Italian car sales down 17% in January 2013. Fiat 500L in top ten.

The January sales were 114.255, down 16.7% from last year, 93.000 units below January 2010, when the market was at the end of an up period pushed by incentives. Following three years of decline, the market is falling towards an annual volume slightly above 1 million units.

In January, the Seasonally Adjusted Annual Rate (SAAR) index was down at 1.24 million from the previous 1.26 million, the worst in 30 years.

Looking at the best brands performance:

Fiat started well this New Year, selling 25.587 vehicles with a share of 22.4%, up 1.1 points of share from the Q4 of 2012, and up 3.2 points from the Q1, the worst quarter of 2012. Fiat held 8 models in the Top 40, with the Panda as market leader and the Punto in 2nd position.

Volkswagen in 2nd sold 8.579 units with a share of 7.5%, down 0.2 points of share from the Q4 of 2012, and down 1.1 points from the Q3, its best last year. Volkswagen held 2 models in the top 10, with Polo in 8th and Golf in 9th position.

Ford was 3rd, selling 6.692 units with a share of 5.9%, down 1.0 points of share from the Q4 and down 2.3 points from the best quarter of 2012, the Q1. Ford held only 1 model in the top 10: the Fiesta in 10th position. The launch of Fiesta facelift in January was not able to regenerate interest around the brand and January share was almost below expectations.

Opel in 4th was up 2 spots from the last month, selling 6.558 units with a share of 5.7%, up 0.4 points of share from the Q4. The best-selling model was the Corsa in 13th position this month.

Citroen was 5th, up 2 spots from December, with 6.169 units and a share of 5.4%, up 0.7 points of share from the Q4 and up 0.2 points from the best quarters of last year, the first and the second one. The C3 was 4th this month.

Lancia was 6th, selling 4.964 units, only 31 more than Peugeot, with a share of 4.3%, down 0.5 points of share from the last quarter of 2012. The best-selling model was the Ypsilon, climbed to the 3rd position this month.

Peugeot was 7th selling 4.933 vehicles with a share of 4.3%, down 1.2 points of share from the last quarter of 2012 that was the best one in 2012. The Peugeot 208 was 11th this month.

Renault was 8th selling 4.891 units with a share of 4.3%, flat on Q4 and down 0.5 points of share from the Q2, the best one of the 2012. The best-selling model was the Clio, 6th this month.

Nissan was 9th, selling 4.645 vehicles with a share of 4.1%, better than the share of 2012 quarters, up 0.4 points of share from the Q4 of 2012. The Qashqai was 12th.

Audi was 10th, selling 4.564 units with a share of 4.0%, up 0.6 points of share from the last quarter of last year, the worst quarter of the 2012. The Audi Q3 was 26th.

In The table below, the Top 25 Brands ranked by year to date position:

Rank

Brand

Jan 2013

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Jan 2013

1

Fiat

25.587

19,2%

21,9%

21,9%

21,3%

22,4%

2

Volkswagen

8.579

8,5%

7,8%

8,6%

7,7%

7,5%

3

Ford

6.692

8,2%

6,3%

7,0%

6,9%

5,9%

4

Opel

6.558

5,7%

5,7%

5,7%

5,2%

5,7%

5

Citroen

6.169

5,2%

5,2%

4,4%

4,7%

5,4%

6

Lancia

4.964

5,0%

5,5%

4,9%

4,8%

4,3%

7

Peugeot

4.933

4,4%

4,7%

5,3%

5,5%

4,3%

8

Renault

4.891

4,1%

4,8%

3,6%

4,3%

4,3%

9

Nissan

4.645

3,8%

3,2%

3,8%

3,7%

4,1%

10

Audi

4.564

3,6%

3,7%

3,9%

3,4%

4,0%

11

Toyota

4.004

4,2%

3,4%

3,6%

4,6%

3,5%

12

Mercedes

3.694

2,9%

2,9%

2,7%

3,1%

3,2%

13

Hyundai

3.564

3,1%

3,1%

3,0%

3,1%

3,1%

14

Bmw

3.424

2,9%

2,8%

3,2%

3,3%

3,0%

15

Kia

3.087

1,7%

1,7%

2,2%

2,2%

2,7%

16

Alfa Romeo

2.807

3,0%

3,2%

2,9%

2,7%

2,5%

17

Chevrolet

2.102

2,1%

2,7%

1,8%

2,0%

1,8%

18

Smart

1.802

1,4%

1,7%

1,6%

1,4%

1,6%

19

Dacia

1.756

1,9%

2,0%

1,7%

1,9%

1,5%

20

Land Rover

1.384

1,0%

0,8%

1,1%

1,0%

1,2%

21

Mini

1.229

1,2%

1,3%

1,2%

1,3%

1,1%

22

Suzuki

1.203

1,2%

0,8%

1,0%

1,1%

1,1%

23

Volvo

1.066

1,1%

1,1%

0,9%

1,2%

0,9%

24

Skoda

979

0,8%

0,7%

0,6%

0,8%

0,9%

25

Seat

937

0,9%

0,7%

0,7%

0,8%

0,8%

Looking at the top models, the Fiat Panda in 1st sold 9.558 units with a share of 8.4%, the same of the Q3 and down 1.0 points of share from the Q4 of 2012.

The Punto was 2nd selling 6.277 units with a share of 5.5%, up 0.6 points from the Q4, followed by the Lancia Ypsilon in 3rd (10th in the previous month) with 3.705 sales with a share of 3.3%, up 0.6 points from the Q4.

