Morocco new vehicles sales shy in the first half 2015.

Morocco new vehicles sales Dacia-Duster_2014

Morocco new vehicles sales shy in the first half 2015 hit by the harsh time spent by the market leader Dacia. However, the Romanian brand, producing in Morocco kept the entire podium with Logan, Duster and Dokker.

Country Outlook

In the recently approved 2016 budget, the Moroccan government expects GDP growth of 3.0% and sees price of oil averaging USD 61 per barrel. Under this scenario, the government aims to reduce the budget deficit from this year’s 3.9% to 3.5%.

Growth in 2016 will be sustained primarily by public investment as the government aims to direct this money into 497 different projects, which include commissioning a new wind-energy plant and continuing construction of the USD 9.5 billion Noor 1 solar power plant, which is set to become the largest in the world. Lastly, the budget plan strives to support SMEs by facilitating access to credit and revising the current taxation on households to boost the domestic economy and create 26,000 jobs in 2016, 15.5% more than were created in 2015.

Market Outlook

Following the flat performance scored in the 2014, the Morocco new vehicles market started the 2015 shy with a little 2.8% recorded in the first half, with June fell over 10% and losing almost all the positive gap gained at that point compared with the previous year.

According to data released by the A.I.V.A.M. the Association of Vehicles Importers in Morocco, the total new Light Passenger Vehicles sold in Morocco in the first half of the 2015 have been 62.242, up 2.8% compared with the correspondent month last year, while June sales had been 9.100, down 10.1%.

Preliminary data in the third quarter are really positive with market growing over 30% in July August period allowing a full year projection with sales above 130.000 units, potentially the new all-time record.

Dacia continued to dominate the market selling over 15.800 units in the first half albeit losing 17.6%, while Renault in second place registered 5.852 vehicles, up 13.4% and Ford in third place sold 5.203 units (+10.0%).

The best-selling model was again the Dacia Logan with 5.903 units (+10.1%) ahead of the Dacia Sandero with 3.154 (-15.5%) and the Dacia Dokker with 3.115 (-22.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank JunRank 2015BrandJun 2015H1 2015Var JunVar H1Share JunShare H1
11Dacia1.59415.811-50,3%-17,6%17,5%25,4%
22Renault9885.85215,4%13,4%10,9%9,4%
37Toyota8623.198106,7%54,6%9,5%5,1%
44Fiat7974.915-2,6%11,8%8,8%7,9%
53Ford7785.2032,0%10,0%8,5%8,4%
65Hyundai6204.810-16,2%-0,2%6,8%7,7%
78Citroen5133.02813,7%9,1%5,6%4,9%
89Volkswagen4452.933-9,4%-4,1%4,9%4,7%
96Peugeot4364.436-1,1%23,0%4,8%7,1%
1011BMW2101.1495,0%13,8%2,3%1,8%
Rank JunRank H1ModelJun 2015H1 2015Jun VarH1 VarShare JunShare H1
11Dacia Logan5025.903-63,1%10,1%5,9%9,8%
24Dacia Duster4372.990420,2%3,0%5,1%5,0%
35Fiat Doblo3702.23426,3%27,1%4,3%3,7%
47Renault Kangoo3621.8110,0%2,1%4,2%3,0%
52Dacia Sandero3203.154-48,6%-15,5%3,7%5,3%
66Ford Fiesta2832.015-37,1%-16,0%3,3%3,4%
73Dacia Dokker2403.115-58,8%-22,0%2,8%5,2%
88Renault Clio2251.63938,0%16,7%2,6%2,7%
99Citroen Berlingo2161.203134,8%4,4%2,5%2,0%
1013Toyota Hilux20896944,4%12,2%2,4%1,6%

In order to know all about this market with the heritage since 2004, historical data from 2012 and forecast to 2020, please read the recently published research

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