Mexico. Ford keeps free-falling in market down 2.9%

mexico-cars-market

Mexico Cars Market in 2020 is still declining, but in February managed to sing the first monthly gain in almost 3 years. Indeed, year-to-date sales in February fell 2.9% with 209.160 units sold. Kia keeps marching on, reaching 7.5%, while Ford has more than halved its market share since 2010.

Economic Environment

Mexican GDP declined yet again on annual basis in the final quarter of 2019—leading to the first full-year economic slump since the 2009 crisis. Industrial-sector output contracted for the fifth quarter running, primarily due to the hammered construction and mining sectors, dragging down overall activity.
Turning to 2020, available data suggests a gradually improving scenario. The manufacturing PMI rose in January, albeit remained in contractionary territory. Meanwhile, the services PMI returned to growth for the first time in nine months, which, coupled with strengthening consumer confidence, bodes well for consumption gaining traction.

Market Trend

The Mexican automotive industry grew up uninterruptedly for the entire period 2010-2016 with light vehicles sales booming from 803.222 (2010) to the all time record of 1.604.000 (2016) and the growth of the domestic market was simultaneously to the huge development of the local production, which boomed for new localization done by new manufacturers like Honda, Mazda, Hyundai, Kia and by the expansion of already existing companies, like Ford and General Motors.

In 2016 Mr Trump became President of the United States….

The Mexican domestic market was on a high peak and it was expected a steady decline before to start a new positive path and indeed in the 2017 sales declined just 5% at 1.53 million.

However, the start of the revision of commercial agreement with US and the increase of tariff, blocked the growth of the Mexican economy and the major industrial sector, the automotive was further more penalized by new limits to the export to the US zone.

The negative trend became more “structural” than expected and sales declined in 2018 and 2019.

In 2020, the Mexican car market keeps declining, despite in February it signed the first monthly growth in almost 3 years. Indeed, according to data released by the Association of Mexican Automotive Industry, year-to-date sales in February fell 2.9% with 209.160 units sold.

In the competitive landscape, despite having lost over 5 points of share since 2015, the market dominator is still Nissan, actually detaining over 20%. Chevrolet is currently reporting a marginal gain, while holding 15.6%, with a wide gap over the follower, Volkswagen.

Behind, Kia keeps gaining terrain, reaching 7.5% while Ford – in 8th place – has more than halved its market share during the last decade and is currently declining by 18.8%.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales January+/- 2020Share January
11Nissan20.980-10,0%20,0%
22Chevrolet15.748-10,5%15,0%
33Volkswagen12.1554,2%11,6%
44Toyota8.126-9,3%7,8%
55Kia7.754-3,2%7,4%
66Honda6.645-4,4%6,3%
77Mazda4.784-6,6%4,6%
88Ford4.172-16,7%4,0%
99Hyundai4.0007,8%3,8%
1011Renault2.70015,6%2,6%
1110Suzuki2.4793,9%2,4%
1212Seat2.105-8,2%2,0%
1313Ram1.82216,7%1,7%
1416Mercedes1.3878,6%1,3%
1514BMW1.337-19,1%1,3%
1617Mitsubishi1.328-7,6%1,3%
1715Dodge1.262-31,3%1,2%
1820Peugeot97210,6%0,9%
1918Jeep928-2,3%0,9%
2019Audi90410,8%0,9%
2121Fiat616-29,4%0,6%
2225JAC41839,3%0,4%
2324GMC37513,6%0,4%
2422Mini343-27,0%0,3%
2523Baic209-42,4%0,2%
2626Buick185-17,0%0,2%
2728Volvo17021,4%0,2%
2835Subaru14066,7%0,1%
2929Lincoln130-5,1%0,1%
3031Land Rover128-7,9%0,1%
3132Porsche119-21,7%0,1%
3230Infiniti110-16,0%0,1%
3327Acura110-30,4%0,1%
3434Isuzu68-17,1%0,1%
3536Chrysler516,3%0,0%
3633Cadillac50-30,6%0,0%
3737Jaguar12-61,3%0,0%
3838Alfa Romeo1042,9%0,0%

Rank 2020Rank 2019BrandSales January+/- 2020Share January
11Renault Nissan Alliance25.118-7,7%24,0%
22General Motors16.358-10,2%15,6%
33Volkswagen Group15.2832,4%14,6%
44Hyundai-Kia11.7540,3%11,2%
55Toyota Group8.126-9,3%7,8%
66Honda Motor6.755-4,9%6,4%
77Mazda4.784-6,6%4,6%
89F.C.A.4.689-11,3%4,5%
98Ford Group4.302-16,4%4,1%
1010Suzuki2.4793,9%2,4%

Rank 2020Rank 2019ModelJanuary Sales'+/- January
11Nissan Versa7.93411,4%
23Chevrolet Beat6.4302,5%
32Chevrolet Aveo5.133-25,5%
45Nissan NP3004.7475,3%
56Volkswagen Vento3.606-6,9%
64Nissan March3.147-37,7%
77Kia Rio3.0203,7%
89Volkswagen Jetta2.6537,8%
911Honda CR-V2.09519,0%
108Nissan Sentra1.944-32,8%

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