Jeep rising star in Italian vehicle market while Alfa Romeo is asphyxiated

Italian vehicle market

Jeep a rising star in Italian vehicle market while Alfa Romeo is asphyxiated and December 2014 confirmed the trend with Jeep jumped in 15th place, +400% launching the new Renegade and Alfa Romeo collapsing in 19th place.

In December 2014 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 92.974, up 2.9% compared with the correspondent month last year.

Full Year 2014 sales in Italy have been 1.357.061, up 4.5% from the correspondent period last year.

Following seven year of consecutive decline, finally the market was up, fueled for demand on leasing and fleet market, while private consumer demand was negative again.

Despite the launch of new 500X, Fiat ended the year with an awful share of 18.5% with 17.231 retails, -3.7% from the correspondent month last year.

Behind, Volkswagen sold 7.261 units (-5.2%) while Renault roared with a +30.0% of sales at 6.155, outpacing Ford (just for this month).

Thanks to the Renegade launch Jeep jumped in 15th place improving 406.1% (from a really low base) at 2.308 sales while Alfa Romeo is giving away and in December ranked only 19th with 1.802.

Looking at the report on Car Groups, the December leader was FCA with 25.128 registrations and 27.0% market share, ahead of Renault-Nissan with 13.2% and Volkswagen Group with 12.3%.

As far as model ranking report, the Fiat Panda was the leader with 7.315 sales (+7.8%) followed by Fiat Punto with 4.421 (+14.7%) and Lancia Ypsilon with 3.388 (-7.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2014BrandSales DecSales F.Y. 2014Dec Y.o.Y Var.F.Y. 2014 Y.o.Y. Var.Share 2013Share DecShare 2014
11Fiat17.231277.955-3,7%0,4%21,1%18,5%20,3%
22Volkswagen7.261110.410-5,2%4,3%8,1%7,8%8,1%
34Renault6.15582.64730,0%25,0%5,0%6,6%6,0%
43Ford5.51993.055-11,9%4,9%6,8%5,9%6,8%
55Opel5.25075.911-1,7%7,4%5,4%5,6%5,5%
66Peugeot4.97874.06710,2%16,1%4,9%5,4%5,4%
77Toyota4.65861.3439,3%11,3%4,2%5,0%4,5%
88Lancia3.58555.478-15,1%-2,7%4,3%3,9%4,0%
913BMW3.48743.5834,3%2,4%3,2%3,8%3,2%
1011Nissan3.34149.77418,9%4,4%3,6%3,6%3,6%
1114Hyundai3.19041.80513,0%8,9%2,9%3,4%3,0%
1212Mercedes3.01245.550-8,6%1,2%3,4%3,2%3,3%
139Citroen2.85353.286-12,0%-7,8%4,4%3,1%3,9%
1415Dacia2.80138.82134,1%41,0%2,1%3,0%2,8%
1525Jeep2.30811.335406,1%94,6%0,4%2,5%0,8%
1616Kia2.19932.77622,7%9,4%2,3%2,4%2,4%
1710Audi2.09849.955-26,6%4,6%3,6%2,3%3,6%
1820Smart1.88315.86881,6%-22,4%1,6%2,0%1,2%
1917Alfa Romeo1.80228.320-15,7%-10,5%2,4%1,9%2,1%
2018Mini1.56119.14917,5%10,5%1,3%1,7%1,4%
2122Volvo1.29014.4650,9%6,0%1,0%1,4%1,1%
2219Suzuki1.10315.928-12,0%14,2%1,1%1,2%1,2%
2323Skoda94413.91041,1%27,9%0,8%1,0%1,0%
2421Land Rover94214.9367,4%8,3%1,1%1,0%1,1%
2524Seat86012.67640,8%26,9%0,8%0,9%0,9%
2633Lexus3892.000151,0%81,5%0,1%0,4%0,1%
2727Mazda3555.46110,2%15,4%0,4%0,4%0,4%
2828Honda3344.390-7,7%0,3%0,3%0,4%0,3%
2929Mitsubishi3274.26421,1%31,2%0,2%0,4%0,3%
3030Porsche2724.10955,4%51,1%0,2%0,3%0,3%
3131Subaru2432.656-8,0%-18,5%0,2%0,3%0,2%
3232Abarth1532.094-25,4%5,2%0,2%0,2%0,2%
3336Jaguar1001.03788,7%-0,1%0,1%0,1%0,1%
3438Great Wall94506224,1%78,8%0,0%0,1%0,0%
3526Chevrolet747.115-94,8%-73,1%2,0%0,1%0,5%
3535SsangYong741.123-11,9%-7,5%0,1%0,1%0,1%
3637Isuzu6354285,3%14,8%0,0%0,1%0,0%
3734Maserati461.2350,0%378,7%0,0%0,0%0,1%
3839DR Motor41354127,8%-24,5%0,0%0,0%0,0%
3940Mahindra23318-58,2%-3,0%0,0%0,0%0,0%
4043Tata19148-17,4%-69,1%0,0%0,0%0,0%
4142Infiniti15156-16,7%44,4%0,0%0,0%0,0%
4244Tesla125350,0%152,4%0,0%0,0%0,0%
4348Lada724250,0%-27,3%0,0%0,0%0,0%
4453McLaren36100,0%0,0%0,0%0,0%
4441Ferrari3227-66,7%20,1%0,0%0,0%0,0%
4446Lotus339200,0%2,6%0,0%0,0%0,0%
4451Rolls Royce31475,0%0,0%0,0%0,0%
4555Daihatsu13-75,0%-99,1%0,0%0,0%0,0%
4547Aston Martin126-66,7%-54,4%0,0%0,0%0,0%
4550Morgan115-66,7%-34,8%0,0%0,0%0,0%
4545Lamborghini1470,0%-9,6%0,0%0,0%0,0%
4553Cadillac16-85,7%-50,0%0,0%0,0%0,0%

