Mexico August. Renault (+19.8%) ignoring a negative market trend

Mexico Cars Market

Mexico Cars Market in August decreased by 9.3% with 107.664 units sold. Nissan – leading with 20.9% of share, – fell down 13.6% ahead of Chevrolet (-18.9%) and Volkswagen (-8.8%). Renault entered into the Top 10, marking an impressive +19.8%.

Economic Environment

Mexico’s economy escaped recession – according to the second GDP release – by an even narrower margin than initially thought: Output stagnated on a quarterly basis in Q2, which was revised down from the fractional expansion shown in the flash estimate, following a mild contraction in Q1. In annual terms, activity slumped for the first time since 2009 on the back of a sharp decline in industrial-sector output.
Looking ahead, the manufacturing PMI slid further into negative territory in August on falling output and new orders; meanwhile, that of services edged up but remained in contractionary mode, pointing to continued private-sector weakness at the start of Q3.

Market Trend

Mexican automotive industry in the past years grew up both in terms of local production and domestic sales, fueled by a roaring economy, exports to North and South America, landing of new players, usually with both production and sales, like Mazda, Hyundai, Kia. Growing uninterruptedly, domestic sales grew up from 987.000 units in the 2012 to an amazing 2016 record of 1.604.000. Now the propellant is gone and after a stable first half, the second half 2017 took a descending direction.

Thus sales started to decline in the 2017 – ending the year at 1.533.000 (-5%) and then is still on place with all the twelve months of the 2018 losing year on year and with December marking the 20th consecutive month of year-on-year decline. The full year was reported by A.M.I.A., the Association of Mexican Automotive Industry, at 1.421.885, losing 7.1%.

In 2019 the market was slightly positive in January after 19 consecutive months of decline, with 111.225 sales (+1.9%).  However, in February sales went down again 5.3% with registrations at 103.692.

In March, the market, with 117.135 units, is still negative (-1.2%), although showing a significant speed reduction. The year-to-date results are negative as well (-1.5%) with 332.052 units.

The market, in April, is declining at an increased pace (-10.7%), registering 98.118 units. As well as in May with sales down 10.8% with 102.094 registrations. In June, sales went down in double-digits (-11.1%) with 106.411 units sold.

In July, the market decreased by 7.5% with 105.712 sales, while in August registrations lost 9.3% with 107.664 units sold, leading year-to-date figures at 852.051 (-6.8%).

Market Outlook

After scoring a series of positive year-on-year performances, the Mexican market has fallen down in the past two years. However, sales are seen to be recovering in the 2019-2025 period of time. Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

Competitive Arena

At brand-wise, the year-to-date market dominator was Nissan selling 174.706 vehicles (-14.4%), with market share at 20.5%.

Behind, Chevrolet with 127.941 sales – down 7.7% – followed by Volkswagen, third with 91.758 (-8.6%).

In fourth place Toyota with 67.670 (-1.6%) followed by Kia with 62.762 (+2.9%), Honda with 48.937 (-13.7%) and Ford with 39.731 (-15.4%).

In eight place Mazda with 39.040 (+7.4%) ahead of Hyundai with 29.018 (-12%) and in the 10h place Renault with 20.308 (+19.6%).

Model-wise, the market leader was still the Nissan Versa with 54.015 (-7.6%) followed by the Chevrolet Beat with 45.935 sales (+4.3%), the Chevrolet Aveo with 44.037 (-4.5%).