The Citroen C3 was 4th (3rd in the previous month) selling 3.480 units with a share of 3.0%, up 0.5 points from the Q4, followed by the Fiat 500 in 5th (6th last month) with 3.295 sales and a share of 2.9%, up 0.1 points from the Q4.

The Clio was 6th (5th last month ) selling 3.212 units with a share of 2.8%, up 0.7 points from the Q4, followed by the Fiat 500 L in 7th (62nd year-to-date 2012) with 3.115 sales and a share of 2.7%, up 0.7 points from the Q4.

The Polo was 8th (11th last month) with 2.827 sales and a share of 2.5%, up 0.2 points from the Q4, followed by the Golf in 9th (15th last month) with 2.637 units and a share of 2.3%, up 0.2 points from the Q4.

The Fiesta was 10th (8th last month) with 2.550 units and a share of 2.2%, down 0.8 points from the Q4, followed by the Peugeot 208 in 11th (9th last month) with 2.411 sales and a share of 2.1%, down 0.6 points from the Q4, and by the Qashqai in 12th (13th last month) with 2.375 units and a share of 2.1%, up 0.1 points from the Q4.

Behind it was a bad month for the Toyota Yaris in 15th, down 11 spots from the previous month and for the Nissan Micra in 29th, down 17 spots.

It was a positive month for the Smart fortwo in 16th, up 7 spots, Ford Focus in 21st, up 11 spots, Kia Sportage in 22nd, up 17 spots, and for the Nissan Juke in in 23rd, up 13 spots from the previous month.

In the table below, the top 40 models, ranked for the last month position:

Rank Jan

Rank Dec

Rank 2012

Model

Jan

I Half

Q3

Q4

Jan

1

1

1

Fiat Panda

9.558

8,0%

8,4%

9,4%

8,4%

2

2

2

Fiat Punto

6.277

6,0%

5,8%

4,9%

5,5%

3

10

3

Lancia Ypsilon

3.795

3,4%

3,0%

2,7%

3,3%

4

3

6

Citroen C3

3.480

2,8%

1,8%

2,5%

3,0%

5

6

4

Fiat 500

3.295

3,1%

3,4%

2,8%

2,9%

6

5

12

Renault Clio

3.212

1,7%

1,4%

2,1%

2,8%

7

7

62

Fiat 500 L

3.115

0,0%

0,0%

2,0%

2,7%

8

11

8

Volkswagen Polo

2.827

2,3%

2,1%

2,3%

2,5%

9

15

7

Volkswagen Golf

2.637

2,5%

2,7%

2,1%

2,3%

10

8

5

Ford Fiesta

2.550

2,9%

3,2%

3,0%

2,2%

11

9

15

Peugeot 208

2.411

0,5%

2,5%

2,7%

2,1%

12

13

13

Nissan Qasquai

2.375

1,6%

1,7%

2,0%

2,1%

13

14

11

Opel Corsa

2.204

1,8%

1,9%

1,7%

1,9%

14

12

9

Alfa Romeo Giulietta

2.018

2,2%

2,1%

2,0%

1,8%

15

4

10

Toyota Yaris

1.956

2,0%

1,8%

2,2%

1,7%

16

23

14

Smart fortwo

1.802

1,5%

1,6%

1,4%

1,6%

17

20

44

Mercedes Class A

1.623

0,6%

0,4%

0,9%

1,4%

18

19

17

Opel Astra

1.407

1,5%

1,2%

1,1%

1,2%

19

18

18

Mini

1.229

1,3%

1,0%

1,3%

1,1%

20

21

23

Fiat Freemont

1.170

1,0%

1,2%

0,9%

1,0%

21

32

16

Ford Focus

1.124

1,6%

1,1%

0,9%

1,0%

22

39

50

Kia Sportage

1.101

0,5%

0,7%

0,7%

1,0%

23

36

25

Nissan Juke

1.094

0,9%

0,8%

0,8%

1,0%

24

29

19

Ford C-Max

1.053

1,3%

1,1%

0,9%

0,9%

25

22

21

Dacia Duster

1.036

1,2%

0,8%

0,9%

0,9%

26

34

39

Audi Q3

1.026

0,7%

0,7%

0,8%

0,9%

27

35

35

Audi A4

1.005

0,7%

0,8%

0,7%

0,9%

28

26

33

BMW 3 series

1.001

0,7%

0,7%

0,9%

0,9%

29

12

36

Nissan Micra

930

0,7%

0,9%

0,6%

0,8%

30

41

40

Audi A1

922

0,7%

0,8%

0,6%

0,8%

31

28

26

Mercedes B Class

920

0,8%

0,9%

0,9%

0,8%

32

37

59

Land Rover Evoque

887

0,4%

0,7%

0,6%

0,8%

33

24

24

Hyundai Ix35

886

1,0%

0,9%

0,9%

0,8%

34

30

31

Fiat Qubo

884

0,8%

0,9%

0,7%

0,8%

35

25

20

Volkswagen Tiguan

882

1,1%

1,0%

0,9%

0,8%

36

27

46

Volkswagen Up!

857

0,5%

0,7%

0,8%

0,8%

37

10

30

Fiat Bravo

849

0,8%

1,0%

0,5%

0,7%

38

44

63

Ford B Max

848

0,0%

0,0%

0,7%

0,7%

39

31

28

Chevrolet Spark

846

0,8%

0,8%

0,8%

0,7%

40

 

64

Opel Mokka

829

0,0%

0,0%

0,0%

0,7%

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This report was written by Camilla.

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