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Flash Reports

Kenya Car Market Report 2010-2025

Kenya Car Market Kenya Car Market

Kenya Car Market Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.

Market Trend

Following a quite positive period, ended with the all time record hit in the 2015 with 19.549 vehicles sold, Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume. Indeed, according to data released by the Kenyan Motor Industry Association, in the 2017 total vehicles (including HCVs) sales have been 10.831 (-19.8%).

The start of the 2018 was supported by a renovated economic momentum. However, the positive demand of new vehicles reported in Q1 with sales at 2.841 units (+8.6%) was followed by a negative Q2, with 2.391 sales (-17.3%) and Q3, with 2.433 sales (-13.6%) , with Year to Date figures at 7.382 (-11.3%).

Market September Sales Sales Q3 Sales 2018 YTD Variation September Variation Q3 Variation 2018
Car+LCV 491 1.458 4.567 -12,2% -26,1% -16,9%
HCV 368 975 2.815 11,5% 15,7% -0,5%
Total 859 2.433 7.382 -3,4% -13,6% -11,3%

The market leader is again Isuzu, dominating the commercial segment, with 2.366 sales. Toyota was second with 1.825 sales ahead of Mitsubishi with 680.

Research Contents

Focus2move Automotive Market Reports provide a comprehensive and extensive overview about this market including information on the cars and light commercial market size, market share and industry trends, with a deep segment analysis and full data for brands and models in the last two years, plus forecast by T.I.V:, segments and brand up to 2025.

We can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.

Make sure you stay one step ahead of your competitors!

Focus2move’s market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence.

Contents are:

Contents are:

Historical Data 2010-2017

1 – Global Vehicles Market Data 2010-2018
2 – Introduction to the country
3 – Market vehicles industry data & trends 2010-2017
4 – Performance by brand 2016-2017
5 – Premium Brands performance 2010-2017
6 – Car Passenger’s segmentation 2010-2017
7 – Car Passenger’s sales & share by Model 2016-2017
8 – Light Commercial Vehicles segmentation 2010-2017
9 – LCVs sales & share by model 2016-2017

Future Outlook 2018-2025

10 – Global Automotive Mega Trends
11 – Global Vehicles Market Forecast 2018-2025
12 – Local Vehicles Market Mega Trends 2018-2025
13 – Local Vehicles Market Forecast 2018-2025
14 – Brand Performance Forecast 2018-2025
15 – Car Passenger’s Segments Forecast 2018-2025
16 – LCVs segments Forecast 2018-2025

AX – Sources
AX – Methodology

To know more on the product and to see the Table of Contents, please click on the picture.





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