October Japan Car Market again in red. Mitsubishi sales collapsed.

Japan car market Mazda Demio (Mazda3)

Japan Car Market posted another month in the red, however year-to-date sales are still above 2013.  Nissan fell and Mitsubishi collapsed, while Hino and Mitsubishi Fuso were the fastest brands. New Toyota Voxy and Mazda Demio shined.

In October 2014 according to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers, new Light Passengers Vehicles sold have been 395.401, losing 4.6% from the correspondent month last year. After a robust Q1, the Japanese market posted the seventh decrease in a string.

Year-to-date October  sales in Japan have been 4.617.910, up 4.5% from year ago.

Focus2move full year 2014 Car Market volume projection has been estimated at 5.4 million  representing a 3.4% increase from 2013 and the best year since 2007.

Toyota led the market with 117.423 sales in October and share at 29.7% (1.295.589 year-to-date sales and 28.1% of share) despite losing 9.7% from the correspondent month last year.

Honda was second selling 59.148 vehicles, down 9.5% with share at 15%, just ahead of Suzuki with 58.087 units and 14.7% of share, up 5.9% from October 2013.

Daihatsu improved volume by 6.3% retailing 48.025 and gaining one place from the previous month outpacing Nissan down a sharp 22.8% with only 41.270 sales.

Mazda was stable in sixth (17.404 units, up 8.4%) followed by Subaru (11.542 units, down 4.9%) and Mitsubishi losing a heavy 40.4%.

Isuzu jumped in ninth (five steps ahead from last month) scoring one of the best performance in October up 434% with 4.867. Volkswagen closed the top 10 with 4.620 units, down only 1.1%.

Remarkable October performances have been scored by Hino (13th with 4.114 units, up 546.9%), Mitsubishi Fuso (14th with 3.276 units, up 255.3%), Maserati and Chrysler.

Looking at the report on Car Groups, the October leader was Toyota with 44% of market share, ahead of Honda with 15% and Suzuki with 14.7%.

As far as model ranking report, Toyota Aqua was on top with 18.031 units (-9.8%) outpacing Daihatsu Tanto (year-to-date leader) with 16.237 sales (+182.7%) and Honda N-Box with 13.988 (-20.5%).

