Italy: February market at best in seven years

Italian Car Sales - February 2016 All Data

Italian market boomed in February posting the best Y.o.Y. increase out of the last seven years fueled by private consumer’s demand. Fiat in great shape and back over 22% of share driven by new Tipo. Jaguar the fastest.

Economic Outlook

taly’s economy expanded for the first time in four years in 2015. However, growth undershot the government’s target and the economy showed signs of moderation in Q4 over the previous quarter in seasonally and working-day adjusted terms.

Latest indicators paint a mixed picture of the economy at the start of 2016: While consumer confidence fell to a five-month low in February, business confidence partially recovered from the previous month’s drop. Slower-than-expected growth might become a significant challenge for Prime Minister Matteo Renzi, who has ambitions to balance Italy’s books while easing austerity measures. Renzi is already engaged in a clash with the European Commission regarding Italy’s 2016 budget.

Further, he has been calling for more flexible fiscal rules and cost sharing to mitigate the migrant crisis, which is weighing on the government’s tight budget.

Market Outlook

According to data released by the UNRAE, the Italian Association of Cars Importers, in February new car passenger’s sales had been 174.141, up 28.0% posting the 21st year-on-year increase in a row.

February year on year growth was the highest in eight years with a volume well ahead of observers expectations. While renting segments kept the fast pace, with short terms renting up 29%, in February the exceptional sales boom was driven by private consumer’s demand, up 38.1%.

Fiat sold 40.523 vehicles (+30.3%) with share up at 22.0%, posting four models among the top 6 with Panda leader booming sales by 44.1%.

Advancing in second place, Ford conquered the leadership among importers with 13.330 sales (+32.3%), with Fiesta recovering in 7th place (up 37%), overtaking Volkswagen, third with 12.937 (+28.5%), driven by the two best imported  models, the Golf (5th and up 31.3%) and the Polo (8th and up 23.2%).

Only three brands have lost sales, Nissan, Mitsubishi and Isuzu, while few have more than doubled sales, with SsangYong +185%, Mazda +140%, Honda +112% and – best of all – Jaguar +306%.

The best-selling model, the Fiat Panda,  sold 14.793 units with share at 8.6%. In second, the Lancia Ypsilon with 6.770 sales (+31.5%) and third was the Fiat 500L with 5.348 (+3.5%). The new Fiat Tipo was 24th with over 2.000 sales.

In the table below, the best 50 models in the last month while the full models list is available in the dedicated article

