Japan Light Vehicles Sales are falling in double-digit this year.

Japan Light Vehicles Sales

Japan Light Vehicles Sales are falling in double-digit this year. In April Mazda boosted sales 46% while Toyota was back over 30% of market share gaining over 10% of sales. Porsche, BMW, Ford and Mercedes shine.

Country Outlook

After rebounding in Q4, recent data suggest that economic recovery is underway. Higher wages and a steady decline in the unemployment rate is bolstering consumer confidence, which hit an over-one-year high in March. Moreover, the low oil price environment, along with a weak yen, is having a positive impact on the all-important export sector.

That said, the manufacturing PMI dipped into negative territory in April, highlighting the fragility of the recovery. During his visit to the United States late in April, Prime Minister Shinzo Abe called for closer ties between Japan and the United States. Particularly, Abe stressed the need to reach an early deal regarding Japan’s participation in the Trans-Pacific Partnership (TPP).

Market Outlook

According to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers, new Light Passengers Vehicles sold have been 318.742, down 6.8% from the correspondent month last year. This was the twelve-year on year decline out of last 13th months

During the first four months of the year new light vehicles sales had been 1.894.113, with a heavy 11.7% lost for the third market in the World.

Competitive Arena

April was extremely positive for Toyota and Mazda. The market leader grew in double-digit with 101.420 registrations moving the market share again above 30% after over a year and gaining towards all immediate challengers. Indeed, Suzuki was second with sales down 16.8%, Honda third losing 23.1%, Daihatsu four, down 27.7% and Nissan fifth losing 21.3%.

Mazda in sixth place had sold 15.745 vehicles soaring 45.6% with market share at 4.9%. Several importers scored brilliant performance, with Mercedes leader with 3.189 units (+35.6%). To be mentioned as fast movers BMW, Mini, Porsche and Ford.

As far as the Groups performance, the leader Toyota kept a share of 45.1% (up 3.9 points of share from the previous month), ahead of Suzuki with 15.5% and Honda with 13.1%.

