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Flash Reports

Mercedes May. A new record in place driven by astonishing score in China

Mercedes Global Performance Mercedes-Benz-AMG_GT_S_Roadster-2019

Mercedes Global performance in the 2018 is quite positive and this will be the 9th consecutive record year in a string. Sales are driven by the astonishing performance in China (+23%) while are down in UK and South Africa.

Mercedes ranks as the tenth larger car brand in the World and leader among the “premium”.

Following an impressive series of 8 consecutive years of growth and records, the 2017 ended with near 2.5 million sales (HCVs not included) and the line is still up with year to date May figures were positive with 1.06 million sales (+3.6%).

Looking at the sales country-wise, China is by far the largest market (27.5% of total sales) and is pushing up this year with an amazing +23.9%. Other strong performance arrive from Russia (+15%), Turkey (+12.7%), Taiwan (+11.5%), Mexico (+10.4%), UAE (+10.4%).

In negative territory so far there are UK (-10.2%), South Africa (-13.3%),  Australia (-7.2%), Ireland (-7%) and Czech Republic (-20%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
sedan 43,1% 41,0% 40,5% 36,6% 38,4% 37,5%
SUV 18,6% 21,3% 25,1% 30,0% 31,1% 32,3%
Hatch 13,3% 15,1% 14,7% 14,5% 12,2% 13,0%
Van Large 7,3% 7,4% 6,8% 6,1% 5,6% 5,3%
Van Mid 3,7% 3,8% 3,9% 4,4% 4,9% 4,8%
MPV 8,6% 6,5% 5,5% 4,9% 4,0% 3,7%
coupe 4,6% 3,7% 2,9% 2,7% 2,8% 2,2%
Van Small 0,7% 1,0% 0,6% 0,6% 0,5% 0,5%
Bus Light 0,0% 0,0% 0,1% 0,3% 0,4% 0,4%
Pick up 0,0% 0,0% 0,0% 0,0% 0,1% 0,2%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
sedan 90.010 68.569 94.310 81.318 79.850 414.057 1,8%
SUV 73.800 56.765 73.092 66.086 63.298 333.041 8,4%
Hatch 25.102 23.015 38.880 24.273 27.286 138.556 9,3%
Van Large 10.119 9.196 12.414 11.007 11.184 53.922 0,0%
Van Mid 9.689 8.731 11.012 10.263 10.639 50.335 2,5%
MPV 6.029 6.631 10.213 9.016 8.962 40.853 -8,1%
coupe 4.158 3.948 5.643 4.945 4.539 23.232 -28,3%
Van Small 1.077 888 1.306 914 1.251 5.436 -9,7%
Bus Light 684 770 833 790 817 3.894 25,9%
Pick up 344 350 1.046 756 775 3.271
Total 221.013 178.863 248.750 209.369 208.602 1.066.597 3,6%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 China 179.878 56.910 57.281 294.069 23,9%
2 2 USA 86.538 30.015 30.074 146.627 -0,8%
3 3 Germany 78.340 29.109 27.211 134.660 -1,9%
4 4 UK 57.582 13.229 15.124 85.935 -10,2%
5 5 France 18.626 6.728 7.960 33.314 2,7%
6 7 Italy 18.259 5.476 5.948 29.683 2,9%
7 8 Spain 16.217 5.538 5.150 26.905 1,6%
8 9 Japan 18.010 3.175 4.735 25.920 -0,7%
9 6 South Korea 17.617 7.464 25.081 -19,7%
10 10 Canada 12.068 4.694 4.993 21.755 2,7%
11 11 Belgium
12 13 Russia
13 12 Australia
14 14 Netherlands
15 17 Turkey
16 16 Taiwan
17 15 Switzerland
18 18 Sweden
19 19 Poland
20 22 Portugal
21 21 Austria
22 20 South Africa
23 24 Finland
24 27 Denmark
25 25 India
26 29 Mexico
27 28 Brazil
28 26 Thailand
29 30 Malaysia
30 23 Norway
31 31 Argentina
32 33 Ireland
33 32 Czech Rep
34 36 Chile
35 42 UAE
36 40 Singapore
37 38 Hungary
38 45 Indonesia
39 43 Romania
40 39 Greece
41 41 Colombia
42 37 Saudi Arabia
43 44 Slovakia
44 35 Israel
45 46 Hong Kong
46 34 Vietnam
47 48 New Zealand
48 50 Kuwait
49 47 Morocco
50 49 Ukraine
51 51 Croatia
52 52 Luxemburg
53 54 Qatar
54 55 Slovenia
55 56 Oman
56 53 Philippines
57 61 Bahrain
58 58 Puerto Rico
59 60 Bolivia
60 59 Cyprus
61 57 Lebanon
62 62 Paraguay
63 64 Egypt
64 65 Tunisia
65 69 Algeria
65 63 Madagascar
66 66 Reunion
67 68 Panama
68 70 Guatemala
69 71 Estonia
70 81 Belarus
71 93 Bosnia
72 73 Latvia
73 74 Brunei
74 75 Azerbaijan
75 76 Mauritius
76 67 Namibia
77 91 Uzbekistan
77 79 Honduras
78 80 Laos
79 82 Moldova
80 83 Nicaragua
81 84 Martinique
82 77 Iraq
83 85 El Salvador
84 76 Kazakhstan
85 86 Cameroon
86 90 Nigeria
87 89 Dominican Republic
88 87 Kenya
89 91 Senegal
90 92 Tahiti
91 99 Jordan
92 94 Cambodia
93 95 Myanmar
94 96 Liechtenstein
95 97 New Caledonia
96 98 Montenegro
97 88 Georgia
98 100 Kirghistan
99 101 Zimbawe
99 101 Sri Lanka
100 103 Angola
100 102 Ethiopia
101 78 Iran
102 104 Ghana
103 106 Congo Rep
104 105 Zambia
105 107 Iceland
106 108 Tanzania
107 109 Botswana
108 110 Benin
108 110 Cuba
109 111 Uganda
110 112 Costa Rica
111 113 Swaziland
112 114 Mozambique
113 72 Turkmenistan
114 115 Malawi
114 115 Lesotho
115 116 Monaco
115 116 ivory coast
115 116 Yemen
115 113 Gabon
115 116 Bulgaria
115 116 Venezuela
115 116 Papua New Guinea

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.






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