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Flash Reports

Kia May. Sales are growing over 10% despite USA

Kia Global Performance Kia-Stonic_UK-Version-2018

Kia Global performance in the 2018 is quite positive recovering the fall scored in the previous year. China, Russia, Mexico and Spain are driving sales up 10% year to date and just few markets reported lost, including USA, the most important market.

Kia ranks as the eight larger car brand in the World.

Since the 1999 take over by Hyundai, when the brand was in bankrupt, Kia has scored an impressive growth year after year escalating the establishment of the World car and placing production facilities in four continents. The impressive growth was broken in the 2017, with difficulties in several countries, but mainly in China, caused an annual fall , the deepest in 20 years.

In the 2018 global sales are doing better and year to date May figures were positive with 1.18 million sales (+8.6%).

Looking at the sales country-wise, while the top market is still the USA weighting for 20% of total sales, this year performance is driven mainly by growth in China (+35.2%), Russia (+24.7%), Mexico (+13.4%) and Spain (+17.2%), while negative data are reported for few markets, including Turkey (-11.8%), Saudi Arabia (-11.7%), Denmark and Finland.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 45,0% 43,2% 40,1% 38,5% 40,5% 39,1%
SUV 25,1% 24,5% 27,0% 30,5% 28,5% 29,9%
sedan 15,6% 16,4% 15,2% 14,6% 14,1% 14,0%
MPV 11,1% 12,2% 13,6% 12,9% 12,5% 12,2%
Van Mid 2,5% 2,8% 3,2% 2,8% 3,2% 3,0%
Van Large 0,7% 0,8% 0,8% 0,6% 0,9% 1,0%
coupe 0,0% 0,0% 0,0% 0,0% 0,3% 0,8%
Bus Light 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
Van Small 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
Pick up 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
Hatch 87.460 82.653 101.523 92.281 93.290 457.208 1,5%
SUV 67.731 63.257 80.368 77.119 77.525 366.001 21,9%
sedan 26.119 26.356 36.004 35.948 36.232 160.659 6,3%
MPV 23.292 21.873 30.077 33.037 33.827 142.105 -0,6%
Van Mid 6.201 6.054 7.440 7.865 7.641 35.201 -10,0%
coupe 2.196 2.379 3.426 3.066 3.266 14.333 3395,9%
Van Large 2.289 2.177 3.014 2.063 1.646 11.189 29,5%
Bus Light 73 73 73 73 73 363 0,0%
Total 215.361 204.821 261.925 251.452 253.500 1.187.058 8,6%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 USA 126.945 50.585 59.462 236.992 -1,1%
2 2 South Korea 125.776 50.224 47.267 223.267 6,1%
3 3 China 85.505 33.262 29.961 148.728 35,2%
4 4 Russia 50.112 18.162 18.425 86.699 24,7%
5 5 UK 28.751 7.670 6.743 43.164 0,7%
6 6 Mexico 23.201 7.503 7.411 38.115 13,4%
7 9 Spain 15.928 5.850 6.982 28.760 17,2%
8 7 Canada 13.883 7.301 7.286 28.470 -0,2%
9 8 Germany 15.858 6.470 5.762 28.090 10,8%
10 10 Australia 14.279 4.502 5.500 24.281 10,4%
11 11 Italy
12 14 France
13 12 Vietnam
14 13 Israel
15 15 Saudi Arabia
16 18 Netherlands
17 17 Iran
18 16 Chile
19 19 Poland
20 20 Sweden
21 21 Colombia
22 24 Iraq
23 22 Peru
24 23 South Africa
25 26 Belgium
26 25 Finland
27 32 Czech Rep
28 28 Ireland
29 35 Brazil
30 27 Turkey
31 30 UAE
32 31 Austria
33 33 Kuwait
34 29 Denmark
35 38 Slovakia
36 36 Jordan
37 34 Ecuador
38 37 Puerto Rico
39 43 Portugal
40 42 Panama
41 40 Oman
42 47 Hungary
43 41 Egypt
44 39 Lebanon
45 44 New Zealand
46 46 Paraguay
47 54 Switzerland
48 49 Norway
49 48 Malaysia
50 52 Guatemala
51 56 Argentina
52 55 Romania
53 53 Qatar
54 67 Greece
55 45 Ukraine
56 51 Tunisia
57 61 Slovenia
58 50 Philippines
59 57 Dominican Republic
60 58 Syria
61 65 Cyprus
62 60 Algeria
63 59 Kazakhstan
64 71 Belarus
65 62 Bahrain
66 63 Bolivia
67 66 Taiwan
68 64 Croatia
69 68 Morocco
70 69 Estonia
71 70 El Salvador
72 72 Bulgaria
73 73 Brunei
74 74 Latvia
75 75 Thailand
76 76 Serbia
77 77 Martinique
78 78 Reunion
79 79 Indonesia
80 80 Singapore
81 81 Azerbaijan
82 82 Laos
83 83 Tahiti
84 84 Hong Kong
85 86 Iceland
86 87 Bermuda
87 88 Ghana
88 89 Cuba
89 90 Angola
89 90 Mauritius
90 91 Lithuania
91 92 ivory coast
92 85 Nigeria
93 93 Fiji
94 95 Senegal
95 96 New Caledonia
96 94 Uzbekistan
97 97 Myanmar
98 98 Honduras
99 100 Nicaragua
100 99 Bosnia
101 101 Papua New Guinea
102 108 Namibia
103 102 Sri Lanka
104 103 Macedonia
105 104 Mozambique
105 104 Madagascar
106 105 Cambodia
107 106 Swaziland
108 107 Zimbawe
109 109 Botswana
110 110 Moldova
111 112 Montenegro
112 115 Yemen
113 113 Malawi
113 111 Georgia
114 114 Cameroon
115 116 Gabon
116 117 Liechtenstein
117 118 Ethiopia
118 119 Venezuela
118 119 Monaco
118 119 Kenya
118 105 Zambia
118 119 Costa Rica
118 119 Japan
118 119 Turkmenistan

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.






 

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