August Japanese car market hit by sharp consumption tax.

japanese car market

August Japanese car market hit by sharp consumption tax with double digit lost for many players while Honda and Mercedes have further gained from year ago. Toyota Aqua was back market leader ahead of Honda Fit and Daihatsu Tanto.

In August 2014 according to data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, new Light Passengers Vehicles sold have been 331.667, losing 9.4% from the correspondent month last year. This was the fourth losing month in the last five, following the taxes increase effective on April 1st, 2014.

In the first eight month of the year sales have been 3.790.000, up 9.4% from year ago.

Vehicle deliveries last month in Asia’s second-largest auto market fell to the lowest since December 2012 after Japan raised its consumption tax for the first time 17 years, according to industry figures released yesterday.

In the run-up to the levy being increased 3 percentage points to 8 percent on April 1, sales had surged for seven straight months, before falling down after the tax hick foreshadowing the extent of the consumer backlash resulting from the higher taxes Prime Minister Abe imposed to counter the World’s biggest debt burden.

In August Honda was the only domestic player able to increase volume compared with same month last year. All others fell down, starting from the leader, Toyota with 91.253 sales (down 12.6%). Honda was second with 52.748 sales (+10%) while Suzuki in third has lost only 3.8%.

Nissan has lost 17.5%, Daihatsu 18.5%, Mazda 15.8% and Mitsubishi 36.8%: a real debacle!

Among importers, many brands had been positive, starting from the leader, the German Mercedes that increased sales by 10.8% and Renault, which ranked only 22nd while improving volume by 61.5%.

In the interactive tables below you can sort through the All-brands and Best-selling models:

Rank AugRank YTDBrandAug 2014Ytd 2014Aug YoY var. %Share Q1Share I HalfShare JulShare Aug
11Toyota91.2531.048.735-12,6%27,3%27,1%31,3%27,5%
22Honda52.748603.96610,9%16,3%16,0%15,4%15,9%
33Suzuki48.159517.650-3,8%12,0%13,5%14,3%14,5%
44Nissan38.704481.614-17,5%13,8%12,9%12,1%11,7%
55Daihatsu35.593467.716-18,4%12,1%12,8%10,6%10,7%
66Mazda13.758150.716-15,8%4,4%4,1%3,4%4,1%
77Subaru11.113113.610-10,4%3,3%2,9%3,3%3,4%
88Mitsubishi6.54389.419-36,8%2,5%2,4%2,1%2,0%
99Isuzu5.77946.22811,2%1,2%1,2%1,3%1,7%
1011Mercedes4.56835.86210,8%1,0%0,9%0,8%1,4%
1112Hino4.05034.91718,6%1,0%0,9%0,9%1,2%
1210Volkswagen3.72943.449-14,2%1,3%1,2%0,9%1,1%
1314Mitsubishi Fuso3.00327.9095,7%0,7%0,7%0,7%0,9%
1413Lexus2.78028.469-19,0%0,8%0,7%0,7%0,8%
1515BMW2.69227.866-14,0%0,8%0,7%0,6%0,8%
1616Audi1.95919.8610,5%0,5%0,5%0,4%0,6%
1717Mini1.17010.20610,9%0,2%0,3%0,3%0,4%
1818Volvo9048.784-45,9%0,2%0,2%0,2%0,3%
1919Fiat4705.1390,4%0,1%0,1%0,1%0,1%
2020Jeep4554.2919,9%0,1%0,1%0,1%0,1%
2121Peugeot3183.679-12,4%0,1%0,1%0,1%0,1%
2223Renault3023.11961,5%0,1%0,1%0,1%0,1%
2322Ford2613.1747,0%0,1%0,1%0,1%0,1%
2425Land Rover2412.088-21,5%0,0%0,1%0,0%0,1%
2524Porsche2342.929-21,5%0,1%0,1%0,1%0,1%
2627Citroen1351.542-31,1%0,0%0,0%0,0%0,0%
2726Alfa Romeo1181.781-38,9%0,1%0,1%0,0%0,0%
2829Smart10978626,7%0,0%0,0%0,0%0,0%
2928Chrysler81828-6,9%0,0%0,0%0,0%0,0%
3030Maserati77778133,3%0,0%0,0%0,0%0,0%
3131Chevrolet76708-21,6%0,0%0,0%0,0%0,0%
3232Jaguar636893,3%0,0%0,0%0,0%0,0%
3333Cadillac48511-11,1%0,0%0,0%0,0%0,0%
3434Ferrari33353-2,9%0,0%0,0%0,0%0,0%
3441Alpina33670,0%0,0%0,0%0,0%
3535Dodge31316-27,9%0,0%0,0%0,0%0,0%
3636Lotus20200-16,7%0,0%0,0%0,0%0,0%
3737Aston Martin13113-23,5%0,0%0,0%0,0%0,0%
3740Rolls Royce138662,5%0,0%0,0%0,0%0,0%
3838Lamborghini7110-50,0%0,0%0,0%0,0%0,0%
3939Bentley5101-66,7%0,0%0,0%0,0%0,0%
4044Lancia429-50,0%0,0%0,0%0,0%0,0%
4050Tesla440,0%0,0%0,0%0,0%
4142McLaren360-50,0%0,0%0,0%0,0%0,0%
4143GMC332-72,7%0,0%0,0%0,0%0,0%
4247Hummer213-81,8%0,0%0,0%0,0%0,0%
4345Hyundai122-50,0%0,0%0,0%0,0%0,0%
4348Pontiac190,0%0,0%0,0%0,0%0,0%
4351Mayback110,0%0,0%0,0%0,0%
4452Kia--0,0%0,0%0,0%0,0%
4449Buick-6-100,0%0,0%0,0%0,0%0,0%
4451Saab-1-100,0%0,0%0,0%0,0%0,0%
4451Proton-1-100,0%0,0%0,0%0,0%0,0%
4448MG-9-100,0%0,0%0,0%0,0%0,0%
4446Morgan-14-100,0%0,0%0,0%0,0%0,0%
4452Opel--0,0%0,0%0,0%0,0%