To read the best-selling ranking with the Top 100 models, see the report dedicated.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Nissan174.70622.475-14,4%-13,6%20,5%20,9%
22Chevrolet127.94115.967-7,7%-18,9%15,0%14,8%
33Volkswagen91.75811.657-8,6%-8,8%10,8%10,8%
44Toyota67.6709.106-1,6%5,5%7,9%8,5%
55Kia62.7628.0452,9%0,1%7,4%7,5%
66Honda48.9375.599-13,7%-11,1%5,7%5,2%
77Ford39.7315.076-15,4%-12,2%4,7%4,7%
88Mazda39.0404.8567,4%-3,7%4,6%4,5%
99Hyundai29.0183.736-12,0%-11,6%3,4%3,5%
1011Renault20.3082.80019,6%19,8%2,4%2,6%
1113Suzuki19.8802.51928,5%23,7%2,3%2,3%
1214Seat16.4512.0866,4%4,4%1,9%1,9%
1312Ram15.4332.090-4,3%-10,6%1,8%1,9%
1416Mercedes13.6271.77513,4%17,6%1,6%1,6%
1510Dodge12.3191.420-28,7%-28,6%1,4%1,3%
1615BMW12.1001.553-5,6%-5,9%1,4%1,4%
1718Mitsubishi11.13485220,3%-22,4%1,3%0,8%
1819Jeep7.9561.030-6,7%-2,1%0,9%1,0%
1917Audi7.897943-18,5%-32,8%0,9%0,9%
2021Peugeot7.09788812,8%7,2%0,8%0,8%
2120Fiat5.225505-21,5%-42,8%0,6%0,5%
2222Mini3.759452-11,2%-18,0%0,4%0,4%
2323GMC3.4574223,1%-20,2%0,4%0,4%
2433Baic2.147293171,1%-3,6%0,3%0,3%
2524Buick1.716277-13,4%-0,7%0,2%0,3%
2626Volvo1.3342532,0%46,2%0,2%0,2%
2729Acura1.22413216,1%16,8%0,1%0,1%
2728Isuzu1.2241749,9%-7,0%0,1%0,2%
2827Lincoln1.082123-14,8%-22,2%0,1%0,1%
2925Infiniti951100-32,2%-42,9%0,1%0,1%
3030Porsche933100-7,3%-24,8%0,1%0,1%
3131Land Rover908679,4%-32,3%0,1%0,1%
3232Subaru790110-1,0%7,8%0,1%0,1%
3334Cadillac709762,5%-2,6%0,1%0,1%
3435Chrysler3514721,0%-2,1%0,0%0,0%
3536Jaguar20733-5,5%13,8%0,0%0,0%
3637Alfa Romeo12914-31,7%-53,3%0,0%0,0%
3738Ferrari7297,5%-18,2%0,0%0,0%
3839Lamborghini32452,4%33,3%0,0%0,0%
3933Smart30--96,2%-100,0%0,0%0,0%
4040Bentley6-

Rank 2019Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Renault Nissan Alliance207.09926.227-10,6%-11,5%24,3%24,4%
22General Motors133.82316.742-7,4%-18,6%15,7%15,6%
33Volkswagen Group117.07714.790-7,5%-9,4%13,7%13,7%
44Hyundai-Kia91.78011.781-2,3%-3,9%10,8%10,9%
55Toyota Group67.6709.106-1,6%5,5%7,9%8,5%
66Honda Motor50.1615.731-13,2%-10,6%5,9%5,3%
77F.C.A.41.4855.115-15,6%-19,5%4,9%4,8%
88Ford Group40.8135.199-15,4%-12,5%4,8%4,8%
99Mazda39.0404.8567,4%-3,7%4,6%4,5%
1011Suzuki19.8802.51928,5%23,7%2,3%2,3%

Somma di Rank 2019_2Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Nissan Versa540157221-7,6%-3,1%
24Chevrolet Beat4593552484,3%9,6%
32Chevrolet Aveo440375795-4,5%-25,9%
43Nissan NP300402565715-10,0%1,9%
56Nissan March337664063-3,0%-8,5%
65Volkswagen Vento311203462-11,2%-23,6%
79Kia Rio2331032439,8%21,2%
87Volkswagen Jetta184852089-25,4%-33,8%
98Nissan Sentra153251326-35,5%-56,2%
1015Mazda31433417439,3%10,1%
1110Honda CR-V133691646-15,0%-2,5%
1216Kia Forte127721701-0,6%-29,7%
1319Toyota Hilux1251217827,2%2,0%
1414Nissan Kicks122821902-8,1%13,5%
1511Ford Figo113011358-25,1%-35,9%
1613Honda HR-V112711300-18,6%-20,6%
1717Kia Sportage107561412-12,2%11,8%
1812Toyota Yaris102291028-28,9%-44,2%
1918Nissan X-Trail102241241-13,0%-20,3%
2023Ford F-Series98521299-2,3%24,7%
2127Volkswagen Tiguan9481118211,0%15,5%
2230Mazda CX-59016106916,1%9,6%
2321Chevrolet Cavalier8877926-15,9%-12,1%
2422Chevrolet Trax88031221-13,7%-32,9%
2552Toyota RAV4829695495,7%54,9%
2620Dodge Attitude79421011-26,5%-26,9%
2724Volkswagen Gol7854744-16,7%-39,0%
2832Hyundai Grand i1077268863,2%-17,4%
2926Seat Ibiza77191043-14,0%-10,2%
3025Honda City7676937-16,6%-7,1%

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