Liechtenstein auto market in the 2018 fell again by 8.8% keeping the negative tone of the previous year, ending with sales at 1.823. Volkswagen led the market – down 15.6% – ahead of BMW and Audi. Ford jumps in 5th position, up 36.7%.
Liechtenstein vehicle market is a small reality almost stable around the 2.000 annual sales. In the last five years the market moved from a low of 19.40 (2013) to a hit of 2.056 (2016). In the 2018 sales have been 1.823, down 8.8% from the previous year.
Market Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 '+/- 2018
Car+LCV 1.802 2.026 2.056 1.999 1.823 -8,8%
At brand-wise, in the 2018 ranking Volkswagen was again the market leader and selling 222 units (-15.6%) with 12.2% of market share. In second place BMW with 198 (-4.8%) ahead of BMW with 196 (-8.4%).
| Rank 2018 | Rank 2017 | Sales 2018 | Sales 2017 | '+/- 2018 | Share 2018 | |
|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen | 222 | 263 | -15,6% | 12,2% |
| 2 | 3 | BMW | 198 | 208 | -4,8% | 10,9% |
| 3 | 2 | Audi | 196 | 214 | -8,4% | 10,7% |
| 4 | 4 | Mercedes | 153 | 161 | -5,0% | 8,4% |
| 5 | 8 | Ford | 123 | 90 | 36,7% | 6,7% |
| 6 | 5 | Skoda | 100 | 119 | -15,9% | 5,5% |
| 7 | 6 | Toyota | 89 | 116 | -23,3% | 4,9% |
| 8 | 7 | Seat | 75 | 98 | -23,5% | 4,1% |
| 9 | 11 | Land Rover | 65 | 52 | 25,0% | 3,6% |
| 10 | 10 | Renault | 61 | 58 | 5,2% | 3,3% |
| 11 | 19 | Volvo | 54 | 28 | 92,9% | 3,0% |
| 12 | 9 | Opel | 45 | 86 | -47,7% | 2,5% |
| 13 | 17 | Mini | 41 | 31 | 32,3% | 2,2% |
| 13 | 16 | Mazda | 41 | 32 | 28,1% | 2,2% |
| 14 | 12 | Porsche | 35 | 50 | -30,0% | 1,9% |
| 15 | 13 | Suzuki | 34 | 44 | -22,7% | 1,9% |
| 15 | 14 | Nissan | 34 | 38 | -10,5% | 1,9% |
| 16 | 15 | Dacia | 33 | 34 | -2,9% | 1,8% |
| 17 | 21 | Mitsubishi | 26 | 22 | 18,2% | 1,4% |
| 18 | 20 | Kia | 24 | 26 | -7,7% | 1,3% |
| 19 | 19 | Subaru | 23 | 28 | -17,9% | 1,3% |
| 20 | 18 | Hyundai | 22 | 29 | -24,1% | 1,2% |
| 21 | 24 | SsangYong | 19 | 12 | 58,3% | 1,0% |
| 22 | 20 | Peugeot | 17 | 26 | -34,6% | 0,9% |
| 23 | 23 | Citroen | 11 | 15 | -26,7% | 0,6% |
| 24 | 25 | Alfa Romeo | 9 | 8 | 12,5% | 0,5% |
| 25 | 25 | Lexus | 9 | 8 | 7,0% | 0,5% |
| 26 | 26 | Jaguar | 8 | 7 | 14,3% | 0,4% |
