Japan new cars sales down 4% in October in a deteriorating economic environment.

Japan new cars sales

Japan new cars sales down 4% in October in a deteriorating economic environment. Toyota’s performance was pushed up by the last generation of Sienta, jumped in the third step of the podium.

Economic Outlook

After deteriorating sharply in Q2, sluggish private consumption and weaker growth in Japan’s neighbors are likely to exert further downward pressure to the economy. The all-important TANKAN business survey for Q3 signals that manufacturers are becoming more pessimistic, while exports slowed markedly in September on weaker demand from China.

In an attempt to shift attention to the economy and revamp his popularity, Prime Minister Shinzo Abe reshuffled his cabinet on 7 October, in which he, nevertheless, maintained close allies in key government posts. Moreover, Abe also appointed a new minister who will be in charge of pushing forward his reform agenda and implementing the “100 million” policy. Although short on details, this initiative seeks to boost nominal GDP to JPY 600 trillion (USD 5 trillion) in the coming years, reverse Japan’s falling birthrate and beef up welfare services.

Market Outlook

In absence of favorable new facts from the real economy with consumer’ demand still declining, the Japanese domestic new vehicles market is continuing its slow decline, started in April 2014. In October, according to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers and dealers, the new cars sales had been down 3.9% with 380.089 units.

Consequently, after ten months of the year, total sales have been 4.278.698, down a sharp 7.3% or 330.000 units from the correspondent period last year.

Lat month was almost positive for the market leader Toyota, which gained 3.2% with 121.207 sales, moving the market share up to 32.7%. The sixth followers have all lost sales, with Honda in second registering 53.314 units (-6.5%), followed by Suzuki with 50.901 (-12.4%), Daihatsu with 46.693 (-2.8%), Nissan with 38.842 (-5.9%), Mazda with 15.231 (-12.5%) and Subaru with 9.968 (-13.6%).

Mitsubishi reported a positive score with 6.827 sales (+6.4%) reducing the heavy year-to-date lost.

As far as ranking by group, Toyota Group dominates with market share at 46.6% followed by Honda at 14.6%, Suzuki at 13.4%, Renault-Nissan at 10.3% and Mazda at 4.0%.

As far as the best-selling models, the leader was the hybrid Toyota Aqua with 15.536 sales (-13.8%) followed by the Honda N-Box with 12.277 (-12.2%), the Toyota Sienta with 10.857 (+634%), the Honda Fit with 10.189 (-24.6%) and the Daihatsu Tanto with 10.069 (-38.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank OctRank 2015BrandSales OctSales 2015Var OctVar 2015Share OctShare 2015
11Toyota121.2071.220.1043,2%-5,8%32,0%28,5%
22Honda55.314624.776-6,5%-15,8%14,6%14,6%
33Suzuki50.901543.823-12,4%-15,7%13,4%12,7%
44Daihatsu46.692512.977-2,8%-11,1%12,3%12,0%
55Nissan38.842510.066-5,9%-15,0%10,2%11,9%
66Mazda15.231217.407-12,5%15,0%4,0%5,1%
77Subaru9.968137.245-13,6%-5,2%2,6%3,2%
88Mitsubishi6.82788.3816,4%-22,5%1,8%2,1%
99Isuzu4.76863.014-2,0%262,8%1,3%1,5%
1011Hino4.62850.43212,5%384,2%1,2%1,2%
1113Lexus4.11139.287-8,9%4,3%1,1%0,9%
1210Mercedes4.10953.775-4,0%11,7%1,1%1,3%
1315Mitsubishi Fuso3.25236.632-0,7%180,7%0,9%0,9%
1414BMW3.19037.23010,0%2,8%0,8%0,9%
1512Volkswagen2.40346.596-48,0%-14,7%0,6%1,1%
1617Mini1.47516.5941,0%22,1%0,4%0,4%
1716Audi1.40325.020-29,4%-1,6%0,4%0,6%
1818Volvo99810.91123,8%-1,5%0,3%0,3%
1919Jeep5516.06417,5%9,8%0,1%0,1%
2021Fiat5054.78920,2%-25,4%0,1%0,1%
2120Porsche4445.32469,5%40,2%0,1%0,1%
2224Ford4094.10826,6%2,9%0,1%0,1%
2322Peugeot3694.75048,8%3,9%0,1%0,1%
2423Renault3474.3162,7%12,3%0,1%0,1%
2525Land Rover2642.57720,0%-4,4%0,1%0,1%
2627Citroen1391.66156,2%-12,4%0,0%0,0%
2730Jaguar1351.05298,5%19,4%0,0%0,0%
2829Maserati1081.107-14,3%2,2%0,0%0,0%
2926Alfa Romeo992.03941,4%-3,9%0,0%0,0%
3028Abarth581.171-31,0%1294,0%0,0%0,0%
3131Cadillac45728-31,8%10,5%0,0%0,0%
3232Chevrolet42666-38,2%-25,2%0,0%0,0%
3336Bentley3629724,1%86,8%0,0%0,0%
3333Ferrari36646-16,3%47,2%0,0%0,0%
3439Alpina3322650,0%76,6%0,0%0,0%
3437Dodge33253-8,3%-34,1%0,0%0,0%
3535Lamborghini2831327,3%118,9%0,0%0,0%
3634Chrysler26397-79,2%-63,5%0,0%0,0%
3740Smart21161-64,4%-83,9%0,0%0,0%
3838Lotus17243-46,9%-11,6%0,0%0,0%
3942Rolls-Royce11135-8,3%17,4%0,0%0,0%
4041Aston Martin9137-30,8%-1,4%0,0%0,0%
4044Hyundai956200,0%115,4%0,0%0,0%
4143McLaren76616,7%-10,8%0,0%0,0%
4245GMC54766,7%20,5%0,0%0,0%
4346Pontiac418#DIV/0!100,0%0,0%0,0%
4452Bugatti35200,0%150,0%0,0%0,0%
4547Hummer217#DIV/0!6,3%0,0%0,0%
4651Maybach16#DIV/0!500,0%0,0%0,0%
4650Buick170,0%-22,2%0,0%0,0%
Rank OctRank 2015GroupSales OctSales 2015Var OctVar 2015Share OctShare 2015
11Toyota176.6381.822.8001,5%-5,1%46,6%42,6%
22Honda55.314624.776-6,5%-15,8%14,6%14,6%
33Suzuki50.901543.823-12,4%-15,7%13,4%12,7%
44Renault-Nissan39.189514.382-5,8%-14,8%10,3%12,0%
55Mazda15.231217.407-12,5%15,0%4,0%5,1%
67Mitsubishi10.079125.0134,0%-1,7%2,7%2,9%
76Fuji Heavy Industries9.968137.245-13,6%-5,2%2,6%3,2%
89Isuzu Motors4.76863.014-2,0%262,8%1,3%1,5%
910BMW4.70954.1857,2%8,3%1,2%1,3%
108Volkswagen4.31777.555-37,6%-7,9%1,1%1,8%

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