Japan car industry: April 2012 Outlook.

The scrap incentives campaign introduced by the Japanese government in January this year has reinforced the consumer’s demand, already positive during last months of 2011 and now market is performing better than in 2008, when the year was closed at 4.9 millions units.

Focus2move.com is forecasting a 2012 at 5.2 millions, 0.2 points of share above the level fixed by Japanese Government as target when incentive were announced, but a 5.5 million level can not be a mirage, at current speed.

Considering the traditional concentration of the country in the hands of domestic producers, the Governement support to the national Japanese industry will result really relevant. The market leader, Toyota, in first quarter have registered the 44% of total 2011 sales, when sold only 1.1 million vehicles, 0.4 million down on 2010. Toyota is projected to sell 1.6-1.7 million vehicles this year in Japan.

Thanks to this domestic help and to the good performance reported in the USA market and in spite of permanent European difficulties, Toyota will be back on first position in the global brands sales for 2012.

The Top 5 brands in Japan hold 85% of the market. Toyota in first quarter gained a market share of 31.3%, up 3.4 point of share from the full year 2011. The second place was taken by Honda, at 14.8% share, up 2.5 points from the full year 2011.

The two leaders gained share and almost all the others have lost. Indeed, Nissan was third, with 13.6% market share, 0.8 down from last year, followed by Daihatsu, at 12.5% share, down 0.9 points and Suzuki was fifth at 11.9%, down 1.6 points.

The importers leader, Volkswagen, sold 16.713 units in the quarter, gaining a share of 1.0%, down 0.2 from last year.

In the table below, the Top 15 Brand ranking:

 

 

Jan

Feb

Mar

Ytd Mar

Share

Rank

Total

406.870

507.579

726.599

1.641.048

Ytd Mar

2011

1

Toyota

125.836

160.652

227.620

514.108

31,3%

27,9%

2

Honda

64.048

77.155

101.314

242.517

14,8%

12,3%

3

Nissan

52.687

71.580

99.090

223.357

13,6%

14,4%

4

Daihatsu

53.993

64.256

87.627

205.876

12,5%

13,4%

5

Suzuki

48.700

59.631

86.514

194.845

11,9%

13,5%

6

Mazda

17.423

19.265

31.679

68.367

4,2%

4,6%

7

Subaru

14.672

17.178

30.544

62.394

3,8%

3,9%

8

Mitsubishi

12.097

14.530

21.614

48.241

2,9%

3,6%

9

Volkswagen

3.307

5.174

8.232

16.713

1,0%

1,2%

10

Lexus

3.158

3.554

5.437

12.149

0,7%

1,0%

11

Mercedes

2.151

3.035

5.672

10.858

0,7%

0,8%

12

BMW

1.963

2.539

4.976

9.478

0,6%

0,8%

13

Audi

1.907

1.618

2.891

6.416

0,4%

0,5%

14

Mini

790

1.325

2.231

4.346

0,3%

0,4%

15

Isuzu

685

967

2.109

3.761

0,2%

0,2%

After the hard 2011 when had lost 65.000 sales, Toyota Prius is taking fully advantage from new incentives and in Q1 sold 110.000 units, with a market share of 6.7%, up 0.5 on full year 2011. In the podium Honda Fit confirms the second place, while Daihatsu Mira (leader among “Kei cars” segment) is now 3rd, with 4.4% share, up 1.5 from full year 2011.

The surprise of the quarter is a new model, the Toyota Aqua, entered in the ranking in the 4th position with an outstanding 3.9% market share. The import leader, Volkswagen Golf is positioned 43rd. Last year it was 35th.