Rank AugRank YtdModelAug 2014Ytd 2014Aug YoY var. %Share JulShare AugShare YTD
12Toyota Aqua14.543162.089-31,2%5,2%4,4%4,3%
23Honda Fit13.369151.769115,9%3,6%4,0%4,0%
31Daihatsu Tanto11.979164.71342,8%3,7%3,6%4,3%
44Toyota Prius10.675131.514-36,3%3,7%3,2%3,5%
57Suzuki WagonR10.581115.412-12,3%2,4%3,2%3,0%
65Nissan Dayz10.271123.8937,0%3,2%3,1%3,3%
76Honda N-Box10.133121.244-43,7%3,2%3,1%3,2%
817Suzuki Hustler9.90064.1983,0%3,0%1,7%
913Toyota Voxy8.53174.745215,1%2,8%2,6%2,0%
1015Honda Vezel7.98566.2312,5%2,4%1,7%
119Daihatsu Mira7.55596.014-27,5%2,0%2,3%2,5%
1210Toyota Corolla6.65182.155-3,1%2,4%2,0%2,2%
1312Nissan Note6.62275.046-24,6%1,9%2,0%2,0%
1414Suzuki Alto6.59073.276-20,4%1,9%2,0%1,9%
158Daihatsu Move5.88996.497-59,4%1,8%1,8%2,5%
1611Suzuki Spacia5.19081.608-50,5%2,1%1,6%2,2%
1716Toyota Vitz4.81165.150-9,6%2,6%1,5%1,7%
1822Toyota Harrier4.67339.1741,1%1,4%1,0%
1919Toyota Noah4.65846.255141,5%1,5%1,4%1,2%
2018Nissan Serena4.65555.719-29,6%1,4%1,4%1,5%
2123Honda Freed3.87136.296-33,1%1,1%1,2%1,0%
2226Toyota Crown3.33033.837-34,9%0,8%1,0%0,9%
2325Toyota Passo2.96934.77115,2%1,1%0,9%0,9%
2420Mitsubishi eK2.87441.228-40,0%1,0%0,9%1,1%
2528Suzuki Swift2.77728.873-14,2%0,9%0,8%0,8%
2627Mazda32.71132.177146,5%0,7%0,8%0,8%
2721Nissan X-Trail2.55339.96536,7%0,7%0,8%1,1%
2837Honda Step2.30020.267-47,5%0,5%0,7%0,5%
2932Honda N-One2.21925.470-68,5%0,5%0,7%0,7%
3034Suzuki Solio2.17023.5314,4%0,6%0,7%0,6%
3124Subaru Impreza2.09635.251-48,7%0,7%0,6%0,9%
3229Toyota Spade2.08028.406-41,7%0,7%0,6%0,7%
3336Mazda CX-52.07221.215-7,9%0,5%0,6%0,6%
3442Volkswagen Golf1.94715.689-7,6%0,4%0,6%0,4%
3539Toyota Porte1.92720.007-12,1%0,5%0,6%0,5%
3631Nissan Moco1.91726.970-25,8%0,4%0,6%0,7%
3735Mazda Demio1.87022.109-37,6%0,5%0,6%0,6%
3830Toyota Vellfire1.76328.047-50,2%0,8%0,5%0,7%
3933Honda Odyssey1.75924.813213,2%0,5%0,5%0,7%
4038Subaru Forester1.69420.230-24,8%0,4%0,5%0,5%

 

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