Japan cars market broke the negative series with a shy +0.3% in August.

Japan cars market

Japan cars market broke the negative series with a shy +0.3% in August. Toyota sales revitalized by the launch of last generation of Sienta, landed in 5th place. All Big 5 Japanese carmakers are losing sales this year.

Economic Outlook

Economic dynamics deteriorated sharply in Q2 as subdued demand from overseas and falling private consumption took their toll on the Japanese economy.

GDP dropped 1.6% in seasonally adjusted annualized terms in Q2, which contrasted the 4.5% increase tallied in Q1. The labor market remains strong, thereby promising to spur private consumption going forward. Moreover, the all-important manufacturing sector will benefit from better dynamics in advanced economies.

On the downside, the recent devaluation of the Chinese yuan, coupled with the subsequent depreciation of many currencies in Asia, has the potential to negatively affect Japan’s external sector. Moreover, if risks in China’s financial markets materialize, this could further dent growth.

Market Outlook

Japan cars market stands as the third globally keeping to pushing huge amount of vehicles in the domestic market sustaining the automotive sector, one of the largest industrial sector in the country.

However, the international agreements signed in the last years forced the country to open spaces to foreign makers and they are taken share step-by-step while the total market fluctuate hit or pushed by macro-economics trends.

Actually the trend is down as the market suffer the higher prices related to the tax increase recently introduced by the government and now risk a moderation in consumer’s demand as consequence of lower export to China.

Aaccording to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers, in the first half of 2015 the market has lost near ten percent of market share and the trend continues in the third quarter.

Indeed, in July light vehicles (cars + light commercial vehicles) sales had been 424.120 (-6.0%) while in August the row of 7th year on year declining month has been finally broken with a shy +0.3% with 326.241 sales.

Competitive Arena

All the Big 5 Japanese brands have a year to date negative split over last year.

In August, Toyota has sold 94.731 units (+3.9%) while annually is losing 7.5%). Second was Honda with 47.125 units (-10.7%) followed by Suzuki with 40.122 (-16.%), Daihatsu with 36.769 (+3.4%), Nissan with 36.682 (-11.6%) and Mazda, the only positive, with 17.246 (+25.9%).

Jaguar and Porsche have more than doubled sales.

As far as ranking by group, Toyota Group dominates with June market share at 42.8% followed by Honda at 14.4%, Suzuki at 12.3%, Renault-Nissan at 12.3% and Mazda at 5.3%.

