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Ireland July. Auto market lost again

Irish cars marketMercedes-Benz-A-Class_Sedan-2019

Irish cars market in August were 5.922 (+2.9%) confirming the slow pace in place. Volkswagen consolidated the leadership ahead of Toyota and Hyundai. Renault is losing in double digit.The Hyundai Tucson overtook the Nissan Qashqai to take the leadership among models.

Irish economy is showing signals a healthy pace of expansion. Retail sales accelerated in Q2 as the unemployment rate dropped to an over one-decade low, while industrial production rebounded in the quarter. Likewise, exports picked up in Q2, driven by a surge in overseas sales of medical and pharmaceutical products. While construction activity also shot up with a marked rise in the completion of dwellings in Q2, the supply deficit in the housing market is expected to have persisted.

Irish Automotive industry has scored a strong recovery since the 2014, both in the car and light commercial segments, ending the 2016 at best level out of the last 8 years. However, in the 2017 the market fell down again losing 10.4% with 131.336 car sold.

In the 2018  the market is moving slow. Indeed, after  a first quarter ended with 71.893 sales (-5.3%) and a second with 34.268 (+125%), in July sales have been 26.944 (-2.8%) and in August 5.922 (+2.9%) with Year to Date figures at 120.182 (-3.6%).

MarketSales First HalfSales JulySales AugustSales 2018Variation First Half% July% August% YTD 2018
Car87.31626.9445.922120.182-4,2%-2,8%2,9%-3,6%

At brand-wise, year to date the leader is Volkswagen with 13.117 sales (+2.4%) with 10.8% of market share.

In second place Toyota with 11.760 sales (-4.1%) followed by Hyundai with 11.330 (-2.9%).

In fourth place Ford with 10.755 (-7.2%) followed by Nissan with 9.373 (-6.0%), Skoda with 8.685 (+3.6%), Kia with 7.071 (+4.7%) and Renault with 7.019 (-13.6%).

At model wise, during the summer  the Hyundai Tucson has taken the leadership with 3.921 sales (-18.4%) overtaking the Nissan Qashqai, leader in the first half, and actually second with 3.893 sales (-4.2%). In third, the Volkswagen Golf with 3.733 (-7.5%).

To see the Irish best selling cars ranking for current and previous year, please refer to the report we dedicated.

Rank 2018Rank 2017BrandSales 2018Sales AugustVariation 2018Variation AugustShare 2018Share August
11Volkswagen13.1177612,4%26,8%10,9%12,9%
22Toyota11.760545-4,1%-7,8%9,8%9,2%
34Hyundai11.330366-2,9%5,8%9,4%6,2%
43Ford10.755558-7,2%13,4%8,9%9,4%
55Nissan9.373430-6,0%47,3%7,8%7,3%
66Skoda8.6854603,6%-6,1%7,2%7,8%
78Kia7.0712654,7%-4,3%5,9%4,5%
87Renault7.019348-13,6%43,2%5,8%5,9%
913Peugeot5.24834646,1%23,6%4,4%5,8%
1010Audi4.689273-9,3%-15,2%3,9%4,6%
119Opel4.683137-25,3%-44,5%3,9%2,3%
1211Mercedes3.984165-14,0%-35,8%3,3%2,8%
1312BMW3.938263-9,8%52,0%3,3%4,4%
1415Seat3.56818412,3%13,6%3,0%3,1%
1514Dacia3.4461230,3%-37,2%2,9%2,1%
1616Mazda2.120100-17,0%-26,5%1,8%1,7%
1717Volvo1.59198-4,2%58,1%1,3%1,7%
1818Honda1.24185-1,8%-7,6%1,0%1,4%
1919Suzuki1.099113-11,2%24,2%0,9%1,9%
2020Citroen1.06345-14,3%-23,7%0,9%0,8%
2121Land Rover95444-12,6%-44,3%0,8%0,7%
2223Mitsubishi6985213,1%30,0%0,6%0,9%
2322Fiat62429-11,4%-35,6%0,5%0,5%
2424Jaguar57632-2,4%-33,3%0,5%0,5%
2525Mini47814-11,2%-67,4%0,4%0,2%
2626Lexus465389,4%26,7%0,4%0,6%
2727Subaru1731713,8%21,4%0,1%0,3%
2832Tesla1109423,8%-47,1%0,1%0,2%
2931Jeep84871,4%0,0%0,1%0,1%
3029Alfa Romeo8243,8%-42,9%0,1%0,1%
3128SsangYong734-22,3%-60,0%0,1%0,1%
3230Porsche643-12,3%-25,0%0,1%0,1%
3333DS13-61,8%-100,0%0,0%0,0%
3434Bentley63
35Morgan1
3534Smart1

Rank 2018Rank 2017MODELSales 2018Sales AugustVariation 2018Variation August
11Hyundai Tucson3.921118-18,4%-36,2%
23Nissan Qashqai3.893126-4,2%-4,5%
32Volkswagen Golf3.733255-7,5%34,2%
45Ford Focus3.600272-3,0%192,5%
54Skoda Octavia3.241135-13,3%-29,3%
67Kia Sportage2.79091-5,9%-24,8%
78Toyota Yaris2.75456-1,5%-50,9%
810Volkswagen Tiguan2.74918319,4%28,9%
96Ford Fiesta2.630100-15,7%-25,9%
1015Toyota C-HR2.43210328,4%32,1%
1121Nissan Micra2.1394834,6%-9,4%
1216Toyota Auris2.1068515,7%37,1%
1313Volkswagen Polo2.08410511,1%105,9%
1436Peugeot 30082.025156100,5%12,2%
159Toyota Corolla1.965178-28,4%43,5%
16Hyundai Kona1.89682
1711Volkswagen Passat1.89172-11,2%-40,5%
1824Ford Kuga1.8614818,0%-50,5%
1918Dacia Duster1.8406111,4%-43,0%
2023Hyundai i301.63268-0,1%142,9%
2112Renault Mégane1.60925-28,3%-62,7%
2219Renault Clio1.5869-7,6%-57,1%
2330Toyota RAV41.5678711,0%11,5%
2417Renault Captur1.55718-12,6%-72,7%
2520BMW 5 Series1.46885-8,3%11,8%
2625Renault Kadjar1.424239-11,6%563,9%
2718Skoda Superb1.40168-14,5%-15,0%
2826Mercedes E Class1.39246-9,4%-42,5%
2927Dacia Sandero1.35541-8,3%-40,6%
3029Skoda Fabia1.27348-9,0%-18,6%

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