Italian Autos jumps up a robust +22% in January. Toyota down, Mazda up.

Italian Autos

Italian Autos jumps up a robust +22% in January with almost all brands taking benefit, but Toyota. The market is fueled by consumer confidence climbed at record high, Mazda was the fastest growing.

Economic Outlook

Italy’s economic growth moderated over the previous quarter in seasonally and working-day adjusted terms in Q3 2015. While domestic demand remained stable, a deterioration of the external sector’s contribution to growth weighed on the economy, resulting in the softest expansion since Q4 2014.

Latest indicators paint a mixed picture of the economy at the start of 2016. While consumer confidence climbed to a record high in January, business confidence fell to its lowest level in almost a year and the manufacturing PMI reached a four-month low. Meanwhile, after almost a year of negotiations with the European Commission, Italy has finally reached a deal to help Italian banks sell their non-performing loans.

Under the agreement, the government will now be able to provide partial guarantees that should support sales of bad loan portfolios as bonds to private investors. While analysts warn that the plan is an incomplete solution, it will significantly reduce potential losses and relieves a worrying situation. Indeed, non-performing loans on the balance sheets of Italian banks are estimated to be worth around EUR 350 billion, equivalent to about 17% of GDP.

Market Outlook

According to data released by the UNRAE, the Italian Association of Cars Importers, in January new cars sales had been 156.328, up 18.7% posting the 20th year-on-year increase in a row. The robust performance follows the +26.9% and +18.7% scored respectively in November and December supporting optimistic outlook for the coming year.

Low cost of fuel, record low-interest rate and growing availability of car loans had been the main fuel for the fast market pace with high consumer confidence despite the economic base has not really evolved in the recent months. Car sector is mirroring a renewed Italian live style based on the ancient roman “carpe diem” concept and consumers are renovating their car trying to forget the long depression started almost 5 years ago.

As you can clearly see in the interactive tables below, almost all players had benefit from consumer’s demand with the significant exception of Toyota, which lost 0.7% of sales. The best performer, although from a low ground, was Mazda, growing 126% and hitting the 0.7% of market share, the best since 8 years. Jeep was fast again (+47.5%) while Audi confirmed the leadership among premium brands advancing in 8th place.

The best-selling model, the Fiat Panda,  sold 13.376 units with share at 8.6%, up 1.2 points from the 2015. In second, Lancia Ypsilon with 5.557 sales (+12.3%) and third was the Fiat 500 with 4.596 (+6.0%). The old Fiat Punto fell out of the top 10 while the new Hyundai Tucson jumped in 20th place.

In the table below, the best 50 models in the last month while the full models list is available in the dedicated article

