Mexico May. Suzuki – up 39.8%- completely ignores the gloomy market

Mexico Cars Market

Mexico Cars Market in May is still declining (-10.8%) with 102.094 units sold. The Brand leader Nissan is losing in double-digit even this month, followed by Chevrolet and VolkswagenSuzuki, ignoring the surrounding gloom, registers +39.8%.

 

Economic Environment

Mexico’s economy stumbled into the new year, tripping on a series of one-off industrial- and services-sector shocks in the first quarter. Moreover, across-the-board uncertainty hampered activity as trade-related anxieties and policy ambiguity at the outset of AMLO’s presidency rattled manufacturing and public-sector services, respectively. Second-quarter indicators, meanwhile, have fared little better. Deteriorating consumer confidence and an uptick in the unemployment rate suggest modest gains in household spending, while downbeat survey-based data point to the further pullback of fixed investment and shakier export growth.
On 7 June, U.S. President Donald Trump suspended the so-called immigration tariffs that were set to be levied on Mexican imports as of 10 June. The damage had already been done, however; two of the three credit-rating agencies issued warnings amid mounting concerns over state-owned Pemex and aggravated downside risks to growth.

 

Market Trend

Mexican automotive industry in the past years grew up both in terms of local production and domestic sales, fueled by a roaring economy, exports to North and South America, landing of new players, usually with both production and sales, like Mazda, Hyundai, Kia. Growing uninterruptedly, domestic sales grew up from 987.000 units in the 2012 to an amazing 2016 record of 1.604.000. Now the propellant is gone and after a stable first half, the second half 2017 took a descending direction.

Thus sales started to decline in the 2017 – ending the year at 1.533.000 (-5%) and then is still on place with all the twelve months of the 2018 losing year on year and with December marking the 20th consecutive month of year-on-year decline. The full year was reported by A.M.I.A., the Association of Mexican Automotive Industry, at 1.421.885, losing 7.1%.

In 2019 the market was slightly positive in January after 19 consecutive months of decline, with 111.225 sales (+1.9%).  However, in February sales went down again 5.3% with registrations at 103.692.

In March, the market, with 117.135 units, is still negative (-1.2%), although showing a significant speed reduction. The year-to-date results are negative as well (-1.5%) with 332.052 units.

The market, in April, is declining at an increased pace (-10.7%), registering 98.118 units. As well as in May with sales down 10.8% with 102.094 registrations.

The year-to-date figures are 532.264 (-5.1%).

 

Market Outlook

After scoring a series of positive year-on-year performances, the Mexican market has fallen down in the past two years. However, sales are seen to be recovering in the 2019-2025 period of time. Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, the year-to-date market dominator was Nissan selling 109.588 vehicles (-14.2%), with market share at 20.6%.

Behind, Chevrolet with 80.026 sales – up 0.9% – followed by Volkswagen, third with 56.935 (-8.6%).

In fourth place Toyota with 39.698 (-8.2%) followed by Kia with 39.398 (+3.4%), Honda with 32.278 (-11.3%) and Mazda with 25.129 (+15.6%).

In eight place Ford with 24.961 (-15.4%) ahead of Hyundai with 18.431 (-9.3%) and in the 10h place Suzuki with 12.281 (+31.1%).

Model-wise, the market leader was still the Nissan Versa with 31.825 (-13%) followed by the Chevrolet Beat with 28.510 sales (+3.7%), the Chevrolet Aveo with 27.679 (+12.2%).

To read the best-selling ranking with the Top 100 models, see the report dedicated.

