Japan Auto sales started 2016 weak in line with last period trend. Lexus and Prius shines.

Japan Auto sales

Japan Auto sales started 2016 weak in line with last period trend. However Lexus shines with a great increase and Toyota was positive thanks to the new Prius, running on top of model ranking at a double speed.

Economic Outlook

After rebounding in Q3 on stronger-than-expected dynamics in investment, GDP likely decelerated in Q4 as manufacturing activity was less robust and investment was less buoyant than in Q3. On the upside, continued low oil prices, coupled with stronger consumer confidence, likely acted as a cushion to support the economy.

In the political arena, Prime Minister Shinzo Abe faced his most serious challenge since taking office in 2012: Akira Amari, Minister of State for Economic and Fiscal Policy, resigned on 28 January amidst corruption allegations.

Amari was one of Abe’s most trusted allies and Japan’s chief negotiator for the Trans-Pacific Partnership (TPP) agreement. The scandal represents a significant blow for Abe and increases uncertainty regarding the future implementation of Abenomics policies.

Market Outlook

According to the data released by the JADAJAMA and JAIA, (the Japanese Associations of car manufacturers, importers and dealers), in January 2016 total vehicles sales were 382.200, down 4.6% posting the fifth year-on-year fall in a row and starting the year in a low tone, in line with expectations.

Toyota and Lexus did better than all key competitors. The leader sold 108.450 vehicles (+3.8%) keeping market share above 28% while the premium brand scored a remarkable +35.9%, ranking 9th with 4.737 sales.

Double digit falls reported for Honda and Nissan, respectively down 19.5% and 11.2%, as for Volkswagen, BMW and Audi.

With the new generation production at full speed, the new Toyota Prius gained terrain on top of models list keeping 6.0% of market share, double than in the 2015, with 21.036 sales. The key car Daihatsu Tanto was second with 15.200 units and the Honda N-Box third with 13.754.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank JanRank 2015BrandJanJan VarJan Share2015Share 2015
11Toyota108.4503,8%28,4%1.449.06728,8%
22Honda51.209-19,5%13,4%726.92814,4%
35Nissan50.508-11,2%13,2%589.09911,7%
44Daihatsu48.191-5,7%12,6%610.39612,1%
53Suzuki47.8431,7%12,5%636.36012,6%
66Mazda20.948-7,9%5,5%245.4374,9%
77Subaru13.8580,0%3,6%162.2543,2%
88Mitsubishi8.610-3,0%2,3%102.0092,0%
913Lexus4.73735,9%1,2%48.2311,0%
109Isuzu4.529-8,8%1,2%74.7301,5%
1110Mercedes4.120-9,6%1,1%65.1621,3%
1211Hino3.912-3,1%1,0%61.1731,2%
1312Volkswagen2.993-20,4%0,8%54.7661,1%
1414BMW2.59018,5%0,7%46.2290,9%
1515Mitsubishi Fuso2.394-0,8%0,6%44.2300,9%
1616Audi1.530-16,0%0,4%29.4140,6%
1717Mini1.19712,5%0,3%21.0830,4%
1818Volvo88534,3%0,2%13.7860,3%
1920Porsche53569,8%0,1%6.6900,1%
2031Smart4701170,3%0,1%1.0120,0%
2119Jeep437-4,0%0,1%7.1320,1%
2221Fiat37028,5%0,1%6.0320,1%
2322Peugeot35822,2%0,1%5.9060,1%
2423Renault268-22,3%0,1%5.0820,1%
2525Land Rover23439,3%0,1%3.1050,1%
2624Ford148-49,8%0,0%4.9680,1%
2730Jaguar139148,2%0,0%1.3490,0%
2826Alfa Romeo101-44,5%0,0%2.3210,0%
2927Citroen90-7,2%0,0%1.9790,0%
3028Abarth8241,4%0,0%1.4720,0%
3133Cadillac7529,3%0,0%8370,0%
3229Maserati59-13,2%0,0%1.4490,0%
3332DS52-32,5%0,0%9250,0%
3439Alpina4476,0%0,0%3090,0%
3535Ferrari42-36,4%0,0%7200,0%
3634Chevrolet34-41,4%0,0%8250,0%
3737Bentley2926,1%0,0%3700,0%
3845Hyundai26766,7%0,0%820,0%
3836Chrysler26-16,1%0,0%4660,0%
3941Lotus20-25,9%0,0%2710,0%
4038Lamborghini1730,8%0,0%3490,0%
4142Aston Martin1183,3%0,0%1640,0%
4143Rolls-Royce11-15,4%0,0%1560,0%
4244McLaren80,0%0,0%900,0%
4340Dodge7-61,1%0,0%2960,0%
4449Hummer1-50,0%0,0%190,0%
4446GMC1-50,0%0,0%500,0%
4448Lancia1-50,0%0,0%220,0%
Rank JanRank 2015GroupJanJan ShareJan Var2015Share 2015
11Toyota165.29043,2%1,3%2.168.86743,1%
22Honda51.20913,4%-19,5%726.92814,4%
34Renault-Nissan50.77613,3%-11,2%594.18111,8%
43Suzuki47.84312,5%1,7%636.36012,6%
55Mazda20.9485,5%-7,9%245.4374,9%
66Fuji Heavy Industries13.8583,6%0,0%162.2543,2%
77Mitsubishi11.0042,9%-2,6%146.2392,9%
88Volkswagen5.1041,3%-14,0%91.5941,8%
911Mercedes Daimler4.5901,2%-0,1%66.1761,3%
109Isuzu Motors4.5291,2%-8,8%74.7301,5%
Rank 2016Rank 2015ModelsJan SalesJan Share20152015 Share
15Toyota Prius21.0366,0%134.1893,0%
23Daihatsu Tanto15.2004,3%157.7563,5%
32Honda N-Box13.7543,9%184.9204,1%
44Nissan Dayz13.1523,7%150.6963,4%
51Toyota Aqua12.7203,6%215.5254,8%
620Toyota Sienta9.8142,8%63.9041,4%
78Suzuki Alto8.8082,5%109.3552,4%
811Nissan Note8.3352,4%97.9952,2%
913Suzuki Hustler7.3782,1%95.5572,1%
107Honda Fit7.2912,1%119.8462,7%
116Daihatsu Move7.1412,0%120.8352,7%
1218Mazda26.9472,0%72.7711,6%
1316Suzuki Spacia6.8701,9%79.3751,8%
1310Suzuki WagonR6.8701,9%108.1072,4%
1414Toyota Voxy6.6991,9%93.7372,1%
1536Daihatsu Cast6.3951,8%32.3240,7%
1612Honda N-WGN6.1821,8%96.0382,1%
1715Daihatsu Mira5.8951,7%92.9882,1%
1821Nissan Serena5.7381,6%61.7961,4%
199Toyota Corolla5.7341,6%109.0272,4%
2019Honda Vezel5.5841,6%71.0211,6%
2124Nissan X-Trail5.5371,6%58.4481,3%
2217Toyota Vitz4.3421,2%77.7041,7%
2334Suzuki Solio3.9711,1%38.4880,9%
2425Toyota Vellfire3.9391,1%54.6641,2%
2532Subaru Impreza3.8851,1%44.0241,0%
2631Toyota Crown3.5371,0%44.3161,0%
2728Mitsubishi eK3.5221,0%46.1431,0%
2835Honda Shuttle3.4911,0%34.9920,8%
2926Toyota Noah3.4661,0%53.9651,2%
3023Toyota Harrier3.2630,9%58.9911,3%

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