Japan: First Half 2012 Car Market up 55%!. Prius family at 10% of share.

June 2012 was the 9th consecutive growing month as consumer’s are finally fully using the robust incentives put in place by the  Government. The allocated budget should to be totally utilized by mid-August. In the market the uncertain is high, considering that in case the government subsidies will not be re-financed, the market will heavy drop in the next months, starting from September.

However, in July the rush to purchase a car will continue and focus2move.com is holding its full year 2012 forecast at 5.1 million. As far as the 2013, projections are for a market fall at 4.6 million.

As you can see in the deep data reported, incentives had benefited all players, but Toyota as first.

During the first half, Toyota sold 887.838 vehicles with a share of 30.7%, recovering 2.8 points of share from full year 2011.

Honda was 2nd, surpassing Nissan and Daihatsu, with 430.948 units and a share of 14.9%, the best in the last four years, 2.6 points of share up from full year 2011

Daihatsu kept the third position, surpassing Nissan with 381.599 sales and a share of 13.2%, down 0.2 points from full year 2011. However, the second quarter share was 14.0%, thanks to the “kei car” segment boom.

Nissan dropped two positions from last year and now stands in fourth, with 370.881 units and 12.8% of share, down 1.6 points from last year. Moreover, the performance in the second quarter was lower, with a share of 11.8%, when Nissan was 5th, surpassed by Suzuki as well.

Suzuki sold 367.000 vehicles with a share of 12.7%, down 0.8 points from last year. However the second quarter share was 13.7%.

Mazda was the sixth, with 119.96 sales and 4.1% of share, the worst in the last decade. Also Subaru in 7th place was losing share, with 94.717 sales and 3.3% of share, down 0.6 from last year.

Volkswagen in 9th position was the Importers leader, with 28.897 sales and 1.0% share, down 0.2 from last year. The premium brands leader was Lexus, ranked 10th in absolute, with 22.863 units and 0.8% of share, followed by Mercedes and BMW.

In the table below, the All Brands ranking, with volume data in the last quarters and market share trend in the last four years:

