Italian new cars sales up 8% in October. Fiat up, Volkswagen down.

Italian new cars sales

Italian new cars sales up 8% in October. Fiat up, Volkswagen down leaving the impression that Italians consumers had been more sensitive to the emission scandal than all others. New fiscal budget should push up the 2016 market.

Economic Outlook

Prime Minister Matteo Renzi is pushing an expansionary budget to support Italy’s incipient growth. The 2016 budget proposal the government approved on 15 October includes measures amounting to around EUR 27 billion in tax cuts and incentives for firms and employers. The bulk of the tax reduction revolves around freezing the planned increases in the VAT and excise duties expected next year.

In addition, the budget includes cuts on property taxes, in particular for first homes and farmland. Further stimulus measures include incentives for investment in machinery and fiscal exemptions for employers hiring on permanent contracts. The government plans to finance the budget measures with the resources that are available through fiscal flexibility clauses included in the EU’s Stability and Growth Pact (SGP) for countries that have adopted structural reforms and measures to foster investment growth. In addition, Italy may get further resources if the European Commission (EC) approves the exceptional-event clause to compensate for the costs that the country is facing due to the recent wave of migrant arrivals.

Before the end of October, the EC will express its opinion on the budget document—it must be approved by the Parliament before December—and analysts are uncertain about whether the European authorities will allow the flexibility that the Italian government has requested.

Market Outlook

As everything regarding Italy, the domestic car market never respect the expectations as sharp was the fall after the 2011 crisis as strong is the recovery after the renewed confidence started last year when current government start acting.

The current market recovery has not basis on real “official” economy, that is growing at a very slow pace (less than the half compared with the Spanish) while is probably sustained by “grey” economy growth. Whatever is the source, the market is booming having achieved the 18th consecutive year-on-year increase in a string.

Following the robust +15.4% scored in the first three-quarters of the year, according to data released by UNRAE, the Italian Association of Cars Importers, the October sales ha been 134.065, up 8.2% from last year.

During the first ten months of the year, sales ha been 1.330.906, +14.6%

Competitive Arena

Thanks to a succesful promotion on the Panda, the market best-selling model, Fiat recovered a market share above 20% selling 27.456 units (+16.1%) followed by Volkswagen, that seems accusing in Italy more effects from emission scandal than in any other country, with 9.524 sales (-6.8%) and Ford with 9.350 (+9.4).

Behind Renault with 7.808 (-1.6%), Opel with 7.247 (+5.4%) and Peugeot with 6.837 (+4.4%).

As far as performance by group, FCA was on top of the list with 27.5% of market share ahead of Volkswagen Group with 13.2%, Renault-Nissan with 12.3% and P.S.A. with 8.7%.

As far as the October best-selling models, of course the Fiat Panda was the leader with 12.445 units, up 22.0%, followed by the Fiat Punto with 5.621 (+51.1%), the Lancia Ypsilon with 4.175 (-15.9), Volkswagen Polo with 3.432 (+10.1%) and the Renault Clio with 3.230 (-11.3%), the Fiat 500X with 3.207 (new) and the Volkswagen Golf with 3.115 (-15.9%).

To see the best-selling models ranking report for the year, see the dedicated article