Rank
2019
Rank
2018
BrandSales
YTD 2019
May
2019
'+/-
YTD 2019
'+/-
May
Share
YTD 2019
Share
May 2019
11Nissan109.58819.840-14,2%-20,8%20,6%19,4%
22Chevrolet80.02615.4230,9%-20,0%15,0%15,1%
33Volkswagen56.93511.623-8,6%-3,3%10,7%11,4%
44Toyota39.6986.414-8,2%-28,3%7,5%6,3%
55Kia39.3987.8523,4%6,0%7,4%7,7%
66Honda32.2786.151-11,3%-13,7%6,1%6,0%
78Mazda25.1294.64215,6%7,6%4,7%4,5%
87Ford24.9614.727-15,4%-18,4%4,7%4,6%
99Hyundai18.4313.711-9,3%-7,3%3,5%3,6%
1011Suzuki12.2812.66331,1%39,8%2,3%2,6%
1110Renault11.9222.64511,7%20,9%2,2%2,6%
1214Seat10.2192.0195,3%11,4%1,9%2,0%
1313Ram9.4302.285-2,0%22,5%1,8%2,2%
1415Mercedes8.8851.90018,4%48,1%1,7%1,9%
1516BMW7.7141.4020,6%-3,7%1,4%1,4%
1618Mitsubishi7.3901.51727,3%35,3%1,4%1,5%
1712Dodge6.9991.310-33,8%-44,6%1,3%1,3%
1819Jeep5.061959-5,5%-10,9%1,0%0,9%
1917Audi4.9061.021-15,1%-20,4%0,9%1,0%
2021Peugeot4.44091718,6%19,9%0,8%0,9%
2120Fiat3.562618-16,3%-26,2%0,7%0,6%
2222Mini2.445437-2,7%-3,5%0,5%0,4%
2323GMC2.0824586,5%1,6%0,4%0,4%
2427Baic1.4041970,3%0,2%
2524Buick978187-12,4%-34,4%0,2%0,2%
2625Acura81614221,8%19,3%0,2%0,1%
2728Volvo741158-4,6%-24,8%0,1%0,2%
2829Lincoln672137-18,7%-3,5%0,1%0,1%
2926Infiniti632104-26,4%-40,2%0,1%0,1%
3031Porsche6091300,7%-0,8%0,1%0,1%
3132Land Rover59513415,8%34,0%0,1%0,1%
3230Isuzu56584-9,0%-44,0%0,1%0,1%
3334Cadillac472789,3%-22,0%0,1%0,1%
3433Subaru465109-10,1%-13,5%0,1%0,1%
3536Chrysler2165524,1%83,3%0,1%
3637Jaguar140178,5%30,8%
3738Alfa Romeo7814-28,4%-53,3%
3839Ferrari45912,5%12,5%
3935Smart30--93,8%-100,0%
4040Lamborghini20466,7%33,3%
4141Bentley61

Rank
2019
Rank
2018
GroupSales
YTD 2019
May
2019
'+/-
YTD 2019
'+/-
May
Share
YTD 2019
Share
May 2019
11Renault Nissan Alliance129.53224.106-10,7%-15,5%24,3%23,6%
22General Motors83.55816.1460,9%-19,7%15,7%15,8%
33Volkswagen Group72.69514.798-7,3%-3,0%13,7%14,5%
44Hyundai-Kia57.82911.563-1,0%1,3%10,9%11,3%
55Toyota Group39.6986.414-8,2%-28,3%7,5%6,3%
66Honda Motor33.0946.293-10,7%-13,1%6,2%6,2%
78Ford Group25.6334.864-15,5%-18,0%4,8%4,8%
87F.C.A.25.3915.250-15,7%-15,5%4,8%5,1%
99Mazda25.1294.64215,6%7,6%4,7%4,5%
1010Suzuki12.2812.66331,1%39,8%2,3%2,6%

Rank
2019
Rank
2018
ModelsSales
2019 YTD
Sales
May 19
'+/-
2019 Var
'+/-
May 19
11Nissan Versa31.8254.440-13,0%-38,1%
23Chevrolet Beat28.5106.2493,7%-3,9%
32Chevrolet Aveo27.6794.85012,2%-20,6%
44Nissan NP30024.4894.907-13,4%-9,1%
56Nissan March21.9593.5590,7%-16,8%
65Volkswagen Vento19.7583.986-8,2%-6,5%
79Kia Rio14.3152.8916,9%14,4%
88Volkswagen Jetta11.6962.297-24,0%-22,6%
97Nissan Sentra11.3231.763-23,9%-39,6%
1014Mazda39.8501.96916,5%23,8%
1110Honda CR-V8.6341.554-18,4%-9,2%
1215Kia Forte7.6161.67911,7%19,0%
1313Ford Figo7.4311.520-20,6%-3,1%
1419Honda HR-V7.4081.507-13,5%-18,7%
1512Nissan Kicks7.3141.505-13,4%-6,8%
1616Toyota Hilux7.3071.324-0,7%-11,0%
1718Nissan X-Trail6.9332.636-3,4%75,7%
1817Kia Sportage6.7851.198-16,5%-15,5%
1911Toyota Yaris6.4231.121-27,5%-30,0%
2023Ford F-Series6.0261.121-3,8%-24,5%
2125Volkswagen Tiguan5.9191.2557,8%30,5%
2220Chevrolet Cavalier5.843999-8,7%-44,5%
2321Chevrolet Trax5.5178687,5%-38,2%
2443Kia Soul5.00498724,5%20,7%
2522Dodge Attitude4.988928-26,0%-39,5%
2655Toyota RAV44.93627495,4%-52,3%
2730Seat Ibiza4.876896-13,4%-14,9%
2834Hyundai Grand i104.8591.1327,1%33,6%
2927Mazda CX-54.84310,8%-99,9%
3024Honda City4.828902-18,8%-21,0%

(2756)

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