Japan car market 2015 dropped down 8% hit by economy and taxes on Key cars.

Japan car market 2015

Japan car market 2015 dropped down 8% hit by economy and taxes on key cars. However, the market leader Toyota managed to lose only 4%, the best among top 5 players while Mazda grew 9% supported by renewed line up.

Economic Outlook

Stronger than expected dynamics in investment helped the Japanese economy avoid falling into recession in Q3. Revised data showed that GDP expanded at a seasonally adjusted annualized rate of 1.0% in Q3, which contrasted the 0.8% decline initially reported. Growth in Japan remains constrained by weaker demand from overseas, in particular from China, although the country is also suffering from slow progress in the implementation of much-needed pro-growth reforms. On the upside, steady gains in the labor market are propping up consumer confidence, which hit a two-year high in November.

Moreover, a weak yen is allowing Japanese businesses to sharply increase their profits, giving a boost to capital expenditure. In this regard, machinery orders expanded strongly in October. With no major surprises, on 10 December, the Japanese government approved the draft of tax reforms planned for FY2016, which includes the planned cut in the corporate tax rate to 29.97%. In line with expectations, on 18 December, the government approved a supplementary budget of JPY 3.5 trillion (USD 28.8 billion).

Market Outlook

At the end of a disappointing year, in December the third largest global car market fell in double-digit losing over 14% in the 11th year-on-year decline of the year, the 19th out of the last 21 months.  However annual sales had been just a little above the 5 million units, avoiding to drop down this key barrier.

According to the data released by the JADAJAMA and JAIA, (the Japanese Associations of car manufacturers, importers and dealers), in December sales were 368.540, down 14.4% while the full year 2015 sales had been 5.034.919, down 7.9%.

Following the approval of 2017 FY budget local observers have assigned to this market again a negative outlook while increased taxes on Key Cars would further depress the market during the next year.

In the 2015, Toyota’ sales were reported at 1.449.067 (-4.0%) the best performance out of the top 5 brands with market share at 28.8%. In second place Honda sold 726.828 units, down 14.4% ahead of Suzuki with 636.360 (–19.2%), Daihatsu with 610.396 (-13.8%), Nissan with 588.099 (-14.0%) and Mazda with 245.637 (+9.0%).

As far as ranking by group, Toyota Group dominates with market share at 43.6% followed by Honda at 14.4%, Suzuki at 12.6% and Renault-Nissan at 11.8%.

