Land Rover global performance driven by China

Land Rover global performance Land Rover global performance

Land Rover Global performance in the 2017 has been sustained by growth in Asia while declining in all others regions, Africa over all. The best-selling model is the Discovery Sport.

Following the outstanding performance reported in the period 2010-2016, during the first nine months of the 2017 Land Rover has reduced the speed improving only 3.6% with 332.000 global sales.

At regional-wise, sales are pulled up by the fastest increase reported in Asia (including China, Korea, Japan and India), (28.3%) while are losing in all others regions, specially in Africa (around -30%).

Actually the best-selling model is the Discovery Sport with 91.738 sales (+18.3%) followed by the Range Rover Evoque with 85.817 (+7.0%) and the Range Rover Sport with 64.405 (-3.3%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Land Rover Global Performance Report

In the period 2010-2016 Land Rover global sales have been one of the best in absolute in terms of percentage growth thanks to the astonishing +109% to be reported for this period, growing from 203.000 in the 2010 to 425.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 18.2%, while the industry CAGR in the period was +4.6%.

In this period, Land Rover has gained 10 steps within the Global Car Brands Ranking landing in the 43rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 44.5% of total sales (it was 43.5% in the 2010).

Sales in Asia count 27.8% (from 23.0%), while American sales represent the 22.0% (from 25.2%).

In our report we figure out this brand’s sales data in 119 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 20.6% of global sales share (from 15.9% in the 2010), ahead of UK with 19.6% (from 20.7%), USA with 17.3% (from 15.7%), Germany with 54% and Italy with 5.2%.

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Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
2 2 Asia 29.061 31.153 33.128 93.342 28,3%
12 12 Levant 199 220 260 679 3,8%
3 3 America North 22.412 17.962 21.003 61.377 0,2%
1 1 UE 54.383 40.401 41.260 136.044 -2,8%
6 6 CIS 2.444 2.762 2.395 7.600 -3,8%
9 9 Europe East 343 722 584 1.650 -5,6%
7 7 GCC 2.786 2.328 2.179 7.293 -6,6%
5 5 LatAm 2.335 2.638 2.757 7.730 -9,1%
4 4 Pacific 4.272 2.645 3.613 10.530 -10,2%
11 11 Asean 374 283 252 909 -19,2%
8 8 Africa 1.337 1.022 1.401 3.760 -30,0%
10 10 Africa North 462 364 285 1.111 -30,6%
Total 120.408 102.500 109.118 332.025 3,6%

Rank 2017 Rank 2016   Sales Q1 Sales Q2 Sales Q3 Sales YTD Sep Variation YTD 17
1 1 Land Rover Discovery Sport 34.240 28.840 28.659 91.738 18,3%
2 2 Land Rover Range Rover Evoque 33.547 26.409 25.861 85.817 7,0%
3 3 Land Rover Range Rover Sport 23.626 21.956 18.823 64.405 -3,3%
4 4 Land Rover Range Rover 18.121 16.399 14.557 49.077 2,8%
5 5 Land Rover Discovery 9.657 7.427 9.158 26.242 -6,2%
6 18 Land Rover Range Rover Velar 106 6.464 6.570
7 6 Land Rover Lr4 417 1.049 2.449 3.915 -62,1%
8 8 Land Rover Defender 440 270 455 1.165 -57,9%
9 7 LAND ROVER DEFENDER van 283 331 234 847 -84,0%
10 10 LAND ROVER RANGE ROVER van 220 223 220 662 0,6%

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