Rank

Brand

Q1

Q2

I Half

2009

2010

2011

Q1

Q2

I Half 2012

1

Toyota

514.108

373.730

887.838

29,6%

31,3%

27,9%

31,3%

29,8%

30,7%

2

Honda

242.517

188.431

430.948

13,9%

13,4%

12,3%

14,8%

15,0%

14,9%

3

Daihatsu

205.876

175.723

381.599

13,2%

12,6%

13,4%

12,5%

14,0%

13,2%

4

Nissan

223.357

147.524

370.881

13,2%

13,2%

14,4%

13,6%

11,8%

12,8%

5

Suzuki

194.845

172.206

367.051

13,7%

12,8%

13,5%

11,9%

13,7%

12,7%

6

Mazda

68.367

50.729

119.096

4,5%

4,6%

4,6%

4,2%

4,0%

4,1%

7

Subaru

62.394

32.323

94.717

3,9%

3,7%

3,9%

3,8%

2,6%

3,3%

8

Mitsubishi

48.241

29.675

77.916

3,5%

3,6%

3,6%

2,9%

2,4%

2,7%

9

Volkswagen

16.713

12.184

28.897

0,8%

1,0%

1,2%

1,0%

1,0%

1,0%

10

Lexus

12.149

10.714

22.863

0,6%

0,7%

1,0%

0,7%

0,9%

0,8%

11

Mercedes

10.858

8.805

19.663

0,6%

0,6%

0,8%

0,7%

0,7%

0,7%

12

BMW

9.478

9.806

19.284

0,6%

0,7%

0,8%

0,6%

0,8%

0,7%

13

Audi

6.416

5.558

11.974

0,4%

0,3%

0,5%

0,4%

0,4%

0,4%

14

Isuzu

3.761

7.702

11.463

0,1%

0,2%

0,2%

0,2%

0,6%

0,4%

15

Mini

4.346

3.896

8.242

0,2%

0,2%

0,4%

0,3%

0,3%

0,3%

16

Mitsu Fuso

1.600

5.800

7.400

0,1%

0,1%

0,1%

0,1%

0,5%

0,3%

17

Hino

1.608

5.688

7.296

0,1%

0,1%

0,0%

0,1%

0,5%

0,3%

18

Volvo

3.301

3.316

6.617

0,1%

0,2%

0,3%

0,2%

0,3%

0,2%

19

Peugeot

1.635

1.445

3.080

0,1%

0,1%

0,2%

0,1%

0,1%

0,1%

20

Fiat

1.440

1.383

2.823

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Jeep

1.224

1.237

2.461

0,0%

0,0%

0,1%

0,1%

0,1%

0,1%

22

Alfa Romeo

1.043

1.404

2.447

0,1%

0,0%

0,0%

0,1%

0,1%

0,1%

23

Porsche

993

1.080

2.073

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

24

Citroen

1.037

870

1.907

0,0%

0,0%

0,1%

0,1%

0,1%

0,1%

25

Ford

970

790

1.760

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

26

Renault

785

740

1.525

0,0%

0,1%

0,1%

0,0%

0,1%

0,1%

27

Land Rover

405

314

719

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

28

Chevrolet

301

348

649

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

29

Smart

239

370

609

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

30

Dodge

294

269

563

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

31

Jaguar

288

249

537

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

32

Cadillac

189

335

524

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

33

Chrysler

160

174

334

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

34

Hummer

29

48

77

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

35

Lancia

49

22

71

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

36

GMC

15

23

38

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

37

Hyundai

12

22

34

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

38

Saab

5

9

14

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

39

Kia

0

1

1

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

Looking at single models performance, Toyota Prius C was the leader with 181.630 sales in the first half and a market share of 6.3%. Honda Fit was the 2nd, with 133.345 units and 4.6% of share and the Daihatsu Mira, the Key Car segment leader, was third in absolute, with 129.636 units and 4.5% of share.

The Toyota Aqua, the MPV model of the Prius family, was 4th with 128.243 sales and 4.4% of share. Considering the entire Prius family, this model achieved 9.9% of market share!

In the table below, the Top 40 models, ranked for year-to-date position:

Rank

Model

Q1

Q2

I Half

Q1

Q2

I Half

1

Toyota Prius

110.479

71.151

181.630

6,7%

5,7%

6,3%

2

Honda Fit

80.583

52.762

133.345

4,9%

4,2%

4,6%

3

Daihatsu Mira

71.539

58.097

129.636

4,4%

4,6%

4,5%

4

Toyota Aqua

64.592

63.651

128.243

3,9%

5,1%

4,4%

5

Honda NBOX

44.469

59.372

103.841

2,7%

4,7%

3,6%

6

Suzuki WagonR

56.551

43.387

99.938

3,4%

3,5%

3,5%

7

Daihatsu Tanto

48.187

44.493

92.680

2,9%

3,5%

3,2%

8

Daihatsu Move

46.382

39.683

86.065

2,8%

3,2%

3,0%

9

Honda Freed

43.592

27.037

70.629

2,7%

2,2%

2,4%

10

Toyota Vitz

38.355

26.431

64.786

2,3%

2,1%

2,2%

11

Suzuki Alto

33.962

30.616

64.578

2,1%

2,4%

2,2%

12

Nissan Serena

32.214

20.892

53.106

2,0%

1,7%

1,8%

13

Nissan Roox

16.337

30.216

46.553

1,0%

2,4%

1,6%

14

Nissan Moco

22.246

16.384

38.630

1,4%

1,3%

1,3%

15

Toyota Vellfire

22.487

15.613

38.100

1,4%

1,2%

1,3%

16

Toyota Corolla

22.127

15.243

37.370

1,3%

1,2%

1,3%

17

Suzuki Palette

20.506

16.442

36.948

1,2%

1,3%

1,3%

18

Honda Step

18.278

17.912

36.190

1,1%

1,4%

1,2%

19

Mazda Demio

20.356

14.566

34.922

1,2%

1,2%

1,2%

20

Nissan Note

22.142

11.968

34.110

1,3%

1,0%

1,2%

21

Toyota Passo

19.505

12.628

32.133

1,2%

1,0%

1,1%

22

Toyota Voxy

20.881

10.563

31.444

1,3%

0,8%

1,1%

23

Honda Life

19.210

10.093

29.303

1,2%

0,8%

1,0%

24

Toyota Ractis

18.889

9.729

28.618

1,2%

0,8%

1,0%

25

Toyota Alphard

14.355

12.757

27.112

0,9%

1,0%

0,9%

26

Nissan Cube

17.096

8.155

25.251

1,0%

0,6%

0,9%

27

Suzuki Swift

11.720

12.959

24.679

0,7%

1,0%

0,9%

28

Nissan March

15.858

7.373

23.231

1,0%

0,6%

0,8%

29

Suzuki MR Wagon

10.027

13.191

23.218

0,6%

1,1%

0,8%

30

Suzuki Solio

12.565

10.484

23.049

0,8%

0,8%

0,8%

31

Nissan Juke

14.706

7.820

22.526

0,9%

0,6%

0,8%

32

Toyota Noah

14.177

8.214

22.391

0,9%

0,7%

0,8%

33

Toyota Wish

12.110

10.025

22.135

0,7%

0,8%

0,8%

34

Toyota Estima

11.966

8.411

20.377

0,7%

0,7%

0,7%

35

Nissan Tiida

10.896

7.448

18.344

0,7%

0,6%

0,6%

36

Toyota Sienta

10.353

7.692

18.045

0,6%

0,6%

0,6%

37

Nissan X-Trail

10.963

6.398

17.361

0,7%

0,5%

0,6%

38

Toyota Crown

10.711

6.548

17.259

0,7%

0,5%

0,6%

39

Mitsubishi eK

10.148

6.146

16.294

0,6%

0,5%

0,6%

40

Toyota Pixis Space

7.884

7.691

15.575

0,5%

0,6%

0,5%

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