Japan 2018. Lexus & Mitsubishi shine in a flat market

Japan Auto Market

Japan Auto Market was flat in the 2018 with registrations closing at 5.269.442 (+0.1%), ending positively for the second year in a row. Toyota – down 6% – is the market leader, ahead of Honda and Suzuki. Impressive performances scored by Lexus and Mitsubishi

Economic Environment

Japanese economy fared worse than initially reported in the third quarter as strong typhoons and a powerful earthquake severely disrupted economic activity. The economy is, however, expected to return to growth in the fourth quarter as supply chains recover from the natural disasters. The manufacturing PMI averaged slightly higher in Q4 than in Q3, while confidence among large manufacturing firms steadied at relatively high levels in the same period.

Fundamentals should remain robust next year thanks to ultra-loose monetary policy, a tight labor market and construction works related to the 2020 Tokyo Olympics. A scheduled tax hike and rising trade protectionism will weigh on growth, however.

Market Trend

Japanese vehicles market is the third in the World and really mature. In the recent years total sales had been between 5.0 million and 5.5 million (in the 2014). The 2017 was extremely positive and, according to the data released by the JADAJAMA and JAIA, the total vehicles (including HCVs and Bus) sold in the country have been 5.26 million (+5.3%)

In the 2018, the total vehicles market (including HCVs and Bus) was flat. Having started negatively the year, down 24% in the first quarter, the sales have recovered ending at 5.269.442 (+0.1%). This is the second consecutive positive annual score, the best result since 2014.

Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018
5.561.9205.045.8404.999.8245.263.3555.269.4420,1%

Competitive Arena

Considering only the car passenger’s (including kei-cars) segment, the competitive landscapes in 2018 was dominated by Toyota, selling 1.328.961 vehicles (-6%).

Honda is second with 703.066 registrations (+0.9%) followed by Suzuki with 568.828 (+7.5%), Nissan with 503.600 (+3.5%), Daihatsu with 486.875 (-5.3%),  Mazda with 197.314 (+8.1%), Subaru with 137.538 sales (-16.7%), Mitsubishi with 91.861 units (+17.2%) and Mercedes with 67.554 sales (-1%).

In 10th place Lexus with 55.096 (+20.8%), followed by Volkswagen with 51.961 (+6%) and BMW with 50.982 sales (-2.9%).

At model level, the 2018 market leader is the Honda N-Box with 241870 sales (+10.7%), followed by the Suzuki Spacia with 152.104 (+66.3%) and the Nissan Dayz with 141.495 (+2.9%).

In the regular car ranking, the Nissan Note is the best-selling model, scoring its ever annual win with 136.324 (-1.9%) units sold.

As Annual Member you could have access to the top-selling car ranking in the dedicated section.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Japan Corner Store

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018Share 2018
11Toyota1.328.9611.414.043-6,0%30,3%
22Honda703.066696.6700,9%16,0%
33Suzuki568.828529.3667,5%13,0%
45Nissan503.600486.6413,5%11,5%
54Daihatsu486.875514.013-5,3%11,1%
66Mazda197.314182.5478,1%4,5%
77Subaru137.538165.078-16,7%3,1%
88Mitsubishi91.86178.40017,2%2,1%
99Mercedes67.55468.221-1,0%1,5%
1012Lexus55.09645.60520,8%1,3%
1111Volkswagen51.96149.0406,0%1,2%
1210BMW50.98252.527-2,9%1,2%
1313Audi26.47328.336-6,6%0,6%
1414Mini25.98425.4282,2%0,6%
1515Volvo17.80416.12010,4%0,4%
1616Jeep11.43810.10213,2%0,3%
1717Peugeot9.8818.24219,9%0,2%
1818Renault7.2537.1211,9%0,2%
1919Porsche7.1666.9233,5%0,2%
2020Fiat6.0146.523-7,8%0,1%
2122Land Rover3.9723.6199,8%0,1%
2223Citroen3.5643.15213,1%0,1%
2324Jaguar3.2602.61424,7%0,1%
2425Abarth2.8902.28626,4%0,1%
2526Alfa Romeo2.5101.83836,6%0,1%
2621Smart2.4654.638-46,9%0,1%
2727Maserati1.4531.824-20,3%
2828Chevrolet8788098,5%
2930Ferrari767775-1,0%
3029DS749799-6,3%
3131Cadillac6335809,1%
3233Lamborghini54347514,3%
3332Ford484551-12,2%
3434Bentley4374184,5%
3535Dodge39934914,3%
3636Aston Martin318321-0,9%
3738Alpina25321915,5%
3837Rolls-Royce2302252,2%
3940Lotus22417230,2%
4041McLaren22216435,4%
4143GMC52520,0%
4239Chrysler49213-77,0%
4345Morgan25238,7%
4446Lancia1721-19,0%
4542Hyundai16127-87,4%
4648Pontiac11110,0%
4747MG914-35,7%
4850Bugatti72250,0%
4949Buick59-44,4%
5044Rover446-91,3%

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018Share 2018
11Toyota Group1.870.9321.973.661-5,2%42,7%
22Honda Motor703.066696.6700,9%16,0%
33Renault Nissan Alliance602.714572.1625,3%13,8%
44Suzuki568.828529.3667,5%13,0%
55Mazda197.314182.5478,1%4,5%
66Subaru137.538165.078-16,7%3,1%
77Volkswagen Group86.58785.1941,6%2,0%
88BMW77.44978.399-1,2%1,8%
99Mercedes Daimler70.01972.861-3,9%1,6%
1010F.C.A.25.53723.9316,7%0,6%
Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018
11Honda N-Box241.870218.47810,7%
215Suzuki Spacia152.10491.47366,3%
36Nissan Dayz141.495137.5142,9%
44Daihatsu Tanto136.558141.312-3,4%
55Nissan Note136.324138.905-1,9%
63Daihatsu Move135.896141.373-3,9%
77Toyota Aqua126.561131.615-3,8%
82Toyota Prius115.462160.912-28,2%
99Suzuki WagonR108.013114.711-5,8%
1013Daihatsu Mira107.28395.77212,0%
1119Nissan Serena99.86584.43318,3%
1212Toyota Sienta94.04896.847-2,9%
1317Toyota Voxy90.75988.7182,3%
1411Honda Fit90.72097.939-7,4%
1521Toyota Corolla89.81077.44216,0%
1616Toyota Vitz87.29990.248-3,3%
1720Toyota Roomy86.26578.6909,6%
1810Honda Freed84.121104.405-19,4%
1914Toyota 180 Series83.32892.409-9,8%
2018Suzuki Alto77.24188.394-12,6%
218Toyota C-HR76.756117.299-34,6%
2225Toyota Tank73.79970.8394,2%
2324Suzuki Hustler65.29172.600-10,1%
2422Honda N-WGN63.00975.591-16,6%
2530Daihatsu Hijet Cargo61.40257.6386,5%
26183Suzuki Xbee61.2481.5863761,8%
2726Honda Vezel59.62964.332-7,3%
2828Suzuki Carry59.48760.676-2,0%
2927Suzuki Every Van59.35262.745-5,4%
3041Toyota Alphard58.80642.27639,1%

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