Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Flash Reports

Japan October. Sales rebound in double-digit

Japan Auto Market Mitsubishi-Eclipse_Cross-2018

Japan Auto Market jumped up 12.5% in October, ending the negative tone of recent months. Despite the year to date figures are moderately negative, the 2018 is projected at 5.270.141 sales (+0.1%). Lexus and Mitsubishi are shining at brand level.

Economic Environment

Japanese economy reveals a softening of growth momentum in the third quarter, after the economy rebounded in Q2 on the back of a surge in fixed investment. Although strong corporate earnings likely continued to buttress investment growth, business confidence—though still positive—deteriorated for the third consecutive quarter in Q3. Moreover, the average manufacturing PMI reading over Q3 worsened compared to Q2. Aside from confirming weaker business confidence, the September PMI also indicated deteriorating foreign demand conditions, with export orders sliding in the month.

Economic growth will remain broadly stable next year, propelled by stronger domestic demand. A tight labor market should translate into higher wage growth, while investment will benefit from the 2020 Tokyo Olympics.

Market Trend

Japanese vehicles market is the third in the World and really mature. In the recent years total sales had been between 5.0 million and 5.5 million (in the 2014). The 2017 was extremely positive and, according to the data released by the JADAJAMA and JAIA, the total vehicles (including HCVs and Bus) sold in the country have been 5.26 million (+5.3%)

In the 2018, the total vehicles market (including HCVs and Bus) was moderately negative. Having ended the Q1 with 1.53 million units (-24%) and the Q2 with 1.19 million (-1.1%), in the Q3 the market reported 1.29 million sales (-1.6%). The Q4 started positively in October with sales at 418.932 (+12.5%). The year to date figures at 4.439.588 (-0.6%) with full year projection at 5.270.141 (+0.1%).

Market Sales October ‘+/- Oct Sales YTD 2018 +/- YTD 2018 Sales 2018 est +/- 2018
Bus 936 -1,0% 11.433 -16,3% 13.323 -16,1%
Car 227.153 13,3% 2.439.052 7,5% 2.907.862 6,5%
car Mini 119.697 8,6% 1.265.612 -14,9% 1.485.482 -14,3%
Trucks 13.273 9,1% 148.661 1,1% 176.131 1,7%
Trucks mini 37.735 23,1% 357.623 8,0% 430.081 7,0%
Trucks small 20.138 12,9% 217.207 -0,7% 257.262 -0,1%
Total 418.932 12,5% 4.439.588 -0,6% 5.270.141 0,1%

Competitive Arena

Considering only the car passenger’s (including kei-cars) segment, the competitive landscapes is dominated by Toyota, which sold year to date 1.115.438 vehicles (-6.4%).

Honda is second with 597.050 registrations (+1.8%) followed by Suzuki with 485.469 (+6.4%), Nissan with 437.249 (+1.9%), Daihatsu with 409.067 (-7.4%),  Mazda with 167.952 (+7%), Subaru with 117.719 sales (-17.4%), Mitsubishi with 79.267 units (+19.3%) and Mercedes with 53.572 sales (-3.7%).

In 10th place Lexus with 46.932 (+34.6%), followed by Volkswagen with 42.213 (+3.8%) and BMW with 40.145 sales (-5.6%).

As Annual Member you could have access to the top-selling car ranking in the dedicated section.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Japan Corner Store

