Iran March. Peugeot at 32% of share in a market down 11%

Iranian vehicles market Peugeot-Fractal_Concept-2015

Iranian vehicles market fell down in double-digit in the first quarter 2018, breaking the recovery scored in the last two years. Internal turmoil and structural economic weaknesses cut domestic demand. However, Peugeot grew up 32% of market share.

Iran’s economic outlook is at risk after the announcement of US to restart sanctions, along with structural weaknesses including a high unemployment rate and a battered financial sector. However, the firm position taken by Europe in favor of the agreed pacts, will vanish effects of Trump’s decision. Nevertheless, FocusEconomics Consensus Forecast panelists see growth accelerating to 4.1% in SH 2018, unchanged from last month’s estimate. In SH 2019, growth is expected to edge up to 4.2%.

Iranian vehicles market is recovering after the fall created by the US sanctions with sales down at 784.000 in the 2013, at 40% of the all time record. Since 2014 the market is recovering and fast growing. In the 2017, according to data released by the Iranian National Bureau of Statistics, sales have been 1.347.000 (+15.3%).

 Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV1.063.936784.4631.077.4151.020.5051.347.1021.553.3301.821.381

 2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV-38,0%-26,3%37,3%-5,3%32,0%15,3%17,3%

The 2018 start was almost negative. Indeed light vehicles sales have been in January 129.581 (-8.9%), in February 127.515 (-9.1%) and in March 113.858 (-16.7%) ending the first quarter with 370.954 sales (-11.5%).

The market leader  Peugeot has sold 121.234 cars, up 1.5%, with 32.7% of market share.

In second place Saipa with 64.814 units (-46.6%) ahead of Iran Khodro with 45.878 (+8.2%), Renault with 439.964 (-4.0%) and Chery with 17.556 (-1.4%).

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within the Iran Corner Store

Rank 2018Rank 2017BrandSales 2018Sales MarchVariation 2018Variation MarchShare 2018Share March
11Peugeot121.23436.5141,5%-1,1%32,7%32,1%
22Saipa64.81420.065-46,6%-46,1%17,5%17,6%
34Iran Khodro45.87815.0568,2%19,0%12,4%13,2%
43Renault43.96412.196-4,0%-27,3%11,9%10,7%
55Chery17.5564.196-1,4%-27,5%4,7%3,7%
66Brilliance13.8844.68081,3%256,2%3,7%4,1%
77Dongfeng9.5953.00118,4%-10,6%2,6%2,6%
88Kia8.4393.34522,2%19,0%2,3%2,9%
910Zamyad7.4062.3534,1%11,3%2,0%2,1%
109Jianghuai6.4551.008-45,3%-71,9%1,7%0,9%

Rank 2018Rank 2017MODELSales 2018Sales MarchVariation 2018Var. March
13Peugeot 40536.3979.133-6,5%-24,0%
22Saipa Tiba/200-Series34.77010.309-5,1%-8,1%
34Peugeot Pars31.27110.0253,3%10,0%
45Peugeot 206 sedan29.90011.300-0,8%19,2%
56Iran Khodro Samand26.7808.260-7,0%-8,1%
61Saipa Pride/ 100-Series23.7937.754-69,4%-67,0%
77Peugeot 20620.8075.1643,6%-18,1%
811Iran Khodro Dena16.1745.61880,1%109,2%
99Renault Sandero15.6364.68113,3%1,7%
108Renault Tondar Stepway14.5603.7033,2%-21,3%

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