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank FebRank 2016BrandSales FebSales 2016Feb VarShare FebShare 2016
11Fiat36.56868.72434,7%21,0%20,8%
23Ford12.84624.22634,0%7,4%7,3%
32Volkswagen12.52524.40329,7%7,2%7,4%
44Renault10.18820.05518,6%5,9%6,1%
55Peugeot9.97318.07839,4%5,7%5,5%
66Opel9.66217.83624,9%5,5%5,4%
77Toyota7.28613.53823,0%4,2%4,1%
88Lancia6.79012.34830,0%3,9%3,7%
99Citroen6.45112.06637,8%3,7%3,7%
1010Audi6.21511.96536,1%3,6%3,6%
1113BMW5.54710.05822,3%3,2%3,0%
1211Nissan5.50510.850-6,5%3,2%3,3%
1312Mercedes5.36210.40430,7%3,1%3,1%
1415Hyundai4.8249.14810,0%2,8%2,8%
1514Dacia4.7209.18623,9%2,7%2,8%
1616Kia3.9478.45712,6%2,3%2,6%
1717Jeep3.6447.42546,9%2,1%2,2%
1819Smart3.2605.65235,1%1,9%1,7%
1918Alfa Romeo3.0875.8517,7%1,8%1,8%
2021Mini2.2483.77722,6%1,3%1,1%
2120Land Rover2.1314.51258,1%1,2%1,4%
2224Volvo1.7653.0157,2%1,0%0,9%
2323Skoda1.7493.30934,3%1,0%1,0%
2422Suzuki1.6593.38232,3%1,0%1,0%
2525Seat1.2112.52910,0%0,7%0,8%
2626Mazda9962.025146,5%0,6%0,6%
2727Honda8671.538112,0%0,5%0,5%
2828Mitsubishi442921-16,3%0,3%0,3%
2930DS4228090,2%0,2%0,2%
3031Porsche41580811,9%0,2%0,2%
3129Abarth387828112,6%0,2%0,3%
3232Subaru33162116,1%0,2%0,2%
3333SsangYong281506189,7%0,2%0,2%
3435Lexus26944431,9%0,2%0,1%
3534Jaguar209459309,8%0,1%0,1%
3636Maserati1062369,3%0,1%0,1%
3737Infiniti77119266,7%0,0%0,0%
3840Ferrari4676130,0%0,0%0,0%
3938Mahindra43914,9%0,0%0,0%
4039DR Motor387858,3%0,0%0,0%
4142Tesla1022900,0%0,0%0,0%
4243Great Wall820-20,0%0,0%0,0%
4345Lotus79133,3%0,0%0,0%
4445Lamborghini69100,0%0,0%0,0%
4446Morgan68500,0%0,0%0,0%
4547Bentley330,0%0,0%0,0%
4648Aston Martin22100,0%0,0%0,0%
4647Gonow230,0%0,0%
4644Chevrolet210-96,1%0,0%0,0%
4748Martinmotors120,0%0,0%
4749Tata11-92,9%0,0%0,0%
4747Cadillac130,0%0,0%
Rank FebRank 2016BrandSales FebSales 2016Feb VarShare FebShare 2016
11FCA50.62895.48833,2%29,1%28,9%
22Volkswagen22.12443.02630,1%12,7%13,0%
33Renault-Nissan20.49040.21011,9%11,8%12,2%
44PSA16.84630.95337,5%9,7%9,4%
55Ford12.84624.22634,0%7,4%7,3%
66General Motors9.66517.84924,1%5,6%5,4%
77Hyundai-Kia8.77117.60511,2%5,0%5,3%
88Mercedes Daimler8.62216.05632,3%5,0%4,9%
910BMW7.79513.83722,4%4,5%4,2%
109Toyota7.55513.98323,3%4,3%4,2%
Rank FebRank 2016ModelsSales FebSales 2016Feb Var.Share FebShare 2016
11Fiat Panda14.79328.16944,1%8,6%8,7%
22Lancia Ypsilon6.77012.32731,5%3,9%3,8%
33Fiat 500L5.3489.5783,5%3,1%2,9%
44Fiat 5004.6559.25111,8%2,7%2,8%
56Volkswagen Golf4.6028.90831,3%2,7%2,7%
65Fiat 500X4.5769.002183,7%2,7%2,8%
78Ford Fiesta4.3248.21137,5%2,5%2,5%
89Volkswagen Polo3.8747.82623,2%2,3%2,4%
97Renault Clio3.8588.2653,5%2,3%2,5%
1010Fiat Punto3.7716.926-16,8%2,2%2,1%
1112Peugeot 2083.6516.65828,0%2,1%2,0%
1215Opel Corsa3.6146.00180,0%2,1%1,8%
1313Citroen C33.5716.39778,7%2,1%2,0%
1411Toyota Yaris3.4566.69136,2%2,0%2,1%
1514Jeep Renegade3.0076.22562,5%1,8%1,9%
1616Renault Captur2.8505.25525,2%1,7%1,6%
1718Alfa Romeo Giulietta2.5274.94212,6%1,5%1,5%
1817Nissan Qashqai2.5064.9912,0%1,5%1,5%
1919Peugeot 3082.3354.21655,6%1,4%1,3%
2024Peugeot 20082.2063.75335,9%1,3%1,2%
2120Dacia Sandero2.1984.15868,7%1,3%1,3%
2221Opel Mokka2.1574.013-18,5%1,3%1,2%
2327Ford Focus2.0903.36538,5%1,2%1,0%
2428Fiat Tipo2.0153.3541,2%1,0%
2522Dacia Duster1.8963.851-3,2%1,1%1,2%
2623Hyundai Tucson1.8833.8381,1%1,2%
2735Smart Forfour1.6532.583-1,6%1,0%0,8%
2825Kia Sportage1.6463.51313,8%1,0%1,1%
2926Audi A31.6393.39520,6%1,0%1,0%
3029Ford Ecosport1.6303.14333,9%1,0%1,0%
3130Smart Fortwo1.6063.068120,6%0,9%0,9%
3231Ford C-max1.5072.99818,9%0,9%0,9%
3337Toyota Aygo1.4252.4220,4%0,8%0,7%
3432Nissan Micra1.4102.7605,5%0,8%0,8%
3534Mercedes A Class1.3962.65422,9%0,8%0,8%
3633Renault Kadjar1.3902.6900,8%0,8%
3742BMW 3 Series1.3832.10020,5%0,8%0,6%
3836Volkswagen Up!1.3212.48125,0%0,8%0,8%
3940Audi A41.3002.14059,3%0,8%0,7%
4041Toyota Auris1.1982.11445,4%0,7%0,6%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

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