As far as Best-selling models, the Toyota Prius was back on top of the list after over one year with 15.555 sales (+79.0%) with the Toyota Aqua pair at same level (+13.7%). In third the former leader, the Honda N-Box with 10.218 sales (-12.1%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank AprRank YtdBrandSales AprSales YtDVar AprVar YtdShare AprShare Ytd
11Toyota101.420517.82410,1%-12,6%31,8%27,3%
25Suzuki49.523238.159-16,8%-14,9%15,5%12,6%
32Honda41.675280.337-23,1%-20,7%13,1%14,8%
43Daihatsu36.280239.901-27,7%-12,1%11,4%12,7%
54Nissan32.968239.369-21,3%-20,0%10,3%12,6%
66Mazda15.74597.80445,6%5,8%4,9%5,2%
77Subaru9.55568.49721,0%1,0%3,0%3,6%
88Mitsubishi4.21239.904-51,5%-29,1%1,3%2,1%
99Isuzu3.72026.138633,7%398,4%1,2%1,4%
1010Mercedes3.18922.01635,6%9,1%1,0%1,2%
1111Hino3.06521.189746,7%660,0%1,0%1,1%
1213Lexus2.96615.33727,2%-10,8%0,9%0,8%
1312Volkswagen2.54920.573-10,7%-20,5%0,8%1,1%
1414Mitsubishi Fuso2.51614.631387,6%214,4%0,8%0,8%
1515BMW2.40114.32548,8%-9,6%0,8%0,8%
1616Audi1.61410.009-14,8%-8,0%0,5%0,5%
1717Mini1.3536.80631,0%29,6%0,4%0,4%
1818Volvo6504.11222,9%-15,5%0,2%0,2%
1920Porsche5972.051127,0%21,1%0,2%0,1%
2024Ford3581.62581,7%-2,9%0,1%0,1%
2123Fiat3411.76312,2%-38,0%0,1%0,1%
2219Jeep3202.2981,9%5,4%0,1%0,1%
2322Peugeot2651.814-10,5%-11,1%0,1%0,1%
2421Renault2531.93222,8%14,5%0,1%0,1%
2525Land Rover2221.062-3,5%-7,3%0,1%0,1%
2626Alfa Romeo18389981,2%-12,4%0,1%0,0%
2727Citroen1106070,9%-31,5%0,0%0,0%
2829Maserati9140568,5%9,2%0,0%0,0%
2933Ferrari90256309,1%11,8%0,0%0,0%
3028Abarth894210,0%0,0%
3132Cadillac63297125,0%11,7%0,0%0,0%
3231Chevrolet58313-31,0%-14,7%0,0%0,0%
3330Jaguar5734242,5%-3,9%0,0%0,0%
3437Lamborghini42117250,0%74,6%0,0%0,0%
3534Chrysler31199-55,1%-47,5%0,0%0,0%
3636Lotus3012287,5%5,2%0,0%0,0%
3740Dodge27101-3,6%-41,6%0,0%0,0%
3835Alpina251230,0%0,0%
3938Bentley2311015,0%37,5%0,0%0,0%
4042Aston Martin165177,8%-13,6%0,0%0,0%
4141Rolls-Royce1557114,3%46,2%0,0%0,0%
4239Smart12103-83,3%-74,9%0,0%0,0%
4343McLaren628-25,0%-26,3%0,0%0,0%
4445GMC316-25,0%-11,1%0,0%0,0%
4447Hummer3850,0%0,0%0,0%0,0%
4546Lancia29-33,3%-40,0%0,0%0,0%
4548Pontiac260,0%0,0%
4652Bugatti110,0%0,0%
4652Saab110,0%0,0%
4649Morgan150,0%-54,5%0,0%0,0%
4652Proton110,0%0,0%
4644Hyundai12110,5%0,0%0,0%
4651MG12-50,0%-66,7%0,0%0,0%
4650Buick13-66,7%-25,0%0,0%0,0%
Rank AprRank YtdGroupSales AprSales YtDVar AprVar YtdShare AprShare Ytd
11Toyota143.731794.251-0,9%-10,3%45,1%41,9%
24Suzuki49.523238.159-16,8%-14,9%15,5%12,6%
32Honda41.675280.337-23,1%-20,7%13,1%14,8%
43Renault-Nissan33.221241.301-21,1%-19,8%10,4%12,7%
55Mazda15.74597.80445,6%5,8%4,9%5,2%
66Fuji Heavy Industries9.55568.49721,0%1,0%3,0%3,6%
77Mitsubishi6.72854.535-26,9%-10,5%2,1%2,9%
88Volkswagen4.82632.861-4,3%-14,9%1,5%1,7%
911BMW3.79421.31143,0%0,8%1,2%1,1%
109Isuzu Motors3.72026.138633,7%398,4%1,2%1,4%
1110Mercedes Daimler3.20122.11932,1%7,4%1,0%1,2%
1212FCA1.1746.35131,2%-12,0%0,4%0,3%
1313Geely Group6504.11222,9%-15,5%0,2%0,2%
1414PSA3752.421-7,4%-17,3%0,1%0,1%
1515Ford3581.62581,7%-2,9%0,1%0,1%
1616Tata2791.4043,3%-6,5%0,1%0,1%
1717General Motors1306447,4%-3,3%0,0%0,0%
1818Proton3112393,8%6,0%0,0%0,0%
1919Aston Martin165177,8%-13,6%0,0%0,0%
Rank AprRank 2015ModelSales AprSales YtdVar AprVar YtdShare AprShare 2015
16Toyota Prius15.55558.48879,0%-27,5%4,9%3,1%
12Toyota Aqua15.55588.72513,7%-3,2%4,9%4,7%
23Honda N-Box10.21879.717-12,1%10,5%3,2%4,2%
313Suzuki Hustler10.01538.88240,2%50,1%3,1%2,1%
48Honda Fit8.76949.457-43,9%-46,7%2,8%2,6%
523Toyota Esquire8.37224.5272,6%1,3%
67Daihatsu Move8.23954.856-19,6%-7,6%2,6%2,9%
75Daihatsu Tanto8.04364.771-58,5%-32,3%2,5%3,4%
810Suzuki WagonR7.64042.611-38,6%-35,8%2,4%2,2%
917Toyota Corolla7.50331.897-9,1%-30,8%2,4%1,7%
104Nissan Dayz7.43266.632-40,7%-9,3%2,3%3,5%
1111Suzuki Alto7.35242.483-28,6%9,0%2,3%2,2%
1215Toyota Voxy7.33132.526-20,9%-1,6%2,3%1,7%
1314Daihatsu Mira6.22637.214-25,0%-36,7%2,0%2,0%
1412Nissan Note6.14040.55114,5%-10,4%1,9%2,1%
1516Suzuki Spacia6.03832.001-33,6%-32,8%1,9%1,7%
1619Toyota Vitz5.71028.47516,0%-10,8%1,8%1,5%
1728Toyota Vellfire5.61819.362130,9%7,7%1,8%1,0%
1818Mazda24.45731.283165,9%121,6%1,4%1,7%
1824Toyota Harrier4.45723.11926,2%13,3%1,4%1,2%
199Honda N-WGN4.20443.867-68,6%-18,0%1,3%2,3%
2034Toyota Alphard4.03313.680151,4%9,1%1,3%0,7%
2139Honda Step4.03311.5361,3%-28,4%1,3%0,6%
2222Nissan Serena3.86625.47818,7%-26,4%1,2%1,3%
2320Honda Vezel3.42827.019-56,9%-0,3%1,1%1,4%
2432Toyota Crown3.25915.36123,1%-26,5%1,0%0,8%
2440Mazda CX-33.25911.2681,0%0,6%
2529Toyota Passo3.05117.78219,3%1,8%1,0%0,9%
2625Toyota Noah3.01720.937-44,3%-11,8%0,9%1,1%
2721Daihatsu Wake2.97025.7660,9%1,4%
2833Suzuki Swift2.71514.025-12,6%-8,9%0,9%0,7%
2927Nissan X-Trail2.43119.728-42,2%-28,2%0,8%1,0%
3031Honda Freed2.36416.9540,3%-6,7%0,7%0,9%

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