Indonesia Light Vehicle Sales fell 10% in Q1 2015

Indonesia Light Vehicle Sales

Indonesia Light Vehicle Sales fell 10% in Q1 2015 hit by negative economic environment. However, Toyota Group boomed sales and gained over 50% of market share. Mitsubishi and Isuzu collapsed.

Country Outlook

Expectations are high that government-led infrastructure spending will boost the economy this year following disappointing GDP growth in 2014. However, there are also doubts regarding whether the savings generated by fuel subsidy cuts will be enough to fund the near-doubling of capital expenditures as laid out in the 2015 budget, particularly in light of the expected drop in oil-related revenues.

Moreover, it remains to be seen at what rate government funds will be disbursed and how many of the projects in the pipeline will materialize. The success of the government’s expansionary fiscal plans may well determine the fate of the economy this year, given that other sectors are stuck in low gear.

No strong recovery of export growth is expected in the near term, with subdued global demand offsetting the effect of a depreciating currency. Exports of commodities such as coal and palm oil, but also manufactured goods, are stuck in a rut. In fact, the manufacturing PMI hit a record low in February.

Market Outlook

In March 2015 according to data released by GAIKINDO, the Indonesian Associations of Car Manufacturers, total new Light Passengers Vehicles sold in Indonesia have been 94.406 down 4.9% from the correspondent period last year, posting the seventh year-on-year decline in a string.

Hit by negative economic environment, the market keeps declining and it is expected to not change direction before the second half and only in case of positive signals from the economic side. In the first quarter total new light vehicles sales had been 264.385, down 10.0% from last year.

Competitive Arena

Thanks to the powerful line up and strong local image, Toyota has been able to grow also in this quarter selling 86.182 light vehicles (+12.2%) gaining share up to 32.6%, one of the best ever and creating a huge gap with the second, the family brand Daihatsu, that fell 6.7% in the quarter with 47.981 sales. Over 50% of the market is taken by Toyota Group!

Albeit losing one spot in March, Honda managed to defend the third step with quarterly sales at 37.568 (+4.1%) while Suzuki dropped 20.4% at 33.636 units. The low demand for commercial vehicles hit Mitsubishi (-45.6%) and Isuzu (-44.7%) while Ford was the hero of the quarter more than doubling sales.

As far as best-selling models ranking, the leader was again the old Toyota Avanza despite scoring a sharp lost with 13.120 sales (-19.6%) ending the quarter down 22.1%, Second was the Daihatsu Gran Max with 6.149 units (+50.2%) ending a roaring quarter (+68.9%). In third the city car Toyota Agya with 5.238 units (-21.2%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

RankRank Q1BrandMarQ1Var MarVar Q1Share MarShare Q1
11Toyota32.20786.18234,0%12,2%34,1%32,6%
22Daihatsu17.20647.9815,1%-6,7%18,2%18,1%
34Suzuki12.24433.636-12,6%-20,4%13,0%12,7%
43Honda10.34637.568-28,8%4,1%11,0%14,2%
55Mitsubishi8.15822.575-40,3%-45,6%8,6%8,5%
66Nissan5.34112.48428,5%0,2%5,7%4,7%
78Isuzu1.7264.378-29,5%-44,7%1,8%1,7%
87Datsun1.6245.1711,7%2,0%
99Chevrolet1.3052.80414,0%-27,1%1,4%1,1%
1011Ford9552.483138,8%102,0%1,0%0,9%

RankRank Q1ModelMarQ1Var MarVar Q1Share MarShare Q1
11Toyota Avanza13.12037.644-19,6%-22,1%13,9%14,2%
22Daihatsu Gran Max PU6.14918.24250,2%68,9%6,5%6,9%
34Toyota Agya5.23814.412-21,2%-30,1%5,5%5,5%
43Suzuki Carry Pick-up5.19214.63719,0%18,1%5,5%5,5%
55Toyota Innova3.82811.499-29,5%-28,1%4,1%4,3%
68Daihatsu Ayla3.4799.040-19,7%-28,8%3,7%3,4%
77Daihatsu Xenia3.2909.656-9,6%-28,0%3,5%3,7%
89Suzuki Ertiga2.8208.125-18,8%-32,7%3,0%3,1%
911Honda Brio2.7977.133-49,4%-45,7%3,0%2,7%
1017Toyota Rush2.7725.169-6,4%-38,2%2,9%2,0%
1110Mitsubishi T120-SS Pick up2.3777.274-8,7%-10,2%2,5%2,8%
1213Mitsubishi L3002.2266.687-11,5%-13,4%2,4%2,5%
136Honda Mobilio2.18010.886-79,4%-40,6%2,3%4,1%
1418Toyota Yaris2.0035.095400,8%324,6%2,1%1,9%
1519Nissan X-Trail1.8614.420442,6%331,2%2,0%1,7%
1615Suzuki APV1.7755.23460,8%5,8%1,9%2,0%
1716Datsun Go1.6245.1711,7%2,0%
1821Daihatsu Terios1.5463.635-19,1%-36,6%1,6%1,4%
1914Honda Jazz1.4206.477-13,0%40,0%1,5%2,4%
2022Toyota Fortuner1.4123.5390,2%-19,5%1,5%1,3%
2112Honda CR-V1.3506.74889,3%215,5%1,4%2,6%
2220Daihatsu Gran Max MB1.3253.81920,9%27,7%1,4%1,4%
2323Suzuki Karimun Wagon R1.3122.799-35,6%-52,5%1,4%1,1%
2425Mitsubishi Pajero Sport1.2402.67025,4%-10,0%1,3%1,0%
2526Toyota Hilux1.1452.57590,8%11,8%1,2%1,0%

To know all about this market you can purchase the Indonesia Car Market Insight 2015:

 

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