Kia Global Performance. 2017 has been widely negative

Kia Global Performance. Kia Global Performance.

Kia Global Performance year to date November 2017 is really negative losing 7.1% despite the positive momentum in the Pacific, CIS and Latin America regions. Sales are dragged down by crisis in Korea and China. The best-selling model is again the Sportage.

Following a positive medium term performance with 2010-2016 sales up at a Compound annual growth rate (C.A.G.R) of 3.3% (vs 4.6% of the industry), in the 2017 Kia is suffering one the deepest sales crisis in the last twenty years. Indeed year to date November global sales declined a deep 7.1% with 2.58 million sales.

A regional level, the brand is still growing in the Pacific area (including Australia) with sales up 26.5%, in the C.I.S. markets (+21.7%) and in the Latin America (+10.5%) and even in the European Community (+6.8%) while it is losing in all others with the significant lost of 20.0% in Asia (including China and Korea).

At model-wise, the best-selling model is the Sportage with 389.000 sales followed by the Rio with 257.000 and the Sorento with 238.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Kia Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again Asia with 51.0% of total sales in the 2016 (from 56.9% in the 2010). All other regions gained relevance with America at 27.6% in the 2016 (it was 24.7%) and Europe at 18.4% ( it was 15.4%).

We track Kia sales in 140 countries.

In 2016, the top market was China with 20.4% of global sales, followed by USA with 19.5% and Korea with 16.1%. Iran raised at 4th market while Russia was 5th with last three years sales dropped near 25% (so the half of the rest of the market).

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
9 9 Pacific 14.708 17.608 15.270 5.076 4.850 57.512
5 5 CIS 40.006 51.111 52.724 18.176 16.970 178.987
4 4 LatAm 53.901 52.701 56.575 19.568 20.208 202.953
3 3 UE 129.486 120.806 118.644 39.370 37.824 446.130
10 11 Africa 6.892 5.205 6.501 2.678 2.416 23.692
7 8 Levant 17.989 15.393 16.481 4.737 4.536 59.136
2 2 America North 141.503 190.967 184.851 50.263 50.709 618.293
8 7 Asean 15.081 14.777 13.201 7.197 7.437 57.692
6 6 GCC 16.684 17.238 12.996 7.943 7.104 61.965
12 12 Europe East 2.607 4.566 3.987 1.694 1.380 14.234
1 1 Asia 208.463 196.157 229.810 82.605 135.300 852.335
11 10 Africa North 3.607 4.268 4.898 1.265 1.232 15.270
Total 650.927 690.796 715.936 240.572 289.967 2.588.198
Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 1 Kia Sportage 107.933 108.940 103.001 35.323 34.152 389.348
2 2 Kia Rio 62.839 70.744 76.657 25.734 21.449 257.423
3 3 Kia Sorento 57.042 67.356 71.715 19.026 23.272 238.411
4 5 Kia Soul 33.621 40.682 49.751 13.257 12.786 150.098
5 6 Kia Optima 40.997 45.317 36.629 12.110 11.896 146.949
6 4 Kia K3 43.449 27.796 36.061 17.736 21.030 146.072
7 8 Kia Forte 33.951 44.426 43.689 11.865 11.379 145.310
8 9 Kia Picanto 33.926 30.856 30.112 10.072 8.979 113.944
9 10 Kia Cee’d 23.178 26.823 21.943 6.741 6.925 85.609
10 11 Kia Morning 22.474 23.554 21.674 7.344 9.167 84.213

(2036)

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