Among the fastest growing models there was the new  Toyota Voxy (7th with 10.735 units, +227.5%), the Honda Vezel (16th with 7.663 units, +1432.6%) and the Toyota Harrier (18th with 6.665, +4039.8%) posting its all-time record in October. Positive performance for the Mazda Demio (Mazda3) with 2.368 sales, up 492% from same period last year.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Oct Rank YtD Brand Sales Oct YTD Oct Oct YoY Var YTD YoY Var Share Sep Share Oct Share YtD
1 1 Toyota 117.423 1.295.589 -9,7% -0,5% 26,2% 29,7% 28,1%
2 2 Honda 59.148 741.611 -9,5% 20,9% 15,6% 15,0% 16,1%
3 3 Suzuki 58.087 645.457 5,9% 9,4% 13,8% 14,7% 14,0%
4 5 Daihatsu 48.025 577.224 6,3% 4,8% 12,3% 12,1% 12,5%
5 4 Nissan 41.270 599.975 -22,8% -0,3% 12,6% 10,4% 13,0%
6 6 Mazda 17.404 189.017 8,4% -1,8% 4,3% 4,4% 4,1%
7 7 Subaru 11.542 144.750 -4,9% -6,7% 3,9% 2,9% 3,1%
8 8 Mitsubishi 6.415 114.111 -40,4% -9,7% 2,8% 1,6% 2,5%
9 14 Isuzu 4.867 17.370 434,2% 55,2% 0,5% 1,2% 0,4%
10 9 Volkswagen 4.620 54.657 -1,1% 3,0% 1,3% 1,2% 1,2%
11 11 Lexus 4.514 37.655 4,7% -4,3% 0,9% 1,1% 0,8%
12 10 Mercedes 4.281 48.153 9,2% 11,7% 1,6% 1,1% 1,0%
13 18 Hino 4.114 10.416 546,9% 104,2% 0,2% 1,0% 0,2%
14 16 Mitsubishi Fuso 3.276 13.048 255,3% 58,7% 0,3% 0,8% 0,3%
15 12 BMW 2.899 36.217 -15,9% -0,8% 1,1% 0,7% 0,8%
16 13 Audi 1.987 25.431 15,7% 10,2% 0,7% 0,5% 0,6%
17 15 Mini 1.461 13.587 6,6% -1,3% 0,4% 0,4% 0,3%
18 17 Volvo 806 11.076 -40,6% -21,4% 0,3% 0,2% 0,2%
19 20 Jeep 469 5.524 50,8% 41,1% 0,2% 0,1% 0,1%
20 19 Fiat 420 6.416 -6,0% 14,2% 0,2% 0,1% 0,1%
21 23 Renault 338 3.844 -14,6% 31,3% 0,1% 0,1% 0,1%
22 22 Ford 323 3.991 25,2% 18,1% 0,1% 0,1% 0,1%
23 24 Porsche 262 3.797 -31,9% 1,5% 0,1% 0,1% 0,1%
24 21 Peugeot 248 4.572 -40,4% -5,3% 0,1% 0,1% 0,1%
25 25 Land Rover 220 2.697 9,5% -7,3% 0,1% 0,1% 0,1%
26 29 Maserati 126 1.083 133,3% 226,2% 0,0% 0,0% 0,0%
27 28 Chrysler 125 1.088 101,6% -30,7% 0,0% 0,0% 0,0%
28 27 Citroen 89 1.897 -58,6% -20,9% 0,1% 0,0% 0,0%
29 42 Abarth 84 84 0,0% 0,0% 0,0%
30 26 Alfa Romeo 70 2.121 -58,1% -13,1% 0,1% 0,0% 0,0%
31 31 Chevrolet 68 890 -2,9% -18,3% 0,0% 0,0% 0,0%
31 32 Jaguar 68 881 4,6% 5,3% 0,0% 0,0% 0,0%
32 33 Cadillac 66 659 22,2% -39,8% 0,0% 0,0% 0,0%
33 30 Smart 59 998 -10,6% -8,6% 0,0% 0,0% 0,0%
34 34 Ferrari 43 439 43,3% -0,9% 0,0% 0,0% 0,0%
35 35 Dodge 36 384 9,1% -37,0% 0,0% 0,0% 0,0%
36 36 Lotus 32 275 60,0% 4,2% 0,0% 0,0% 0,0%
37 37 Bentley 29 159 7,4% -5,4% 0,0% 0,0% 0,0%
38 40 Alpina 22 128 0,0% 0,0% 0,0%
38 38 Lamborghini 22 143 29,4% -10,1% 0,0% 0,0% 0,0%
39 39 Aston Martin 13 139 0,0% -20,6% 0,0% 0,0% 0,0%
40 41 Rolls Royce 12 115 9,1% 35,3% 0,0% 0,0% 0,0%
41 43 McLaren 6 74 50,0% 5,7% 0,0% 0,0% 0,0%
42 44 GMC 3 39 -50,6% 0,0% 0,0% 0,0%
42 46 Hyundai 3 26 -25,7% 0,0% 0,0% 0,0%
43 47 Morgan 2 18 -60,0% -35,7% 0,0% 0,0% 0,0%
44 45 Lancia 1 32 -75,0% -53,6% 0,0% 0,0% 0,0%
44 52 Bugatti 1 2 0,0% 0,0% 0,0%
44 50 Buick 1 9 -10,0% 0,0% 0,0% 0,0%
44 49 MG 1 11 -75,0% -21,4% 0,0% 0,0% 0,0%

Rank Oct Rank YtD Group Sales Oct YTD Oct Oct YoY Var YTD YoY Var Share Sep Share Oct Share YtD
1 1 Toyota 174.076 1.920.884 -3,4% 1,3% 39,6% 44,0% 41,6%
2 2 Honda 59.148 741.611 -9,5% 20,9% 15,6% 15,0% 16,1%
3 3 Suzuki 58.087 645.457 5,9% 9,4% 13,8% 14,7% 14,0%
4 4 Renault-Nissan 41.608 603.819 -22,7% -0,1% 12,7% 10,5% 13,1%
5 5 Mazda 17.404 189.017 8,4% -1,8% 4,3% 4,4% 4,1%
6 6 Fuji Heavy Industries 11.542 144.750 -4,9% -6,7% 3,9% 2,9% 3,1%
7 7 Mitsubishi 9.691 127.159 -17,0% -5,5% 3,0% 2,5% 2,8%
8 8 Volkswagen 6.920 84.187 1,5% 5,0% 2,2% 1,8% 1,8%
9 11 Isuzu Motors 4.867 17.370 434,2% 55,2% 0,5% 1,2% 0,4%
10 9 BMW 4.394 50.047 -9,0% -0,6% 1,5% 1,1% 1,1%

