
Italian Autos Market keeps the stable trend and is projected to end the 2019 more or less in line with the previous year at 1.9 million. Indeed after 8 weak months, since September year-on-year data a positive and Year to Date November sales are down only 1%. Fiat continues to lose share and actually is at 15% with negative outlook for the next 18 months.
Economic Environment
Market Trend
Following the deep lost during the 2008-2011 crisis, when market fell down from 2.4 up to 1.4 million units, the Italian vehicles market recovered in the period 2012-2017 reaching back the 1.96 million cars (plus LCVs to arrive at a total light vehicles market of 2.14 million).
Back at the physiological level, the market growth ended and a new phase, moderately declining, started in the 2018, when sales declined 2.6% at 1.9 million units.
According to data released by the Italian Minister of Transportation, in the 2019 the trend unchanged and the market continues to lose steam being projected to end the year few thousand units below the previous. Indeed, year to date November sales were 1.776.976, down 1%. However, after a declining first eight months, since September the market is year-on-year growing. In november sales were +1.7%.
In the competitive arena, the main fact is the collapse of Fiat. Indeed the Italian brand has progressively given up to the huge bulk of not-profitable sales and in the last years have lost market share. From a stable 20%+ share, in the 2019 the brand landed at 15% and absence of new models will cause a further decline in the next 18 months.
New brands have taken space in these years. Overall Dacia, at 4.3% of share in the 2019, Jeep, new leader among premium brands with 4.3% and Citroen, back at 4.7% after over 15 years.
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Rank 2019 | Rank 2018 | Brand | Sales YTD 2019 | Sales November | '+/- YTD 2019 | Share YTD 2019 | Share November |
---|---|---|---|---|---|---|---|
1 | 1 | Fiat | 266.084 | 21.733 | -12,7% | 15,0% | 14,4% |
2 | 2 | Volkswagen | 165.382 | 14.022 | 9,3% | 9,3% | 9,3% |
3 | 3 | Ford | 112.941 | 9.996 | -7,5% | 6,4% | 6,6% |
4 | 4 | Renault | 104.114 | 8.472 | -10,4% | 5,9% | 5,6% |
5 | 5 | Peugeot | 102.279 | 8.021 | 1,0% | 5,8% | 5,3% |
6 | 6 | Opel | 92.761 | 5.534 | 3,3% | 5,2% | 3,7% |
7 | 7 | Toyota | 83.946 | 7.642 | 1,2% | 4,7% | 5,1% |
8 | 9 | Citroen | 80.999 | 6.296 | 4,4% | 4,6% | 4,2% |
9 | 11 | Dacia | 77.219 | 5.884 | 37,5% | 4,3% | 3,9% |
10 | 8 | Jeep | 75.695 | 5.943 | -2,8% | 4,3% | 3,9% |
11 | 10 | Audi | 59.445 | 5.431 | 2,4% | 3,3% | 3,6% |
12 | 12 | Mercedes | 56.129 | 5.388 | -1,4% | 3,2% | 3,6% |
13 | 16 | Lancia | 54.816 | 4.320 | 24,0% | 3,1% | 2,9% |
14 | 13 | BMW | 53.496 | 4.758 | -0,1% | 3,0% | 3,2% |
15 | 15 | Hyundai | 46.087 | 4.715 | -7,9% | 2,6% | 3,1% |
16 | 17 | Kia | 44.034 | 3.949 | -2,4% | 2,5% | 2,6% |
17 | 14 | Nissan | 40.282 | 2.893 | -22,0% | 2,3% | 1,9% |
18 | 19 | Suzuki | 34.117 | 2.395 | 11,8% | 1,9% | 1,6% |
19 | 21 | Smart | 27.713 | 5.609 | 19,2% | 1,6% | 3,7% |