Rank DecRank 2014GroupSales DecSales F.Y. 2014Dec Y.o.Y Var.F.Y. 2014 Y.o.Y. Var.Share 2013Share DecShare 2014
11FCA25.128376.6500,6%0,8%28,5%27,0%27,5%
23Renault-Nissan12.319171.42227,6%21,1%10,8%13,2%12,5%
32Volkswagen11.436191.123-4,5%7,8%13,5%12,3%13,9%
44PSA7.831127.3530,9%4,7%9,3%8,4%9,3%
55Ford5.51993.055-11,9%4,9%6,8%5,9%6,8%
67Hyundai-Kia5.38974.58116,8%9,1%5,2%5,8%5,4%
76GM5.32583.033-21,3%-14,5%7,4%5,7%6,1%
89BMW5.05162.7478,1%4,8%4,6%5,4%4,6%
98Toyota5.04863.34614,2%12,0%4,3%5,4%4,6%
1010Mercedes Daimler4.89561.41813,0%-6,2%5,0%5,3%4,5%

Rank DecRank 2014ModelSales DecSales 2014Dec Y.o.Y. Var.2014 Y.o.Y. Var.Share 2013Share DecShare 2014
11Fiat Panda7.315104.3517,8%2,6%7,8%0,2%7,6%
22Fiat Punto4.42157.14214,7%-10,7%4,9%0,2%4,2%
34Lancia Ypsilon3.38851.144-7,0%9,9%3,6%0,2%3,7%
45Renault Clio3.22240.86645,1%22,7%2,5%0,2%3,0%
56Volkswagen Golf2.70539.2251,9%16,3%2,6%0,2%2,9%
63Fiat 500L2.59351.260-6,1%34,1%2,9%0,2%3,8%
78Ford Fiesta2.25936.859-20,6%11,1%2,5%0,2%2,7%
811Toyota Yaris2.13528.66915,2%14,1%1,9%0,2%2,1%
99Volkswagen Polo2.09131.1298,5%-0,7%2,4%0,2%2,3%
1080Jeep Renegade1.8063.7330,0%0,2%0,3%
117Fiat 5001.77738.465-30,0%-5,2%3,1%0,2%2,8%
1213Peugeot 2081.69725.17214,6%-3,3%2,0%0,2%1,8%
1314Opel Corsa1.60621.965-14,0%0,7%1,7%0,2%1,6%
1412Nissan Qashqai1.54325.54432,4%1,9%1,9%0,2%1,9%
1519Opel Mokka1.51418.115180,4%112,5%0,7%0,2%1,3%
1617Renault Captur1.50218.50313,5%78,8%0,8%0,2%1,4%
1718Dacia Duster1.39518.378107,3%93,3%0,7%0,2%1,3%
1810Citroen C31.34029.316-35,5%-9,6%2,5%0,2%2,1%
1916Peugeot 20081.21418.787-6,8%177,5%0,5%0,2%1,4%
2015Alfa Romeo Giulietta1.18819.602-11,6%-14,9%1,8%0,2%1,4%
2129Mini Countryman1.10112.68110,5%-2,4%1,0%0,2%0,9%
2220Dacia Sandero1.07315.700-2,1%10,2%1,1%0,2%1,1%
2325Hyundai i101.06913.93040,3%63,9%0,6%0,2%1,0%
2423Smart Fortwo1.03514.728-0,2%-28,0%1,6%0,2%1,1%
2527Kia Sportage92713.11618,7%17,0%0,9%0,2%1,0%
2634Toyota Aygo92110.11441,3%11,4%0,7%0,2%0,7%
2728Hyundai ix3586612.783-6,7%17,0%0,8%0,2%0,9%
28143Smart Forfour8481.1400,0%0,2%0,1%
2922Volkswagen Up!84215.430-27,2%16,2%1,0%0,2%1,1%
3031BMW 3 Series80910.854-16,4%-16,4%1,0%0,2%0,8%
3135Nissan Micra7859.81334,9%21,7%0,6%0,2%0,7%
3224Mercedes A Class76914.319-20,4%-7,9%1,2%0,2%1,0%
3339Peugeot 3086499.29881,3%103,0%0,3%0,2%0,7%
3426Ford C-max64613.368-30,5%-10,1%1,1%0,2%1,0%
3536Volkswagen Tiguan6139.705-27,0%-5,5%0,8%0,2%0,7%
3521Audi A361315.519-17,7%28,2%0,9%0,2%1,1%
3641Alfa Romeo Mi.To6038.527-20,7%1,7%0,6%0,2%0,6%
3750Toyota RAV45917.40410,1%8,8%0,5%0,2%0,5%
3830Ford Focus57611.281-10,7%-9,4%1,0%0,2%0,8%
3944Opel Meriva5728.170-20,4%-10,3%0,7%0,2%0,6%
3947Land Rover Range Rover Evoque5727.84340,2%-1,5%0,6%0,2%0,6%
4069Mercedes GLA Class5424.7990,0%0,2%0,4%

 

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