Q1 2014 New Zealand car market again at record. Toyota is struggling.

Following the all-time record volume posted last year, 2014 started slow with January and February flat from last year. But as March started, the sales speed suddenly improved and was strong for the entire month ending with the best March ever.

Accordingly with data released by M.I.A., the New Zealand Motor Industry Association, in March the total light passenger vehicles sold in the country have been11.238, up a wonderful 23.2%, posting the 28th year-on-year growing month in a string.  Thanks to this performance, first quarter sales were 28.085, up 8.4% from last year and better than any forecast.

Mr. Crawford, Chief Executive Officer of the Motor Industry Association said, “This result shows that New Zealanders are continuing to take advantage of our strong dollar backed by confidence in the economy to replace their vehicles. New vehicle registrations continue to perform at levels last seen in the early 1980’s.”

First quarter was really awful for the market leader, Toyota, that sold 1.801 units in March and 4.994 in the quarter with share fell at 16.6% from the 21.4% of 2013. Ford and Holden behind have not taken the opportunity and have lost share as well, while many others players gained space in this quarter.

Hyundai, Nissan, Mazda, Suzuki have gained share reducing their gap to the leaders.

In the interactive tables below you can sort thru the All-brands and Best-selling models as you like:

Rank MarRank Q1 2014BrandMarQ1 2014Share 2013Share JanShare FebShare MarShare Q1 2014
11Toyota1.8014.99421,4%17,9%15,3%16,6%16,6%
22Ford1.2023.28911,6%11,7%10,1%11,1%11,0%
33Holden9502.93110,5%10,1%10,7%8,7%9,8%
47Mitsubishi8711.9675,4%5,1%6,5%8,0%6,6%
54Hyundai8362.2827,0%7,0%8,2%7,7%7,6%
66Mazda7221.9756,4%6,1%7,1%6,6%6,6%
75Nissan6782.0735,8%7,2%7,4%6,2%6,9%
88Suzuki5111.4714,4%5,2%4,8%4,7%4,9%
99Volkswagen4731.4104,7%5,1%4,7%4,3%4,7%
1010Honda3679572,8%3,5%2,6%3,4%3,2%
1111Kia2777802,5%2,4%2,9%2,5%2,6%
1215Isuzu2175041,4%1,2%1,9%2,0%1,7%
1312Mercedes2065831,9%2,3%1,6%1,9%1,9%
1413Audi2055641,6%1,8%2,0%1,9%1,9%
1516Subaru1844861,6%1,5%1,6%1,7%1,6%
1614BMW1715401,7%1,9%2,0%1,6%1,8%
1717SsangYong1644441,1%1,3%1,7%1,5%1,5%
1818Peugeot1143011,0%1,0%1,0%1,0%1,0%
1920Great Wall1102760,9%0,6%1,1%1,0%0,9%
2019Jeep1002800,8%0,9%0,9%0,9%0,9%
2122Skoda832120,6%0,7%0,6%0,8%0,7%
2221Land Rover782590,4%0,9%0,9%0,7%0,9%
2328Mitsubishi Fuso711120,0%0,0%0,5%0,7%0,4%
2424Lexus651550,5%0,4%0,6%0,6%0,5%
2523Fiat611660,4%0,6%0,5%0,6%0,6%
2626Dodge541400,5%0,4%0,5%0,5%0,5%
2725Volvo481410,4%0,6%0,4%0,4%0,5%
2824Mini461550,4%0,6%0,5%0,4%0,5%
2927Citroen451370,3%0,5%0,5%0,4%0,5%
3033Foton27270,1%0,0%0,0%0,2%0,1%

Rank MarRank Q1 2014Modelmar-14Q1 2014Share JanShare FebShare MarShare Q1 2014
12Ford Ranger5501.1753,0%3,4%4,9%3,8%
23Toyota Hilux5051.1262,2%4,3%4,5%3,7%
31Toyota Corolla4081.4416,9%3,4%3,6%4,7%
45Suzuki Swift2877812,5%2,6%2,6%2,5%
54Nissan Navara2708332,8%3,0%2,4%2,7%
66Holden Commodore2456661,9%2,4%2,2%2,2%
719Mitsubishi Outlander2414651,1%1,2%2,1%1,5%
810Mazda32375701,3%2,2%2,1%1,8%
914Toyota Hiace2255371,1%2,2%2,0%1,7%
1010Mitsubishi Lancer2225701,8%1,8%2,0%1,8%
117Mazda CX-52186302,0%2,2%1,9%2,0%
1212Volkswagen Polo2005491,8%1,8%1,8%1,8%
1316Hyundai ix351974871,2%1,8%1,8%1,6%
148Volkswagen Golf1905982,3%1,9%1,7%1,9%
1521Hyundai i301744381,5%1,2%1,5%1,4%
1620Toyota RAV41704601,7%1,2%1,5%1,5%
1717Holden Colorado1684861,5%1,7%1,5%1,6%
1815Hyundai Santa fe1655051,3%2,3%1,5%1,6%
1925Mitsubishi Triton1564101,3%1,3%1,4%1,3%
209Holden Captiva1525801,4%3,1%1,4%1,9%
2122Holden Cruze1424251,5%1,4%1,3%1,4%
2118Toyota Yaris1424832,1%1,3%1,3%1,6%
2227Toyota Camry1403701,0%1,3%1,2%1,2%
2337Honda CR-V1302640,7%0,7%1,2%0,9%
2428Holden Barina1283521,1%1,1%1,1%1,1%
2511Toyota Highlander1285512,2%2,2%1,1%1,8%

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