21 | 23 | Seat | 24.789 | 2.189 | 31,3% | 1,4% | 1,5% |
20 | 20 | Skoda | 24.727 | 2.089 | 4,3% | 1,4% | 1,4% |
22 | 18 | Alfa Romeo | 23.801 | 2.037 | -42,2% | 1,3% | 1,4% |
23 | 22 | Mini | 20.281 | 2.066 | 4,3% | 1,1% | 1,4% |
24 | 24 | Volvo | 19.648 | 2.142 | 12,1% | 1,1% | 1,4% |
25 | 25 | Land Rover | 15.434 | 1.267 | -5,6% | 0,9% | 0,8% |
26 | 26 | Mazda | 11.797 | 1.443 | 16,0% | 0,7% | 1,0% |
27 | 29 | Honda | 8.048 | 726 | -3,4% | 0,5% | 0,5% |
28 | 28 | Jaguar | 7.604 | 477 | -12,7% | 0,4% | 0,3% |
29 | 30 | Mitsubishi | 7.296 | 628 | 34,0% | 0,4% | 0,4% |
30 | 27 | Abarth | 6.351 | - | -32,4% | 0,4% | 0,0% |
31 | 31 | Porsche | 6.255 | 575 | 28,5% | 0,4% | 0,4% |
32 | 32 | Lexus | 5.124 | 424 | 48,8% | 0,3% | 0,3% |
33 | 35 | DS | 3.979 | 473 | 63,1% | 0,2% | 0,3% |
34 | 37 | DR | 3.594 | 183 | 177,7% | 0,2% | 0,1% |
35 | 33 | Subaru | 2.375 | 303 | -25,4% | 0,1% | 0,2% |
36 | 36 | SsangYong | 2.183 | 135 | -5,9% | 0,1% | 0,1% |
37 | 40 | Tesla | 2.081 | 136 | 406,3% | 0,1% | 0,1% |
38 | 34 | Maserati | 1.919 | 121 | -26,8% | 0,1% | 0,1% |
39 | 38 | Mahindra | 916 | 70 | 11,2% | 0,1% | 0,0% |
40 | 41 | Ferrari | 477 | 22 | 24,9% | 0,0% | 0,0% |
41 | 42 | Lamborghini | 304 | 19 | 52,0% | 0,0% | 0,0% |
42 | 39 | Infiniti | 240 | 2 | -55,1% | 0,0% | 0,0% |
43 | 50 | Great Wall | 87 | 21 | 4250,0% | 0,0% | 0,0% |
44 | 45 | Aston Martin | 49 | - | 88,5% | 0,0% | 0,0% |
45 | 44 | Chevrolet | 41 | 1 | -14,6% | 0,0% | 0,0% |
46 | 43 | Lada | 37 | - | -32,7% | 0,0% | 0,0% |
Rank 2019 | Rank 2018 | Group | Sales YTD 2019 | Sales November | '+/- YTD 2019 | Share YTD 2019 | Share November |
---|---|---|---|---|---|---|---|
1 | 1 | F.C.A. | 429.143 | 34.176 | -10,6% | 24,1% | 22,7% |
2 | 3 | Volkswagen Group | 280.902 | 24.325 | 9,3% | 15,8% | 16,1% |
3 | 2 | P.S.A. | 280.018 | 20.324 | 3,3% | 15,8% | 13,5% |
4 | 4 | Renault Nissan Alliance | 229.188 | 17.879 | -0,4% | 12,9% | 11,9% |
5 | 5 | Ford Group | 112.941 | 9.996 | -7,5% | 6,4% | 6,6% |
6 | 6 | Hyundai-Kia | 90.121 | 8.664 | -5,3% | 5,1% | 5,8% |
7 | 7 | Toyota Group | 89.070 | 8.066 | 3,1% | 5,0% | 5,4% |
8 | 8 | Mercedes Daimler | 83.842 | 10.997 | 4,5% | 4,7% | 7,3% |
9 | 9 | BMW | 73.777 | 6.824 | 1,0% | 4,2% | 4,5% |
10 | 10 | Suzuki | 34.117 | 2.395 | 11,8% | 1,9% | 1,6% |
Rank 2019 | Rank 2018 | Model | Sales YTD 2019 | Sales November | '+/- YTD 2019 | '+/- November |
---|---|---|---|---|---|---|
1 | 1 | Fiat Panda | 127.608 | 10724 | 11,2% | -13,3% |
2 | 4 | Lancia Ypsilon | 54.821 | 4320 | 24,0% | -3,2% |
3 | 3 | Fiat 500x | 39.762 | 3432 | -15,5% | 2,9% |
4 | 21 | Dacia Duster | 39.710 | 3540 | 58,5% | 36,8% |
5 | 5 | Citroen C3 | 39.249 | 3205 | 0,9% | 9,2% |
6 | 2 | Renault Clio | 39.027 | 2309 | -19,2% | -37,8% |
7 | 7 | Jeep Renegade | 38.931 | 2355 | 1,1% | -34,8% |
8 | 23 | volkswagen T-Roc | 37.497 | 2476 | 71,3% | 54,1% |
9 | 11 | Toyota Yaris | 34.791 | 2885 | -6,6% | -21,7% |
10 | 8 | Fiat 500 | 33.843 | 2409 | -11,6% | -3,6% |
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