Rank 2018 Rank 2017 Brand Sales October ‘+/- Oct Sales YTD 2018 +/- YTD 2018 Sales 2018 est +/- 2018
1 1 Toyota 113.799 7,6% 1.115.438 -6,4% 1.344.164 -5,2%
2 2 Honda 56.926 0,7% 597.050 1,8% 715.960 2,7%
3 3 Suzuki 42.419 14,2% 485.469 6,4% 561.645 5,7%
4 5 Nissan 35.112 114,5% 437.249 1,9% 496.571 2,0%
5 4 Daihatsu 43.506 6,2% 409.067 -7,4% 482.853 -6,5%
6 6 Mazda 12.345 1,9% 167.952 7,0% 193.004 5,4%
7 7 Subaru 11.916 -5,0% 117.719 -17,4% 141.314 -16,8%
8 8 Mitsubishi 5.845 28,8% 79.267 19,3% 90.255 13,1%
9 9 Mercedes 4.637 1,7% 53.572 -3,7% 66.780 -2,2%
10 12 Lexus 3.770 -3,4% 46.932 34,6% 58.321 21,8%
11 11 Volkswagen 3.726 8,1% 42.213 3,8% 50.770 3,4%
12 10 BMW 3.803 3,1% 40.145 -5,6% 50.854 -3,3%
13 13 Audi 1.504 -23,8% 22.320 -2,5% 28.364 0,1%
14 14 Mini 1.706 -3,8% 20.895 2,6% 26.370 3,6%
15 15 Volvo 1.227 15,5% 14.148 8,3% 17.391 7,3%
16 16 Jeep 803 14,4% 9.326 13,8% 11.384 11,3%
17 17 Peugeot 578 1,0% 8.274 24,8% 9.984 17,4%
18 18 Renault 532 51,1% 6.062 -1,3% 7.093 -0,4%
19 19 Porsche 479 6,2% 5.742 5,5% 7.343 5,7%
20 20 Fiat 447 10,6% 4.952 -7,4% 6.186 -5,5%
21 22 Land Rover 183 -27,7% 3.148 12,2% 4.011 9,8%
22 23 Citroen 287 -20,9% 3.001 21,4% 3.755 16,1%
23 24 Jaguar 121 -4,0% 2.567 15,0% 2.991 12,6%
24 27 Alfa Romeo 171 116,5% 2.057 70,0% 2.936 37,4%
25 21 Smart 183 -35,6% 1.939 -49,4% 2.827 -64,1%
25 25 Abarth 149 3,5% 1.939 -5,3% 2.277 -3,7%
26 26 Maserati 109 9,0% 1.116 -17,8% 1.630 -11,9%
27 30 Chevrolet 66 -5,7% 721 43,9% 1.035 21,8%
28 29 Ferrari 67 15,5% 645 -2,3% 766 -1,2%
29 28 DS 58 38,1% 587 -15,5% 702 -13,7%
30 31 Cadillac 47 -14,5% 501 8,9% 625 7,1%
31 33 Lamborghini 52 36,8% 484 17,2% 553 14,1%
32 32 Ford 34 -15,0% 391 -11,9% 391 -40,9%
33 35 Dodge 37 42,3% 325 14,4% 397 12,0%
34 34 Bentley 97 148,7% 308 -4,6% 413 -1,1%
35 36 Aston Martin 23 -8,0% 223 -18,0% 276 -16,3%
36 40 Lotus 13 -18,8% 202 41,3% 228 24,5%
37 37 Alpina 14 -44,0% 193 3,8% 227 3,7%
38 41 McLaren 27 50,0% 186 35,8% 218 24,7%
39 39 Rolls-Royce 18 63,6% 169 -6,6% 217 -3,5%
40 43 GMC 4 -55,6% 44 -8,3% 48 -7,9%
41 38 Chrysler 5 -44,4% 43 -76,4% 75 -184,3%
42 45 Morgan 1 -50,0% 19 -5,0% 22 -4,0%
43 42 Hyundai 2 100,0% 15 -85,0% 53 -140,5%
44 46 Lancia 1 0,0% 13 -23,5% 13 -61,5%
45 48 Pontiac -100,0% 11 10,0% 12 8,6%
46 47 MG 1 -50,0% 8 -27,3% 12 -17,6%

Rank 2018 Rank 2017 Model Sales October ‘+/- Oct Sales YTD 2018 ‘+/- YTD 2018
1 1 Honda N-Box 20.513 -3,4% 205.778 14,9%
2 11 Suzuki Spacia 11.813 72,1% 128.149 43,9%
3 5 Nissan Dayz 11.332 90,1% 119.879 0,2%
4 3 Nissan Note 6.893 151,5% 115.765 -7,0%
5 4 Daihatsu Tanto 11.559 8,4% 115.651 -6,2%
6 6 Daihatsu Move 11.820 -15,4% 115.247 -3,2%
7 7 Toyota Aqua 9.985 -0,5% 106.891 -2,8%
8 2 Toyota Prius 10.014 0,0% 100.861 -26,4%
9 9 Suzuki WagonR 7.421 -15,7% 93.963 -3,3%
10 14 Daihatsu Mira 9.440 26,2% 89.429 9,7%
11 18 Nissan Serena 3.192 136,3% 83.975 11,1%
12 13 Honda Fit 9.217 31,3% 79.051 -3,1%
13 17 Toyota Vitz 7.311 23,9% 75.903 -0,5%
14 19 Toyota Voxy 6.111 -17,6% 75.000 2,6%
15 24 Toyota Corolla 8.381 28,8% 74.597 19,6%
16 21 Toyota Roomy 7.381 4,1% 73.790 13,6%
17 12 Toyota Sienta 7.439 11,2% 72.572 -11,6%
18 15 Toyota 180 Series 5.563 0,0% 72.202 -11,2%
19 10 Honda Freed 6.031 -14,6% 70.946 -23,6%
20 16 Suzuki Alto 5.308 -14,9% 66.760 -13,7%
21 8 Toyota C-HR 6.001 13,1% 66.456 -36,6%
22 26 Toyota Tank 6.718 10,8% 63.078 9,4%
23 23 Suzuki Hustler 5.732 9,6% 55.461 -13,0%
24 20 Honda N-WGN 4.172 -23,3% 55.226 -16,5%
25 31 Daihatsu Hijet Cargo 4.458 0,0% 52.602 7,8%
26 25 Suzuki Every Van 1.200 -81,5% 52.350 -13,7%
27 27 Honda Vezel 3.735 -0,7% 50.440 -11,8%
28 28 Suzuki Carry 4.723 0,0% 50.041 -2,3%
29 268 Suzuki Xbee 49.528
30 38 Honda StepWGN 5.032 6,2% 49.404 34,2%

(2051)