As far as the best-selling models, the August leader was the hybrid Toyota Aqua with 12.390 sales (-14.8%) followed by the Honda N-Box with 10.394 (+2.6%), the Daihatsu Tanto with 10.189 (-14.9%), the Nissan Dayz with 9.225 (-10.2%) and the last generation of Toyota Sienta landed in 5th place with 7.736 sales (+423.6%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank AugRank 2015BrandSales AugSales YTDVar AugVar 2015Share AugShare YTD
11Toyota94.731968.7173,9%-7,5%29,0%28,3%
22Honda47.125501.621-10,7%-16,9%14,4%14,7%
33Suzuki40.122434.629-16,8%-16,1%12,3%12,7%
45Daihatsu36.789411.9653,4%-11,9%11,3%12,0%
54Nissan36.682414.673-11,6%-16,3%11,2%12,1%
66Mazda17.246177.24725,9%18,1%5,3%5,2%
77Subaru10.368112.282-6,7%-1,2%3,2%3,3%
88Mitsubishi6.24569.432-11,8%-25,9%1,9%2,0%
99Isuzu6.12848.260327,3%392,0%1,9%1,4%
1010Mercedes4.58141.6340,3%16,1%1,4%1,2%
1112Volkswagen4.33938.20416,4%-12,1%1,3%1,1%
1211Hino4.24738.345486,6%632,2%1,3%1,1%
1313Lexus3.74030.64034,5%7,6%1,1%0,9%
1415Mitsubishi Fuso3.19728.602253,3%237,6%1,0%0,8%
1514BMW2.91928.7238,4%3,1%0,9%0,8%
1616Audi2.11619.9898,0%0,6%0,6%0,6%
1717Mini1.29413.09810,6%28,3%0,4%0,4%
1818Volvo9048.3900,0%-4,5%0,3%0,2%
1920Porsche5294.191126,1%43,1%0,2%0,1%
2019Jeep4864.5566,8%6,2%0,1%0,1%
2122Fiat3693.559-21,5%-30,7%0,1%0,1%
2221Peugeot3513.71610,4%1,0%0,1%0,1%
2323Renault3163.5524,6%13,9%0,1%0,1%
2424Ford3123.17919,5%0,2%0,1%0,1%
2525Land Rover1952.041-19,1%-2,3%0,1%0,1%
2630Jaguar156721147,6%4,6%0,0%0,0%
2726Alfa Romeo1361.66715,3%-6,4%0,0%0,0%
2829Maserati9287019,5%11,8%0,0%0,0%
2927Citroen911.267-32,6%-17,8%0,0%0,0%
3028Abarth83956#DIV/0!#DIV/0!0,0%0,0%
3133Ferrari67561103,0%58,9%0,0%0,0%
3231Cadillac6158227,1%13,9%0,0%0,0%
3332Chevrolet53566-30,3%-20,1%0,0%0,0%
3435Lamborghini33263371,4%139,1%0,0%0,0%
3538Dodge21199-32,3%-37,0%0,0%0,0%
3636Bentley15229200,0%126,7%0,0%0,0%
3641Aston Martin1511015,4%-2,7%0,0%0,0%
3737Lotus14208-30,0%4,0%0,0%0,0%
3842Rolls-Royce131080,0%25,6%0,0%0,0%
3939Alpina11193-66,7%188,1%0,0%0,0%
4034Chrysler8365-90,1%-55,9%0,0%0,0%
4143McLaren652100,0%-13,3%0,0%0,0%
4240Smart5134-95,4%-83,0%0,0%0,0%
4344GMC43733,3%15,6%0,0%0,0%
4447Hummer31550,0%15,4%0,0%0,0%
4446Lancia317-25,0%-41,4%0,0%0,0%
4445Hyundai335200,0%59,1%0,0%0,0%
4550Saab28#DIV/0!700,0%0,0%0,0%
4552Kia26#DIV/0!#DIV/0!0,0%0,0%
4552Proton26#DIV/0!500,0%0,0%0,0%
4552Opel26#DIV/0!#DIV/0!0,0%0,0%
4553Maybach24100,0%300,0%0,0%0,0%
4553Tesla24-50,0%0,0%0,0%0,0%
4551Buick27#DIV/0!16,7%0,0%0,0%
4654Bugatti120,0%100,0%0,0%0,0%
4652MG16#DIV/0!-33,3%0,0%0,0%
4649Morgan111#DIV/0!-21,4%0,0%0,0%
Rank AugRank 2015GroupSales AugSales YTDVar AugVar 2015Share AugShare YTD
11Toyota139.5071.449.6677,1%-6,4%42,8%42,4%
22Honda47.125501.621-10,7%-16,9%14,4%14,7%
33Suzuki40.122434.629-16,8%-16,1%12,3%12,7%
44Renault-Nissan36.998418.225-11,5%-16,1%11,3%12,2%
55Mazda17.246177.24725,9%18,1%5,3%5,2%
66Fuji Heavy Industries10.368112.282-6,7%-1,2%3,2%3,3%
77Mitsubishi9.44298.03418,2%-4,1%2,9%2,9%
88Volkswagen7.03362.87818,5%-5,4%2,2%1,8%
99Isuzu Motors6.12848.260327,3%392,0%1,9%1,4%
1011Mercedes Daimler4.58841.772-1,9%14,0%1,4%1,2%
Rank AugRank 2015ModelSales AugYTD 2015Var AugVar YTDShare AugShare YTD
11Toyota Aqua12.390151.341-14,8%-6,6%3,9%4,8%
22Honda N-Box10.394129.2592,6%6,6%3,3%4,1%
33Daihatsu Tanto10.189109.492-14,9%-33,5%3,2%3,5%
44Nissan Dayz9.225107.638-10,2%-13,1%2,9%3,4%
535Toyota Sienta7.73622.740423,2%92,2%2,5%0,7%
610Toyota Corolla7.71574.16316,0%-9,7%2,4%2,4%
79Suzuki WagonR7.61976.796-28,0%-33,5%2,4%2,4%
88Suzuki Alto7.50977.32913,9%5,5%2,4%2,5%
96Daihatsu Move7.36990.75325,1%-6,0%2,3%2,9%
107Honda Fit6.76586.118-49,4%-43,3%2,1%2,7%
115Toyota Prius6.61894.224-38,0%-28,4%2,1%3,0%
1214Daihatsu Mira6.52965.953-13,6%-31,3%2,1%2,1%
1315Toyota Voxy5.85360.505-31,4%-19,1%1,9%1,9%
1411Nissan Note5.81170.206-12,2%-6,4%1,8%2,2%
1512Honda N-WGN5.56567.860-58,4%-36,6%1,8%2,2%
1616Mazda25.32555.665184,8%151,8%1,7%1,8%
1713Suzuki Hustler5.22367.749-47,2%5,5%1,7%2,2%
1819Honda Vezel5.09249.223-36,2%-25,7%1,6%1,6%
1918Toyota Vitz4.88552.9011,5%-18,8%1,6%1,7%
2044Honda Shuttle4.77517.4891,5%0,6%
2117Suzuki Spacia4.38154.592-15,6%-33,1%1,4%1,7%
2222Toyota Harrier4.17941.568-10,6%6,1%1,3%1,3%
2327Honda Step4.14534.9674,1%9,1%1,3%1,1%
2425Nissan X-Trail4.14239.11762,2%-2,1%1,3%1,2%
2521Nissan Serena3.97544.765-14,6%-19,7%1,3%1,4%

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