Italy: car market rose 2%. Mini’s advertising campaign reinvents “half-a-car” loan formula.

January 2014 was weak again for the Italian car market albeit the result was marginally better than January last year. Audi was the Winner of the Month while Mini communication of the old “half a car” financing formula finally shows new ideas to sell cars.

This content is for Annual Base Membership members only.
Log In Register
In the spotlight

Laos Automotive Market Report 2010-2025

Laos Automotive Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.

In the spotlight

Nigeria Vehicle Market Report 2010-2017

Nigeria Vehicle Market Report 2010-2017 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.