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank JanRank 2015BrandJanJan ShareJan Var2015Share 2015
11Fiat32.15620,6%21,5%324.02620,5%
22Volkswagen11.8787,6%18,2%119.0357,5%
33Ford11.3807,3%18,5%110.9527,0%
44Renault9.8676,3%18,3%96.4436,1%
55Opel8.1745,2%10,5%88.7615,6%
66Peugeot8.1055,2%20,8%84.6745,3%
77Toyota6.2524,0%-0,7%66.1744,2%
810Audi5.7503,7%14,7%54.7963,5%
911Citroen5.6153,6%32,2%53.8263,4%
109Lancia5.5583,6%10,3%56.3593,6%
118Nissan5.3453,4%6,0%59.1833,7%
1212Mercedes5.0423,2%21,6%52.6213,3%
1313BMW4.5112,9%15,2%49.7403,1%
1416Kia4.5102,9%29,2%39.1552,5%
1515Dacia4.4662,9%0,0%44.3222,8%
1614Hyundai4.3242,8%11,7%47.3793,0%
1718Jeep3.7812,4%47,5%29.9371,9%
1817Alfa Romeo2.7641,8%10,5%30.5861,9%
1919Smart2.3921,5%8,6%24.1191,5%
2022Land Rover2.3811,5%19,9%18.2111,1%
2121Suzuki1.7231,1%57,6%18.6861,2%
2224Skoda1.5601,0%11,4%15.9891,0%
2320Mini1.5291,0%16,1%22.0081,4%
2425Seat1.3180,8%-1,6%15.0050,9%
2523Volvo1.2500,8%11,8%16.4701,0%
2626Mazda1.0290,7%124,7%7.4230,5%
2729Honda6710,4%93,9%4.8370,3%
2827Mitsubishi4790,3%2,4%5.3710,3%
2931Abarth4410,3%129,7%3.3240,2%
3028Porsche3930,3%-30,3%5.0020,3%
3130DS3870,2%-29,1%4.6640,3%
3233Subaru2900,2%26,1%3.1520,2%
3335Jaguar2500,2%541,0%1.6500,1%
3434SsangYong2250,1%132,0%1.8210,1%
3532Lexus1750,1%-8,9%3.2880,2%
3636Maserati1300,1%3,2%1.3560,1%
3738Mahindra480,0%9,1%4640,0%
3840Infiniti420,0%0,0%3580,0%
3937Isuzu410,0%-12,8%5800,0%
4039DR Motor400,0%2,6%4450,0%
4143Ferrari300,0%-3,2%2490,0%
4245Tesla120,0%-33,3%1340,0%
4244Great Wall120,0%71,4%1630,0%
4341Chevrolet80,0%-87,1%3440,0%
4446Lamborghini30,0%50,0%570,0%
4547Lotus20,0%0,0%560,0%
4551Cadillac20,0%100,0%90,0%
4553Rolls-Royce20,0%#DIV/0!70,0%
4551Morgan20,0%#DIV/0!90,0%
4650Gonow10,0%0,0%120,0%
4656Daihatsu10,0%#DIV/0!10,0%
4654Martinmotors10,0%#DIV/0!50,0%
Rank JanRank 2015GroupJanJan ShareJan Var2015Share 2015
11FCA44.86028,7%21,5%445.84628,2%
22Volkswagen20.90213,4%13,8%209.90613,3%
33Renault-Nissan19.72012,6%10,2%200.31812,6%
44PSA14.1079,0%22,7%143.1649,0%
55Ford11.3807,3%18,5%110.9527,0%
67Hyundai-Kia8.8345,7%20,0%86.5345,5%
76General Motors8.1845,2%9,7%89.1155,6%
88Mercedes Daimler7.4344,8%17,1%76.7404,8%
910Toyota6.4284,1%-0,9%69.4634,4%
109BMW6.0423,9%15,5%71.7554,5%
Rank JanRank 2015ModelsJanJan Share20152015 Share
11Fiat Panda13.3768,7%126.4018,1%
23Lancia Ypsilon5.5573,6%55.8263,6%
37Fiat 5004.5963,0%40.8502,6%
410Fiat 500X4.4262,9%32.5792,1%
56Renault Clio4.4072,9%43.1932,8%
65Volkswagen Golf4.3062,8%44.4362,9%
74Fiat 500L4.2302,7%49.9183,2%
89Volkswagen Polo3.9522,6%36.3842,3%
98Ford Fiesta3.8872,5%40.2752,6%
1011Toyota Yaris3.2352,1%32.1702,1%
1118Jeep Renegade3.2182,1%23.0961,5%
122Fiat Punto3.1552,0%56.4473,6%
1314Peugeot 2083.0071,9%27.9141,8%
1412Citroen C32.8261,8%28.0271,8%
1515Nissan Qashqai2.4851,6%27.4031,8%
1619Alfa Romeo Giulietta2.4151,6%22.9211,5%
1717Renault Captur2.4051,6%23.9311,5%
1813Opel Corsa2.3871,5%28.0251,8%
1923Dacia Sandero1.9601,3%17.1821,1%
2020Dacia Duster1.9551,3%20.9181,3%
2075Hyundai Tucson1.9551,3%5.6330,4%
2122Peugeot 3081.8811,2%17.9391,2%
2225Kia Sportage1.8671,2%16.6011,1%
2316Opel Mokka1.8561,2%24.7121,6%
2424Audi A31.7561,1%17.1511,1%
2521Peugeot 20081.5471,0%20.3331,3%
2633Ford Ecosport1.5131,0%11.9150,8%
2730Ford C-max1.4911,0%13.0700,8%
2826Smart Fortwo1.4620,9%15.8371,0%
2929Nissan Micra1.3500,9%13.5370,9%
30164Fiat Tipo1.3390,9%7510,0%
3141Audi Q31.3320,9%9.5950,6%
3291Renault Kadjar1.3000,8%3.7810,2%
3327Ford Focus1.2750,8%13.9580,9%
3431Mercedes A Class1.2580,8%12.8540,8%
3534Volkswagen Up!1.1600,8%11.8410,8%
3677Opel Karl1.1120,7%4.8560,3%
3756Land Rover Range Rover Evoque1.1110,7%7.7780,5%
3832Hyundai i101.0490,7%12.4950,8%
3955Kia Rio1.0330,7%8.0550,5%
4043Ford Kuga1.0160,7%8.9750,6%
4128Toyota Aygo9970,6%13.8130,9%
4252Smart Forfour9300,6%8.2820,5%
4339Toyota Auris9160,6%10.0940,6%
4458Citroen C4 Cactus9000,6%7.5750,5%
4538Volkswagen Passat8880,6%10.4270,7%
4644Opel Astra8790,6%8.9430,6%
4770Toyota RAV48570,6%6.1320,4%
4854Audi A48400,5%8.1070,5%
4986BMW X18370,5%4.0870,3%
5059Citroen C18210,5%7.5370,5%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

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