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Flash Reports

Lesotho 2017. Toyota near 70% of market share

Lesotho car Toyota-Land_Cruiser-2014

Lesotho car market in 2017 grew up 26% while standing below the 1.000 units. The country is not yet growing as necessary and the extremely low pro capita income does not allow the market growth. Toyota holds near 70% of market share.

Lesotho is a small and mountainous country completely landlocked by South Africa, depending on a narrow economic base of textile manufacturing, agriculture, remittances, and regional customs revenue. About three-fourths of the people live in rural areas and engage in animal herding and subsistence agriculture, although Lesotho produces less than 20% of the nation’s demand for food. Agriculture is vulnerable to weather and climate variability. Lesotho relies on South Africa for much of its economic activity; Lesotho imports 90% of the goods it consumes from South Africa, including most agricultural inputs.

Lesotho cars market is largely based on used vehicles imported by South Africa with a very limited offer of new vehicles cars, addressed to the few private consumer able to sustain their cost and to public sector. In recent years new vehicles market was stable below the 1.000 units, with a peak of 935 reached in the 2015. In the 2017 sales have been 784, up 26.9% from the previous year.

  Sales 2012 Sales 2013 Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 e
Car+LCV 860 846 935 724 618 784 784

  2012 Var 2013 Var 2014 Var 2015 Var 2016 Var 2017 Var 2018 var e
Car+LCV 3,6% -1,6% 10,5% -22,6% -14,6% 26,9% 0,0%

Of course, the competitive landscape is dominated by light vehicles, mainly pick ups and the market leader is Toyota, with near 70% of market share. Toyota registrations in the 2017 have been 536 (+21.5%) near 10 time more than the second, Ford.

 

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