Israel August. Toyota running fast against a negative market trend (-17.6%)

Israel Vehicles Market in August fell sharply down (-17.6%) selling 19.378 units. Toyota kept impressing, signing a stunning +35.5%, ahead of Kia (-43%). The leader was still Hyundai with 15%, while Suzuki gained the 6th place, despite decreasing by 18.6%.

 

Economic Environment

Israeli economy lost steam in the second quarter. Contractions in private consumption, fixed investment and exports weighed on momentum, while government consumption expanded robustly. Monthly economic activity growth in July was above the Q2 average, while the unemployment rate dropped notably year-on-year in the same month, boding well for consumer spending.

Moreover, the manufacturing PMI remained in expansionary territory despite dipping, contrasting readings in many other developed countries. In politics, the 17 September general elections are likely to return a highly fractured Parliament, and forming a stable government could be difficult. This could weigh on business sentiment and complicate tackling the large fiscal deficit.

Market Trend

During the last decade the Israeli car market has consistently grew up fueled by the continue development of the country. The all time record series ended in the 2016 with 286.701 sales. Then the market was filled and even if economic environment unchanged the demand slowered and sales declined moderately at 281.557 (2017) and 267.477 (2018).

According to the data released by the Israeli Department of Transportation System, the new year persists on the same line of the previous year, with January’s negative market  (-1.4%) and sales at 38.475 and February’s registrations even more detrimental with 24.520 registrations (-6.7%).

In March, the market recorded slightly positive result (+0.4%) with 29.127 units. Even if the Q1’s sales are down again 2.3%, the market experienced a significant speed reduction ending up with 92.122 registrations.

Eventually, the market gain a huge 16.7% with 22.751 units in April. However, in May sales decrease fast (-17.8%) with 21.024 units, and the negative tone was kept also in June, with sales at 21.835 (-7%).

In July, registrations fell down 9.7% with 22.993 units sold, while in August sales lost 17.6% with 19.378 units, leading year-to-date figures at 200.294 (-5.6%).

Market Outlook

The last two years moderate decline has not changed the medium terms perspective for the Israel Automotive industry. The country will continue to benefit from the fast growth of the national economy, from the population increase and from the evolution of vehicles emission limits which are already changing the sales mix with low emission models in rapid development.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, Hyundai held the first place year-to-date with 33.185 sales (+0.8%). In second place Toyota with 28.000 units (+30%) followed by Kia with 25.008 (-10.2%), Skoda with 14.463 (-9%), Mitsubishi with 12.010 (+11.8%)

In fifth place Suzuki with 9.594 (-8.3%), Mazda with 8.948 (-18.3%), Nissan with 7.737 8.644 (-26.1%), Renault with 7.253 (-15.2%) and in 10th place Seat with 6.242 (-10.4%).

Wishing to see the reports on the Israel Best Selling Cars Ranking for the current or the previous years, access to the dedicated report

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Hyundai33.1852.9000,8%-15,3%16,6%15,0%
23Toyota28.0003.12130,0%35,5%14,0%16,1%
32Kia25.0082.004-10,2%-43,0%12,5%10,3%
44Skoda14.4631.140-9,0%-33,1%7,2%5,9%
57Mitsubishi12.01092411,8%-32,2%6,0%4,8%
68Suzuki9.5941.169-8,3%-18,6%4,8%6,0%
76Mazda8.948588-18,8%-45,0%4,5%3,0%
85Nissan8.644907-26,1%-31,4%4,3%4,7%
99Renault7.253731-15,2%-24,5%3,6%3,8%
1010Seat6.242958-7,8%9,6%3,1%4,9%
1113Peugeot5.3454694,1%-5,6%2,7%2,4%
1211Chevrolet5.183545-12,0%-2,9%2,6%2,8%
1312Citroen5.029542-6,2%-4,6%2,5%2,8%
1414Honda4.216309-10,6%-31,5%2,1%1,6%
1516Subaru3.276330-22,0%-22,4%1,6%1,7%
1617Audi3.056384-12,8%10,0%1,5%2,0%
1715Volkswagen2.989411-30,7%-22,3%1,5%2,1%
1818Mercedes2.595224-17,0%21,1%1,3%1,2%
1919Dacia2.440449-18,6%30,9%1,2%2,3%
2020BMW2.085187-17,0%2,7%1,0%1,0%
2124Volvo1.2691206,9%-8,4%0,6%0,6%
2226Lexus1.21612712,1%2,4%0,6%0,7%
2325Isuzu1.1911369,4%10,6%0,6%0,7%
2422Fiat1.152112-48,4%-49,5%0,6%0,6%
2521Opel1.02797-54,4%-61,4%0,5%0,5%
2627Jeep1.00210239,6%12,1%0,5%0,5%
2732MG86474155,6%-11,9%0,4%0,4%
2823Ford84593-35,3%-45,0%0,4%0,5%
2928Mini41848-7,7%118,2%0,2%0,2%
3034Land Rover3533459,7%277,8%0,2%0,2%
3130Alfa Romeo34416-10,4%-66,0%0,2%0,1%
3229Cadillac23544-39,7%83,3%0,1%0,2%
3331Infiniti18016-51,7%-65,2%0,1%0,1%
3433SsangYong17611-46,3%-75,0%0,1%0,1%
3537DS1061224,7%-25,0%0,1%0,1%
3635Porsche7915-47,7%15,4%0,1%
3736Jaguar777-26,7%-53,3%
3844Chrysler4081900,0%700,0%
3940Abarth38346,2%0,0%
4038Maserati294-56,1%-50,0%
4039Smart295-39,6%25,0%
4145Maxus21-
4245Bentley202
4341Iveco10-0,0%-100,0%
4442Ferrari7--12,5%-100,0%
4543Aston Martin5-0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Hyundai-Kia58.1934.904-4,3%-29,4%29,1%25,3%
22Renault Nissan Alliance30.5273.027-11,2%-25,1%15,2%15,6%
34Toyota Group29.2163.24829,1%33,8%14,6%16,8%
43Volkswagen Group26.8492.910-12,4%-16,1%13,4%15,0%
55P.S.A.11.5071.120-10,3%-15,9%5,7%5,8%
67Suzuki9.5941.169-8,3%-18,6%4,8%6,0%
76Mazda8.948588-18,8%-45,0%4,5%3,0%
88General Motors5.418589-13,7%0,7%2,7%3,0%
99Honda Motor4.216309-10,6%-31,5%2,1%1,6%
1010Subaru3.276330-22,0%-22,4%1,6%1,7%

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