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Mercedes May. A new record in place driven by astonishing score in China

Mercedes Global PerformanceMercedes-Benz-AMG_GT_S_Roadster-2019

Mercedes Global performance in the 2018 is quite positive and this will be the 9th consecutive record year in a string. Sales are driven by the astonishing performance in China (+23%) while are down in UK and South Africa.

Mercedes ranks as the tenth larger car brand in the World and leader among the “premium”.

Following an impressive series of 8 consecutive years of growth and records, the 2017 ended with near 2.5 million sales (HCVs not included) and the line is still up with year to date May figures were positive with 1.06 million sales (+3.6%).

Looking at the sales country-wise, China is by far the largest market (27.5% of total sales) and is pushing up this year with an amazing +23.9%. Other strong performance arrive from Russia (+15%), Turkey (+12.7%), Taiwan (+11.5%), Mexico (+10.4%), UAE (+10.4%).

In negative territory so far there are UK (-10.2%), South Africa (-13.3%),  Australia (-7.2%), Ireland (-7%) and Czech Republic (-20%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
sedan43,1%41,0%40,5%36,6%38,4%37,5%
SUV18,6%21,3%25,1%30,0%31,1%32,3%
Hatch13,3%15,1%14,7%14,5%12,2%13,0%
Van Large7,3%7,4%6,8%6,1%5,6%5,3%
Van Mid3,7%3,8%3,9%4,4%4,9%4,8%
MPV8,6%6,5%5,5%4,9%4,0%3,7%
coupe4,6%3,7%2,9%2,7%2,8%2,2%
Van Small0,7%1,0%0,6%0,6%0,5%0,5%
Bus Light0,0%0,0%0,1%0,3%0,4%0,4%
Pick up0,0%0,0%0,0%0,0%0,1%0,2%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
sedan90.01068.56994.31081.31879.850414.0571,8%
SUV73.80056.76573.09266.08663.298333.0418,4%
Hatch25.10223.01538.88024.27327.286138.5569,3%
Van Large10.1199.19612.41411.00711.18453.9220,0%
Van Mid9.6898.73111.01210.26310.63950.3352,5%
MPV6.0296.63110.2139.0168.96240.853-8,1%
coupe4.1583.9485.6434.9454.53923.232-28,3%
Van Small1.0778881.3069141.2515.436-9,7%
Bus Light6847708337908173.89425,9%
Pick up3443501.0467567753.271
Total221.013178.863248.750209.369208.6021.066.5973,6%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11China179.87856.91057.281294.06923,9%
22USA86.53830.01530.074146.627-0,8%
33Germany78.34029.10927.211134.660-1,9%
44UK57.58213.22915.12485.935-10,2%
55France18.6266.7287.96033.3142,7%
67Italy18.2595.4765.94829.6832,9%
78Spain16.2175.5385.15026.9051,6%
89Japan18.0103.1754.73525.920-0,7%
96South Korea17.6177.46425.081-19,7%
1010Canada12.0684.6944.99321.7552,7%
1111Belgium
1213Russia
1312Australia
1414Netherlands
1517Turkey
1616Taiwan
1715Switzerland
1818Sweden
1919Poland
2022Portugal
2121Austria
2220South Africa
2324Finland
2427Denmark
2525India
2629Mexico
2728Brazil
2826Thailand
2930Malaysia
3023Norway
3131Argentina
3233Ireland
3332Czech Rep
3436Chile
3542UAE
3640Singapore
3738Hungary
3845Indonesia
3943Romania
4039Greece
4141Colombia
4237Saudi Arabia
4344Slovakia
4435Israel
4546Hong Kong
4634Vietnam
4748New Zealand
4850Kuwait
4947Morocco
5049Ukraine
5151Croatia
5252Luxemburg
5354Qatar
5455Slovenia
5556Oman
5653Philippines
5761Bahrain
5858Puerto Rico
5960Bolivia
6059Cyprus
6157Lebanon
6262Paraguay
6364Egypt
6465Tunisia
6569Algeria
6563Madagascar
6666Reunion
6768Panama
6870Guatemala
6971Estonia
7081Belarus
7193Bosnia
7273Latvia
7374Brunei
7475Azerbaijan
7576Mauritius
7667Namibia
7791Uzbekistan
7779Honduras
7880Laos
7982Moldova
8083Nicaragua
8184Martinique
8277Iraq
8385El Salvador
8476Kazakhstan
8586Cameroon
8690Nigeria
8789Dominican Republic
8887Kenya
8991Senegal
9092Tahiti
9199Jordan
9294Cambodia
9395Myanmar
9496Liechtenstein
9597New Caledonia
9698Montenegro
9788Georgia
98100Kirghistan
99101Zimbawe
99101Sri Lanka
100103Angola
100102Ethiopia
10178Iran
102104Ghana
103106Congo Rep
104105Zambia
105107Iceland
106108Tanzania
107109Botswana
108110Benin
108110Cuba
109111Uganda
110112Costa Rica
111113Swaziland
112114Mozambique
11372Turkmenistan
114115Malawi
114115Lesotho
115116Monaco
115116ivory coast
115116Yemen
115113Gabon
115116Bulgaria
115116Venezuela
115116Papua New Guinea

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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