Kia Global Performance 2017 was really negative losing 9.3% despite the positive momentum in the Pacific, CIS and Latin America regions. Sales are dragged down by crisis in Korea and China. The best-selling model is again the Sportage.
Following a positive medium term performance with 2010-2016 sales up at a Compound annual growth rate (C.A.G.R) of +3.3% (vs 4.6% of the industry), in the 2017 Kia experienced one the deepest sales crisis since Hyundai acquisition, at the end of last century. Indeed year to date November global sales declined a deep 9.3% with 2.89 million sales.
A regional level, the brand is still growing in the Pacific area (including Australia) with sales up 27.9%, in the C.I.S. markets (+21.0%) and in the Latin America (+12.6%) and even in the European Community (+7.4%) while it is losing in all others with the significant lost of 24.5% in Asia (including China and Korea).
At model-wise, the best-selling model is the Sportage with 426.000 sales followed by the Rio with 278.000 and the Sorento with 251.000.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Kia Global Performance Report
In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again Asia with 51.0% of total sales in the 2017 (from 56.9% in the 2010). All other regions gained relevance with America at 27.6% in the 2016 (it was 24.7%) and Europe at 18.4% ( it was 15.4%).
We track Kia sales in 140 countries.
In 2017, the top market was China with 20.4% of global sales, followed by USA with 19.5% and Korea with 16.1%. Iran raised at 4th market while Russia was 5th with last three years sales dropped near 25% (so the half of the rest of the market).
In the study all models sales are analyzed from 2010 to 2017.
Please click on the product figure to see the Contents details.
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