Kazakhstan. Hyundai taking the lead in market up 20.9%

Kazakhstan Vehicles Market

Kazakhstan Vehicles Market in 2020 is keeping the momentum going. Indeed, in January registrations surged 20.9% at 5.175 units. Hyundai has taken the market lead – signing the 5th consecutive monthly win – reaching 22% of market share, outpacing the historic leader Lada.

 

Economic Environment

Kazakhstan economy appears to have closed last year on a high note, after growth edged up in the third quarter. The short-term economic activity indicator—a proxy for GDP—grew at a quicker pace in Q4, on the back of upbeat industrial production, particularly in the manufacturing sector, and robust construction activity. Moreover, sturdier retail sales growth in the quarter hint that household spending remained resilient.
On the downside, falling merchandise exports in October and November indicate that challenging conditions in the external sector persisted in Q4.

 

Market Trend

Following and supporting the rapid economic development, the automotive industry born in early days of this century, was one of the fastest growing in the World in the decade ended in the 2013. In that year sales at 163.537 units scored the tenth annual all time record in a row.

The growth was too fast and when the C.I.S. region entered in recession due to the collateral effect of ONU sanctions to Russia, the market dropped down, with price increased, additional tax on the sector and negative consumer demand.

Performing worse than any expectations, the domestic market dropped down for three consecutive years, losing near 70% of record volume and landing at 46.327 units at the end of the 2016. In 2017, a new positive pathway was taken, and in 2018 sales increased at 58.465, revoering 24.4%.

The recovery continued in 2019 when all months have been reported year-on-year growth, ending at 72.357, up 24.4% from the previous year.

In 2020, as reported by the Kazakhstan Auto Association, the car market is keeping momentum up. Indeed, in January registrations surged 20.9% at 5.175 units.

Brand-wise, Hyundai has taken the market lead – signing the 5th consecutive monthly win – soaring 40.8% and reaching 22% of market share. Indeed, the former leader Russian Autovaz (Lada), which has dominated in the previous decade, falls in 2nd position with just 17.7% of share, ahead of Toyota (-26.6%).

Kia and Renault are registring an aggressive pace, both booming over 50% from 2019.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales January+/- 2020Share January
13Hyundai113640,8%22,0%
21Lada917-9,7%17,7%
32Toyota710-26,6%13,7%
428Ravon65712,7%
54Kia52555,8%10,1%
66Renault24966,0%4,8%
75Volkswagen156-15,7%3,0%
87GAZ1498,0%2,9%
99Lexus1254,2%2,4%
108Nissan114-18,0%2,2%
1110UAZ67-20,2%1,3%
1212Skoda6334,0%1,2%
1317JAC59181,0%1,1%
1415BMW4631,4%0,9%
1514Mitsubishi4446,7%0,9%
1613Subaru412,5%0,8%
1711Chevrolet31-56,9%0,6%
1818Mazda2613,0%0,5%
1928Land Rover130,3%
2022Mercedes1183,3%0,2%
2121Cadillac1025,0%0,2%
2225Porsche8700,0%0,2%
2323Isuzu525,0%0,1%
2424Peugeot350,0%0,1%
2528Suzuki20,0%
2620Infiniti2-80,0%0,0%
2723Volvo2-33,3%0,0%
2826Audi20,0%0,0%
2928Jaguar20,0%

Rank 2020Rank 2019BrandSales January+/- 2020Share January
12Hyundai-Kia166145,2%32,1%
21Renault Nissan Alliance1326-1,3%25,6%
33Toyota Group835-23,2%16,1%
47General Motors698772,5%13,5%
54Volkswagen Group229-2,6%4,4%
65GAZ Group1498,0%2,9%
76UAZ67-20,2%1,3%
811Jac Motors59181,0%1,1%
99BMW4627,8%0,9%

Rank 2020Rank 2019ModelJanuary Sales'+/- January
12Lada Granta44810,6%
249Ravon Nexia R3439
33Hyundai Tucson36215,3%
413Hyundai Creta329196,4%
51Toyota Camry268-47,0%
610Kia Rio25582,1%
74Lada Vesta218-18,0%
849Ravon R4216
99Hyundai Accent17920,1%
106Hyundai Elantra171-11,4%

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