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Flash Reports

Mazda May. Global Performance up 8.8% driven by USA success

Mazda Global Performance Mazda-MX-5_RF_UK-Version-2017

Mazda Global performance in the 2018 is almost positive with Year to date May score up 8.8% and several markets up in double.digit. USA is now the largest market counting more than China and Japan.

Mazda ranks as the fourteenth car brand in the World.

The brand is growing steady year after year with the all time record hit in the 2017 with 1.57 million sales. In the 2018 sales are almost positive with year to date May figures at 709.148, up 8.8%.

Looking at the sales country-wise, the most relevant improvement over the previous years are reported in USA (+14.8%), which is now the biggest market with 19.3% of total sales, Japan (+12.1%), Thailand (+26.5%), Vietnam (+26.6%), Russia (+45.2%), Spain (+35.2%), Israel (+15.0%), South Africa (+17.3%).

In negative territory so far there are Australia (-4.3%), Saudi Arabia (-21.4%), Switzerland (-16.7%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 59,7% 59,1% 56,8% 51,9% 48,3% 46,7%
SUV 25,5% 28,8% 32,5% 37,8% 43,3% 45,4%
Pick up 7,1% 5,1% 4,5% 4,4% 3,0% 2,7%
coupe 1,1% 0,9% 1,7% 2,2% 2,4% 2,1%
sedan 0,2% 0,3% 0,8% 1,5% 1,3% 1,4%
MPV 5,5% 5,0% 3,0% 1,5% 1,1% 1,0%
Van Mid 0,0% 0,0% 0,0% 0,0% 0,4% 0,4%
Van Small 0,9% 0,8% 0,7% 0,6% 0,4% 0,3%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales YTD May 18 Variation 2018
SUV 67.216 58.369 81.873 58.719 331.839 21,8%
Hatch 65.969 57.757 76.890 55.281 317.698 0,5%
Pick up 3.827 3.530 4.020 3.533 18.515 -11,0%
coupe 1.781 2.251 4.416 3.292 15.740 -16,6%
sedan 3.327 1.930 2.557 1.433 11.329 35,4%
MPV 1.440 1.331 1.419 1.005 6.420 -16,5%
Van Small 1.164 877 1.588 542 4.602 0,0%
Van Mid 522 559 800 580 3.006 7,5%
Total 145.245 126.603 173.562 124.384 709.148 8,8%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales YTD May Variation 2018
1 2 USA 83.995 22.956 136.931 14,8%
2 1 China 81.340 26.233 133.302 5,1%
3 3 Japan 75.397 14.350 106.807 12,1%
4 4 Australia 29.749 7.723 46.875 -4,3%
5 5 Canada 16.075 7.278 31.103 5,4%
6 6 Germany 18.387 5.090 28.058 0,4%
7 8 Thailand 16.582 4.416 24.962 26,5%
8 7 Mexico 13.218 4.198 21.732 5,1%
9 9 UK 14.172 1.690 20.659 6,7%
10 10 Vietnam 9.170 2.024 13.819 26,6%
11 11 Russia
12 16 Spain
13 13 Taiwan
14 15 Israel
15 14 Colombia
16 12 Saudi Arabia
17 18 South Africa
18 17 Chile
19 20 Poland
20 21 Italy
21 23 Austria
22 19 New Zealand
23 22 France
24 24 Netherlands
25 25 Belgium
26 26 Malaysia
27 27 Iran
28 29 Ecuador
29 28 Switzerland
30 35 Indonesia
31 30 Sweden
32 31 Denmark
33 37 Czech Rep
34 33 Norway
35 34 Ireland
36 32 Philippines
37 40 Ukraine
37 36 UAE
38 38 Singapore
39 39 Portugal
40 44 Finland
41 42 Slovakia
42 42 Hungary
43 41 Oman
44 43 Guatemala
45 48 Romania
46 45 Kuwait
47 50 Slovenia
48 49 Tunisia
49 47 Puerto Rico
50 54 Croatia
51 53 Turkey
52 46 Bahrain
53 51 Panama
54 52 Hong Kong
55 56 Laos
56 55 Lebanon
57 57 Qatar
58 58 Bulgaria
59 59 Dominican Republic
60 67 Egypt
61 60 Serbia
62 61 Bolivia
63 62 Honduras
64 63 ivory coast
65 64 Estonia
66 72 Belarus
67 66 Peru
68 65 Jordan
69 68 Nicaragua
69 73 Nigeria
70 69 Botswana
71 70 Brunei
72 71 Madagascar
73 94 Kazakhstan
74 95 Morocco
75 74 Martinique
76 75 Iceland
77 76 El Salvador
78 77 Angola
79 78 Latvia
80 80 Myanmar
81 81 Papua New Guinea
82 82 Congo Rep
83 84 Mozambique
84 79 New Caledonia
85 85 Cambodia
86 86 Sri Lanka
87 87 Tahiti
88 88 Ghana
89 89 Mauritius
90 83 Namibia
90 90 Reunion
91 91 Gabon
92 92 Swaziland
93 93 Zimbawe
94 105 Algeria
94 95 Zambia
95 97 Paraguay
96 98 Cameroon
97 99 Montenegro
98 100 Fiji
99 101 Azerbaijan
100 102 Cyprus
100 102 Macedonia
101 103 Liechtenstein
102 100 Kenya
103 104 Belize
103 104 Tanzania
104 96 Georgia
105 106 Uganda
106 108 Iraq
106 107 Lesotho
107 82 Greece
107 109 Senegal
108 110 Monaco
108 110 Tonga
108 110 Syria
108 110 Venezuela

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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