Mazda global performance 2017 up 2%

Mazda Global Performance Mazda_logo

Mazda Global Performance in the first eleven months of the 2017 was positive thanks to the success in CIS area and in Asia, while sales declined in Magreb, GCC, Levant and Europe. The best-selling model was again the CX-5 followed by the Mazda3.

Following the shy performance scored in the period 2010-2016, in the first eleven months of the 2017 Mazda has not gained momentum and with 1.446.000 sales has gained only 2.1%.

At regional level the best increase had been scored in the CIS area with sales up 16.3% and in Asia (including China, Japan and Korea) (+7.5%). Negative performance had been reported in North Africa (-21.0%), GCC (-10.6%), Levant (-6.8%) and in the European Community (-2.3%).

At model wise, the best model was the CX-5 with 371.000 sales followed by the Mazda3 with 360.000 and the Mazda6 with 146.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mazda Global Performance Report

In the period 2010-2016 Mazda global sales had been disappointing, improving for only 231.00 units, from 1.30 million in the 2010 to 1.53 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 2.9%, a pace lower than the average despite a powerful line up with a style accepted in all the World as one of the best in absolute.

In this period, Mazda gained four spots in the global car brand ranking advancing in 14th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the Asia counting the 42.8% of total sales (it was 45.3% in the 2010). However, sales in America are counting 30.3% (from 31.2%), while European sales are the 17.1% of the total (from 14.8%). Very relevant the Mazda performance in Oceania, actually counting 8.4% (from 7.6%).

In our report we figure out Mazda sales in 111 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is USA with 19.4% of global sales share (from 17.6% in the 2010), ahead of China with 17.3% (from 18.9%), Japan with 13.1% (from 17.1%), Australia with 7.7% and Canada with 4.5%.

The traditional weakness in the domestic Japanese market is still penalized the brand not yet able to evolve the national brand positioning from cheap, second choise to sport near premium alternative.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
8 8 CIS 5.894 6.628 7.880 2.667 2.961 26.030
1 1 Asia 157.315 117.625 137.272 47.046 48.447 507.704
6 6 LatAm 23.935 23.982 25.178 8.794 10.491 92.381
9 10 Africa 4.309 4.086 4.222 1.504 1.518 15.639
11 12 Europe East 439 643 535 161 196 1.973
5 5 Asean 24.340 25.929 25.289 8.997 9.838 94.393
2 2 America North 84.555 93.576 99.176 27.181 27.460 331.948
4 4 Pacific 33.503 34.131 31.556 8.428 10.404 118.022
3 3 UE 65.504 56.344 59.730 16.986 18.215 216.778
10 9 Levant 4.703 3.784 3.480 998 449 13.414
7 7 GCC 8.154 7.936 5.272 2.506 2.681 26.550
12 11 Africa North 362 374 512 145 152 1.544
Total 413.013 375.038 400.103 125.412 132.812 1.446.377

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 2 Mazda CX-5 99.982 96.050 104.482 35.085 35.986 371.585
2 1 Mazda3 100.315 95.866 99.634 31.763 33.377 360.955
3 3 Mazda6 42.136 38.645 41.337 11.369 13.195 146.682
4 4 Mazda CX-3 36.403 36.069 38.268 10.607 11.262 132.609
5 5 Mazda2 25.308 24.149 25.284 7.357 7.156 89.255
6 8 Mazda CX-4 19.484 15.969 16.411 7.347 7.228 66.439
7 6 Mazda Demio 16.243 9.933 13.581 2.548 2.548 44.853
8 10 Mazda CX-9 12.448 12.034 10.905 3.766 4.545 43.698
9 7 Mazda BT-50 12.579 10.689 10.746 4.243 3.341 41.597
10 9 Mazda MX-5 10.906 11.460 8.902 2.140 1.633 35.041

(2425)

In the spotlight

Laos Automotive Report 2010-2025

Laos Automotive Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.