Lexus. 2017 global sales down

Lexus Lexus

Lexus Global performance in the first nine months of the 2017 was down 5.2% with 473.000 sales, following the +10% reported in the period 2010-2016. Sales are negative in all regions, but East Europe and Latin America. The NX is the best selling model.

Following the almost positive performance reported in the period 2010-2016, during the first nine months of the 2017 Lexus is struggling losing sales in the global performance with 473.000 sales.

Sales are growing in East Europe (including Turkey) and in Latin America, but losing in all others regions. The worse is the GCC with sales down 21.5%, followed by the ASEAN (-16.8%) and Africa (-6.3%).

At model wise, the best model was the RX with 127.000 sales (-3.1%) followed by the NX with 113.000 (+6.8%) and the ES with 86.437 (-6.3%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Lexus Global Performance Report

In the period 2010-2016 Lexus global sales increased by 62.5% from the 412.000 sales in the 2010 to 669.000 in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 10.4%, while the industry CAGR in the period was +4.6%.

In this period, Lexus has gained 6 steps within the Global Car Brands Ranking landing in the 33rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the American region counting the 53.5% of total sales (it was 52.4% in the 2010).

Sales in Asia count 34.4% (from 34.9%), while European represent the 10.4% (from 10.6%).

In our report we figure out this brand’s sales data in 97 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 49.4% of global sales share (from 55.5% in the 2010), ahead of China with 14.6% (from 12.4%), Japan with 7.8% (from 8.1%), Russia with 3.6% and Canada with 3.4%.

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Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
11 11 Europe East 37 34 37 109 70,5%
3 3 UE 12.231 10.582 11.901 34.714 0,9%
8 8 LatAm 959 925 933 2.817 0,6%
5 5 CIS 5.639 6.227 7.021 18.887 0,1%
2 2 Asia 48.609 46.097 44.409 139.115 -3,0%
6 6 Pacific 2.438 2.692 2.179 7.309 -3,1%
9 9 Levant 588 689 630 1.907 -3,7%
1 1 America North 66.702 79.219 92.422 238.343 -5,7%
10 10 Africa 298 215 253 766 -6,3%
7 7 Asean 1.911 2.311 1.985 6.207 -16,8%
4 4 GCC 8.692 6.501 7.679 22.872 -21,5%
Total 148.104 155.493 169.450 473.047 -5,2%
Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
11 11 Europe East 37 34 37 109 70,5%
3 3 UE 12.231 10.582 11.901 34.714 0,9%
8 8 LatAm 959 925 933 2.817 0,6%
5 5 CIS 5.639 6.227 7.021 18.887 0,1%
2 2 Asia 48.609 46.097 44.409 139.115 -3,0%
6 6 Pacific 2.438 2.692 2.179 7.309 -3,1%
9 9 Levant 588 689 630 1.907 -3,7%
1 1 America North 66.702 79.219 92.422 238.343 -5,7%
10 10 Africa 298 215 253 766 -6,3%
7 7 Asean 1.911 2.311 1.985 6.207 -16,8%
4 4 GCC 8.692 6.501 7.679 22.872 -21,5%
Total 148.104 155.493 169.450 473.047 -5,2%

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