Rank Oct Rank Ytd Model Sales Oct Sales Ytd Oct YoY Var. Share I Half Share Q3 Share Oct Share Ytd
1 2 Toyota Aqua 18.031 200.375 -9,8% 4,20% 4,60% 4,60% 4,30%
2 1 Daihatsu Tanto 16.237 201.504 182,7% 4,60% 3,90% 4,10% 4,40%
3 5 Honda N-Box 13.988 152.309 -20,5% 3,30% 3,30% 3,50% 3,30%
4 3 Honda Fit 13.506 183.039 -42,0% 4,10% 3,70% 3,40% 4,00%
5 4 Toyota Prius 13.183 160.005 -36,9% 3,50% 3,40% 3,30% 3,50%
6 7 Suzuki WagonR 11.900 140.915 1,3% 3,20% 2,80% 3,00% 3,10%
7 13 Toyota Voxy 10.735 97.544 227,5% 1,80% 2,60% 2,70% 2,10%
8 16 Suzuki Hustler 9.936 86.919 1,40% 2,90% 2,50% 1,90%
9 8 Honda N-WGN 9.388 129.660 2,70% 3,10% 2,40% 2,80%
10 9 Daihatsu Mira 9.167 116.859 -32,1% 2,70% 2,20% 2,30% 2,50%
11 6 Nissan Dayz 8.609 149.020 -26,3% 3,40% 3,30% 2,20% 3,20%
12 12 Toyota Corolla 8.407 99.816 -33,4% 2,20% 2,10% 2,10% 2,20%
13 11 Suzuki Spacia 8.090 100.257 -43,7% 2,30% 2,00% 2,00% 2,20%
14 14 Nissan Note 8.036 92.906 -16,2% 2,00% 2,00% 2,00% 2,00%
15 15 Suzuki Alto 7.789 91.477 12,2% 2,00% 2,00% 2,00% 2,00%
16 17 Honda Vezel 7.663 84.497 1432,6% 1,60% 2,40% 1,90% 1,80%
17 10 Daihatsu Move 7.524 113.586 -40,2% 2,80% 1,90% 1,90% 2,50%
18 21 Toyota Harrier 6.665 52.832 4039,8% 1,00% 1,30% 1,70% 1,10%
19 20 Toyota Noah 6.550 60.592 166,3% 1,20% 1,50% 1,70% 1,30%
20 33 Mazda Demio 6.102 32.255 118,7% 0,60% 0,60% 1,50% 0,70%
21 18 Toyota Vitz 5.998 78.346 -13,0% 1,60% 1,90% 1,50% 1,70%
22 19 Nissan Serena 4.628 68.177 -27,0% 1,50% 1,50% 1,20% 1,50%
23 24 Honda Freed 4.423 46.902 -9,4% 0,90% 1,20% 1,10% 1,00%
24 39 Subaru Levorg 4.059 25.373 0,30% 0,90% 1,00% 0,50%
25 25 Toyota Passo 3.943 42.991 10,6% 0,90% 1,00% 1,00% 0,90%
26 26 Toyota Crown 3.700 41.805 -38,2% 0,90% 0,90% 0,90% 0,90%
27 23 Nissan X-Trail 3.076 47.436 33,8% 1,20% 0,80% 0,80% 1,00%
28 22 Mitsubishi eK 2.804 50.015 -29,7% 1,10% 1,10% 0,70% 1,10%
29 29 Honda Step 2.595 38.278 -51,1% 0,80% 0,90% 0,70% 0,80%
30 30 Suzuki Swift 2.537 34.610 -17,9% 0,70% 0,80% 0,60% 0,70%
31 35 Honda N-One 2.486 30.986 -55,0% 0,70% 0,60% 0,60% 0,70%
32 31 Toyota Spade 2.423 34.293 -40,1% 0,80% 0,70% 0,60% 0,70%
33 28 Mazda3 2.368 38.685 492,0% 0,90% 0,80% 0,60% 0,80%
34 37 Suzuki Solio 2.360 28.746 25,7% 0,60% 0,60% 0,60% 0,60%
35 34 Nissan Moco 2.349 32.015 -29,3% 0,80% 0,50% 0,60% 0,70%
36 32 Toyota Vellfire 2.215 32.914 -51,4% 0,80% 0,60% 0,60% 0,70%
37 44 Toyota Estima 1.913 22.393 -31,1% 0,50% 0,40% 0,50% 0,50%
38 27 Subaru Impreza 1.905 40.767 -54,2% 1,00% 0,70% 0,50% 0,90%
39 38 Mazda CX-5 1.830 25.993 -29,4% 0,60% 0,60% 0,50% 0,60%
40 41 Toyota Porte 1.776 24.086 -31,4% 0,50% 0,50% 0,40% 0,50%

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