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank OctRank 2015BrandSales OctSales 2015Var OctVar 2015Share OctShare 2015
11Fiat27.456272.96016,1%14,0%20,5%20,5%
22Volkswagen9.524100.458-6,8%5,5%7,1%7,5%
33Ford9.35093.6279,4%17,1%7,0%7,0%
44Renault7.80879.517-1,6%14,3%5,8%6,0%
55Opel7.24776.1225,4%18,6%5,4%5,7%
66Peugeot6.83771.1934,4%12,2%5,1%5,3%
77Toyota5.30955.748-15,6%8,7%4,0%4,2%
810Audi5.17847.59118,2%8,6%3,9%3,6%
98Nissan5.13450.3294,4%18,8%3,8%3,8%
1012Mercedes4.89244.21926,7%13,4%3,6%3,3%
1113BMW4.64141.25327,3%13,8%3,5%3,1%
1211Citroen4.59445.8165,3%-1,3%3,4%3,4%
139Lancia4.18947.840-23,6%0,6%3,1%3,6%
1414Hyundai4.18639.52511,7%11,8%3,1%3,0%
1516Kia3.75933.72017,3%20,6%2,8%2,5%
1615Dacia3.52336.986-10,2%13,3%2,6%2,8%
1718Jeep2.56024.663102,2%234,3%1,9%1,8%
1817Alfa Romeo2.26426.008-9,3%6,3%1,7%1,9%
1920Mini2.12917.6103,3%12,6%1,6%1,3%
2021Suzuki1.95015.08242,4%11,6%1,5%1,1%
2119Smart1.81121.395114,8%63,9%1,4%1,6%
2222Land Rover1.58715.05229,0%17,2%1,2%1,1%
2323Volvo1.37214.02113,2%20,6%1,0%1,1%
2424Skoda1.35313.6300,4%15,0%1,0%1,0%
2525Seat1.17012.634-11,6%17,9%0,9%0,9%
2626Mazda8096.01056,8%29,3%0,6%0,5%
2730Honda5093.81647,1%3,6%0,4%0,3%
2827Mitsubishi4474.4634,2%25,8%0,3%0,3%
2928Porsche4284.384-10,8%24,5%0,3%0,3%
3031Abarth2912.62959,9%46,6%0,2%0,2%
3129DS2863.975#DIV/0!548,5%0,2%0,3%
3232Subaru2802.626-4,1%21,1%0,2%0,2%
3333Lexus2672.33112,2%76,3%0,2%0,2%
3434SsangYong2431.397138,2%45,2%0,2%0,1%
3535Jaguar1801.341153,5%57,0%0,1%0,1%
3642Tata1552713000,0%129,7%0,1%0,0%
3736Maserati1171.2084,5%9,4%0,1%0,1%
3837Isuzu7445457,4%7,8%0,1%0,0%
3939DR Motor38355-24,0%28,2%0,0%0,0%
4041Infiniti2531025,0%150,0%0,0%0,0%
4138Mahindra24368-35,1%38,9%0,0%0,0%
4243Ferrari1922326,7%5,7%0,0%0,0%
4345Tesla13108225,0%176,9%0,0%0,0%
4440Chevrolet12329-89,6%-95,3%0,0%0,0%
4544Great Wall11129-80,0%-66,8%0,0%0,0%
4648Aston Martin624200,0%-4,0%0,0%0,0%
4747Lotus342-50,0%27,3%0,0%0,0%
4852Cadillac28100,0%60,0%0,0%0,0%
4854Rolls-Royce26#DIV/0!-45,5%0,0%0,0%
Rank OctRank 2015GroupSales OctSales 2015Var OctVar 2015Share OctShare 2015
11FCA36.896375.53811,1%16,7%27,5%28,2%
22Volkswagen17.653178.768-0,6%8,2%13,2%13,4%
33Renault-Nissan16.490167.153-1,9%15,5%12,3%12,5%
44PSA11.717120.9847,4%9,5%8,7%9,1%
55Ford9.35093.6279,4%17,1%7,0%7,0%
67Hyundai-Kia7.94573.24514,3%15,7%5,9%5,5%
76General Motors7.26176.4663,8%7,5%5,4%5,7%
89BMW6.77258.86918,6%13,5%5,1%4,4%
98Mercedes Daimler6.70365.61442,5%26,1%5,0%4,9%
1010Toyota5.57658.080-14,6%10,4%4,2%4,4%
Rank OctRank 2015ModelSales OctSales 2015Var OctVar 2015Share OctShare 2015
11Fiat Panda12.445107.48722,0%22,2%9,6%8,3%
22Fiat Punto5.62148.89951,1%3,5%4,4%3,8%
33Lancia Ypsilon4.17547.334-15,9%8,7%3,2%3,7%
49Volkswagen Polo3.43230.24010,1%14,1%2,7%2,3%
56Renault Clio3.23036.082-11,3%4,3%2,5%2,8%
612Fiat 500X3.20724.1292,5%1,9%
75Volkswagen Golf3.11537.759-15,9%11,7%2,4%2,9%
88Ford Fiesta3.09534.292-7,4%9,3%2,4%2,6%
910Toyota Yaris2.80627.1940,3%13,3%2,2%2,1%
104Fiat 500L2.56243.072-40,5%-5,3%2,0%3,3%
1115Citroen C32.43323.27523,8%-12,7%1,9%1,8%
1214Peugeot 2082.32423.66611,4%9,1%1,8%1,8%
1311Opel Corsa2.24824.14525,5%31,1%1,7%1,9%
147Fiat 5002.18735.138-30,8%-11,3%1,7%2,7%
1513Nissan Qashqai2.17523.708-5,5%7,4%1,7%1,8%
1616Opel Mokka2.07921.680-6,2%47,1%1,6%1,7%
1720Dacia Duster1.99117.8702,1%16,9%1,5%1,4%
1819Jeep Renegade1.97319.063213,7%1,5%1,5%
1921Peugeot 20081.82616.69511,8%2,5%1,4%1,3%
2017Renault Captur1.81319.954-14,9%33,0%1,4%1,5%
2118Alfa Romeo Giulietta1.74119.283-3,2%13,7%1,3%1,5%
2222Audi A31.57415.0045,5%9,2%1,2%1,2%
2323Peugeot 3081.57014.88975,8%92,0%1,2%1,2%
2424Kia Sportage1.47714.42716,9%29,6%1,1%1,1%
2590Hyundai Tucson1.4432.9601,1%0,2%
2629Nissan Micra1.39911.12678,0%31,3%1,1%0,9%
2726Smart Fortwo1.39113.72269,8%5,3%1,1%1,1%
2835Ford Ecosport1.2439.48682,0%334,5%1,0%0,7%
2942Mini1.2297.90898,9%46,2%1,0%0,6%
3025Dacia Sandero1.14613.872-27,4%4,5%0,9%1,1%
3130Ford C-max1.12210.99814,7%-6,1%0,9%0,8%
3237Volkswagen Passat1.1038.602135,7%41,2%0,9%0,7%
3327Ford Focus1.07612.19113,1%21,7%0,8%0,9%
3438BMW 2 Series1.0498.357247,4%648,2%0,8%0,6%
3528Toyota Aygo1.04811.712-12,4%43,1%0,8%0,9%
3631Hyundai i101.00910.849-23,4%-9,3%0,8%0,8%
37116Renault Kadjar9981.8820,8%0,1%
3840Toyota Auris9108.080-7,2%-3,5%0,7%0,6%
3934Hyundai i209059.615151,4%123,2%0,7%0,7%
4033Mini Countryman9009.712-37,6%-4,8%0,7%0,8%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

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