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Kia May. Sales are growing over 10% despite USA

Kia Global PerformanceKia-Stonic_UK-Version-2018

Kia Global performance in the 2018 is quite positive recovering the fall scored in the previous year. China, Russia, Mexico and Spain are driving sales up 10% year to date and just few markets reported lost, including USA, the most important market.

Kia ranks as the eight larger car brand in the World.

Since the 1999 take over by Hyundai, when the brand was in bankrupt, Kia has scored an impressive growth year after year escalating the establishment of the World car and placing production facilities in four continents. The impressive growth was broken in the 2017, with difficulties in several countries, but mainly in China, caused an annual fall , the deepest in 20 years.

In the 2018 global sales are doing better and year to date May figures were positive with 1.18 million sales (+8.6%).

Looking at the sales country-wise, while the top market is still the USA weighting for 20% of total sales, this year performance is driven mainly by growth in China (+35.2%), Russia (+24.7%), Mexico (+13.4%) and Spain (+17.2%), while negative data are reported for few markets, including Turkey (-11.8%), Saudi Arabia (-11.7%), Denmark and Finland.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch45,0%43,2%40,1%38,5%40,5%39,1%
SUV25,1%24,5%27,0%30,5%28,5%29,9%
sedan15,6%16,4%15,2%14,6%14,1%14,0%
MPV11,1%12,2%13,6%12,9%12,5%12,2%
Van Mid2,5%2,8%3,2%2,8%3,2%3,0%
Van Large0,7%0,8%0,8%0,6%0,9%1,0%
coupe0,0%0,0%0,0%0,0%0,3%0,8%
Bus Light0,0%0,0%0,0%0,0%0,0%0,0%
Van Small0,0%0,0%0,0%0,0%0,0%0,0%
Pick up0,0%0,0%0,0%0,0%0,0%0,0%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
Hatch87.46082.653101.52392.28193.290457.2081,5%
SUV67.73163.25780.36877.11977.525366.00121,9%
sedan26.11926.35636.00435.94836.232160.6596,3%
MPV23.29221.87330.07733.03733.827142.105-0,6%
Van Mid6.2016.0547.4407.8657.64135.201-10,0%
coupe2.1962.3793.4263.0663.26614.3333395,9%
Van Large2.2892.1773.0142.0631.64611.18929,5%
Bus Light73737373733630,0%
Total215.361204.821261.925251.452253.5001.187.0588,6%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11USA126.94550.58559.462236.992-1,1%
22South Korea125.77650.22447.267223.2676,1%
33China85.50533.26229.961148.72835,2%
44Russia50.11218.16218.42586.69924,7%
55UK28.7517.6706.74343.1640,7%
66Mexico23.2017.5037.41138.11513,4%
79Spain15.9285.8506.98228.76017,2%
87Canada13.8837.3017.28628.470-0,2%
98Germany15.8586.4705.76228.09010,8%
1010Australia14.2794.5025.50024.28110,4%
1111Italy
1214France
1312Vietnam
1413Israel
1515Saudi Arabia
1618Netherlands
1717Iran
1816Chile
1919Poland
2020Sweden
2121Colombia
2224Iraq
2322Peru
2423South Africa
2526Belgium
2625Finland
2732Czech Rep
2828Ireland
2935Brazil
3027Turkey
3130UAE
3231Austria
3333Kuwait
3429Denmark
3538Slovakia
3636Jordan
3734Ecuador
3837Puerto Rico
3943Portugal
4042Panama
4140Oman
4247Hungary
4341Egypt
4439Lebanon
4544New Zealand
4646Paraguay
4754Switzerland
4849Norway
4948Malaysia
5052Guatemala
5156Argentina
5255Romania
5353Qatar
5467Greece
5545Ukraine
5651Tunisia
5761Slovenia
5850Philippines
5957Dominican Republic
6058Syria
6165Cyprus
6260Algeria
6359Kazakhstan
6471Belarus
6562Bahrain
6663Bolivia
6766Taiwan
6864Croatia
6968Morocco
7069Estonia
7170El Salvador
7272Bulgaria
7373Brunei
7474Latvia
7575Thailand
7676Serbia
7777Martinique
7878Reunion
7979Indonesia
8080Singapore
8181Azerbaijan
8282Laos
8383Tahiti
8484Hong Kong
8586Iceland
8687Bermuda
8788Ghana
8889Cuba
8990Angola
8990Mauritius
9091Lithuania
9192ivory coast
9285Nigeria
9393Fiji
9495Senegal
9596New Caledonia
9694Uzbekistan
9797Myanmar
9898Honduras
99100Nicaragua
10099Bosnia
101101Papua New Guinea
102108Namibia
103102Sri Lanka
104103Macedonia
105104Mozambique
105104Madagascar
106105Cambodia
107106Swaziland
108107Zimbawe
109109Botswana
110110Moldova
111112Montenegro
112115Yemen
113113Malawi
113111Georgia
114114Cameroon
115116Gabon
116117Liechtenstein
117118Ethiopia
118119Venezuela
118119Monaco
118119Kenya
118105Zambia
118119Costa Rica
118119Japan
118119Turkmenistan

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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