4.292

       8.932

2,9%

2,3%

2,1%

2,0%

2,1%

16

15

16

Hyundai i10

4.041

       8.157

2,8%

1,9%

1,9%

1,9%

1,9%

17

20

18

Hyundai Santro

4.022

       7.407

1,3%

1,7%

1,6%

1,9%

1,7%

18

16

17

Tata Indica/Vista

3.781

       7.701

2,3%

2,1%

1,8%

1,7%

1,8%

19

17

19

Ford Ecosport

3.490

       7.402

2,8%

2,2%

1,8%

1,6%

1,7%

20

18

20

Hyundai Verna

3.342

       7.145

2,0%

1,7%

1,8%

1,5%

1,6%

21

23

23

Renault Duster

3.292

       6.338

1,7%

1,8%

1,4%

1,5%

1,5%

22

21

21

Maruti Eeco

3.199

       6.451

1,7%

1,4%

1,5%

1,5%

1,5%

23

28

24

Ford Figo

3.099

       5.453

1,5%

1,2%

1,1%

1,4%

1,3%

24

19

22

Mahindra XUV500

2.878

       6.400

1,1%

1,3%

1,6%

1,3%

1,5%

25

29

26

Tata Indigo/Manza

2.749

       5.042

1,3%

1,4%

1,1%

1,3%

1,2%

26

30

29

Tata Nano

2.496

       4.746

1,1%

0,6%

1,0%

1,2%

1,1%

27

31

31

Chevrolet Beat

2.415

       4.193

1,4%

1,1%

0,8%

1,1%

1,0%

28

24

25

Toyota Etios

2.371

       5.179

1,5%

1,3%

1,3%

1,1%

1,2%

29

27

27

Maruti Ritz

2.250

       4.911

1,4%

0,9%

1,2%

1,0%

1,1%

30

26

28

Volkswagen Polo

2.174

       4.843

1,4%

1,1%

1,2%

1,0%

1,1%

31

35

32

Toyota Fortuner

1.554

       2.973

0,8%

0,7%

0,7%

0,7%

0,7%

32

22

30

Nissan Terrano

1.403

       4.529

0,0%

1,2%

1,4%

0,6%

1,0%

33

33

33

Tata Sumo

1.317

      2.844

0,8%

0,8%

0,7%

0,6%

0,7%

34

43

36

Honda Brio

1.235

       2.250

1,0%

0,7%

0,5%

0,6%

0,5%

35

34

34

Toyota Liva

1.227

       2.728

1,2%

0,9%

0,7%

0,6%

0,6%

36

36

35

Volkswagen Vento

1.191

       2.485

0,9%

0,8%

0,6%

0,5%

0,6%

37

41

37

Chevrolet Tavera

1.111

       2.212

0,1%

0,5%

0,5%

0,5%

0,5%

38

40

38

Skoda Rapid

961

       2.149

0,5%

0,5%

0,5%

0,4%

0,5%

39

42

41

Chevrolet Enjoy

941

       2.039

1,0%

0,7%

0,5%

0,4%

0,5%

40

39

40

Fiat Grande Punto

882

       2.089

0,4%

0,3%

0,6%

0,4%

0,5%

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