Kia Global performance in recent years has grown slower than the global industry growth while in the 2018 was quite positive – up 3% – with 2.9 million units sold. In Russia, sales improved over 20%. In the recently published study, focus2move team projects volumes at 3.4 million by the 2025.
Kia ranks as the ninth largest car brand in the World, concentrating the greatest part of its sales in the Asian market, while having improved with high speed – during the last decade – in the American (North, Centre and South aggregated) and European markets.
Since the 1999 take over by Hyundai, when the brand was in bankrupt, Kia has scored an impressive growth year after year escalating the establishment of the World car and placing production facilities in four continents. The impressive growth was broken in the 2017, with difficulties in several countries, but mainly in China, caused an annual fall , the deepest in 20 years.
In the 2018 Kia was doing better, selling 2.9 million light vehicles in the World, improving 3% from the previous year.
Since the 2010 the brand sales grew up 4% with a CAGR of 0.5%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Kia has kept a stable market share in this period. According to our study, in the period 2019-2025 Kia will boost sales at 3.4 million units.
Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Kia in the World since 2010, reporting in the just updated market research “Kia Global Sales Performance 2010-2025” all sales broken down by region, country and model.
In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.
The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.