Italian Auto Market up 7.1% in the 2017, despite losing 2% in the last month, hitting the best level since the 2008. Citroen was the fastest growing brand, thanks to the new C3, stable on podium in the second half, while Hybrids push up Toyota.
Italian economy gained traction in Q3, growing at the fastest annual rate in more than five years. Although a complete breakdown is not yet available, the strong expansions recorded in the industrial sector throughout the quarter suggest that robust fixed investment drove the acceleration. On 27 October, S&P Global Ratings revised Italy’s credit rating up from BBB- to BBB, citing declining risks in the banking sector, stronger investment and steady employment growth. According to leading indicators, momentum seems to have carried over into Q4: Both business and consumer confidence improved in October, and the manufacturing PMI hit a multi-year high on the back of expansions in both output and new orders—especially from abroad.
Italian vehicles market fell down in the period 2008-2011 hitting a thirty years record low, before starting to recover. In the last 5 years car passenger’s volume grew up from 1.4 million in the 2012 to 1.8 million in the 2016 and finally at 1.964.000 in the 2017, with a total light vehicles figures hitting the 2.14 million. Outlook for 2018 is still positive and the market is foreseen above the 2 million units again, after a decade.
| Sales 2012 | Sales 2013 | Sales 2014 | Sales 2015 | Sales 2016 | Sales 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| Car | 1.401.418 | 1.311.738 | 1.368.979 | 1.583.596 | 1.834.908 | 1.964.658 | 2.034.638 |
| LCV | 115.653 | 100.671 | 117.335 | 129.730 | 129.658 | 175.606 | 170.338 |
| Total | 1.517.071 | 1.412.409 | 1.486.314 | 1.713.326 | 1.964.566 | 2.140.264 | 2.204.976 |
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car | -19,6% | -6,4% | 4,4% | 15,7% | 15,9% | 7,1% | 3,6% |
| LCV | -32,2% | -13,0% | 16,6% | 10,6% | -0,1% | 35,4% | -3,0% |
| Total | -20,7% | -6,9% | 5,2% | 15,3% | 14,7% | 8,9% | 3,0% |
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In the 2017, according with data released by the Italian Minister of Transportation, demand was robust in the first half with sales up 7.9%, then followed by a second half up 6.6%, ended with December sales at 121.141 units (-2.6%).
At brand-wise, Fiat was on top with 401.437 sales (+5.2%) with a disappointing end of the year, down 12.4% and 16.8% in the last two months.
In second place, Volkswagen with 144.283 (+3.8%) followed by Ford with 133.701 (+3.8%), just few units ahead of the fast growing Renault with 133.701 sales (+10.1%).
In fifth place Peugeot with 103.993 sales (+8.5%) followed by Opel with 98.619 (+3.8%), Toyota with 84.643 (+17.8%), Citroen with 77.781 (+28.9%), Audi, leader in the premium segment, with 66.901 (+4.5%) and in 10th place Mercedes with 65.188 (+13.3%).
At model wise, the Fiat Panda has sold 145.919 units (-0.9%) leading the ranking ahead of the Lancia Ypsilon with 60.321 (-8.1%) and the Fiat Tipo with 56.046 (+77.6%).
To see the best-selling models ranking in Italy, please refer to the specific article here.
Research, Consulting, Data & Forecast
F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. See details within Italy Corner Store!
Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank 2017 | Ran Dec | Brand | Sales 2017 | Sales Dec | Variation 2017 | Variation Dec | Share 2017 | Share Dec |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Fiat | 401.437 | 21.775 | 5,2% | -16,8% | 20,4% | 18,0% |
| 2 | 2 | Volkswagen | 144.283 | 9.275 | 3,8% | -8,4% | 7,3% | 7,7% |
| 3 | 4 | Ford | 133.701 | 7.969 | 7,6% | 7,9% | 6,8% | 6,6% |
| 4 | 3 | Renault | 133.371 | 8.530 | 10,1% | 3,5% | 6,8% | 7,0% |
| 5 | 5 | Peugeot | 103.993 | 7.094 | 8,5% | 4,6% | 5,3% | 5,9% |
| 6 | 14 | Opel | 98.619 | 3.754 | 3,8% | -38,7% | 5,0% | 3,1% |
| 7 | 6 | Toyota | 84.643 | 4.988 | 17,8% | -1,5% | 4,3% | 4,1% |
| 8 | 7 | Citroen | 77.981 | 4.976 | 28,9% | 29,0% | 4,0% | 4,1% |
| 9 | 17 | Audi | 66.901 | 3.069 | 4,5% | -14,9% | 3,4% | 2,5% |
| 10 | 9 | Mercedes | 65.188 | 4.507 | 1,3% | -10,4% | 3,3% | 3,7% |
| 11 | 11 | Nissan | 62.541 | 4.145 | 13,3% | 25,9% | 3,2% | 3,4% |
| 12 | 10 | BMW | 60.702 | 4.428 | 1,5% | 15,7% | 3,1% | 3,7% |
| 13 | 16 | Lancia | 60.324 | 3.140 | -8,2% | -27,4% | 3,1% | 2,6% |
| 14 | 8 | Hyundai | 58.692 | 4.642 | 4,2% | 11,6% | 3,0% | 3,8% |
| 15 | 13 | Dacia | 57.805 | 4.133 | 16,6% | 34,2% | 2,9% | 3,4% |
| 16 | 12 | Jeep | 49.412 | 4.139 | 22,2% | 37,5% | 2,5% | 3,4% |
| 17 | 15 | Kia | 47.766 | 3.467 | 5,8% | 36,7% | 2,4% | 2,9% |
| 18 | 18 | Alfa Romeo | 45.263 | 2.870 | 24,4% | -4,0% | 2,3% | 2,4% |
| 19 | 19 | Suzuki | 31.024 | 1.990 | 37,2% | -4,4% | 1,6% | 1,6% |
| 20 | 21 | Smart | 26.629 | 1.547 | -6,0% | -3,4% | 1,4% | 1,3% |
| 21 | 20 | Mini | 24.679 | 1.823 | 1,0% | 31,7% | 1,3% | 1,5% |
| 22 | 22 | Skoda | 23.005 | 1.512 | 17,3% | -8,2% | 1,2% | 1,2% |
| 23 | 25 | Land Rover | 18.635 | 1.019 | -10,7% | 9,7% | 0,9% | 0,8% |
| 24 | 24 | Seat | 17.467 | 1.246 | 13,0% | -5,0% | 0,9% | 1,0% |
| 25 | 23 | Volvo | 16.936 | 1.285 | -3,7% | -16,6% | 0,9% | 1,1% |
| 26 | 26 | Mazda | 10.513 | 764 | -4,1% | 8,8% | 0,5% | 0,6% |
| 27 | 27 | Honda | 9.841 | 665 | 2,6% | -2,8% | 0,5% | 0,5% |
| 28 | 29 | Porsche | 5.474 | 365 | 6,9% | 23,7% | 0,3% | 0,3% |
| 29 | 31 | Jaguar | 5.282 | 311 | 7,5% | 5,8% | 0,3% | 0,3% |
| 30 | 28 | Lexus | 3.996 | 528 | -3,6% | -6,9% | 0,2% | 0,4% |
| 31 | 32 | Mitsubishi | 3.744 | 269 | -11,1% | 21,2% | 0,2% | 0,2% |
| 32 | 30 | Subaru | 3.084 | 317 | -12,1% | 17,8% | 0,2% | 0,3% |
| 33 | 33 | Maserati | 2.897 | 150 | 41,2% | -35,6% | 0,1% | 0,1% |
| 34 | 35 | DS | 2.646 | 102 | -28,5% | -62,8% | 0,1% | 0,1% |
| 35 | 34 | SsangYong | 2.240 | 144 | -20,2% | -11,7% | 0,1% | 0,1% |
| 36 | 37 | Infiniti | 1.787 | 42 | 1,3% | -64,1% | 0,1% | 0,0% |
| 37 | 36 | Abarth | 525 | 45 | -87,4% | -88,3% | 0,0% | 0,0% |
| 38 | 40 | DR Motor | 410 | 21 | -13,9% | -32,3% | 0,0% | 0,0% |
| 39 | 42 | Ferrari | 341 | 8 | -8,1% | -50,0% | 0,0% | 0,0% |
| 40 | 38 | Tesla | 329 | 41 | 37,0% | 50,0% | 0,0% | 0,0% |
| 41 | 39 | Mahindra | 283 | 23 | -18,0% | 21,1% | 0,0% | 0,0% |
| 42 | 41 | Lamborghini | 132 | 10 | 40,4% | 150,0% | 0,0% | 0,0% |
