Mazda May. Global Performance up 8.8% driven by USA success

Mazda Global Performance Mazda-MX-5_RF_UK-Version-2017

Mazda Global performance in the 2018 is almost positive with Year to date May score up 8.8% and several markets up in double.digit. USA is now the largest market counting more than China and Japan.

Mazda ranks as the fourteenth car brand in the World.

The brand is growing steady year after year with the all time record hit in the 2017 with 1.57 million sales. In the 2018 sales are almost positive with year to date May figures at 709.148, up 8.8%.

Looking at the sales country-wise, the most relevant improvement over the previous years are reported in USA (+14.8%), which is now the biggest market with 19.3% of total sales, Japan (+12.1%), Thailand (+26.5%), Vietnam (+26.6%), Russia (+45.2%), Spain (+35.2%), Israel (+15.0%), South Africa (+17.3%).

In negative territory so far there are Australia (-4.3%), Saudi Arabia (-21.4%), Switzerland (-16.7%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch59,7%59,1%56,8%51,9%48,3%46,7%
SUV25,5%28,8%32,5%37,8%43,3%45,4%
Pick up7,1%5,1%4,5%4,4%3,0%2,7%
coupe1,1%0,9%1,7%2,2%2,4%2,1%
sedan0,2%0,3%0,8%1,5%1,3%1,4%
MPV5,5%5,0%3,0%1,5%1,1%1,0%
Van Mid0,0%0,0%0,0%0,0%0,4%0,4%
Van Small0,9%0,8%0,7%0,6%0,4%0,3%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales YTD May 18Variation 2018
SUV67.21658.36981.87358.719331.83921,8%
Hatch65.96957.75776.89055.281317.6980,5%
Pick up3.8273.5304.0203.53318.515-11,0%
coupe1.7812.2514.4163.29215.740-16,6%
sedan3.3271.9302.5571.43311.32935,4%
MPV1.4401.3311.4191.0056.420-16,5%
Van Small1.1648771.5885424.6020,0%
Van Mid5225598005803.0067,5%
Total145.245126.603173.562124.384709.1488,8%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales YTD MayVariation 2018
12USA83.99522.956136.93114,8%
21China81.34026.233133.3025,1%
33Japan75.39714.350106.80712,1%
44Australia29.7497.72346.875-4,3%
55Canada16.0757.27831.1035,4%
66Germany18.3875.09028.0580,4%
78Thailand16.5824.41624.96226,5%
87Mexico13.2184.19821.7325,1%
99UK14.1721.69020.6596,7%
1010Vietnam9.1702.02413.81926,6%
1111Russia
1216Spain
1313Taiwan
1415Israel
1514Colombia
1612Saudi Arabia
1718South Africa
1817Chile
1920Poland
2021Italy
2123Austria
2219New Zealand
2322France
2424Netherlands
2525Belgium
2626Malaysia
2727Iran
2829Ecuador
2928Switzerland
3035Indonesia
3130Sweden
3231Denmark
3337Czech Rep
3433Norway
3534Ireland
3632Philippines
3740Ukraine
3736UAE
3838Singapore
3939Portugal
4044Finland
4142Slovakia
4242Hungary
4341Oman
4443Guatemala
4548Romania
4645Kuwait
4750Slovenia
4849Tunisia
4947Puerto Rico
5054Croatia
5153Turkey
5246Bahrain
5351Panama
5452Hong Kong
5556Laos
5655Lebanon
5757Qatar
5858Bulgaria
5959Dominican Republic
6067Egypt
6160Serbia
6261Bolivia
6362Honduras
6463ivory coast
6564Estonia
6672Belarus
6766Peru
6865Jordan
6968Nicaragua
6973Nigeria
7069Botswana
7170Brunei
7271Madagascar
7394Kazakhstan
7495Morocco
7574Martinique
7675Iceland
7776El Salvador
7877Angola
7978Latvia
8080Myanmar
8181Papua New Guinea
8282Congo Rep
8384Mozambique
8479New Caledonia
8585Cambodia
8686Sri Lanka
8787Tahiti
8888Ghana
8989Mauritius
9083Namibia
9090Reunion
9191Gabon
9292Swaziland
9393Zimbawe
94105Algeria
9495Zambia
9597Paraguay
9698Cameroon
9799Montenegro
98100Fiji
99101Azerbaijan
100102Cyprus
100102Macedonia
101103Liechtenstein
102100Kenya
103104Belize
103104Tanzania
10496Georgia
105106Uganda
106108Iraq
106107Lesotho
10782Greece
107109Senegal
108110Monaco
108110Tonga
108110Syria
108110Venezuela

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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