In the table below, the Top 40 Best Selling Models, first quarter 2012 and full year 2011:

Rank

Model

Ytd March 2012

Share

 

Rank

Model

2011

Share

1

Toyota Prius

110.479

6,7%

1

Toyota Prius

252.528

6,2%

2

Honda Fit

80.583

4,9%

2

Honda Fit

207.882

5,1%

3

Daihatsu Mira

71.539

4,4%

3

Suzuki WagonR

160.439

3,9%

4

Toyota Aqua

64.592

3,9%

4

Daihatsu Move

145.201

3,6%

5

Suzuki WagonR

56.551

3,4%

5

Daihatsu Tanto

129.118

3,2%

6

Daihatsu Tanto

48.187

2,9%

6

Toyota Vitz

128.725

3,1%

7

Daihatsu Move

46.382

2,8%

7

Daihatsu Mira

120.014

2,9%

8

Honda NBOX

44.469

2,7%

8

Nissan Serena

84.359

2,1%

9

Honda Freed

43.592

2,7%

9

Suzuki Alto

83.100

2,0%

10

Toyota Vitz

38.355

2,3%

10

Toyota Corolla

70.758

1,7%

11

Suzuki Alto

33.962

2,1%

11

Honda Freed

67.736

1,7%

12

Nissan Serena

32.214

2,0%

12

Honda Life

67.574

1,7%

13

Toyota Vellfire

22.487

1,4%

13

Nissan Moco

61.766

1,5%

14

Nissan Moco

22.246

1,4%

14

Mazda Demio

61.736

1,5%

15

Nissan Note

22.142

1,3%

15

Toyota Ractis

59.207

1,4%

16

Toyota Corolla

22.127

1,3%

16

Suzuki Palette

54.825

1,3%

17

Toyota Voxy

20.881

1,3%

17

Toyota Passo

53.974

1,3%

18

Suzuki Palette

20.506

1,2%

18

Nissan March

50.274

1,2%

19

Mazda Demio

20.356

1,2%

19

Nissan Roox

49.548

1,2%

20

Toyota Passo

19.505

1,2%

20

Honda Step

48.797

1,2%

21

Honda Life

19.210

1,2%

21

Toyota Voxy

48.652

1,2%

22

Toyota Ractis

18.889

1,2%

22

Nissan Note

46.475

1,1%

23

Honda Step

18.278

1,1%

23

Toyota Noah

38.855

1,0%

24

Nissan Cube

17.096

1,0%

24

Suzuki Solio

36.902

0,9%

25

Nissan Roox

16.337

1,0%

25

Toyota Wish

36.766

0,9%

26

Nissan March

15.858

1,0%

26

Nissan Cube

35.734

0,9%

27

Nissan Juke

14.706

0,9%

27

Nissan Juke

34.224

0,8%

28

Toyota Alphard

14.355

0,9%

28

Toyota Estima

32.901

0,8%

29

Toyota Noah

14.177

0,9%

29

Mitsubishi eK

31.890

0,8%

30

Subaru Impreza

13.736

0,8%

30

Suzuki Swift

31.339

0,8%

31

Suzuki Solio

12.565

0,8%

31

Toyota Crown

29.927

0,7%

32

Toyota Wish

12.110

0,7%

32

Suzuki MR Wagon

28.723

0,7%

33

Toyota Estima

11.966

0,7%

33

Nissan Tiida

27.421

0,7%

34

Suzuki Swift

11.720

0,7%

34

Toyota Vellfire

27.206

0,7%

35

Nissan X-Trail

10.963

0,7%

35

VW Golf

26.125

0,6%

36

Nissan Tiida

10.896

0,7%

36

VW Golf

26.125

0,6%

37

Toyota Crown

10.711

0,7%

37

Nissan X-Trail

25.114

0,6%

38

Toyota Sienta

10.353

0,6%

38

Subaru Stella

24.394

0,6%

39

Mitsubishi eK

10.148

0,6%

39

Toyota Mark X

22.966

0,6%

40

Suzuki MR Wagon

10.027

0,6%

40

Subaru Legacy

22.367

0,5%

If you like to download the attached PDF file, you can see the following charts:

1. Japan light vehicle production 2001-2011

2. Japan Light passenger vehicles industry (2003-2011)

3. Japan car industry monthly trend 2010-2012

4. Japan car industry trend since January 2011

 

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