| 43 | 45 | Chevrolet | 45 | 2 | 21,6% | 0,0% | 0,0% | 0,0% |
| 44 | 43 | Aston Martin | 39 | 7 | 129,4% | 600,0% | 0,0% | 0,0% |
| 45 | 44 | Lada | 36 | 4 | 414,3% | 100,0% | 0,0% | 0,0% |
| 46 | Great Wall | 1 | -99,1% | -100,0% | 0,0% | 0,0% |
| Rank 2017 | Ran Dec | Group | Sales 2017 | Sales Dec | Variation 2017 | Variation Dec | Share 2017 | Share Dec |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | F.C.A. | 560.199 | 32.127 | 5,6% | -13,5% | 28,5% | 26,5% |
| 2 | 3 | P.S.A. | 283.239 | 15.926 | 11,0% | -6,5% | 14,4% | 13,1% |
| 3 | 2 | Renault Nissan Alliance | 259.284 | 17.123 | 11,8% | 14,5% | 13,2% | 14,1% |
| 4 | 4 | Volkswagen Group | 257.262 | 15.477 | 5,7% | -8,9% | 13,1% | 12,8% |
| 5 | 6 | Ford M.C. | 133.701 | 7.969 | 7,6% | 7,9% | 6,8% | 6,6% |
| 6 | 5 | Hyundai-Kia | 106.458 | 8.109 | 4,9% | 21,1% | 5,4% | 6,7% |
| 7 | 8 | Mercedes Benz | 91.817 | 6.054 | -0,9% | -8,7% | 4,7% | 5,0% |
| 8 | 9 | Toyota M.C. | 88.639 | 5.516 | 16,7% | -2,1% | 4,5% | 4,6% |
| 9 | 7 | BMW | 85.381 | 6.251 | 1,3% | 19,9% | 4,3% | 5,2% |
| 10 | 10 | Suzuki | 31.024 | 1.990 | 37,2% | -4,4% | 1,6% | 1,6% |
| Rank 2017 | Rank Dec | Model | Sales 2017 | Sales Dec | Variation 2017 | Variation Dec |
|---|---|---|---|---|---|---|
| 1 | 1 | Fiat Panda | 145.919 | 7.648 | -0,9% | -25,9% |
| 2 | 4 | Lancia Ypsilon | 60.321 | 3.139 | -8,1% | -27,4% |
| 3 | 8 | Fiat Tipo | 56.046 | 2.644 | 77,6% | -5,0% |
| 4 | 7 | Fiat 500 | 53.960 | 2.710 | 18,9% | -19,5% |
| 5 | 5 | Renault Clio | 52.618 | 2.865 | 5,7% | -25,6% |
| 6 | 2 | Citroen C3 | 48.625 | 3.258 | 55,5% | 69,0% |
| 7 | 5 | Fiat 500L | 46.450 | 2.865 | -14,9% | -20,2% |
| 8 | 3 | Fiat 500x | 45.789 | 3.232 | -1,0% | -2,9% |
| 9 | 9 | Volkswagen Golf | 41.820 | 2.602 | -10,5% | -6,4% |
| 10 | 10 | Ford Fiesta | 41.285 | 2.564 | -5,3% | -1,7% |
| 11 | 40 | Volkswagen Polo | 39.498 | 861 | -8,3% | -69,6% |
| 12 | 6 | Jeep Renegade | 37.632 | 2.740 | 9,6% | 7,7% |
| 13 | 17 | Fiat Punto | 37.259 | 1.699 | -17,6% | -35,7% |
| 14 | 11 | Toyota Yaris | 36.923 | 2.530 | 15,0% | 8,1% |
| 15 | 12 | Peugeot 208 | 36.700 | 2.414 | 5,5% | -7,8% |
| 16 | 15 | Nissan Qashqai | 31.348 | 1.977 | 8,8% | -0,4% |
| 17 | 14 | Renault Captur | 29.892 | 2.268 | 5,8% | 24,5% |
| 18 | 16 | Volkswagen Tiguan | 29.161 | 1.755 | 89,4% | -19,0% |
| 19 | 37 | Opel Corsa | 28.795 | 894 | -5,6% | -54,6% |
| 20 | 36 | Opel Mokka | 28.123 | 937 | 18,2% | -45,9% |
| 21 | 20 | Dacia Sandero | 27.654 | 1.463 | 33,6% | 104,6% |
| 22 | 13 | Dacia Duster | 25.562 | 2.395 | 14,3% | 38,5% |
| 23 | 19 | Peugeot 2008 | 23.343 | 1.550 | -0,1% | -17,3% |
| 24 | 30 | Alfa Romeo Giulietta | 20.905 | 1.133 | -12,3% | -27,9% |
| 25 | 24 | Hyundai Tucson | 20.861 | 1.214 | -8,9% | -19,7% |
| 26 | 26 | Ford Ecosport | 19.246 | 1.186 | 11,9% | 13,7% |
| 27 | 29 | Ford Kuga | 18.192 | 1.147 | 57,0% | 51,1% |
| 28 | 34 | Smart Fortwo | 18.009 | 982 | -7,5% | -23,5% |
| 29 | 22 | Kia Sportage | 16.888 | 1.412 | 1,7% | 33,6% |
| 30 | 25 | Peugeot 3008 | 16.854 | 1.193 | 226,3% | 58,0% |