As far as the best-selling models, the leader was the hybrid Toyota Aqua with 25.125 sales (-7.6%) followed by the Honda N-Box with 184.920 (+2.8%), the Daihatsu Tanto with 157.756 (-32.7%), the Nissan Dayz with 150.696 (-11.0%) and the Toyota Prius with 134.189 (-26.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank DecRank 2015BrandSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Toyota112.2131.449.06717,2%-4,0%30,4%28,8%
22Honda48.992726.928-12,0%-14,4%13,3%14,4%
34Daihatsu46.668610.396-37,3%-13,8%12,7%12,1%
43Suzuki42.419636.360-44,6%-19,2%11,5%12,6%
55Nissan37.245589.099-3,8%-14,0%10,1%11,7%
67Subaru13.067162.254-1,2%-4,3%3,5%3,2%
76Mazda12.011245.437-24,8%9,4%3,3%4,9%
88Mitsubishi6.994102.009-5,7%-21,5%1,9%2,0%
910Mercedes6.49465.162-11,1%7,1%1,8%1,3%
109Isuzu6.11474.730-7,5%151,1%1,7%1,5%
1114BMW5.49946.229-5,5%1,3%1,5%0,9%
1211Hino5.48861.173-5,4%185,4%1,5%1,2%
1312Volkswagen4.53254.766-39,2%-18,8%1,2%1,1%
1413Lexus4.11148.23143,1%9,0%1,1%1,0%
1515Mitsubishi Fuso4.10144.2305,1%118,7%1,1%0,9%
1617Mini2.52821.0835,2%19,8%0,7%0,4%
1716Audi2.47229.414-29,0%-6,4%0,7%0,6%
1818Volvo1.76613.78631,4%2,0%0,5%0,3%
1920Porsche8396.690-19,6%24,2%0,2%0,1%
2021Fiat7116.03233,6%-17,2%0,2%0,1%
2122Peugeot6445.906-5,8%3,4%0,2%0,1%
2219Jeep6307.132-8,3%6,6%0,2%0,1%
2331Smart4551.012792,2%-9,2%0,1%0,0%
2424Ford4174.96812,4%3,9%0,1%0,1%
2523Renault3985.082-11,9%9,0%0,1%0,1%
2625Land Rover3423.10531,5%-3,7%0,1%0,1%
2728Abarth1851.472-2,6%313,5%0,1%0,0%
2827Citroen1771.979-40,0%-14,7%0,0%0,0%
2829Maserati1771.449-3,3%3,0%0,0%0,0%
2926Alfa Romeo1712.321-54,4%-12,8%0,0%0,0%
3030Jaguar1611.34919,3%25,7%0,0%0,0%
3134Chevrolet92825-8,0%-34,2%0,0%0,0%
3232DS78925766,7%975,6%0,0%0,0%
3333Cadillac67837-29,5%-13,5%0,0%0,0%
3439Alpina4730951,6%-27,8%0,0%0,0%
3536Chrysler40466-66,1%-63,9%0,0%0,0%
3637Bentley3637028,6%16,7%0,0%0,0%
3635Ferrari36720-52,0%28,3%0,0%0,0%
3740Dodge29296-23,7%-41,3%0,0%0,0%
3842Aston Martin191645,6%-2,4%0,0%0,0%
3941Lotus15271-21,1%-15,6%0,0%0,0%
4045Hyundai1482366,7%-10,9%0,0%0,0%
4144McLaren139030,0%2,3%0,0%0,0%
4243Rolls-Royce10156-33,3%1,3%0,0%0,0%
4238Lamborghini10349-33,3%86,6%0,0%0,0%
4347Rover347-40,0%23,7%0,0%0,0%
4351Morgan31450,0%-33,3%0,0%0,0%
4449Hummer219-33,3%-47,2%0,0%0,0%
4448Lancia222100,0%-42,1%0,0%0,0%
4546GMC150-90,0%-45,7%0,0%0,0%
4552MG18-27,3%0,0%0,0%
4552Buick18-20,0%0,0%0,0%
Rank DecRank 2015GroupSales DecSales 2015Dec Var2015 VarShare DecShare 2015
11Toyota168.4802.168.867-5,8%-5,0%45,7%43,1%
22Honda48.992726.928-12,0%-14,4%13,3%14,4%
33Suzuki42.419636.360-44,6%-19,2%11,5%12,6%
44Renault-Nissan37.643594.181-3,9%-13,8%10,2%11,8%
56Fuji Heavy Industries13.067162.254-1,2%-4,3%3,5%3,2%
65Mazda12.011245.437-24,8%9,4%3,3%4,9%
77Mitsubishi11.095146.239-2,0%-2,6%3,0%2,9%
810BMW8.08467.777-2,2%6,2%2,2%1,3%
98Volkswagen7.88991.594-34,4%-12,6%2,1%1,8%
1011Mercedes Daimler6.94966.176-5,5%6,8%1,9%1,3%
Rank DecRank 2015ModelSales DecSales 2015Dec Var2015 VarShare DecShare 2015
15Toyota Prius16.406134.18955,0%-26,9%5,0%3,0%
21Toyota Aqua15.066215.525-7,6%-7,6%4,6%4,8%
33Daihatsu Tanto13.376157.756-21,7%-32,7%4,1%3,5%
42Honda N-Box11.899184.920-17,8%2,8%3,6%4,1%
520Toyota Sienta8.81863.904496,3%260,1%2,7%1,4%
64Nissan Dayz8.778150.696-17,0%-11,0%2,7%3,3%
77Honda Fit8.065119.846-8,1%-40,9%2,5%2,6%
814Toyota Voxy7.85393.73757,0%-14,1%2,4%2,1%
99Toyota Corolla7.668109.02721,4%-4,6%2,3%2,4%
1037Daihatsu Cast7.28932.3242,2%0,7%
1110Suzuki WagonR7.081108.107-61,2%-38,4%2,2%2,4%
128Suzuki Alto7.066109.355-40,3%-1,1%2,1%2,4%
136Daihatsu Move6.906120.835-57,8%-12,5%2,1%2,7%
1412Honda N-WGN6.47396.038-22,9%-34,5%2,0%2,1%
1511Nissan Note6.26997.995-0,6%-8,2%1,9%2,2%
1617Toyota Vitz6.15477.70430,3%-13,2%1,9%1,7%
1713Suzuki Hustler6.09195.557-31,7%-8,3%1,9%2,1%
1815Daihatsu Mira6.08892.988-59,5%-34,7%1,9%2,1%
1919Honda Vezel5.04471.021-6,2%-26,0%1,5%1,6%
2016Suzuki Spacia4.90579.375-56,5%-34,4%1,5%1,8%
2133Subaru Impreza3.93844.02413,3%-4,4%1,2%1,0%
2227Honda Step3.83153.69966,1%25,6%1,2%1,2%
2321Nissan Serena3.79161.796-8,0%-19,7%1,2%1,4%
2424Nissan X-Trail3.79058.44824,1%8,8%1,2%1,3%
2532Toyota Crown3.75844.31610,4%-9,9%1,1%1,0%
2635Suzuki Solio3.74938.48887,7%17,1%1,1%0,8%
2726Toyota Noah3.68153.965-11,7%-22,5%1,1%1,2%
2829Mitsubishi eK3.38546.143-2,9%-20,1%1,0%1,0%
2925Toyota Vellfire3.24654.66482,5%48,8%1,0%1,2%
3030Toyota Passo3.17845.4496,1%-8,7%1,0%1,0%
3136Honda Shuttle2.99034.9920,9%0,8%
3244Mazda32.90324.74963,3%-41,8%0,9%0,5%
3334Honda Freed2.80841.091-28,3%-24,3%0,9%0,9%
3422Toyota Esquire2.77659.034-51,4%429,5%0,8%1,3%
3531Toyota Alphard2.76044.366121,7%71,5%0,8%1,0%
3623Toyota Harrier2.73858.991-48,8%-9,1%0,8%1,3%
3749Subaru Forester2.58922.430148,7%-13,5%0,8%0,5%
3868BMW 3 Series2.42412.050-22,2%-23,9%0,7%0,3%
3918Mazda22.23072.771-69,9%49,8%0,7%1,6%
4028Daihatsu Wake2.16750.711-76,8%199,2%0,7%1,1%

(1005)

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